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Janina Denker

Welchen Einfluss hat die Kunden-Marken-Beziehung auf die Retourenquote im Mode-Online-Handel?

Marimekko

The bestselling&nbsp;One Line a Day&nbsp;journal series has sold over 3.5 million copies! This stunning edition features the iconic Unikko print from renowned design and fashion house Marimekko, making a lovely and timeless gift. More than a daily diary: For those daunted by the idea of keeping a journal or diary, the simple commitment of just One Line a Day is manageable for everyone. This keepsake memory book invites you to capture just a single quick line once a day over five years. As you write, the layout allows you to see your highlights and reflections on the same date in previous years. Uniquely rewarding, simple to complete, and presented in a lovely floral package, this Marimekko journal will become a treasure trove of memories to cherish forever. Copyright © 2026 by Marimekko. Design: “Unikko” by Maija Isola, 1964.

A Five-Year Memory Book

Marimekko One Line a Day (Blue Unikko)

FOM-Edition

Dieses Buch leistet einen Beitrag für ein zukunftsorientiertes Kundenmanagement im Vertrieb mit Case Studies zu ausgewählten Themen wie der Integration von Marketing und Vertrieb, dem Solution Selling, dem E-Commerce, dem Key Account Management, dem Customer Success Management, den Einflussfaktoren auf die Kaufabsicht sowie den Erfolgsfaktoren für ein CRM-System. Die Grundlage für diese Case Studies sind empirische Studien mit zahlreichen Unternehmen der B2B- und B2C-Industrie. Auf diese Weise erhalten die Case Studies ein wissenschaftliches Fundament und sind für die Unternehmenspraxis von hoher Relevanz.Aufgrund der Bedeutung des Kundenmanagements für die Unternehmenspraxis beleuchten die Autoren das Thema in einem weiteren Buch, das unter dem Titel „Effektives Kundenmanagement im digitalen Wandel“ den Fokus auf Marketingmaßnahmen richtet. Auch dieses Werk erscheint in der Reihe FOM-Edition.Nicht nur für Führungskräfte und Mitarbeitende im Kundenmanagement, sondern auch für Studierende bietet das vorliegende Buch einen Mehrwert, da es validierte Erfolgsfaktoren für ein effizientes Kundenmanagement im Vertrieb aufzeigt. Studierende der Wirtschaftswissenschaften können durch das Buch zudem ihre Kenntnisse im Vertrieb sowie im Kundenmanagement vertiefen.Der Inhalt<ul><li>Grundlagen des Kundenmanagements</li><li>Methodisches Vorgehen bei einer quantitativen Studie</li><li>Zahlreiche Case Studies zum Kundenmanagement im Vertrieb&nbsp;</li></ul>
 Die Autoren
 Prof. Dr. Wolf-Dieter Hiemeyer
 hat eine Professur für Marketing- und Vertriebsmanagement an der FOM Hochschule in München. Seine Forschungsschwerpunkte liegen im Bereich des Kundenmanagements mit zahlreichen empirischen Projekten. Vor seiner wissenschaftlichen Tätigkeit war er über 20 Jahre in verschiedenen Managementpositionen im Marketing und Vertrieb in der B2B-Industrie im In- und Ausland beschäftigt. Neben seiner Dozententätigkeit unterstützt er heute als selbständiger Unternehmensberater Industrieunternehmen bei strategischen und operativen Marketing- und Vertriebsprojekten.
 Christoph Seidl M.Sc.
 absolvierte sein Masterstudium an der FOM Hochschule in München. Seine Forschungsarbeit zu Erfolgsfaktoren von Abo-Modellen wurde mit dem MasterAward der gfo sowie dem Alfred-Gerardi-Gedächtnispreis ausgezeichnet. Er arbeitete über 16 Jahre in einem der größten deutschen Medienhäuser. Dort verantwortete er zuletzt die Leitung der Formatentwicklung. Heute unterstützt er mittelständische Unternehmen dabei, KI-gestützte Erzählformate und kanalübergreifende Content-Projekte für Websites, Social Media und Newsletter umzusetzen.

CRM, Solution Selling, E-Commerce und Key Account Management als Erfolgsfaktoren

Zukunftsorientiertes Kundenmanagement im Vertrieb

'The Bowie you thought you knew is recast completely' Helen Barrett, The Spectator ''Ormerod had me singing in the choir with him' Simon Critchley, The Guardian 'a transfixing look at David Bowie's life through a spiritual lens... fresh and revealing' Publishers Weekly The story of how David Bowie's search for meaning inspired him to write the music that defined a generation. In this wide-ranging biography, Peter Ormerod explores the quest for spirituality that powered David Bowie's creativity from his earliest recordings to his death-defying final album. Bowie's genre-expanding, era-crossing genius had an extraordinary impact on popular culture but his life-long search for spiritual truth and enlightenment has been overlooked. From Bowie's first musical encounters as a choirboy, this book traces his spiritual obsessions over the years. As a young musician at the start of his career, he was enraptured by Tibetan Buddhism. It was the first step in a spiritual journey that would generate his most profound lyrics and music. From the Kabbalah-influenced tracks of Station to Station to Ziggy Stardust's messiah complex and the profound affinity between Heroes and Christian thought, Ormerod sheds new light on the spiritual traditions behind Bowie's genius. Taking Bowie's spiritual explorations and faith seriously, Ormerod shows us how this quest for meaning propelled him through his darkest moments and biggest successes, lending his music a timelessness and depth that has spoken to so many people across the world. Whether experiencing a dark night of the soul in LA during his occult phase or reciting the Lord's prayer in front of thousands of concertgoers, Bowie was always searching for that universal truth that lies beyond everyday reality.

A spiritual meditation on his music and creativity

David Bowie and the Search for Life, Death and God

What can one city tell us about the global textile waste problem? This Open Access study is the first detailed ethnography of clothing waste infrastructures that starts where the problem starts - the Global North. Based on more than 100 interviews, cultural anthropologist Heike Derwanz follows the journey of fast fashion in Hamburg, Germany: starting with two women from different socio-economic backgrounds sorting through their wardrobes, travelling through local flea markets, eBay, church clothes banks, upcycling brands and recycling sites, only to end up in homes and waste heaps in the Global South. Bringing together human agents such as designers, social workers and vintage sellers with objects from containers, plastic sacks and internet platforms to piles of sorted textiles, this on-the-ground cultural study reveals how the global economic system of fast fashion shapes local infrastructures entangled in everyday lives. Combining material culture, waste studies and economic perspectives to scrutinize the so-called circular economy of today's global textile recycling market, Derwanz investigates what agency modern consumers really have in the lifecycle of their clothes. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Bloomsbury Open Collections Library Collective.

The Circulation of Used Clothes in the Global North

Sorting Out Clothes

This book examines the impact of artificial intelligence (AI) on globalization, in relation to economics, society, and policy. It explores the broad and diverse ways that AI is changing the global ecosystem, including firm behaviour changes, labour market disruption, reduced production costs, and climate change concerns, to highlight both the positive and negative impacts of AI. By anticipating the potential impacts of AI, a framework is presented to combat the negative aspects and maximise the benefits.This book offers a balanced and considered perspective on AI and the role it will play in the global economy. It will be of interest to students, researchers, and policymakers working in international economics, the political economy, and economic policy, as well as general readers interested in AI.Nicola Acocella
 is Emeritus Professor of Economics at Sapienza University of Rome.

This book examines the impact of artificial intelligence (AI) on globalization, in relation to economics, society, and policy. It explores the broad and diverse ways that AI is changing the global ecosystem, including firm behaviour changes, labour market disruption, reduced production costs, and climate change concerns, to highlight both the positive and negative impacts of AI. By anticipating the potential impacts of AI, a framework is presented to combat the negative aspects and maximise the benefits.This book offers a balanced and considered perspective on AI and the role it will play in the global economy. It will be of interest to students, researchers, and policymakers working in international economics, the political economy, and economic policy, as well as general readers interested in AI.

Utilizing AI for the Benefit of Humanity

The Economics of Globalization and Artificial Intelligence

Der Weg zum Erfolg führt über die Marke.Unternehmerischer und nachhaltiger Erfolg basiert auf einem klar erkennbaren, konsistenten Markenauftritt. Markenaufbau ist dabei kein Nebenaspekt, sondern ein langfristiger, anspruchsvoller Prozess.Dieses Buch untersucht die Grundlagen und Mechanismen einer wirksamen Markenentwicklung und stellt das OBC-Prinzip vor - eine Analyse, die aus aufeinander aufbauenden Phasen besteht und organisches Markenwachstum aufzeigt.
Marketingexperte und Autor Markus Mensch analysiert, welche Faktoren wie Qualität, Konsistenz und Vertrauen den Markenwert prägen und welche Rolle strategische Planung dabei spielt.Es handelt sich nicht um eine Sammlung schneller Erfolgsrezepte, sondern um eine fundierte Analyse langfristiger Markenbildung im unternehmerischen Kontext.

Das OBC-Prinzip: Eine Analyse über Marktpositionierung

Marke statt Masse

Little People, Big Dreams

<div>Discover the inspiring story of Rihanna, from her childhood in Barbados to becoming an international superstar and successful businesswoman.¿&nbsp; Growing up on the Caribbean island of Barbados, little Robyn Rihanna Fenty loved to sing and perform. Despite a challenging childhood where she often had to look after her younger brothers, she dreamed big, and an audition in New York set her on the path to stardom. From her debut single ‘Pon de Replay’ to worldwide anthems like ‘Umbrella’ and ‘Diamonds’, Rihanna is the best-selling female recording artist of the twenty-first century with 14 number-one singles to her name.&nbsp;&nbsp; But Rihanna’s story didn’t stop with music. She built an inclusive beauty and fashion empire with her brand, Fenty, changing the industry by celebrating every skin tone and body shape. She is also a dedicated philanthropist, working through her Clara Lionel Foundation to support education, disaster relief and healthcare worldwide. She is the ambassador for culture and youth in Barbados and many on the island celebrate 'Rihanna Day' on 2 February.¿&nbsp; This inspiring book introduces children to Rihanna’s remarkable journey – from her first performances at home to global superstardom, philanthropy and entrepreneurship – showing that with determination and self-belief, anything is possible.&nbsp; This inspirational book also features stunning illustrations and extra facts at the back, including a biographical timeline with historical photos and a detailed profile of the superstar’s life.&nbsp; Little People, BIG DREAMS is a bestselling biography series for kids that explores the lives of outstanding people, from designers and artists to scientists and activists. All of them achieved incredible things, yet each began life as a child with a dream.&nbsp; This empowering series of books offers inspiring messages to children of all ages, in a range of formats. The board books are told in simple sentences, perfect for reading aloud to babies and toddlers. The hardback versions present expanded stories for beginning readers. With rewritten text for older children, the treasuries each bring together a multitude of dreamers in a single volume. You can also collect a selection of the books by theme in boxed gift sets. Activity books and a journal provide even more ways to make the lives of these role models accessible to children.&nbsp;</div>

Rihanna: Volume 140

My Favorite VTuber Is Scary IRL

An introverted delivery boy befriends a shy but intimidating shut-in who happens to be his favorite VTuber IRL! Being a delivery boy for Eatza in a rural town isn't so bad, but one regular customer is a BIG challenge. She's a scary lady who looks intimidating and glares at the delivery boy every time he shows up at her door. Being an introvert, he can't help but run away as soon as the job is done. But one day, the scary lady finally speaks... Wait, is that the voice of his favorite VTuber?!

An introverted delivery boy befriends a shy but intimidating shut-in who happens to be his favorite VTuber IRL! Being a delivery boy for Eatza in a rural town isn't so bad, but one regular customer is a BIG challenge. She's a scary lady who looks intimidating and glares at the delivery boy every time he shows up at her door. Being an introvert, he can't help but run away as soon as the job is done. But one day, the scary lady finally speaks... Wait, is that the voice of his favorite VTuber?!

My Favorite VTuber Is Scary IRL 01

Marcel Fornoff

Geschäftsmodell für ein hybrides Gesundheitsstudio. Ganzheitlich, digital und nachhaltig

This innovative textbook edited by international experts in technology law and policy provides a comprehensive and accessible guide into the fast-evolving landscape of technology law and policy in the UK and the EU. The recent wave of regulatory reforms adopted by UK and EU regulators increases the complexity of Internet law as it had developed in the past decades. Recognising the ever-growing importance of artificial intelligence in today's public discourse, the textbook extends beyond traditional legal sectoral frameworks, and explores the intersection of law, technology, and public policy to describe and critically reflect on current and emerging issues in the modern information society. This exploration follows thematic areas of interest, such as adtech, privacy by design, predictive policing, and social media, while also providing accessible historical overviews of how policy has developed in specific fields including platform liability, copyright, or data protection, and case studies on key topics. The companion website provides multimedia resources to delve deeper into specific topics; introductory materials for readers that are unfamiliar with the EU legal system; and teaching resources. Law, Policy, and the Internet is an essential resource for anyone seeking to navigate the complexities of internet regulation in an era of exponential technological change.

Law, Policy, and the Internet

THE INSPIRATION BEHIND THE MAJOR DOCUMENTARY COMING SOON IN 2026 Karl Lagerfeld ran Chanel for 35 years, reinventing it from a brand nearing bankruptcy with only one boutique back to one of the top fashion houses in the world. But who was the man behind the myth? In this deliciously entertaining book, the author draws on his personal relationship with Lagerfeld to take us inside the most exclusive rooms in the fashion industry, behind the catwalk, and into a world of brilliantly talented artists, stylish socialites, and famous stars-some of the most elusive and unforgettable figures of fashion's inner circle for the past four decades. Journalist and author William Middleton spent years working in Paris for Women's Wear Daily, W, and Harper's Bazaar, interviewing and socialising with Lagerfeld many times over the years, getting to intimately know not only his work and his professional journey, but also what the elusive designer kept private from the world.

The Extraordinary Life of Karl Lagerfeld

Paradise Now

Joey Maxwell

13 Schritte. 100 Erklärungen. Dein schneller Weg in ein profitables E-Commerce-Business.

Das Dropshipping Framework

Welchen Einfluss hat die Kunden-Marken-Beziehung auf die Retourenquote im Mode-Online-Handel?

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