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30 Minuten

Tina Sprung

30 Minuten Generation Alpha

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective.&nbsp;
 Reflecting new developments as well as the state of the art,
 t
 his Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few.&nbsp;
 Three sections provide a clear outline of:<ul><li>Conceptual andprocedural tools, such as ethics, evaluation and key thinkers;</li><li>Social marketing techniques and interventions, including social media, digital campaigns and storytelling;</li><li>Varieties of applications of social marketing, such as health, inequality and crime.</li></ul>
 With coverage of theories, models, contexts and applications of social marketing, as well as contributions from global experts, this is the first definitive resource for scholars and students interested in using social marketing principles for the good of society.&nbsp;

The Palgrave Encyclopedia of Social Marketing

Harriman House Essentials

The Choice Factory

nuggets

Technische Innovationen wie das Internet der Dinge, Cloud Computing und Big Data revolutionieren nicht nur die Produktion und die Nutzung von Gütern. Sie verändern auch das Marketing, denn sie ermöglichen eine nie dagewesene Vernetzung, Datenanalyse und Interaktivität.
Das zeigt sich eindrucksvoll am Beispiel Digitaler Zwillinge, die - als virtuelles Abbild eines Produkts - die reale mit der digitalen Welt verbinden. Unternehmen geben sie die Möglichkeit, smarte, individualisierte Produkte und Services zu gestalten, die sich individuell auf die Nutzerbedürfnisse einstellen. Digitale Zwillinge sind der Schlüssel, um innovative Produkte effizient zu entwickeln, zu überwachen, zu steuern und zu optimieren. Zudem können sie auch bei der Prognose von Kundenverhalten helfen.
Kerstin Pezoldt erklärt in diesem nugget-Band kompakt und präzise was Digital Twins im Produktlebenszyklus leisten und welche Rolle sie bei der Vermarktung von Konsumgütern spielen, etwa bei PKWs und Smartphones aber auch bei Haushaltsgeräten und nicht zuletzt bei sog. Smart-Home-Lösungen.

Definition, Funktionsweise und Nutzungsoptionen

Digitale Zwillinge im Marketing

Das Herausgeberwerk bietet einen fundierten Überblick über die Herausforderungen und den Einfluss von Künstlicher Intelligenz auf den Arbeitsalltag im Jahr 2030. Die Expertinnen und Experten aus Forschung und Praxis erläutern in ihren Beiträgen anhand von konkreten Beispielen, Praxistipps und Handlungsempfehlungen, wie Unternehmen die neue Welle der Entwicklung von Künstlicher Intelligenz, vor allem im Bereich der generativen KI, für sich nutzen können und welche Auswirkungen dies auf die Arbeitswelt von morgen hat.Die 2., überarbeitete und erweiterte Auflage enthält viele neue Beiträge über den Einfluss Künstlicher Intelligenz auf die Arbeitswelt sowie über die KI-Auswirkungen auf ausgewählte Branchen.Der Inhalt<ul><li>Erfolgreiche KI-Einführung &amp; KI-Kompetenzen</li><li>Transformation durch KI</li><li>Rechtliche Aspekte von KI</li><li>Ethische Aspekte von KI</li><li>KI in der medizinischen und pharmazeutischen Arbeitswelt</li><li>KI in der Produktion</li><li>KI in der industriellen Arbeitswelt</li><li>KI in Versorgung, Mobilität und Logistik</li><li>KI in der wirtschaftlichen Arbeitswelt</li><li>KI in HR und Finance</li></ul>Die Herausgeber Dr. Inka Knappertsbusch
 ist Rechtsanwältin im Bereich Arbeitsrecht, KI und Beschäftigtendatenschutz. Der Schwerpunkt von Inka Knappertsbusch liegt auf der arbeitsrechtlichen Beratung im Rahmen von Restrukturierungen und Betriebsvereinbarungen, insbesondere zu IT, KI und New Work. Sie ist Autorin zahlreicher Fachartikel und Mitherausgeberin der Bücher "Die Zukunft der Arbeit" und "New Work und Arbeitsschutz".&nbsp;
 Kai Gondlach
 ist Geschäftsführer des PROFORE Zukunftsinstituts und studierter Soziologe, Politik-/Verwaltungswissenschaftler und Zukunftsforscher. Er forscht insbesondere in den drei Themengebieten Digitalisierung &amp; KI, Arbeitswelten &amp; Bildung sowie Klima &amp; Nachhaltigkeit. Die Ergebnisse fließen in seine Keynote-Vorträge, Bücher, seinen Podcast sowie seinen Blog ein.

Das Herausgeberwerk bietet einen fundierten Überblick über die Herausforderungen und den Einfluss von Künstlicher Intelligenz auf den Arbeitsalltag im Jahr 2030. Die Expertinnen und Experten aus Forschung und Praxis erläutern in ihren Beiträgen anhand von konkreten Beispielen, Praxistipps und Handlungsempfehlungen, wie Unternehmen die neue Welle der Entwicklung von Künstlicher Intelligenz, vor allem im Bereich der generativen KI, für sich nutzen können und welche Auswirkungen dies auf die Arbeitswelt von morgen hat.Die 2., überarbeitete und erweiterte Auflage enthält viele neue Beiträge über den Einfluss Künstlicher Intelligenz auf die Arbeitswelt sowie über die KI-Auswirkungen auf ausgewählte Branchen.

Herausforderungen und Strategien für die Arbeit von morgen

Arbeitswelt und KI 2030

11 Cheatcodes to Unlock the Life You Want

What’s Stopping You?

Do you wish you could decode people? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date or your networking partner? You need to know how people work. As a human behaviour investigator, Vanessa Van Edwards studies the hidden forces that drive our behaviour patterns in her lab - and she's cracked the code. In Captivate she shares a wealth of shortcuts, systems and behaviour hacks derived from her research, to help you take charge of interactions at work and at home. You'll learn how to execute a social game plan to navigate any social situation; how to speed-read faces for 7 universal 'micro-expressions' that can be used to predict people's emotions; and much more besides. When you understand the laws of human behaviour you can get along with anyone. With Vanessa's help, you will never interact in the same way again.

The Science of Succeeding with People

Captivate

Studienkurs Wirtschaft

Das Lehrbuch richtet sich an Studierende der Sozial- und Wirtschaftswissenschaften und vermittelt kompakt und verständlich die zentralen Grundlagen eines nachhaltigen, modernen Wirtschaftens im digitalen Wandel. Behandelt werden digitale Wertschöpfung und Geschäftsmodelle, New Work, Kultur und Rollenwechsel, Governance und Verantwortung. Ein Schwerpunkt liegt auf dem Change-Management als Kern der Transformation - mit gängigen Modellen (u. a. Lewin, Kotter, ADKAR) und ihrer Anwendung auf typische Transformationssituationen. Didaktisch klar strukturiert arbeitet der Band mit Querverweisen, Schaubildern, Kapitelzusammenfassungen sowie Wissens-, Verständnis- und Diskussionsfragen zur Prüfungsvorbereitung.

Prof. Dr. Sandra Niedermeier ist Professorin für Digitalisierung in Bildung und Gesellschaft an der Hochschule Kempten, promovierte pädagogische Psychologin und leitet das Institut für digitale Transformation in Arbeit, Bildung und Gesellschaft (IDT). Sie ist zudem Studiendekanin der Fakultät Betriebswirtschaft sowie KI- und E-Learning Beauftragte der Hochschule.

Digitale Transformation

Sports Economics, Management and Policy

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" European Leagues (England, France, Germany, Italy and Spain) is nearly EUR12 billion. Using systematic and anecdotal evidence from the "Big 5" and additional evidence from other European and some of the South American Leagues (Brazil and Argentina), this book explores the development of soccer as the world's most important team sport and addresses competitive balance across the a large number of leagues. The book also provides the reader with a thorough understanding of the market for players, coaches and referees as well as the demand for soccer, both on TV, at the gate, and in the betting office. Finally, the economic implications of pertinent recent problems, such as hooliganism and racism, are addressed.

Most of the discussion about player salaries, head coach dismissals, stadium subsidies, ticket prices and TV contracts is not very well informed and is based on prejudices. Assembling and interpreting the relevant and available information from an economic viewpoint provides the reader with a fresh new perspective on those subjects. Econometric evidence is presented in the form of graphs and figures instead of regression coefficients and is supplemented by anecdotal evidence. "Economic jargon" will be limited to a minimum in order to give readers a more intuitive understanding of the material.

Soccer has become "big business." The aggregated market value of the first and second division teams from the "Big 5" European Leagues (England, France, Germany, Italy and Spain) is nearly €12 billion. Using systematic and anecdotal evidence from the "Big 5" and additional evidence from other European and some of the South American Leagues (Brazil and Argentina), this book explores the development of soccer as the world’s most important team sport and addresses competitive balance across the a large number of leagues. The book also provides the reader with a thorough understanding of the market for players, coaches and referees as well as the demand for soccer, both on TV, at the gate, and in the betting office. Finally, the economic implications of pertinent recent problems, such as hooliganism and racism, are addressed.Most of the discussion about player salaries, head coach dismissals, stadium subsidies, ticket prices and TV contracts is not very well informed andis based on prejudices. Assembling and interpreting the relevant and available information from an economic viewpoint provides the reader with a fresh new perspective on those subjects. Econometric evidence is presented in the form of graphs and figures instead of regression coefficients and is supplemented by anecdotal evidence. "Economic jargon" will be limited to a minimum in order to give readers a more intuitive understanding of the material.

The Economics of Soccer

Conquering the Pitch

A science-based, practical blueprint for cultivating a life - at work and at home - full of a sense of belonging, joy and vitality, from the New York Times bestselling author of The Culture Code<ul><li>How do we set about finding greater fulfilment in our lives?</li><li>How do we achieve a sense of well-being?</li><li>How do we foster relationships that will add depth and meaning to our existence?</li><li>How, in other words, do we go from living to flourishing?</li></ul>In his new book, bestselling author Daniel Coyle trains his expert eye on the people who have demonstrated exceptional powers of dynamism and connectivity, and teases out their secrets.<ul><li>The Chilean miners who withstood being trapped deep underground for 33 days by establishing rituals of belonging and purpose.</li><li>The Dutch community that sparked urban renewal through a smart system of self-organisation.</li><li>The delicatessen in Michigan that has grown into a multi-million dollar enterprise, not by writing business plans but by shaping attentional space - focussing on how people show up, listen and engage.</li></ul>From such remarkable stories of individual and group achievement, Coyle distils the core dynamics that make them possible - and, in the process, shows how small, deliberate shifts in how we think and interact can create extraordinary impact. Whether you are seeking a deeper sense of personal contentment or aspiring to transform a team or community, Flourish is the indispensable guide to shaping the future you want.

The Transformative Power of Creating Community

Flourish

Wie Sie die psychologischen Gesetze der Macht für Ihren nächsten Karriereschritt nutzen

Die unsichtbare Executive-Strategie

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to:<ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

30 Minuten Generation Alpha

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