Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Zaltman G: Zaltman Metaphor Elicitation
Technique

Zaltman Metaphor Elicitation Technique

The average independent restaurant in the United States squeaks by with single-digit profit margins, while the larger groups and chains enjoy much healthier returns. So, what if someone could teach these smaller owners and operators how to prop up the same systems the big brands use? What if someone could show them how to generate consistent, predictable 20% profits? It would be life-changing. In this book, Chip Klose leverages an MBA in food marketing, plus his twenty-five years of operational experience, to pass on all that he has learned to help restaurant owners everywhere make the kind of money they deserve. Inside these pages, you'll find dozens of playbooks that can be put into practice immediately. Implementing just a few of these will make a meaningful difference in the bottom line. This book is for anyone who looks out at a busy dining room and can't understand why they're still not making money. The secret to success can be found in the pages that follow.

The Restaurant Profit Playbook: A Comprehensive Guide to Building a Successful Business That Scales

"SELL," 8th Edition helps you build the professional selling skills valued in today's marketplace. Updated and streamlined content covers the latest sales concepts, industry practices, and technologies, including the role of artificial intelligence in the selling process. Learn how to build customer relationships through storytelling, customer engagement, customer experience strategies, ethical decision-making, and virtual selling techniques. Real-world case studies, role-play activities, and end-of-chapter case studies help you apply key concepts to real-world sales challenges. Cengage's learning platform, MindTap, supports your learning experience by providing you with instant access to course content, quizzes, homework, study tools, and more.

Sell

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

A practical guide to building a modern brand that can effectively engage a younger, digital-native Gen Z audience by staying authentic, engaging communities, and adapting to cultural trends.From Nike to Netflix, Duford uses real world case studies from some of the most well-known brands today to illustrate key branding concepts and break down both successful and unsuccessful marketing approaches.Each chapter contains actionable frameworks to construct a successful brand strategy, including a diagnostic tool to assess your brand's situation, a step-by-step decision matrix, and a branding implementation roadmap.Marketing leaders and brand builders will come away with the confidence to abandon traditional approaches and instead embrace the transparency, strategic rule-breaking, and community co-creation that better speaks to a new generation.

How Gen Z is Transforming Marketing as We Know It

Branding without Permission

Learn how to think and act like a marketer in today's dynamic, technology-driven business environment with Ferrell, Hartline, and Hochstein's "Marketing Strategy," 9th Edition. This edition helps you develop customer-focused marketing strategies and successful marketing plans with a reader-friendly approach that connects concepts to real-world business decisions. Updated content explores how AI, analytics, automation, digital platforms, and evolving consumer behaviors are transforming marketing strategy. Explore generative AI, predictive analytics, content marketing, dynamic pricing, customer decision journeys, brand loyalty, and data ethics. Real-world examples show how organizations compete in changing markets -- helping you learn how to analyze opportunities, understand customer needs, develop effective strategies, and implement marketing plans that create value.

Marketing Strategy

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Insights from a Luxury Brand Expert

The Art of Customer Relations

How to Use the Infinity Marketing Canvas to Turn Purpose Into Business Growth and Leave the Competition Behind

PIVOTAL Strategy

WSPC (US)

SERVICES MARKETING (10TH ED)

'A book for the ages' - Rory Sutherland, author of Alchemy How did the world's best brands get so big? They had more than great products - they hacked the human mind. This book reveals their secrets. Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it's worth? The answers are all in this book. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing. You too can make your brand the one people reach for - without them ever really knowing why. 'This is a great book. Practical, generous and insightful' - Seth Godin, bestselling author of This is Marketing

Hacking the Human Mind

Strategic International Marketing: Theory &amp; Practice provides a comprehensive, strategy-driven approach to understanding how firms compete and grow in international markets. Designed for today's globally minded students, the book integrates international marketing theory with strategic analysis, showing how organisations make effective decisions across diverse economic, cultural and institutional contexts.
The text covers core international marketing topics alongside key strategic issues such as digital transformation, sustainability, innovation, ethics and new product development. Throughout, students are guided through practical diagnostic tools that support market assessment, strategic decision-making and performance evaluation. End-of-chapter diagnostics and applied frameworks help reinforce learning and support coursework, exams and group projects.
Written in a clear, accessible style, the book is ideal for upper-level undergraduate courses in international marketing and strategic marketing. Its structured approach makes complex concepts manageable while maintaining analytical depth.
A selection of instructor resources, including test banks, PowerPoint slides and an instructor manual, further supports teaching and learning.

Theory and Practice

Strategic International Marketing

La biblioteca del éxito

Descubre cómo diseñar estrategias ganadoras, atraer más clientes, aumentar las ventas y negociar con confianza para impulsar el crecimiento de tu negocio.La biblioteca esencial de Brian Tracy, Volumen 3: Estrategias y ventas reúne cinco de las guías más reconocidas de Brian Tracy —Estrategia empresarial, Marketing, Éxito en ventas, Gerencia de ventas y Negociación— en una sola edición de tapa dura, diseñada para emprendedores, dueños de negocio, profesionales de ventas y líderes comerciales que desean destacar en mercados cada vez más competitivos.En Estrategia empresarial, Tracy presenta principios para convertir la visión en ventaja competitiva. Marketing enseña cómo comprender al cliente, diferenciar la oferta y construir una marca sólida. Éxito en ventas comparte las habilidades y hábitos que distinguen a los mejores vendedores. Gerencia de ventas ofrece herramientas para desarrollar equipos comerciales de alto desempeño, mientras que Negociación proporciona estrategias comprobadas para alcanzar acuerdos beneficiosos y relaciones comerciales duraderas.Práctico, directo y respaldado por décadas de experiencia formando a millones de profesionales alrededor del mundo, este volumen ofrece estrategias y herramientas de aplicación inmediata para vender más, liderar mejor y hacer crecer cualquier negocio. Ideal para emprendedores, ejecutivos, vendedores y líderes comerciales, el Volumen 3 completa La biblioteca esencial de Brian Tracy.Strategy and SalesDiscover how to build winning strategies, attract more customers, increase sales, and negotiate with confidence to grow your business.The Brian Tracy Essential Library, Volume 3: Strategy and Sales brings together five of Brian Tracy's most respected guides—Business Strategy, Marketing, Sales Success, Sales Management, and Negotiation—in one premium hardcover edition for entrepreneurs, business owners, sales professionals, and commercial leaders seeking lasting success.Business Strategy provides practical frameworks for gaining competitive advantage. Marketing teaches readers how to understand customers, position their products, and build strong brands. Sales Success delivers the habits and techniques of top-performing sales professionals. Sales Management equips leaders to recruit, coach, and motivate high-performing sales teams, while Negotiation offers proven methods for reaching mutually beneficial agreements.Practical, fast-paced, and based on decades of real-world experience, this volume provides actionable strategies readers can immediately apply to increase revenue, strengthen customer relationships, and grow their businesses.

La biblioteca esencial de Brian Tracy, Volumen 3

Estrategias y ventas: 3

Zaltman Metaphor Elicitation Technique

Weitere Titel zum Thema