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Hájek J: Projectification

Projectification

Review of Existing Measurements, Knowledge and Future Challenges

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics - Integrate influencer marketing and AI into cohesive social media strategies With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

Communications in Computer and Information Science

The two-volume set CCIS 3111 + 3112 constitutes the proceedings of the 20th International Symposium on Organizational Sciences, SymOrg 2026, which took place in Kopaonik, Serbia, during June 2026.The total of 54 full papers and 7 short papers included in the proceedings was carefully reviewed and selected from 154 submissions. The papers were organized in topical sections as follows:&nbsp;Part I: Invited Talk; Adaptive Marketing and Strategic Communications in Disruptive Environments; Applied Software Engineering; Blockchain Technology in Business and Information Systems; Challenges of Green and Digital Transformation; Creativity, Innovation, and Sustainable Management; Data and Business Analytics; Designing Organizations for Digitally Transformed Business Ecosystems; Digital Operations and Logistics Management;&nbsp;Part II: E-Business Ecosystems and Technologies; Human Resource Management for Building Resilient Empoloyees; Lean Management and Organization - Purpose, Process, People; Organizational Stragtegy and HYbrid Project Management; Quality Management and Standardization; Redesigning Finance for Permanent Disruption; Transformational Potential of Generative AI.

20th International Symposium, SymOrg 2026, Kopaonik, Serbia, June 10–12, 2026, Proceedings, Part I

Organizational Sciences

Asset Analytics

This book explores the transformative potential of business analytics in the modern business landscape, offering a practical guide to leveraging data for strategic decision-making. With companies generating vast amounts of data, there is a growing need for professionals who can interpret and analyze this information to derive actionable insights. This book equips readers with essential tools and techniques to become proficient in business analytics, emphasizing the application of data to solve real-world business problems and drive profitability. Encompassing various facets of a business, including supply chain analytics, HR analytics, influencer networks, Impact of machine learning and AR/VR, sensitivity analysis, data story telling etc. and even empowering customers with the help of data driven approach, this book tries to add value in managerial decision making. &nbsp;Focusing on the latest trends and advancements, this book demonstrates how analytics can provide a competitive edge by converting large datasets into meaningful insights. Through real-world examples and case studies, it shows how businesses can enhance market share and deliver greater returns to shareholders. Designed for business professionals, analysts, and decision-makers, this book is an essential resource for anyone looking to improve their company’s performance or advance their career with cutting-edge analytical skills.

Sharpening beyond Data

Business Analytics and Managerial Decision Making

The Untold Story of How Close We Came to Economic Collapse in 2020

To Stop a Crisis

Why are the voices most shaped by climate change the least heard in sustainability debates? This groundbreaking book explores sustainability issues through the lived experiences, practices and knowledge of Somali and Pakistani diasporic communities in the UK. Drawing on seven years of research, it challenges dominant ideas of the 'green consumer' and shows how people called 'migrants' bring rich, translocal insights into sustainable living. By presenting what participants say about their everyday practices, memories of homelands and faith-based motivations, it argues for a more inclusive vision of environmental sustainability. It is essential reading for anyone seeking fresh perspectives on environmental and climate justice in diverse, multicultural societies.

Environmental Politics, Everyday Practices and Translocal Lives

Unsettling Sustainability

Apply 101 proven methods to drive organizational innovation systematically Innovation planning requires structure, not guesswork.&nbsp;101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Second Edition, provides practitioners with a complete framework for human-centered design thinking. Written by Vijay Kumar, who spent over 40 years developing these methods at Illinois Tech's Institute of Design and Doblin, this updated edition offers actionable tools for creating products, services, and experiences. This enhanced edition includes new guidance on selecting methods for each design process stage. New case studies demonstrate applications from startups to large enterprises, based on practitioner testimonials documenting real-world outcomes. It also introduces the integration of advanced computational support into design methods, showing how these tools can act as partners across the seven modes. Rather than replacing human judgment, these interventions reinforce human-centered practice by accelerating insight, expanding creative exploration, and supporting more informed innovation choices. The book treats innovation as a collaborative science with reproducible methods rather than unpredictable art.&nbsp; You'll also discover: <ul> <li>A step-by-step framework covering observation, prototyping, building, and storytelling methodologies applicable across products, services, and organizational challenges</li> <li>Updated thinking on innovation and creativity reflecting current best practices in human-centered design and systems thinking approaches</li> <li>Practical guidance for cross-functional teams including strategists, managers, designers, and researchers working on collaborative innovation projects</li> <li>Methods applicable to diverse outcomes including products, environments, processes, policies, and experiences across any industry or organizational context</li> </ul> Designed for strategists, managers, designers, and researchers undertaking innovation challenges, this reference serves both as a learning tool for novices and a practical guide for experienced practitioners. Graduate and undergraduate students in design, engineering, and business programs will find it equally valuable for coursework and applied projects.

A Structured Approach for Driving Innovation in Your Organization

101 Design Methods

Nitrogen is what gives Guinness its surge and its dome. Fifty-four years later, a food scientist in Portland put the same gas into cold coffee, and nitro cold brew became a category. Nobody had hidden the pattern. It sat in the beer trade press for half a century, in an industry no one in coffee had any reason to read. Coffee people read coffee reports. Beer people read beer reports. We are taught to look for the future close to home: among our competitors, our customers, and the prevailing ideas within our own field. By the time a shift becomes visible inside a category, much of its strategic value has already been claimed. Your next advantage is probably taking shape somewhere you are not looking. Latitudinal thinking is the practice of looking across fields to recognize patterns others miss. Rather than examining the world you already know more intently, you learn to identify the same need, behavior, or force taking shape elsewhere, and to consider what it could make possible in your own work. Strategist Lara O’Shea has built her career on these connections. Drawing on geography, anthropology, photojournalism, and more than two decades of work across industries, she follows premiumization from spirits to skincare, coffee, and pet food, and now to fresh produce. She shows how two exhausted doctors at Great Ormond Street watched a Formula 1 pit stop on television and rebuilt the most dangerous minutes in pediatric heart surgery around what they saw, cutting technical errors per handover by roughly 40 percent. She traces how a self-taught carpenter’s son solved the longitude problem that Europe’s astronomers had claimed for two hundred years. Recognizing a connection is only the beginning. At the center of the book is the Latitude Scan, a five-step method for finding promising patterns, uncovering the forces beneath them, translating them across boundaries, and testing whether they truly fit: Chart, Scan, Triangulate, Traverse, and Ground Truth. A chapter on failure names the six ways a borrowed pattern goes wrong, so a reader can tell a meaningful parallel from a superficial resemblance before betting on it. The book arrives at the moment depth stopped paying. Your competitor’s AI has read the same reports as yours, and knowing your category better than anyone else is no longer an advantage you can hold. What remains is human work: deciding where to look, recognizing a structure when it turns up in an unfamiliar container, and judging whether it will survive the crossing.

Reading Patterns the World Misses

Thinking in Latitudes

Is your company moving as fast as you think it is? Most organizations aren't--and it's costing them.Many executives would argue that their companies are moving with speed. But new research reveals the opposite. As speed becomes more critical to survival in today's unpredictable world, most companies are actually getting slower, held back by processes, technologies, and structures that once made them successful.This perception-execution gap around speed can make or break companies--yet most leaders don't know how to set their organizations up for success. In The High-Velocity Organization, Suketu Gandhi, chair of the global strategic operations practice at Kearney, offers a practical solution. By combining speed of insights, decisions, and actions, leaders can increase their velocity exponentially across the organization. Gandhi introduces a five-part framework for operationalizing intelligent speed at scale: <ul><li>Build enterprise sensing capabilities that enable a company to perceive opportunities and threats.</li><li>Break down silos to enable organizational adaptability.</li><li>Empower agile teams by encouraging decision-making and fostering collaboration.</li><li>Scale with intelligent automation to distribute insights, increase efficiency, expand capacity, and support decentralized execution at scale.</li><li>Measure what matters using new metrics that determine true competitive speed in an accelerated marketplace.</li></ul>Based on proprietary research and filled with detailed examples, The High-Velocity Organization explores the architecture, technology, and leadership needed to put speed at the heart of strategy and execution so that your company can stay adaptable while moving forward--fast.

Sensing, Deciding, and Acting at Speed

The High Velocity Organization

Principles for Success in Volatile Times

Crisis Navigation

Simple Tools and Prompts to Save Time, Communicate Better, and Boost Your Productivity

AI for Entrepreneurs

Build a Flourishing Workplace Culture Where Everyone ThrivesWhat makes for a flourishing workplace?Many organizations find themselves spinning their wheels in work cultures filled with toxicity, dysfunction, conflict, and fear. Unengaged employees drag down productivity, and ineffective management undermines morale. How can we create workplaces where people don't just struggle to get through the day but instead thrive and love what they do and where they work?Road to Flourishing by Best Christian Workplaces Institute cofounder and CEO Al Lopus is a research-backed guide to building a healthy workplace culture where employees are engaged and people at every level can flourish. Lopus has studied hundreds of organizations to discover eight key drivers in companies with a healthy culture and engaged employees.He gathers best practices from across a range of companies and ministries to demonstrate how people at all levels can work together to accomplish work that matters. Principles and real-life examples provide concrete ways that organizations can flourish by building fantastic teams, cultivating life-giving work, attracting and retaining outstanding talent, and much more.What you will find in Road to Flourishing: <ul><li>Decades of research brought to life with real stories and case studies</li><li>How to foster a healthy workplace culture that honors God and helps both people and the organization thrive</li><li>Insight for leading an organization through change</li><li>Wisdom for choosing the kind of workplace you want to work in</li></ul>This book is for leaders, managers, and teams who believe that caring for people and accomplishing the mission belong together. With compelling case studies, behind-the-curtain revelations, and enlightening personal anecdotes, Road to Flourishing will motivate leaders, managers, and their teams to reimagine, reassess, and renew their commitment to building healthy work cultures where everyone can flourish.

Eight Keys to Boost Employee Engagement and Well-Being

Road to Flourishing

A data-driven look at how philanthropy is changing and what comes next In The Measure of Our Generosity, Dr. Una Osili, Efroymson Chair in Philanthropy and Economics for Research and International Programs at the Indiana University Lilly Family School of Philanthropy, examines how charitable giving in America has shifted over the past two decades. Drawing on economics, demographics, and social change, Osili reveals the forces reshaping who gives, how, and why. The book spans four sections covering modern giving norms, demographic shifts driven by race, immigration, and generational change, the role of technology in democratizing philanthropy, and practical strategies for building a lasting culture of giving. Through data, case studies, and personal insight, Osili argues that anyone can be a philanthropist, offering an inclusive vision for the future. Readers will also find: <ul> <li>An analysis of how economic inequality and family structures have influenced two decades of charitable giving trends</li> <li>Research from the Global Philanthropy Tracker and Giving USA illuminating patterns in donor behavior across populations</li> <li>Strategies for engaging diverse donors and adapting philanthropic fundraising efforts to an evolving policy and regulatory landscape</li> <li>Insights into how technology and global connectivity are expanding access to philanthropic participation for new audiences</li> <li>A cross-cultural perspective informed by the author's background spanning Harvard, Nigeria, and international development organizations</li> </ul> Ideal for nonprofit leaders, philanthropic advisors, fundraising professionals, and academics studying the nonprofit sector, The Measure of Generosity provides a research-grounded framework for understanding shifting donor behaviors and building strategies that engage broader, more diverse communities of givers.

The Measure of Generosity

Projectification

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