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Adler S: The Review Culture

The Review Culture

Stars, Ratings, Influencers, and How We Decided What to Trust

'Engaging . . . this excellent book lays out the damage of letting arbitrary political power intervene in business' - Financial Times 'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' - Chris Miller, award-winning author of Chip War: The Fight for the World's Most Critical Technology This is the dramatic, untold story of TikTok. Charting its rise from obscurity into the world's most valuable startup, Emily Baker-White reveals how TikTok's visionary founder, ByteDance CEO Zhang Yiming, reshaped the global internet from a place where you searched for information to one where information comes to you. Billions of users were soon hooked. But there was a cost to such success. Soon, TikTok was embroiled in accusations of surveillance, censorship and user manipulation, attracting controversy from India and Europe to the US. After Baker-White - a Harvard-trained lawyer and investigative reporter - revealed that Chinese engineers could access Americans' private information, a team of ByteDance employees even used the app to track her. Based on unprecedented access to internal documents, leaked recordings and accounts from whistle-blowers inside the company, Every Screen on the Planet reveals how TikTok became trapped between China and the USA, desperate to survive. It is the story of how your attention became the world's moннннst valuable - and dangerous - commodity. 'Revealing. A story about power, control and the hidden battles shaping what we see online' - Parmy Olson, bestselling author of Supremacy: AI, ChatGPT and the Race That Will Change the World

The Secret Story of TikTok

Every Screen on the Planet

Masterarbeit aus dem Jahr 2021 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Bergische Universität Wuppertal, Sprache: Deutsch, Abstract: Ziel der vorliegenden Arbeit stellt die Untersuchung möglicher Einflüsse von Produkttester-Programmen auf das Bewertungsverhalten der Tester dar, d.h. es wird untersucht, inwiefern sich die Qualität und die Valenz, also die Positivität oder Negativität einer Testbewertung von Online Reviews unterscheiden, die nach regulären Käufen getätigt werden. Dabei sollen auch generelle Ver-haltensweisen und Wahrnehmungen innerhalb von Produkttester-Programmen betrachtet werden, um folgend erste Handlungsempfehlungen für die Verwendung und Gestaltung von Produkttester-Programmen für Unternehmen ableiten zu können. 

Es wird demnach der folgenden Forschungsfrage nachgegangen: "Beeinflussen kostenlose Testprodukte im Rahmen von Produkttester-Programmen das Bewertungsverhalten bzw. die Online Reviews von Produkttestern?" Um die Forschungsfrage beantworten zu können, sollen anhand qualitativer Leitfadeninterviews, mögliche Einflussfaktoren auf die Bewertungen und das Verhalten von Produkttestern herausgestellt und mithilfe einer qualitativen Inhaltsanalyse ausgewertet werden.

Wie unterscheiden sich Online Reviews von Produkttestern und Käufern? Eine qualitative Analyse

The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.

Routledge Handbook of Hospitality Marketing

The changing digital landscape has many organizations grappling with the challenge of adapting to unprecedented changes and innovation. The absence of a universally accepted definition of digital strategy exacerbates the complexity, leaving leaders uncertain about how to navigate this journey. Inertia becomes an untenable response to the urgent questions organizations face in a digitized world-how to seize digital opportunities, mitigate threats, and transform traditional values into digital assets. New Strategy Models in Digital Entrepreneurship emerges as the definitive solution for academic scholars seeking clarity and guidance in the realm of digital strategy. The book offers a comprehensive collection of papers that explore traditional paradigms, contemporary approaches, and innovative research methodologies. It serves as a beacon for practitioners, academicians, postgraduate and undergraduate students, and librarians, providing a roadmap for formulating and executing robust digital strategies. From theoretical foundations to the application of innovative business models, the book presents a holistic approach to navigating the complexities of digital transformation.

New Strategy Models in Digital Entrepreneurship

*WINNER ('SPECIALIST BUSINESS BOOK' CATEGORY), BUSINESS BOOK AWARDS 2026* "Responsible AI isn't just a technical challenge - it's a leadership imperative. This book offers essential guidance for anyone navigating the promise of deploying AI at scale. Read this book to understand how." Reid Hoffman, co-founder of LinkedIn and bestselling author of Superagency: What Could Possibly Go Right with Our AI Future "Grounded, up-to-date, thorough, actionable - you could read this book, or you could pay consultants gazillions of dollars to tell you something less useful." Stuart Russell OBE, Professor of Computer Science, University of California, Berkeley Governing the Machine is the essential guide to harnessing the transformative potential of AI, while navigating and mitigating its inherent risks. Despite AI's power to innovate daily life and revolutionize organizations, public trust in AI is low. For companies to take full advantage of AI, it is vital that they adopt and communicate a responsible approach in order to build consumer, employee and investor confidence. Governing the Machine provides business leaders with a practical and flexible framework for building comprehensive and robust AI governance. It empowers organizations to reap the benefits, while ensuring that AI is trustworthy, sustainable and a source of opportunity and profit rather than liability and harm. Drawing on their vast experience advising leading global companies, the authors demystify: · The process of defining AI principles and policies · Recognizing and assessing risks · Approaches for developing safeguards · Selecting the right technical tools and training · Evolving global AI regulations, laws and policies, including the EU AI Act and those in the US, UK and other key regions Whether you're just beginning your AI journey or assessing your organization's approach, this book is your essential guide to seizing the opportunity - and avoiding the pitfalls - of AI systems.

How to navigate the risks of AI and unlock its true potential

Governing the Machine

Theory Redux

Prompt Thinking explores how artificial intelligence is fundamentally transforming the nature of thought. In the age of generative AI, prompting becomes more than a technical instruction: it emerges as a philosophical practice. This book arises from an experiment with AI in which the fictional philosopher Jianwei Xun sparked global debate by publishing a book about power and perception in the digital age. That book, Hypnocracy: Trump, Musk, and the New Architecture of Reality, was written with the assistance of AI. Rather than casting AI as either savior or threat, Prompt Thinking proposes a third way: conscious dialogue with artificial intelligence as a means to expand critical awareness. The book shows how critical philosophical engagement with AI can produce unexpected insights while preserving intellectual autonomy. Part theoretical framework, part methodological provocation, Prompt Thinking offers tools for navigating cognitive transformation. It proposes an ethics of the threshold, neither rejecting technological change nor surrendering to it.

A Critique of Generative Reason

Prompt Thinking

Education (R0)

Fabian Arlt

Hans-Jürgen Arlt

The Ludic Century

Gamification of Life and the Gaming Society

What happened to the internet we could have had? Can we remember a future that did not come to pass? The Internet We Could Have Had takes up the challenge, revisiting the days of "end-to-end" networks, of net neutrality, of free and open source software, the days of Geocities and the lulz of Anonymous. Not as nostalgia, but as a reckoning with the internet we do have. The internet we could have had was a promise; it could have been a global brain, an end to monopoly capitalism, a liberation of free speech. How did we get from there to here: to surveillance capitalism and data colonialism, facing an extractive AI industry and a fragmented social media landscape powered by misinformation and advertising? Where did it all go wrong? What happened to the promise of the internet and how did it become the disaster we know today? Part political inquest, part theoretical autopsy, Kelty documents how aspirations of liberation, openness, and participatory democracy opened a door - and through that door walked the Facebook Like Button, Amazon Web Services, Google's Chrome browser and much more. A work of concerted remembering, The Internet We Could Have Had is an attempt to fathom how this past was immensely generative of a future we didn't ask for.

The Internet We Could Have Had

Achieve competitive advantage and organizational success by becoming an agile and digital-native business.

Building the Agile Business through Digital Transformation

Future markets will become hyper-dynamic - fueled by digital technology deeply intruding into the life of consumers and businesses. Hyper-dynamic markets challenge businesses to become radically more adaptable and innovative than they are today. This book gives business leaders a strategic blueprint to survive and profit in these times. It describes how to turn businesses into future legends.

Business in Hyper-Dynamic Markets

Future Legends

'A must-read account from a heroic reporter who has taken on the world's most dangerous tech company' - Chris Miller, award-winning author of Chip War: The Fight for the World's Most Critical Technology It's on your phone. It's on your children's phones. It's on more than a billion screens across the planet, serving up joy, creativity and connection. But behind the slick feed of the world's most addictive app lies ruthless ambition and a global war for control. Every Screen on the Planet is the dramatic, untold story of TikTok. Charting its rise from obscurity into the world's most valuable startup, Emily Baker-White relates how its visionary founder, ByteDance CEO Zhang Yiming, reshaped the global internet from a place where you searched for information to one where information comes to you. Billions of users were soon hooked by the most effective recommendation algorithm in the world. But there was a cost to such success. Soon, TikTok was embroiled in accusations of surveillance, censorship and user manipulation, attracting controversy from India and Europe to the US. After Baker-White - a Harvard-trained lawyer and investigative reporter - revealed that Chinese engineers could access Americans' private information, a team of ByteDance employees even used the app to track her location. Based on unprecedented access to internal documents, leaked recordings and accounts from whistle-blowers inside the company, Every Screen on the Planet reveals how TikTok became trapped between two superpowers, desperate to survive. It is the story of how your attention became the world's moннннst valuable - and dangerous - commodity. 'Revealing. A story about power, control and the hidden battles shaping what we see online' - Parmy Olson, bestselling author of Supremacy: AI, ChatGPT and the Race That Will Change the World

Kogan Page Inspire

It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.

Values, Uncertainty and the Psychology of Brand Resilience

Business Unusual

The Review Culture

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