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Gesamtkatalog

Catalogue complet

The Quantum AI Era of Neuromarketing

Au cœur de l'expérience client explore les mécanismes qui influencent le comportement des consommateurs, du magasin traditionnel aux environnements digitaux. À travers des analyses qualitatives et des cadres conceptuels, ce livre révèle comment chaque interaction, chaque dispositif phygital et chaque élément de l'expérience peut déclencher l'achat impulsif et renforcer l'engagement des clients.
Destiné aux professionnels du marketing, aux commerçants et aux étudiants, cet ouvrage propose un panorama complet des tendances actuelles et des stratégies efficaces pour concevoir une expérience client mémorable. Il met en lumière les leviers qui transforment une simple visite en magasin ou en ligne en un moment captivant et irrésistible, capable de générer fidélité et satisfaction.
Pratique et accessible, ce livre fournit des insights précieux pour comprendre les comportements d'achat et optimiser l'expérience client dans un monde de plus en plus phygital. Découvrez comment l'expérience client peut devenir un véritable moteur de performance et un atout stratégique pour toute entreprise moderne.

Comment Transformer chaque Interaction en Achat

Au Coeur de l'Expérience Client

Platform Supply Chains in the AI Era

Risk Management

Platform Supply Chains 5

Artificial intelligence (AI) is fundamentally reshapes the healthcare sector and offers transformational improvements in patient care, to improve operational efficiency, and to do medical research.

Research and Innovations in Industrial and Marine Biotechnology: A Circular Economy 2024

Legal Regulation of AI and Sex Discrimination in Employment

From Modern Marketer to Executive Leader

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

How optimizing your supply chain can save you millions

The Leaky Pipe

A savvy, real-world guide to creating a profitable social media presence that stands out in an oversaturated industry Today, when the average American spends around 4.5 hours a day on their phones—including 2.5 hours scrolling social media—it is undeniable that a well-crafted social media platform is a powerful lever when it comes to credibility, visibility, and opportunity in any professional field. But how do you create a lasting platform that can thrive in a swamp of competing content? A practical guide to smart social media strategy, Attention Is the New Currency breaks down the complex ins-and-outs of the influencer industry into a step-by-step plan to stand out, get paid, and leverage your platform to make a difference. Sisters Marissa Rachel and Shanna Lisa—veteran creators with billions of views and past brand deals with Disney, Marvel, and Amazon—share candid advice to help you: <ul> <li>Identify your niche and authentically connect with your audience</li> <li>Stay on top of trends, understand your analytics, and strategically go viral</li> <li>Gracefully navigate online hate and create a cancel-proof personal platform</li> <li>Establish steady business practices for yourself and healthy, burnout-free boundaries</li> <li>Reach out to brands, write winning pitches, and land your dream partnerships</li> </ul> Whether you’re starting from scratch or scaling an existing platform to a larger audience, Attention Is the New Currency will help you invest your time wisely and create a confident online presence that resonates with the right audience and stays as lucrative and reliable as any 9 to 5.

The Ultimate Guide to Standing Out and Getting Paid on Social Media

Attention Is the New Currency

The Youtube Formula

A year of HBR's essential thinking on tech--all in one place.From gen AI to EVs to advanced digital collaboration tools, new tech innovations are reshaping organizations from the factory floor to the C-suite. What should you and your company be doing right now to take advantage of the opportunities these technologies are creating--and to avoid falling victim to disruption?The Year in Tech, 2027: The Insights You Need from Harvard Business Review will help you understand what the latest and most important applications of new tech mean for your organization and how you can use them to compete and win in today's turbulent business environment.Business is changing. Will you adapt or be left behind?Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

The Year in Tech, 2027: The Insights You Need from Harvard Business Review

Use this jargon-free, step-by-step guide to create an agile, customer-centric marketing strategy and unlock the full capability of data and analytics with AI.

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Affective Encounters with Sensory Capitalism

Brands Hallelujah!

The Quantum AI Era of Neuromarketing

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