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Sweet O: The Rules That Make Us: How
Culture Shapes the Way We Act, Think, B

The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy

Unable to contain himself, Rick pitched Art: move back to Wausau and start a business selling shoes. Art said, "What are you, an idiot? Selling shoes? How is this even worth trying?"This is the story of Eastbay, a startup tale unlike most you've read. First it was $5,000 worth of track sneakers sold out of the back of an AMC Gremlin. Then it was a quiet storefront behind the main street in Wausau, Wisconsin. Then it became a catalog, a bible to GenX kids growing up in the 1980s and '90s, a powerful tastemaker so authentic that pro athletes swore by it. Sneakerhead culture started here.This is the story of Eastbay, a company ahead of its time that mastered mail-order selling before Amazon existed. That understood the emerging cultural power of sneakers before anyone else saw it. That grew so fast and was so successful in the first athletic mail-order wholesale shoe business that Nike pulled its AIR products from the catalog. After five years, Nike decided to allow AIR products back into the Eastbay catalog and ultimately Eastbay partnered with Nike to produce several Nike catalogs.This is the story of Eastbay, founded by Art and Rick, born days apart and placed in bassinets next to each other--as different as two lifelong friends can be, but bonded by a friendship that's lasted through the wild, tumultuous, heady, difficult, exhilarating, frustrating, and ultimately massively rewarding lifetime of building a business that mattered with as talented and devoted a team as any two founders could hope for.Sneakers are a $100 billion business and a global obsession, and it all started in the pages of Eastbay, where kids were encouraged to dream big, and dream often, which is just what the founders were doing all along. This is their story. This is The Book of Eastbay.

How Two Friends Built the Business That Launched Sneakerhead Culture

The Book of Eastbay

In November 2022, Benjamin Netanyahu returned to power in Israel after the fifth election in less than four years. Propped up by a bloc of far-right and ultra-religious parties, Netanyahu's government is the most extreme administration in Israeli history. It has pushed Israeli society to breaking point. Israel now faces cataclysmic rifts and an existential crisis. Pfeffer charts the mass protests against Netanyahu's attempts to silence the judiciary and expand settlement in the West Bank, as well as the shattering of Israel's core beliefs after October 7th and the calamitous war in Gaza. No King In Israel is the definitive story of Israel's fractured democracy, and of the fight to define what Israel should be.

In November 2022, Benjamin Netanyahu returned to power in Israel after the fifth election in less than four years. Propped up by a bloc of far-right and ultra-religious parties, Netanyahu's government is the most extreme administration in Israeli history. It has pushed Israeli society to breaking point.

Israel now faces cataclysmic rifts and an existential crisis.  Pfeffer charts the mass protests against Netanyahu's attempts to silence the judiciary and expand settlement in the West Bank, as well as the shattering of Israel's core beliefs after October 7th and the calamitous war in Gaza.
  
No King In Israel is the definitive story of Israel's fractured democracy, and of the fight to define what Israel should be.

The Jewish State Confronts its Demons

No King In Israel

The definitive guide to manga, from renowned manga historian Helen McCarthy.

The definitive guide to manga, from renowned manga historian Helen McCarthy.

The definitive guide to contemporary and historical manga

The Manga Bible

Lernweltforschung

Das Buch nimmt Foucaults Konzept der Sorge um das Selbst zum Ausgangspunkt und entwickelt ein bildungswissenschaftliches Modell zur Expertise-Entwicklung. Das Modell rahmt die Entwicklung von Lehrkompetenz als Entwicklung von Wissen, und lenkt den Blick auf reflexive Technologien der Lehrenden. Der Band legt auf Basis dieser Rahmung eine Längsschnittstudie vor, welche die Arbeit eines Lehrers in der Sekundarstufe begleitet.&nbsp;

Eine ethnographische Studie zur Entwicklung von Unterrichtsexpertise

Die Transformation von Lehrerwissen

Transforming the Politics of Housing

Feeling at Home

Routledge Foundations in Linguistic Anthropology

Language, Gender, and Sexuality

Ego, Envy and Ambition in Pop, Rock and Hip-Hop

Famous

This book brings together for the first time a wealth of information about the UK cultural. It explains how the whole UK cultural sector operates; exploring the contribution of both publicly funded cultural activity and the "creative industries".

This book brings together for the first time a wealth of information about the UK cultural. It explains how the whole UK cultural sector operates; exploring the contribution of both publicly funded cultural activity and the "creative industries".

A Guide to Organisations, Policy and Funding

Culture and Media in the UK

BASEES/Routledge Series on Russian and East European Studies

This book explores the ideological and institutional conflict surrounding the development and role of property, the focus being placed upon the legislative provisions implemented to promote the private ownership of land.

This book explores the ideological and institutional conflict surrounding the development and role of property, the focus being placed upon the legislative provisions implemented to promote the private ownership of land.

Before and After Communism

Land Ownership in Russia

'Exceptionally rich, inspiring, challenging' Bernardine Evaristo | 'Something on every page that you didn't know before' Sathnam Sanghera | 'Celebrates women how they are, as they are' | Gillian AndersonOur bodies tell our story. This powerful global history of beauty by Sunday Times bestselling Brit(tish) author Afua Hirsch dismantles the colonial falsehoods that shape our sense of belonging and celebrates the pioneering stories and ideas of women from marginalised groups. 'A remarkable journey to unlearn western beauty standards and explore ancestral skin, hair and body modification rituals' Funmi Fetto, Observer'A vital, challenging account of reassessing body image beyond the colonial, patriarchal gaze' I newspaper'A generous offering, and a joy filled testimony' Nana Darkoa Sekyiamah, author of The Sex Lives of African Women

The Rules That Make Us: How Culture Shapes the Way We Act, Think, ...

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