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Janina Denker

Welchen Einfluss hat die Kunden-Marken-Beziehung auf die Retourenquote im Mode-Online-Handel?

Gianfranco Walsh, Alexander Deseniss und Marc Linzmajer führen grundlegend und systematisch in die Konzepte, Methoden und Abläufe des Marketing ein und bieten einen Überblick über das gesamte Stoffgebiet. Jedes Hauptkapitel enthält neben einem kurzen Einführungsfall und diversen Case Studies eine aktuelle und ausführliche Fallstudie, die den Kapitelinhalt anschaulich auf ein Praxisbeispiel anwendet. Auf diese Weise werden konkrete, managementbezogene Phänomene praxisnah beschrieben und problemorientiert analysiert. Neben den klassischen Lehrbuchinhalten enthält das Buch Kapitel zum Konsumentenverhalten und zu spezifischen Marketingbereichen wie Dienstleistungs- und Online-Marketing. Auf Kapitelebene kann digitales Zusatzmaterial heruntergeladen werden. Das ebenfalls bei Springer Gabler erschienene „Marketingübungsbuch, 3. Aufl.“ von Walsh et al. 2022 enthält Aufgaben, die auf das Lehrbuch abgestimmt sind. Sie ermöglichen es den Leserinnen und Lesern, ihr Wissen zu prüfen und zu vertiefen.
In der 4. Auflage wurden alle Kapitel aktualisiert, einige Kapitel wurden grundlegend überarbeitet. Das Thema Künstliche Intelligenz wird durchgehend stärker berücksichtigt und neue Fallstudien sind hinzugekommen.
Das Buch richtet sich an Dozierende und Studierende der Betriebswirtschaftslehre sowie Praktikerinnen und Praktiker, die sich vertiefend mit Marketing beschäftigen wollen.

Eine Einführung auf der Grundlage von Case Studies

Marketing

A nearly divorced housewife enrolls in culinary school to win back her husband, only to start questioning the strange antics of her classmates in this new novel from the USA Today bestselling author of Vera Wong's Unsolicited Advice for Murderers. Retirement should mean long-awaited trips to the sapphire waters of Santorini or careening down a sand dune in Dubai. For sixty-three-year-old Mebel, retirement means her husband of more than forty years announcing that he's leaving her for their private chef. Mebel isn’t sure who's the bigger loss. Not to worry, Mebel has the perfect plan: she’s going to win back her husband. No one knows what he needs better than her—after all, she's been anticipating his needs their whole marriage. And if he wants a wife who can cook (why else would he leave her for a chef?), she will simply go to cooking school. Luckily, class at the renowned Saint Honoré School&nbsp;of Culinary Arts in France starts in just four days! However, Mebel quickly realizes that her culinary school is not in illustrious Paris but rather in England—and some small village outside of Oxford no less. Despite the less-than-warm welcome from her much younger classmates, Mebel manages to befriend Gemma, the breakout star of the program, who offers to help Mebel on their first day. When Gemma stops showing up to class, Mebel knows she must figure out what—or who—caused her friend’s sudden disappearance. After all, Mebel may not know the first thing about how to cut a potato, but she certainly knows how to identify a fraud, and there’s definitely something fishy going on.

Ms. Mebel Goes Back to the Chopping Block

USA Today Bestseller What would you do with a second chance at your first time? Following a bad breakup, Willow Lewis tackles a re-do list with the help of her brother’s best friend in this sweet and sexy&nbsp; romance. Willow experienced all her big firsts with her high school sweetheart. Now, reeling from their very public breakup, she wants to get a re-do on those important moments. While dog-sitting for her brother during his deployment, she has a chance to start over and spending time with his best friend gives her the confidence to start checking items off her “Re-Do list.” Deacon promised his best friend two things when Cruz left for a deployment: that he’d look out for Willow, and that he’d keep his hands off Cruz’s baby sister. “Operation Re-Do” is innocent enough at first: Deacon likes Willow and he’s willing to help her out any way he can. But when the list of firsts turns from a first dance to first kisses and more, Deacon can’t deny the connection he feels to Willow. As Deacon’s and Willow’s firsts turn to seconds, thirds, and fourths, this pair can’t get enough of each other—and they support each other through new challenges. But they are both aware there’s an end date to Willow’s time in town… and even if she were to stay, Deacon doesn’t know how to choose between his loyalty to his closest friend and the woman he’s fallen in love with. With no more romantic moments on her list for them to re-do, can these two still find a way to stay together?

Re-Do List

A stunning volume illuminating the artistic exchange between three seminal American artists—Milton Avery, Adolph Gottlieb, and Mark Rothko. This groundbreaking book underscores the lasting significance of the summers they spent together by the sea in Gloucester, Massachusetts, in the 1930s and 1940s. Milton Avery, a modernist painter at work in the first half of the twentieth century, is rarely linked to Adolph Gottlieb or Mark Rothko, who were twenty years younger and would become associated with the New York School in the 1950s. While Avery consistently drew inspiration from the visible world, Gottlieb and Rothko invented abstract pictorial languages all their own. Despite these differences, they were a tight-knit trio whose camaraderie and mutual love of the ocean had lasting impact on their work. This pioneering volume traces their friendship from 1932, when they first summered together on Cape Ann, through the crystallization of their ideas in the 1940s, to the deeply centering decades that followed, when all three created the mature, independent painting styles for which they are best known. This late work, each in its own way, is indebted to the time the artists spent together on the rocky coast and sandy beaches of Cape Ann. Contributions by leading scholars and family members enrich this unique exploration of artistic friendship and its bearing on the work of three of the twentieth century’s most celebrated artists.

By the Sea

Avery, Gottlieb & Rothko

A deluxe hardcover edition of the year’s breakout novel, The Correspondent, featuring: • Printed case wrap with textured debossing • Deckled edges • Full-color designed endpapers • Bookmark ribbon • Exclusive letter from author “Subtly told and finely made, The Correspondent is a portrait of a small life expanding. Virginia Evans shows how one woman changes at a point when change had seemed impossible. That change, like this novel, turns out to be a cause for celebration.”—Ann Patchett “Dear Ms. Van Antwerp, There is a movie coming out this month and I saw the trailer and it made me think of you. It’s about an old woman who lives alone like a hermit. She is eccentric and rude….” Sybil Van Antwerp is a mother and grandmother, divorced, retired from a distinguished career in law, an avid gardener, and a writer of letters. Most mornings, around half past ten, Sybil sits down to write letters—to her brother, to her best friend, to the president of the university who will not allow her to audit a class she desperately wants to take, to Joan Didion and Larry McMurtry to tell them what she thinks of their latest books. Because at seventy-three, Sybil has used her letters to make sense of the world and her place in it. But as Sybil expects her life to go on as it always has, letters from someone in her past force her to examine one of the most painful periods of her life. Filled with knowledge that only comes from a life fully lived, The Correspondent is a gem of a novel that is a testament to the power of the written word.

A Novel

The Correspondent: Deluxe Edition

The Story of Fashion

Tracing its evolution from its origins in the 1980s to its status as the ultimate fashion statement, this book unveils the craftsmanship, exclusivity, and mystique behind the world's most sought-after handbag. Featuring rare archival images, insider insights into Hermès ateliers, and a behind-the-scenes look at the meticulous handcrafting process, this is the definitive story of the Birkin. The book explores the inspirations behind different models, leathers, hardware options, and colourways - including ultra-rare editions, custom orders, celebrity collaborations, and the elusive 'Himalaya' Birkin. Also featured are the artisans and creative minds who bring each bag to life, as well as the collectors, celebrities, and style icons who made the Birkin their signature - from Jane Birkin herself to Victoria Beckham and Kim Kardashian. With chapters on authentication, collecting, market value, and the Birkin's place in fashion, film, and pop culture, this is a must-have for connoisseurs and newcomers alike.

The Story of the Hermès Birkin

'I am my own muse, I am the subject I know best' - Frida Kahlo From her striking eyebrows and sleek black hair to flourishing floral headdresses and embroidered huipiles, Frida Kahlo's style is a true extension of her art, a means of self-expression and often political statement. In this beautifully illustrated guide, you will discover the power of becoming your own muse and learn to create every day, following in the footsteps of one of the most influential artists of the 20th century. Covering the ten key principles that have defined her eclectic taste, as well as photographs and practical graphics, this book has everything you need to know about the history and fashion legacy of a true style icon.

Be inspired, create your look

FRIDA: Her Style Principles

Ein stilistisches Manifest&nbsp;und zeitloser Begleiter
 
 Was macht den Unterschied zwischen einem gut angezogenen Mann und&nbsp;einem Mann mit Stil? Ben Bernschneider kennt die Antwort – und sie beginnt bei den Staple Pieces. In diesem Buch versammelt der bekannte Stil-Influencer einhundert unverzichtbare Stücke&nbsp;einer Herrengarderobe.
 »Wann immer ich gut gekleidet vor die Tür gehe, frage ich mich: Würde es Bernschneiders Anspruch genügen? Wären Bücher Straßen, so wäre dieses hier die Savile Row.«&nbsp;
 Micky Beisenherz

Die Wunschliste des modernen Gentleman | Das Buch vom Nr.1-Influencer in Herrenmode

100 Staple Pieces

Romance crackles in magical Regency London in this dazzling tale of a stolen jewel and the heroine who will do anything to retrieve it—even don a disguise and work with a high-handed-but-attractive stranger who is not what he seems. From New York Times bestseller Garth Nix! On her eighteenth birthday, Lady Truthful Newington—nicknamed “Newt”— is dreaming about her upcoming trip to London, where the streets are filled with magic and eligible young lords. Before she goes, she is to inherit her family’s treasure: the Newington Emerald. A dazzling heart-shaped gem, the Emerald contains mysterious and powerful magic.When the Emerald is stolen, Newt sets off to recover it. Her plan entails dressing up as a man, mustache included, as no well-bred young lady should be seen out and about on her own. While disguised, Newt encounters the handsome but insufferable Major Harnett, who joins the hunt for the missing Emerald. Offended by her new ally’s high-handedness but eager for assistance, Newt strives to conceal her true identity from Harnett, little guessing that he too is not as he appears.A sweeping adventure ensues filled with sinister fey, fancy dresses, witty banter, daring seaborne escapes, grand balls, and a sorceress whose evil plot threatens everyone from Newt herself to the Prince Regent. And as Newt and Harnett face danger together, each realizes there is more to the other than meets the eye—and more alarming yet, they may actually be falling in love.The New York Times bestselling author of Sabriel, Garth Nix, shares his own love for the Regency romantasy genre in a charmed world where everyone has something to hide.Tropes: <ul><li>Mistaken Identity</li><li>Enemies to Lovers</li><li>Forced Proximity</li><li>Dark Fey</li><li>Slow Burn</li><li>Regency Romance</li></ul>

A Regency Romantasy

Newt's Emerald

A glamorous and revealing biographical novel for readers of Renee Rosen, Allison Pataki, and Fiona Davis, starring one of Swinging London’s defining figures, Mary Quant, who made history with the miniskirt, slashed hemlines, and transformed more than fashion, for herself, for her friends, and for a generation. “A lively, entertaining window into the story behind the styles, expectations, and new freedoms that reshaped women’s lives on both sides of the Atlantic.”—Stephanie Dray, New York Times bestselling author of Becoming Madam&nbsp;Secretary Post-war London is a city in flux, with burned-out buildings serving as vivid reminders of the past. But beneath those scars is a sense of resurging optimism. Chrissie Walker, a new student at Goldsmiths arts college, feels it keenly. So does Mary Quant, the auburn-haired classmate who becomes Chrissie’s best friend.&nbsp; Like Chrissie, Mary wants more from life than to nab a husband and settle down. Though shy, Mary shows her daring in subtle ways, including her home-sewn clothes. Designed to run and move in, her outfits inspire Chrissie and others to reinvent their own style. They also catch the eye of charismatic fellow student Alexander Plunket Greene, who becomes Mary’s partner and helps fund the opening of Bazaar, a King’s Road shop that marks the beginning of an empire. Dresses with ever-rising hemlines, skinny-rib sweaters and Peter Pan collars, boldly patterned tights and scarves—Mary Quant’s “Chelsea look” becomes a sensation among socialites, working-class girls, and everyone in between. As the miniskirt becomes a global phenomenon, Mary Quant ignites a fashion revolution that transforms everyone in its orbit—including Chrissie, who must reconcile her own ambitions with her friend’s fame, debutante Daphne, whose life opens up in unexpected ways, and Fern, an aspiring model who will become an icon.&nbsp; In the years that follow, each will deal with the public and personal challenges faced by unconventional women willing to break the rules—and in the process, transform the world.

Chelsea Girls

'A vital work for our times'IRENOSEN OKOJIE'Radical, gorgeous ... a queer love song, honouring chosen family'BIG ISSUE'Beautiful ... this is prose worth spending time with'MARIE CLAIRE'A gorgeously deeply humane book' NICOLE DENNIS-BENN'A vivid, stirring revolution'YRSA DALEY-WARD'The ink practically hovers off the page'KAVEH AKBARWhat makes a family? How is it defined and by whom?Across Lagos, a rolling cast of unforgettable characters seek out love in all its forms, daring to push all other relationships - with partners, relatives and friends - to the brink in the process. Stubbornly alive and brazenly flawed, they work to establish themselves in the worlds of art, music, entertainment and creativity in the city, all while reckoning with desire, fear, death and God. To build a queer community, they must all grapple with the necessary fictions that they carry for survival.'Both deeply earnest and unique'VULTURE'Unabashedly queer, complicated and occasionally outright hopeful'NPR'Osunde is brilliant at character, giving the cast rich, knotty backstories that unfold in bursts of revelation'TLS'Necessary Fiction's Nigerians are inseparable from Nigeria itself: brazen, willful, sexy, dynamic, explosive' MARLON JAMES, author of A Brief History of Seven Killings'Osunde's writing shines ... It's not just beautiful - it's transformative'BASSEY IKPI, author of I'm Telling the Truth But I'm Lying

Necessary Fiction

Enter the fantastical universe of Fernando Andriacci, where color, myth, and movement give voice to the spirit of Oaxaca. The first international monograph on Fernando Andriacci, this publication explores the multifaceted work of the Oaxacan artist, tracing his development in painting and sculpture. Through four richly illustrated chapters and a biographical profile, the book examines Andriacci’s creative vision and career with attention to his joyful expression, engagement with myth, and narrative play. His works exhibit a profound dialogue with Mexican folklore, combining abstraction with figuration in ways that invite viewers into a world of rich symbolism and color. Written by renowned art sociologist Blanca González Rosas, this book offers a fresh perspective on Andriacci’s contributions to contemporary art. It contextualizes his artistic trajectory within the broader cultural landscape of Oaxaca, exploring how the region’s traditions, vibrant community, and natural environment have influenced his approach. This is an essential volume for readers interested in a key figure of Latin American visual culture and monumental public works.

A Colorful Life in Art

Andriacci

Welchen Einfluss hat die Kunden-Marken-Beziehung auf die Retourenquote im Mode-Online-Handel?

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