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Catalogue complet

Kulchawik L: Trade Shows from One
Country to the Next

Trade Shows from One Country to the Next

Trade Show Differences when Exhibiting Globally

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

Consequences for Global Marketing and Advertising

Consumer Behavior and Culture

In the dynamic sphere of international business, the role of a global manager is more complex and vital than ever. This textbook crucially departs from the typical Western gaze on cross-cultural management, while offering a unique three way viewpoint taking into account the student, theoretical and practitioner perspectives on every issue. Each chapter explores a key area of cross-cultural management, and includes insights from leading practitioners, contemporary case studies and management theory. Beginning with the foundational aspects of culture, Cross-Cultural Management: Strategic Leadership Beyond Borders swiftly moves into practical management strategies for virtual, hybrid and in-country teams, addressing the nuances of culture shift and the dynamics of change management. The author uses an innovative Cultural Acuity framework to connect theory to application and help you develop the interpretive, reflective, and adaptive skills required to operate effectively in complex international environments. You will also gain insights into the intricacies of geopolitics and how global contexts shape managerial decisions, with a focus on strategic planning tailored to diverse cultural landscapes. The author dissects institutional behaviour to illuminate the impacts of varying procedures, laws and regulations; the chapter on collaboration offers a roadmap from basic teamwork to the creation of high-performing, culturally diverse teams. The textbook delves into the art of talent management in a globalized world, exploring best practices for recruitment, onboarding and retention in multicultural environments. Cross-Cultural Management: Strategic Leadership Beyond Borders is not just a collection of theories; it is enriched with case studies and real-world insights, ensuring that you can apply what you learn directly to your managerial role. It is the perfect resource for managers, researchers and students of International Business and Cross-Cultural Management who aim to lead with foresight, embracing both current cross-cultural realities and the future trends that will shape the global business landscape.

Strategic Leadership Beyond Borders

Cross-Cultural Management

Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

International Marketing

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from the Americas, Europe, and Asia. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.

Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

A Guide to Achieving Global Brand Growth

International Brand Strategy

Discover the teachings and insights from the world's leading marketing courses through The 30 Day MBA in Marketing. From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world's most successful businesses, clarifying how these skills drive success. With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketing is essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.

Develop your marketing skillset and accelerate your career through the insights and teachings from the world's top business schools.

Your Fast Track Guide to Business Success

The 30 Day MBA in Marketing

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.

With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.

Theory and Practice

Intercultural Marketing

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

A Holistic Approach

Sustainable Marketing

Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 84,0, Sheffield Hallam University, language: English, abstract: In the domain of present-day entrepreneurial activities, the zeitgeist is dominated by the dynamic nature of globalisation reflected in several aspects of global marketing. Under the assumption of free border and culture-crossing transfers of goods and services, the majority of international entities is continuously pressured to solve a variety of issues. For instance, while it is forced to stabilise its supply chain through B2B partnerships, stay informed about the market situation, evaluate the necessity of an adaptation and guarantee its own profit growth, the enterprise is not allowed to neglect the creation and delivery of the value needed by the customer, along with finding the best method to satisfy the stakeholders.

However, one of the greatest uncertainties an established company is permanently confronted with is the question whether it is ignoring the drastic pace of change. The consequence is visible through the loss of its competitiveness, provoked by the entry of new competitors or substitutes outrunning the firm in terms of market share, the customers¿ brand loyalty, product quality, the degree of innovation etc. This risk increased especially due to the appearance of global challengers from rapidly developing economies, mainly hailing from Asia and Latin America. Among all these newcomers, Grupo México, a representative of the metals and mining branch, pertains to the group of the most auspicious firms and serves as the central object of investigation for this report.

The first chapter presents a topical overview of GM¿s business units, their respective product portfolio and market focus, along with the reasons for their success on domestic, regional and international level and their competitive advantages.

The second chapter continues the exploration of GM¿s current state with a critical evaluation of the environmental trends informing the international market sector of the extractive industries. Based on the concepts of PESTLE and SWOT analyses among others, this part unifies both the macroeconomic and the microeconomic business spheres to mirror the strengths, weaknesses, threats and opportunities, which the corporation is facing as a global challenger.

The third and final section contains a set of recommendations implying an exclusive strategic approach designed to underpin GM¿s pursuit of becoming an established global player.

Design of a Marketing Strategy. Supporting Grupo México's Transformation from a Global Challenger to a Global Player

JIBS Special Collections

International marketing (IM) is a core disciplinary area within the broader international business (IB) field. This book revisits 7 highly cited articles from the&nbsp;
 Journal of International Business Studies&nbsp;
 that address important topics in IM such as country entry modes and choices, international branding decisions, managing cross-border seller-buyer relationships, and international branding strategies. The collection is complemented by 2 recently published articles tackling new frontiers in IM/IB. Each of the 9 works is complemented with timely retrospectives by the original authors and other leading scholars.
 
 This collection provides readers with a careful selection of highly influential and timely works from the IM literature that will continue to greatly contribute to the IB discipline, with an emphasis on future research directions from leading scholars in the field.
 Saeed Samiee
 is Collins Professor of Marketing and International Business at the University of Tulsa. His research focuses on various aspects of strategy in international and global contexts with a particular attention to marketing-related issues. He is the 2017 recipient of the Significant Contributions to Global Marketing Award (Lifetime Achievement Award) from the AMA Global Marketing SIG, the 2004 Cavusgil Award, and the 2020 Thorelli Award. 
 Constantine Katsikeas
 is the Arnold Ziff Research Chair and Professor of Marketing and International Management at Leeds University Business School. His interests lie in international marketing and export management, sales management, cross-border interfirm relationships, and strategic alliances. &nbsp;He has twice (2013 and 2015) received the AMA Global Marketing SIG’s Excellence in Global Marketing Award, the 2006 Thorelli Award, and the 1999 Cavusgil Award.
 Petra Riefler
 is Chaired Professor of Marketing at the University of Natural Resources and Life Sciences Vienna, Austria. Her work focuses on international consumer behavior and branding. She is recipient of 2022 Hans B. Thorelli Award.&nbsp;

International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature. 
 Our focus in this book is on &nbsp;ten highly cited articles from the&nbsp;
 Journal of International Business Studies&nbsp;
 that address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today.&nbsp;Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by two&nbsp;recently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars.
 
 In sum, this collection provides readers with a careful selection of highly influential and timely works from the international marketing literature that will continue to greatly contribute to the international business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field.

Influential Contributions and Future Avenues for Research

Key Developments in International Marketing

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.

Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics.

A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Comenius University in Bratislava (Faculty of Management), language: English, abstract: In today¿s globalized world, international marketing becomes more and more important for businesses aiming to be successful on a global level. As Monika V. Kronbügel shows in her up-to-date dissertation, attaining cross-cultural competence has therefore become a key factor in ascertaining business¿s success. Cultural differences may lead to specific preferences and require an adaptation of the marketing strategy to secure a product¿s profitability. Accordingly, already during the phase of product development, it is helpful to analyze the cultural and social context of certain customer groups. Especially in supersaturated markets with comparable company goods and services, economic success can depend on such comparatively slight product differentiation.
However, the relevance of intercultural competence has often been overlooked. This dissertation introduces a 4-phase-model for intercultural training ¿ the ITMC-Method. It is designed to support businesses in their intercultural development. The author investigates how far businesses already make use of their possibilities to meet the cross-cultural and developmental requirements.

Monika V. Kronbügel is an expert on the subject of international marketing as well as on working with such a diversity approach. She has collected valuable experience in international business development for many years and is now managing her own internationally oriented company dealing with organizational &amp; people development.

Key words: marketing, culture, international marketing, intercultural marketing, cross-cultural, intercultural, management, global marketing, globalization, leadership, diversity, mentality, behavior, attitude, communication, training, learnings, ITMC

Intercultural Behavioral Training as an Approach to Market Development

Intercultural Competence - The Key to Successful International Marketing

Trade Shows from One Country to the Next

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