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International Marketing
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International Marketing

Buch (broschiert)ca. 106.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

Dezember 2018, ca. 672 Seiten, Englisch
Sage Publications
978-1-5063-8922-6

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