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Jurgenson N: The Social Photo

The Social Photo

On Photography and Social Media

What is Art in the age of inequality, climate change and AI? From leading design group, Metahaven.

Cognitive Futures

The Hard Question of Art

Bloomsbury Studies in Digital Cultures

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of 'drama' online for internet fame/infamy and financial gain. On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la 'aspirational' role-modelling is fast becoming stale to audiences in this very saturated space. Enter the use of 'online drama' to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media. Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the 'influencer apology', 'call out culture', 'cancel culture', and 'meme factories' to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama. The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

Looking at the phenomenon of visibility labour and attention economies on social media, this open access book focuses on the Asia Pacific region to examine the use of ‘drama’ online for internet fame/infamy and financial gain.
 On social media, the attention economy shapes and governs our engagement. Social media actors use a variety of tactics to gain our attention, to 'go viral', and to become 'internet famous'. They manufacture extraordinary events, curate their lives for us to consume, and play on our emotions to draw us in. But relying on only the picture perfect, the pristine, and the prestigious a la ‘aspirational’ role-modelling is fast becoming stale to audiences in this very saturated space.

Enter the use of ‘online drama’ to wrestle for the attention spans of audiences, when social media actors use discursive and visual narratives centred on angst, shock, fear, shame, pity to generate visibility, yield interest, and provoke conversations in the gladiatorial arena of social media.
 Through a range of lively case studies spanning platforms like Instagram, TikTok, Twitter, and YouTube, and popular online for a in the Asia Pacific region, this book explores topics such as 'shamelebrity', the ‘influencer apology’, ‘call out culture’, ‘cancel culture’, and ‘meme factories’ to unpack that peculiarly contemporary online phenomenon: the culture and economy of online drama.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by an Australian Research Council Discovery Early Career Researcher Award (DECRA) from the Australian government.

How Attention Economies are Changing

Provoking Online Drama

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Routledge Series for Creative Teaching and Learning in Anthropology

Branding Gandhi renews attention to thinking about our relationship with stuff through Gandhi's politics, his image, his things, and the history of branding Gandhi.

Branding Gandhi renews attention to thinking about our relationship with stuff through Gandhiâ€˜s politics, his image, his things, and the history of branding Gandhi.

Branding Gandhi

A stunning, official book of pictures from George Michael's life by renowned music photographer Brian Aris. It includes many unseen images of George at different stages of his career.

A stunning, official book of pictures from George Michael's life by renowned music photographer Brian Aris. It includes many unseen images of George at different stages of his career. George Michael hated having his photo taken, which makes this stunning collection of images spanning over 20 years such an unusual and beautiful tribute to one of the most consummate performers the music world has ever seen. Brian Aris first met George when he shot him and his Wham! colleague Andrew Ridgeley in 1984. He gained George's trust and subsequently took some of the most iconic shots of the star that provide an illuminating document of a complex character. With text documenting George's life and Brian's memories of his sessions and meetings with the star, together with iconic images, contact sheets and previously unseen images, this is a beautiful tribute to pop's most likeable and talented singer.

Three decades of George through the lens

George Michael

Aesthetics and Contemporary Art

James Hyde, a practicing painter, boldly revises the concept of space in the European history of art. He presents it as a concept bound to historical circumstance, developing -sometimes contentiously-in philosophy, mathematics and science, and finally emerging in 20th century theorizations of art. Using primary documents, Hyde exposes what many will find surprising-that space only becomes part of the descriptive and analytic apparatus of art and architecture at the turn of the 20th century, not earlier. Hyde examines narratives that have shaped our understanding of the history of art and their explanatory efficacy in the context of the transformations of 13th and 15th century Italian art. He offers insights into the relationship between painting, architecture, icons and narrative pictures, the effects of St. Francis's miracles on painting and the essential diagrammatical nature of Renaissance perspective. The arrival of space into discussions about art introduces Kant, Leibniz, Apollonaire and Adolf von Hildebrand into the story. Hyde considers how and why artists and historians appropriated space at the end of the 19th century, as well as how space moved from the discourse of Neoclassical sculpture and Cubism to its prominence in discussions of art today. Hyde's original reading of the definition of space and the cultural forces that shaped it provides a re-envisioning of the foundations of art history and the philosophy of art.

Controversies, Contradictions and its Rise to Prominence

The Trouble with Space in Painting

Lenscratch: Topics in Contemporary Photography

This book is the first of its kind to bring together and showcase contemporary photographers' bodies of work, moving beyond the survey approach so often seen in photography today.

30 Profiles of Artists Photographing [Two Themes TBD], Book 3

Lenscratch - Contemporary Themes in Photography

International Texts in Developmental Psychology

Global Perspectives

The Development of Ethnic Identity and Attitudes

An inside account of the recent scandals which have engulfed Ireland's national broadcaster, RTÉ.

An inside account of the recent scandals which have engulfed Ireland's national broadcaster, RTÉ.

Den of Inequity

This book is the first of its kind to bring together and showcase contemporary photographers' bodies of work, moving beyond the survey approach so often seen in photography today.

This book is the first of its kind to bring together and showcase contemporary photographers’ bodies of work, moving beyond the survey approach so often seen in photography today.

Lenscratch: Contemporary Themes in Photography

Routledge Contemporary Russia and Eastern Europe Series

This book argues that although Soviet ideology did not accept the principle of biologically based racial inferiority, aspired to achieve equality for all citizens under socialist internationalism and regarded "race" as a concept formulated by modern capitalism, nevertheless Soviet films that addressed issues of "race" still exposed their authors' views. Moreover, the book contends that these views made a significant contribution to popular perceptions and to the gradual rise of "white supremacy" thinking in the late Soviet period, with such thinking being now very widely held in post-Soviet, contemporary Russia. The book discusses a wide range of films including films about Africa, Africans and Afro-Americans, explores in detail the Soviet social construction of race, gender and identity and contrasts this with the development of racial thinking in the Western world. The book's rich and subtle analysis shows how Soviet cine-culture in a variety of popular genres, from adventure films to biopics and political drama, re-articulated meanings of "race" through allegedly anti-racist imageries of "blackness" and "whiteness".

This book argues that although Soviet ideology did not accept the principle of biologically based racial inferiority, aspired to achieve equality for all citizens under socialist internationalism and regarded “race” as a concept formulated by modern capitalism, nevertheless Soviet films that addressed issues of “race” still exposed their authors’ views. Moreover, the book contends that these views made a significant contribution to popular perceptions and to the gradual rise of “white supremacy” thinking in the late Soviet period, with such thinking being now very widely held in post-Soviet, contemporary Russia. The book discusses a wide range of films including films about Africa, Africans and Afro-Americans, explores in detail the Soviet social construction of race, gender and identity and contrasts this with the development of racial thinking in the Western world. The book’s rich and subtle analysis shows how Soviet cine-culture in a variety of popular genres, from adventure films to biopics and political drama, re-articulated meanings of “race” through allegedly anti-racist imageries of “blackness” and “whiteness”.

Blackness and Race in Soviet Cinema

The Fashion Book is designed to be a one-stop textbook and reference for students of fashion and textile studies in the English-speaking world. This inter-disciplinary introduction to theories, debates, methodologies and case studies in fashion studies will suit students in degrees, modules and majors including cultural studies, art, communications/media, cultural geography, anthropology and cultural history.

The Fashion Book is an exciting, readable and comprehensive, all-in-one resource for students of fashion across the English-speaking world. It is designed as an introduction to fashion studies that can be used in a range of fashion courses from fashion studies degrees to fashion modules, and majors in disciplines including cultural studies, cultural sociology, cultural geography, communications and media, anthropology and cultural history. The book will present current writings and research on major topics debates in fashion studies drawing on the literature on fashion theory and incorporating many global case studies (as easy-to-read boxed material). Graphs, tables and diagrams will add texture to the written material. Approximately 200 colour images are planned to generously illustrate the historical and the contemporary tapestry of fashion. A dedicated interactive website will complement the text and ensure that students are in touch with the latest news, issues and trends.

The Fashion Studies Book

The Social Photo

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