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Janina Denker

Welchen Einfluss hat die Kunden-Marken-Beziehung auf die Retourenquote im Mode-Online-Handel?

A bookseller with a dream of running her beloved bookstore vs. the owner’s out-of-touch grandson who inherits everything. Game on. From the author of Not in My Book comes another irresistible, bookish contemporary romance. Ella has grown up at The Last Page, a charming local bookstore in New York City where she now works. Her first kiss was in the women’s health section. A boyfriend dumped her in comedy. The owner is like a second father to her and has begun training her to take over the store. So when he unexpectedly dies and his estranged grandson is left everything in the will, Ella is devastated.&nbsp; Henry doesn’t know the first thing about running a bookstore. With his aging mom back in Tennessee, he plans to stay in New York just long enough to ensure things are running smoothly and then head back home. What he never could have counted on was the beautiful, funny bookseller who loves The Last Page more than any place in the world—and who sees him as the villain who’s come to ruin her life. But when it becomes evident that the store is in deep financial trouble and Henry and Ella are both at risk of losing everything, they have no choice but to put their differences aside and team up—despite the inconvenient chemistry blossoming between them.&nbsp; Fans of Christina Lauren and Ali Hazelwood will adore this rivals-to-friends-to-lovers bookish romance!

A bookseller with a dream of running her beloved bookstore vs. the owner’s out-of-touch grandson who inherits everything. Game on. From the author of Not in My Book comes another irresistible, bookish contemporary romance. Ella has grown up at The Last Page, a charming local bookstore in New York City where she now works. Her first kiss was in the women’s health section. A boyfriend dumped her in comedy. The owner is like a second father to her and has begun training her to take over the store. So when he unexpectedly dies and his estranged grandson is left everything in the will, Ella is devastated.&nbsp; Henry doesn’t know the first thing about running a bookstore. With his aging mom back in Tennessee, he plans to stay in New York just long enough to ensure things are running smoothly and then head back home. What he never could have counted on was the beautiful, funny bookseller who loves The Last Page more than any place in the world—and who sees him as the villain who’s come to ruin her life. But when it becomes evident that the store is in deep financial trouble and Henry and Ella are both at risk of losing everything, they have no choice but to put their differences aside and team up—despite the inconvenient chemistry blossoming between them.&nbsp; Fans of Christina Lauren and Ali Hazelwood will adore this rivals-to-friends-to-lovers bookish romance!

A Novel

The Last Page

Celebrated sewing expert Gretchen Hirsch shows you how to transform knits and stretch fabrics into glamorous vintage looks inspired by Coco Chanel, Claire McCardell, Madame Gre`s, and more.

Turn Simple Techniques into Showstopping Designs

Gertie Sews Glam Knits

Transforming to a Data-Driven Organization Using AI

Digital Business Management

Told over nine charged days, Sheer is the gripping tale of a controversial beauty mogul’s insatiable ambition and the slippery ground between empowerment and abuse of power. It’s 2015 and Maxine Thomas, the founder and creative director of the cult makeup company Reveal, has just been suspended by her own Board for a scandalous transgression. Housebound in her New York City apartment, where she awaits the verdict on her future, Max recounts her version of the events that have brought her to this moment. From her start as a precocious suburban child in the eighties to her decades as a workaholic visionary, Max proselytizes a sheer, dewy look—cosmetics through a female gaze—all while battling sexist investors, the whiplash of cultural change, and the mounting pressure to keep her sexuality a secret. But when Max’s story catches up to her present, she must contend with the cost of true transparency. Who has she become in her relentless pursuit of success? And what will happen if she loses it all?

Told over nine charged days, Sheer is the gripping tale of a controversial beauty mogul’s insatiable ambition and the slippery ground between empowerment and abuse of power. It’s 2015 and Maxine Thomas, the founder and creative director of the cult makeup company Reveal, has just been suspended by her own Board for a scandalous transgression. Housebound in her New York City apartment, where she awaits the verdict on her future, Max recounts her version of the events that have brought her to this moment. From her start as a precocious suburban child in the eighties to her decades as a workaholic visionary, Max proselytizes a sheer, dewy look—cosmetics through a female gaze—all while battling sexist investors, the whiplash of cultural change, and the mounting pressure to keep her sexuality a secret. But when Max’s story catches up to her present, she must contend with the cost of true transparency. Who has she become in her relentless pursuit of success? And what will happen if she loses it all?

Sheer

Little People, Big Dreams

<div>Discover the inspiring story of Rihanna, from her childhood in Barbados to becoming an international superstar and successful businesswoman.¿&nbsp; Growing up on the Caribbean island of Barbados, little Robyn Rihanna Fenty loved to sing and perform. Despite a challenging childhood where she often had to look after her younger brothers, she dreamed big, and an audition in New York set her on the path to stardom. From her debut single ‘Pon de Replay’ to worldwide anthems like ‘Umbrella’ and ‘Diamonds’, Rihanna is the best-selling female recording artist of the twenty-first century with 14 number-one singles to her name.&nbsp;&nbsp; But Rihanna’s story didn’t stop with music. She built an inclusive beauty and fashion empire with her brand, Fenty, changing the industry by celebrating every skin tone and body shape. She is also a dedicated philanthropist, working through her Clara Lionel Foundation to support education, disaster relief and healthcare worldwide. She is the ambassador for culture and youth in Barbados and many on the island celebrate 'Rihanna Day' on 2 February.¿&nbsp; This inspiring book introduces children to Rihanna’s remarkable journey – from her first performances at home to global superstardom, philanthropy and entrepreneurship – showing that with determination and self-belief, anything is possible.&nbsp; This inspirational book also features stunning illustrations and extra facts at the back, including a biographical timeline with historical photos and a detailed profile of the superstar’s life.&nbsp; Little People, BIG DREAMS is a bestselling biography series for kids that explores the lives of outstanding people, from designers and artists to scientists and activists. All of them achieved incredible things, yet each began life as a child with a dream.&nbsp; This empowering series of books offers inspiring messages to children of all ages, in a range of formats. The board books are told in simple sentences, perfect for reading aloud to babies and toddlers. The hardback versions present expanded stories for beginning readers. With rewritten text for older children, the treasuries each bring together a multitude of dreamers in a single volume. You can also collect a selection of the books by theme in boxed gift sets. Activity books and a journal provide even more ways to make the lives of these role models accessible to children.&nbsp;</div>

Rihanna: Volume 140

Marimekko

The bestselling&nbsp;One Line a Day&nbsp;journal series has sold over 3.5 million copies! This stunning edition features the iconic Unikko print from renowned design and fashion house Marimekko, making a lovely and timeless gift.More than a daily diary: For those daunted by the idea of keeping a journal or diary, the simple commitment of just One Line a Day is manageable for everyone. This keepsake memory book invites you to capture just a single quick line once a day over five years. As you write, the layout allows you to see your highlights and reflections on the same date in previous years. Uniquely rewarding, simple to complete, and presented in a lovely floral package, this Marimekko journal will become a treasure trove of memories to cherish forever. Copyright © 2026 by Marimekko. Design: “Unikko” by Maija Isola, 1964.THE EASIEST WAY TO JOURNAL DAILY: Writing a single thought or highlight each day is a great way to track progress,&nbsp;start or end your day with reflection, and collect memories and moments. DISPLAY-WORTHY OBJECT: This sophisticated journal includes the classic Marimekko poppy print, Unikko, on the cover, unique page edges, and a ribbon marker to easily keep your place. Tactile and timeless, it's a display-worthy addition to your nightstand or desk and an archive of memories you will want to keep forever.&nbsp; UNIQUE GIFT FOR ANY OCCASION: This is a wonderful gift for celebrating a new&nbsp;chapter, whether beginning a new year or a new life phase. With its elegant design, this&nbsp;daily journal makes an excellent gift for newlyweds, parents, spouses, friends, or any loved one&nbsp;on birthdays, holidays, anniversaries, graduations, bridal showers, and all sorts of milestone celebrations. BESTSELLING SERIES: Fans of the original&nbsp;One Line a Day&nbsp;or popular&nbsp;Canvas One Line a Day,&nbsp;Nouveau One Line a Day, or Modern One Line a Day will love this gorgeous version, whether starting a new five-year diary or giving the journal to a loved one.Perfect for: <ul><li> Fans of Marimekko </li><li> Gift or self-purchase for journalers seeking new, distinctive ways to record and reflect </li><li> Anyone looking to begin journaling or establish a daily gratitude practice: the easy and welcoming format is perfect for beginners </li><li> Fans of the&nbsp;One Line a Day&nbsp;series </li><li> Holiday, graduation, wedding, Mother’s Day, and baby shower gift </li></ul>

A Five-Year Memory Book

Marimekko One Line a Day (Red Unikko)

Studienwissen kompakt

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.In der 4. Auflage wurden von Ralf T. Kreutzer gemeinsam mit der neuen Co-Autorin Sonja Klose zentrale Neuerungen in der Online-Welt eingeordnet. Dazu gehören: Integration der aktuellen Entwicklungen im Bereich Künstliche Intelligenz in allen relevanten Bereichen, Überarbeitung und Ergänzung der strategischen Optionen im Online-Marketing, Integration der aktuellen Entwicklungen in der Online-Werbung, Einbindung neuer Konzepte der Suchmaschinenoptimierung, Ausloten weiterer Facetten des E-Mail-Marketings.&nbsp;Der Inhalt<ul><li>Instrumente, Erfolgsfaktoren und Ziele des Online-Marketings</li><li>Konzeption des Online-Marketing-Einsatzes</li><li>Instrumente des Online-Marketings</li><li>E-Commerce</li></ul>
 Die Autoren
 
 Prof. Dr. Ralf T. Kreutzer
 
 ist emeritierter Professor für Marketing der Hochschule für Wirtschaft und Recht in Berlin. Er hat mehr als 65 Fachbücher zu den Themen Marketing, Online-Marketing, digitale Transformation, Künstliche Intelligenz und Nachhaltigkeit verfasst. Er ist ein international geschätzter Keynote-Speaker, Coach und Consultant. 2023 wurde er in die Hall of Fame des Deutschen Dialogmarketing Verbandes aufgenommen.
 Prof. Dr. Sonja Klose
 ist Professorin für Marketing an der Hochschule für Wirtschaft und Recht in Berlin und zudem als Trainerin, Consultant und Coach aktiv. Zuvor war sie als Marketing-Führungskraft in verschiedenen Start-ups tätig und lehrte an der ESCP Business School, der SRH Hochschule und der FOM Hochschule für Oekonomie &amp; Management.

Dieses Lehrbuch vermittelt einen anschaulichen und praxisorientierten Überblick über die Grundlagen des digitalen Marketings. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.In der 4. Auflage wurden von Ralf T. Kreutzer gemeinsam mit der neuen Co-Autorin Sonja Klose zentrale Neuerungen in der Online-Welt eingeordnet. Dazu gehören: Integration der aktuellen Entwicklungen im Bereich Künstliche Intelligenz in allen relevanten Bereichen, Überarbeitung und Ergänzung der strategischen Optionen im Online-Marketing, Integration der aktuellen Entwicklungen in der Online-Werbung, Einbindung neuer Konzepte der Suchmaschinenoptimierung, Ausloten weiterer Facetten des E-Mail-Marketings.&nbsp;

Online-Marketing

What can one city tell us about the global textile waste problem? This Open Access study is the first detailed ethnography of clothing waste infrastructures that starts where the problem starts - the Global North. Based on more than 100 interviews, cultural anthropologist Heike Derwanz follows the journey of fast fashion in Hamburg, Germany: starting with two women from different socio-economic backgrounds sorting through their wardrobes, travelling through local flea markets, eBay, church clothes banks, upcycling brands and recycling sites, only to end up in homes and waste heaps in the Global South. Bringing together human agents such as designers, social workers and vintage sellers with objects from containers, plastic sacks and internet platforms to piles of sorted textiles, this on-the-ground cultural study reveals how the global economic system of fast fashion shapes local infrastructures entangled in everyday lives. Combining material culture, waste studies and economic perspectives to scrutinize the so-called circular economy of today's global textile recycling market, Derwanz investigates what agency modern consumers really have in the lifecycle of their clothes. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the Bloomsbury Open Collections Library Collective.

The Circulation of Used Clothes in the Global North

Sorting Out Clothes

Bending the Rules is a fascinating, provocative, and highly entertaining visual exploration of identity and gender through fashion. Celebrated costume designer Camille Benda seamlessly weaves together the cutting-edge and the historical—spanning high fashion, dress in film, trendsetting brands, art history, and more—showing that gender and fashion have always been intertwined. Brought to life with a dazzling array of more than 160&nbsp;images, Bending the Rules combines short essays and interviews with creative professionals to offer snapshots of fashion and gender expression across cultures, places, and time. This unique portrait of fashion and identity explores how clothing can be serious and playful, limiting or liberating, express joy or longing, fear or fun, and much more. Readers will find captivating examples as wide-ranging as gender-confirming underwear line Urbody to Buddhist monastic life, Brad Pitt’s red-carpet skirt to gay cowboys and codpieces, Playboy and bustiers to Native American Two-Spirit beings. For anyone fascinated by fashion or the sociology of clothing, identity, and gender, this book offers a one-of-a-kind immersive experience. VISUALLY RICH: More than 160 visuals include illustrations by Gwyn Conaway, a costume designer, fashion historian, and culture specialist, as well as archival and contemporary photography, self-portraits, magazine covers, embroidery, and more. &nbsp; AN ACCESSIBLE ENTRY POINT TO THE WORLD OF FASHION: Through illustrated timelines, custom graphics, and content crafted with a sense of humor, playfulness, and curiosity, this artful social science book is accessible for newcomers and experienced fashion enthusiasts, from tweens exploring their own newly forming identity to cool aunts and switched-on grandparents. A GLOBAL APPROACH: From an 18th-century French chevalier to Japanese kimonos, medieval alchemical manuscripts to 15th-century Flemish paintings, African Ndebele aprons to Scottish tartans, this deeply researched exploration spans time, cultures, and geography. Perfect for: <ul><li> Fashion enthusiasts </li><li> Costume and clothing designers </li><li> Beauty and body image advocates </li><li> LGBTQIA and nonbinary readers seeking examples of gender expression throughout history </li><li> Students and educators </li><li> Anyone interested in fashion, design, gender studies, sociology, and history </li></ul>

Fashion Beyond the Binary

Bending the Rules

'The ultimate playbook on how to be true to yourself, make your own rules, and, most importantly, always be someone who turns roadblocks into opportunities.' Bobbi Brown, make up artist and Jones Road Beauty founder 'Almost Reckless isn't just a book, it's a permission slip. It's about the courage it takes to step off the algorithm's path, the clarity that comes from defining your own principles, and the joy of building something that feels unmistakably yours.' Will Guidara, bestselling author of Unreasonable Hospitality Amy Smilovic's cult fashion brand, Tibi, was a thriving $70 million dollar business when she realized she was working towards someone else's idea of success. So she threw out the rulebook of how things should be done and went with her gut instead. Today Tibi is more successful than ever, and all on Smilovic's groundbreaking entrepreneurial terms. In Almost Reckless, she invites you to get comfortable with embracing smart risks in pursuit of your own vision. Sharing her story and drawing on her years of helping others identify their values and principles, Smilovic teaches you to hone your gut, and your trust in it. With humour and practicality she coaches you in how to determine what success means to you, including: <ul><li>why you don't have to listen to the data guys</li><li>why you should be a Creative Pragmatist</li><li>why sticking to your principles isn't incompatible with success</li></ul><ul><li>why work/life balance is bullshit</li></ul> Almost Reckless is the essential blueprint for entrepreneurs, leaders, creatives and for anyone who wants a working life that feels aligned with who they truly are.

A Creative and Pragmatic Approach to Taking Risks

Almost Reckless

Gianfranco Walsh, Alexander Deseniss und Marc Linzmajer führen grundlegend und systematisch in die Konzepte, Methoden und Abläufe des Marketing ein und bieten einen Überblick über das gesamte Stoffgebiet. Jedes Hauptkapitel enthält neben einem kurzen Einführungsfall und diversen Case Studies eine aktuelle und ausführliche Fallstudie, die den Kapitelinhalt anschaulich auf ein Praxisbeispiel anwendet. Auf diese Weise werden konkrete, managementbezogene Phänomene praxisnah beschrieben und problemorientiert analysiert. Neben den klassischen Lehrbuchinhalten enthält das Buch Kapitel zum Konsumentenverhalten und zu spezifischen Marketingbereichen wie Dienstleistungs- und Online-Marketing. Auf Kapitelebene kann digitales Zusatzmaterial heruntergeladen werden. Das ebenfalls bei Springer Gabler erschienene „Marketingübungsbuch, 3. Aufl.“ von Walsh et al. 2022 enthält Aufgaben, die auf das Lehrbuch abgestimmt sind. Sie ermöglichen es den Leserinnen und Lesern, ihr Wissen zu prüfen und zu vertiefen.
In der 4. Auflage wurden alle Kapitel aktualisiert, einige Kapitel wurden grundlegend überarbeitet. Das Thema Künstliche Intelligenz wird durchgehend stärker berücksichtigt und neue Fallstudien sind hinzugekommen.
Das Buch richtet sich an Dozierende und Studierende der Betriebswirtschaftslehre sowie Praktikerinnen und Praktiker, die sich vertiefend mit Marketing beschäftigen wollen.

Gianfranco Walsh, Alexander Deseniss und Marc Linzmajer führen grundlegend und systematisch in die Konzepte, Methoden und Abläufe des Marketing ein und bieten einen Überblick über das gesamte Stoffgebiet. Jedes Hauptkapitel enthält neben einem kurzen Einführungsfall und diversen Case Studies eine aktuelle und ausführliche Fallstudie, die den Kapitelinhalt anschaulich auf ein Praxisbeispiel anwendet. Auf diese Weise werden konkrete, managementbezogene Phänomene praxisnah beschrieben und problemorientiert analysiert. Neben den klassischen Lehrbuchinhalten enthält das Buch Kapitel zum Konsumentenverhalten und zu spezifischen Marketingbereichen wie Dienstleistungs- und Online-Marketing. Auf Kapitelebene kann digitales Zusatzmaterial heruntergeladen werden. Das ebenfalls bei Springer Gabler erschienene „Marketingübungsbuch, 3. Aufl.“ von Walsh et al. 2022 enthält Aufgaben, die auf das Lehrbuch abgestimmt sind. Sie ermöglichen es den Leserinnen und Lesern, ihr Wissen zu prüfen und zu vertiefen.In der 4. Auflage wurden alle Kapitel aktualisiert, einige Kapitel wurden grundlegend überarbeitet. Das Thema Künstliche Intelligenz wird durchgehend stärker berücksichtigt und neue Fallstudien sind hinzugekommen.Das Buch richtet sich an Dozierende und Studierende der Betriebswirtschaftslehre sowie Praktikerinnen und Praktiker, die sich vertiefend mit Marketing beschäftigen wollen.

Eine Einführung auf der Grundlage von Case Studies

Marketing

The Devil's Daughter

Welchen Einfluss hat die Kunden-Marken-Beziehung auf die Retourenquote im Mode-Online-Handel?

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