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Janina Denker

Welchen Einfluss hat die Kunden-Marken-Beziehung auf die Retourenquote im Mode-Online-Handel?

Style Icons

Turn back time and relive the dazzling, fearless fashion of Cher with this bold and fabulous paper doll book. &gt; From the sheer Bob Mackie showstoppers of the '70s to her wild, punk-inspired MTV moments and red carpet reinventions, each outfit captures the essence of Cher's one-of-a-kind aesthetic. With looks that pushed boundaries and redefined stage fashion, this book celebrates the star who made every entrance a moment—and every outfit a statement.

A Dress-Up Paper Doll Book

Style Icons: Cher

This book examines the impact of artificial intelligence (AI) on globalization, in relation to economics, society, and policy. It explores the broad and diverse ways that AI is changing the global ecosystem, including firm behaviour changes, labour market disruption, reduced production costs, and climate change concerns, to highlight both the positive and negative impacts of AI. By anticipating the potential impacts of AI, a framework is presented to combat the negative aspects and maximise the benefits.
This book offers a balanced and considered perspective on AI and the role it will play in the global economy. It will be of interest to students, researchers, and policymakers working in international economics, the political economy, and economic policy, as well as general readers interested in AI.
Nicola Acocella is Emeritus Professor of Economics at Sapienza University of Rome.

Utilizing AI for the Benefit of Humanity

The Economics of Globalization and Artificial Intelligence

Springer Proceedings in Mathematics & Statistics

This book offers a comprehensive collection of 46 research contributions presented at the 13th International Conference on Soft Computing for Problem Solving (SocProS 2025): Artificial Intelligence for Viksit Bharat (that is, developed India), held at the Indian Institute of Technology Roorkee, Uttrakhand, India, from 24–26 February 2025. It discusses how machine learning, deep learning, optimization and intelligent systems are revolutionizing engineering and commercial practices through applications of mathematics. Covering diverse topics such as facial recognition security, cryptocurrency and blockchain technologies, automated trading, sustainable inventory management, personalized recommendation systems and IoT-driven smart solutions, the book highlights both theoretical advancements and practical implementations of mathematics across a wide range of disciplines.This book also addresses emerging areas like green energy management, speech recognition, multilingual language technologies and climate analytics. With a strong emphasis on interdisciplinary research, the chapters integrate computational intelligence, engineering innovations and business applications, providing readers with a holistic view of current trends and future opportunities. This book serves as a valuable reference for researchers, practitioners, industry professionals and students aiming to leverage machine learning and optimization techniques for engineering and e-commerce challenges.

SocProS 2025, Roorkee, India, February 24–26

Applications of Mathematics in E-Commerce and Finance

Fashion and Beauty examines the role that innovation has played throughout fashion history. Moving beyond innovation as mere buzzword, Sutton looks at case studies of moments in history where innovation has initiated fundamental change. In the fashion and beauty industries-where relevance is everything-innovation is critical to survival and is often shaped by specific historical, cultural, economic, and sociological contexts. But innovation has become a buzzword, overused and generalized. Fashion and Beauty: Case Studies in Innovation identifies the various factors that define innovation, and innovation theories such as Schumpeter's, using a case study approach to explore innovative events in fashion and beauty ranging from the creation of maternity and plus-size women's apparel (Lane Bryant) and new textiles (DuPont's Kevlar) to the development of luxury streetwear (Dapper Dan), creative upcycling (feed sacks), and new markets in cosmetics (Fashion Fair) and business models in beauty (Weleda, Dr. Hauschka). The case studies incorporate salient contextual elements that factor into innovative developments as well as the entrepreneurial impulse both inside and outside of traditional economic systems. Sutton explores case studies of moments in history where innovation has initiated fundamental change, including recognition of new market segmentation (the rise of streetwear, beauty's turn to inclusivity), trends that turn into classics (athleisure wear), the creation of entirely new categories of apparel (maternity, plus-size), the use of technology for convenience and efficiency (e-commerce and social media), product improvement (advances in science of skin care), and as part of potential solutions to current fashion industry challenges (plant-based/upcycled products). Ultimately, each chapter considers the historical, political, and social context of each innovation along with its cultural meaning and impact.

Case Studies in Innovation

Fashion and Beauty

FOM-Edition

Dieses Buch leistet einen Beitrag für ein effizientes Kundenmanagement im digitalen Wandel mit Case Studies zu ausgewählten Themen wie der Customer Journey, dem KI-gestützten Content-Marketing, der Markenführung, dem Influencer-Marketing sowie dem Wandel von klassischer zu digitaler Kommunikation. Darüber hinaus hat die Mitarbeitenden- und Kundenzufriedenheit einen wesentlichen Einfluss auf Kundenbeziehungen und wird in Case Studies vorgestellt. Die Grundlage für diese Case Studies sind empirische Studien mit zahlreichen Unternehmen der B2B- und B2C-Industrie. Auf diese Weise erhalten die Case Studies ein wissenschaftliches Fundament und sind für die Unternehmenspraxis von hoher Relevanz.
Aufgrund der Bedeutung des Kundenmanagements für die Unternehmenspraxis beleuchten die Autoren das Thema in einem weiteren Buch, das unter dem Titel „Zukunftsorientiertes Kundenmanagement im Vertrieb“ den Fokus auf vertriebliche Maßnahmen richtet. Auch dieses Werk erscheint in der Reihe FOM-Edition.
Nicht nur für Führungskräfte und Mitarbeitende im Kundenmanagement, sondern auch für Studierende bietet das vorliegende Buch einen Mehrwert, da es validierte Erfolgsfaktoren für ein effizientes Kundenmanagement im digitalen Wandel aufzeigt. Studierende der Wirtschaftswissenschaften können durch das Buch zudem ihre Kenntnisse im Marketing sowie im Kundenmanagement vertiefen.

KI, Influencer-Marketing, Customer Journey und Kundenloyalität als Erfolgsfaktoren

Effektives Kundenmanagement im digitalen Wandel

Developments and Advances in the Supply Chain Industry

Digital Transformation in Retail Supply Chain Management for Logistics 5.0 explains how these technologies are reshaping retail supply chain management. The book elucidates on the digital tools and strategies organizations can employ to optimize their retail supply chain management, minimize costs, enhance customer satisfaction, and achieve sustainability objectives through industry 5.0-enabled technologies. It innovatively blends the details of recent advancements across retail supply chains and supply chain-related digital transformations. Its cutting-edge perspective makes it an invaluable asset for industry professionals, policymakers, business owners, managers, researchers, practitioners, academicians, instructors, and students in retail, logistics supply chain management, digital business, and innovation. The book explores the nuances of the Supply Network 5.0, discussing the synergy between humans and machines, especially in the context of robotic process automation systems and artificial intelligence tools in the "new normal" of retail supply chain management. In addition, it specifically addresses textile products, FMCG, online products, construction, food and beverages, the shoe industry, SMEs, and other manufacturing sectors. Other sections delves into the often-overlooked environmental sustainability ramifications of the Fifth Industrial Revolution.

Digital Transformation in Retail Supply Chain Management for Logistics 5.0

Essentials

Dieses Online-Marketing-Glossar bietet Erklärungen zu über 400 Fachbegriffen aus Online-Werbung, SEO, E-Mail-Marketing, Mobile-Marketing, Social-Media-Marketing, E-Commerce und vielen weiteren Bereichen. Einsteiger und Profis finden hier schnell die passende Definition und können Fachwissen aufbauen und Begriffe gezielt anwenden.

Die Publikation richtet sich an alle, die sich mit Fragen des Online-Marketings im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

Die wichtigsten Definitionen im Überblick

Online-Marketing-Glossar

Marimekko

The bestselling&nbsp;One Line a Day&nbsp;journal series has sold over 3.5 million copies! This stunning edition features the iconic Unikko print from renowned design and fashion house Marimekko, making a lovely and timeless gift.More than a daily diary: For those daunted by the idea of keeping a journal or diary, the simple commitment of just One Line a Day is manageable for everyone. This keepsake memory book invites you to capture just a single quick line once a day over five years. As you write, the layout allows you to see your highlights and reflections on the same date in previous years. Uniquely rewarding, simple to complete, and presented in a lovely floral package, this Marimekko journal will become a treasure trove of memories to cherish forever. Copyright © 2026 by Marimekko. Design: “Unikko” by Maija Isola, 1964.THE EASIEST WAY TO JOURNAL DAILY: Writing a single thought or highlight each day is a great way to track progress,&nbsp;start or end your day with reflection, and collect memories and moments. DISPLAY-WORTHY OBJECT: This sophisticated journal includes the classic Marimekko poppy print, Unikko, on the cover, unique page edges, and a ribbon marker to easily keep your place. Tactile and timeless, it's a display-worthy addition to your nightstand or desk and an archive of memories you will want to keep forever.&nbsp; UNIQUE GIFT FOR ANY OCCASION: This is a wonderful gift for celebrating a new&nbsp;chapter, whether beginning a new year or a new life phase. With its elegant design, this&nbsp;daily journal makes an excellent gift for newlyweds, parents, spouses, friends, or any loved one&nbsp;on birthdays, holidays, anniversaries, graduations, bridal showers, and all sorts of milestone celebrations. BESTSELLING SERIES: Fans of the original&nbsp;One Line a Day&nbsp;or popular&nbsp;Canvas One Line a Day,&nbsp;Nouveau One Line a Day, or Modern One Line a Day will love this gorgeous version, whether starting a new five-year diary or giving the journal to a loved one.Perfect for: <ul><li> Fans of Marimekko </li><li> Gift or self-purchase for journalers seeking new, distinctive ways to record and reflect </li><li> Anyone looking to begin journaling or establish a daily gratitude practice: the easy and welcoming format is perfect for beginners </li><li> Fans of the&nbsp;One Line a Day&nbsp;series </li><li> Holiday, graduation, wedding, Mother’s Day, and baby shower gift </li></ul>

A Five-Year Memory Book

Marimekko One Line a Day (Red Unikko)

How optimizing your supply chain can save you millions

The Leaky Pipe

A stunning volume illuminating the artistic exchange between three seminal American artists—Milton Avery, Adolph Gottlieb, and Mark Rothko. This groundbreaking book underscores the lasting significance of the summers they spent together by the sea in Gloucester, Massachusetts, in the 1930s and 1940s. Milton Avery, a modernist painter at work in the first half of the twentieth century, is rarely linked to Adolph Gottlieb or Mark Rothko, who were twenty years younger and would become associated with the New York School in the 1950s. While Avery consistently drew inspiration from the visible world, Gottlieb and Rothko invented abstract pictorial languages all their own. Despite these differences, they were a tight-knit trio whose camaraderie and mutual love of the ocean had lasting impact on their work. This pioneering volume traces their friendship from 1932, when they first summered together on Cape Ann, through the crystallization of their ideas in the 1940s, to the deeply centering decades that followed, when all three created the mature, independent painting styles for which they are best known. This late work, each in its own way, is indebted to the time the artists spent together on the rocky coast and sandy beaches of Cape Ann. Contributions by leading scholars and family members enrich this unique exploration of artistic friendship and its bearing on the work of three of the twentieth century’s most celebrated artists.

By the Sea

Avery, Gottlieb & Rothko

The Devil's Daughter

This innovative textbook edited by international experts in technology law and policy provides a comprehensive and accessible guide into the fast-evolving landscape of technology law and policy in the UK and the EU. The recent wave of regulatory reforms adopted by UK and EU regulators increases the complexity of Internet law as it had developed in the past decades. Recognising the ever-growing importance of artificial intelligence in today's public discourse, the textbook extends beyond traditional legal sectoral frameworks, and explores the intersection of law, technology, and public policy to describe and critically reflect on current and emerging issues in the modern information society. This exploration follows thematic areas of interest, such as adtech, privacy by design, predictive policing, and social media, while also providing accessible historical overviews of how policy has developed in specific fields including platform liability, copyright, or data protection, and case studies on key topics. The companion website provides multimedia resources to delve deeper into specific topics; introductory materials for readers that are unfamiliar with the EU legal system; and teaching resources. Law, Policy, and the Internet is an essential resource for anyone seeking to navigate the complexities of internet regulation in an era of exponential technological change.

Law, Policy, and the Internet

Welchen Einfluss hat die Kunden-Marken-Beziehung auf die Retourenquote im Mode-Online-Handel?

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