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Hoffman A: Before the Booking

Before the Booking

Closing the Hotel AI Discovery Gap to Drive Total Revenue

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence (AI) involved.Embracing the social psychology of the various stakeholders and the settings in which they interact is critical for the long-term health of service organizations because this is what can yield sustainable competitive advantage. To be effective, service leaders need to understand the complexities of people so that they can create and support appropriate psycho-social contexts in their organizations.This book draws on the interrelated disciplines of social psychology, organizational behavior, and organizational psychology to distill fundamental principles that help inform the effective management of people and their organizational contexts. This book summarizes the most important 'rules of the game' on how to build effective service organizations for people to innovate, design, and co-create value.Rules of the Service Game provides a sharp and concise summary of how to manage a service organization by three thought leaders in this field. It reveals how people are central to the development of services whether those are delivered via technology, personally, or -- more likely -- a combination of these. This book deals with the organizational and contextual issues that produce the service quality marketing promotes. A central focus of the book is talent management -- how to attract, retain, and manage the talent necessary for creating and implementing the wide range of service delivery systems that will be required in the future.

Rules of the Service Game: What Service Leaders Need to Know

Half your newsfeed says you're hopelessly behind on AI. The other half says it's a sham. Both are engineered to make you click - and both lead to the same place: paralysis. Because what passes for AI expertise right now is mostly a temporary information advantage masquerading as expertise. *Fair Game* is the way out. Rob Collie knows that paralysis firsthand. As CEO of a data consulting firm, he watched AI threaten to upend the very business he'd spent a decade building. When fear finally drove him to dig in, what he discovered was unexpected: AI success isn't really about AI. It's about data - and the software around it. Problems he's been solving for thirty years. This book is the distillation of what Collie and his team learned building real AI solutions for real businesses - not theorizing from a stage. *Fair Game* walks you through how AI systems actually work, not at the PhD level, and not at the hand-wavy keynote level, but at the Goldilocks level where real decisions get made. You'll learn: - A five-part recipe for AI success you can apply to any project - Why successful AI is always custom AI - and why "custom" is less scary than it sounds - How to evaluate any AI proposal, hire the right team, and know when you're being sold snake oil You'll understand everything from how LLMs actually work to why your proprietary business knowledge is the one thing AI can't get on its own - all without jargon and using analogies you'll actually remember. Each chapter ends with a practical cheatsheet you can bring to your next meeting. By the time you've finished, the five-part recipe won't feel like a framework. It'll feel like common sense. You don't need to become an engineer. You need to become an architect - someone who knows what to build, what to demand, and what to call BS on. Because AI isn't out of reach. It's fair game.

Customizing AI to Your Business Is Easier Than You Think

Fair Game

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the 21st century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

The definitive resource for any business person who wants to improve their leadership skills.

How to Get Yourself, Your Team and Your Organisation Further Than You Ever Thought Possible

The Book of Leadership (Revised Edition)

The eight postures that make management conversations work (and how to choose the right one every time)

The Deliberate Manager

Develop culturally intelligent marketing strategies for a digitally connected global marketplace. International Marketing is designed for postgraduate marketing students studying International Marketing and International Marketing Strategy. This textbook equips students with the theoretical frameworks and applied tools required to design, implement and evaluate marketing strategies across borders in an increasingly digital and regulated environment. Sue Ollerhead explores how brands can enter, compete and grow internationally while remaining culturally sensitive, legally compliant and strategically coherent. This book integrates core international marketing theory with practical application, covering market entry strategies, dynamic pricing, cross-border brand positioning and digital platform management. Students examine how organizations adapt products and services to meet local market needs while maintaining universal quality standards, sustainability commitments and ethical responsibility. Legal and regulatory considerations are embedded throughout, alongside discussion of environmental impact, societal expectations and global governance frameworks. Real-world examples from Coca-Cola, Depop and MPesa illustrate how international marketing decisions influence long-term brand performance and customer relationships across diverse markets. This textbook includes: - Guidance on digital international marketing, including market entry, pricing and cross-border brand strategy - Chapter overviews, key learning outcomes, key concept boxes and exercise questions - Online resources including lecture slides and a lecturer's manual with exercise answers - Strategic insights and analysis on operating effectively within international environments

Utilize a Digital Approach in International Marketing Strategies

International Marketing

Lannoo Publishers

Credibility x Commitment = Results (and How to Make It Happen)

The Performance Hack

In an age of infinite AI-powered possibilities, the leaders who win won't be those who do more - they'll be those who strategically do less. Liberated By Limits reveals the counterintuitive power of constraints and introduces the TAM Framework (Target-Act-Modify), a simple system for using AI as a constraint architect that turns overwhelm into breakthrough. We live in the age of unlimited possibility. AI can draft, design, forecast, simulate, automate, and ideate. Businesses have more dashboards, more data, more choices than any generation before. So why does everything feel harder? Because abundance creates paralysis. In Liberated By Limits, bestselling author and CEO Rajeev Kapur reveals the counterintuitive truth that the world's most innovative breakthroughs - from Apollo 13's survival mission to Pixar's creative process to Southwest Airlines' low-cost model - didn't succeed despite constraints. They succeeded because of them. Now, Kapur argues, AI represents the most powerful constraint tool ever invented - if used correctly. Instead of using AI to generate more options, more expansion, and more noise, leaders can use it to narrow focus, eliminate distraction, and enforce disciplined execution. The book introduces the proprietary TAM Framework: Target - Identify the single constraint that matters most. Act - Deploy AI to enforce disciplined execution around that constraint. Modify - Iterate intelligently based on measurable results. With cinematic storytelling, peer-reviewed behavioral science, and practical Monday-morning exercises, Liberated By Limits bridges the gap between the "do less" movement and the AI revolution - becoming the first business book to connect these two mega-trends.

How Doing More with Less Unlocks Breakthrough

Liberated by Limits

Lead with humanity and end the era of management mediocrity. If you've ever vowed to be a better boss than the ones you've had, this book is for you. James (J.R.) Lowry and Daniela De Luca provide an essential roadmap for first-time managers and emerging leaders who refuse to repeat decades of management mediocrity. Drawing on Lowry's experience as a former US Air Force officer, McKinsey partner, and C-suite executive and De Luca's research on career advancement, this comprehensive guide shows how ditching outdated command-and-control habits-and leading with empathy instead-unlocks stronger performance, trust, and engagement in today's teams. Nearly 70 percent of American workers are disengaged, according to Gallup-a clear sign that traditional management approaches are no longer working. In response, Lowry and De Luca offer a practical framework that balances the art and science of management. They reveal the most common misconceptions and mistakes managers make, explain how the manager's role is evolving, and address the mental and emotional preparation required to lead well (even on hard days). Through concrete, actionable practices, Be the Boss You Wish You'd Had shows you how to manage with humanity, both in team practices like delegation and coaching, and in challenges such as office politics and burnout. The result is higher team engagement, stronger productivity, and a workplace culture where people can genuinely thrive. Becoming the leader you always wanted to work for is within your reach. With a relatable blend of research, stories, and advice, Be the Boss You Wish You'd Had is a clarion call to move beyond the "management meh" that plagues many organizations worldwide. J.R. Lowry and Daniela De Luca invite leaders to reclaim the human element of their work and, in doing so, change their own lives and the lives of those they lead.

A People-First Guide to Management

Be the Boss You Wish You'd Had

A brutally honest journey into the world of asset management Asset management is the business of making money by investing money for other people. If you have a pension or any savings in the stock market, you are probably a customer. The active investment industry claims it can beat the market and make you rich, but it is under siege from passive competition and technological advances because of its track record of broken promises. How can the active investment business survive under such assault? Why do so many professional investors fail? Can sustainable investing save the industry and the planet? Why do fund managers become monsters? Answers can be found here.

Inside Asset Management

When Alpha Equals Beta

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization. In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact. Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy. You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams &gt;Supported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale. Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Reviving an Iconic Brand

A Levi's Story

Before the Booking

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