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Doornbos S: The Pet Rock Effect

The Pet Rock Effect

People don't buy "things:, they buy meaning: Why stories sell what products alone never can

An unsparing challenge to conventional thinking about data regulation, showing that privacy laws choke off beneficial technologies without protecting society and individuals from harm. Ask anyone about the downsides of the digital economy, and one of the first concerns that comes to mind will be privacy. Indeed, activists and politicians increasingly talk about data privacy as though it were a fundamental human right. In this boldly contrarian rejoinder, Omri Ben-Shahar argues that many privacy laws are worse than useless. They do nothing to address the serious social problems of our data-soaked world-think, for instance, of algorithmic discrimination, concentrated platform power, or social media's impact on mental health. Meanwhile, promising digital technologies are held back by privacy regulations. Tracking devices that provide feedback on dangerous driving could cut fatal car crashes by 30 percent, yet they are prohibited in California. Facial recognition technology has already been used to rescue thousands of victims of human trafficking, yet it is largely banned in the EU. And machine-learning analysis of electronic health records would be a boon to biomedical research, but privacy rules often stand in the way. Fear of Data offers a new paradigm for the age of AI: We should think about data not in terms of individual rights but as a shared concern, like the environment. Technology's pollution of our digital commons can be remediated only through collective action. And just as we regulate factory emissions without shutting down factories altogether, so we can regulate data technologies without giving up all the good they have to offer. Drawing on the latest research and vivid real-world cases, Ben-Shahar helps us navigate the cost-benefit trade-offs that will enable a future of data-enriched flourishing.

How Privacy Panic Led Tech Regulation Astray—and How to Fix It

Fear of Data

Attention First

Discipline of Banking Press

THE ADVICE-BASED BANKER(TM) Guiding Credit Union Members for LifeMost members don't walk into a credit union because they want a financial product. They walk in because they are trying to make a decision, and they are hoping someone will help them think it through.The difference between a banker members forget and a banker members return to isn't knowledge, credentials, or closing skill. It's a single discipline: the conversation comes before the product.The Advice-Based Banker(TM) is a practitioner's guide for credit union bankers at every level, from the frontline desk to the senior relationship manager, who want to become the person members trust before they act. Written by an executive with thirty years of banking and credit union experience, this book makes the case that advice-based banking is not a soft skill or a philosophy. It is a structured discipline with a clear framework, a repeatable practice, and a measurable career advantage.Inside, you will learn: <ul><li>Why leading with products, even the right products, costs you the relationship before it begins</li><li>The Advice-Based Banker Pyramid and how to move from transactional to trusted across every member interaction</li><li>The five conversations every banker must master, and how to navigate each one with confidence</li><li>How to ask questions that open doors instead of close them</li><li>What it actually means to become someone's banker, and how to earn that standing one conversation at a time</li><li>How to build a reputation for advice that generates the referrals and retention no sales program can replicate</li></ul>This is not theory. The ideas in these pages come from what works in real branches, with real members, under real production pressure.The goal of this book is simple: to help you hear the words every banker quietly hopes for: "I wanted to talk to you before I made this decision."That sentence is the whole game.The Advice-Based Banker(TM) is part of the Discipline of Banking(TM) series published by Discipline of Banking Press, an imprint of Camino De Oro Enterprises, LLC.

Guiding Members For Life

The Advice-Based Banker

DISCOVER OVER 150 VALUABLE STRATEGIES TO MASTER B2B MARKETING WITH THIS EXTENSIVE HOW-TO GUIDE 150+ More Best Practices for B2B Marketing Success, a follow-up to&nbsp;250+ Best Practices for B2B Marketing Success,&nbsp;is a step-by-step guide to becoming a leading B2B marketing professional. Alexander Kesler, a seasoned marketing practitioner and thought leader, wrote this book as the ultimate resource for every level of B2B professional, from those taking their first steps into the B2B marketing world to the most experienced marketers. 150+ More Best Practices for B2B Marketing Success&nbsp;synthesizes best practices that can take years to learn into an easy-to-understand (and easy-to-implement) guide. The information in this book is proven, ready-to-use, and contains steps that most marketers can apply right away—on everything from crafting content to measuring its effectiveness at the campaign’s end. Short and to the point, marketers can apply the advice presented here at any point in their career, from college to the boardroom, for any business.&nbsp;Each practice is broken down into an easily digestible snapshot that lays out the most effective ways to implement each strategy. If you are a digital marketing or business leader who grapples with the problems and challenges of today’s multi-faceted and ever-evolving industry, 150+ More Best Practices for B2B Marketing Success&nbsp;will help you implement proven strategies into your own B2B marketing initiatives with accomplished ease.

Next-Level Strategies

150+ Best Practices for B2B Marketing Success

Contemporary Debates

Examining the Facts

Consumer Rights and Protections

From artificial intelligence to identity theft and increasing concerns about privacy and sustainability, consumer issues are an integral part of daily life. This updated fifth edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today's global economy.This definitive textbook introduces students to these potential issues and covers key topics, including consumer behavior, the history of the consumer movement, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include:¿ new case studies and projects to encourage students to develop their critical thinking skills through analyzing global consumer issues ¿ coverage of the influence of AI, FinTech and digital platforms on everyday decision-making ¿ expanded discussion of cybersecurity, data privacy and ethical consumerism ¿ revised consumer alerts: practical advice and guidance to help students make smart consumer decisions ¿ PowerPoint slides and a test bank of questions for each chapter.This textbook is suitable for students studying consumer sciences to understand what works, what doesn't and how consumers are changing.

Issues and Behaviors

Consumer Economics

The second edition of Strategic Brand Management and Development provides a comprehensive, multi-perspective approach to creating and marketing successful brands, now updated with new content on brand purpose, AI in branding, and expanded case studies including a brand of Indian origin.Readers will gain practical knowledge for developing effective brand strategies through the book's unique combination of managerial, socio-cultural, and psychological perspectives. New features include chapter-opening concept summaries for quick reference, expanded coverage of brand equity models, and new sections on brand purpose and AI in branding. The addition of two in-depth global brand case studies allows readers to see the interconnections between different branding concepts in real-world applications, while updated content on brand activism and aesthetic strategies reflects current industry trends.This textbook is designed for undergraduate and postgraduate students studying brand management, marketing strategy, and consumer behaviour who already possess fundamental marketing knowledge. It is particularly suitable for courses in Strategic Brand Management, Branding, and Brand Design in higher education institutions.Supporting materials include PowerPoint slides with additional content and an updated document with links to sources and examples that can be used in classroom teaching.

An Interdisciplinary Approach to Marketing Successful Brands

Strategic Brand Management and Development

Why are the voices most shaped by climate change the least heard in sustainability debates? This groundbreaking book explores sustainability issues through the lived experiences, practices and knowledge of Somali and Pakistani diasporic communities in the UK. Drawing on seven years of research, it challenges dominant ideas of the 'green consumer' and shows how people called 'migrants' bring rich, translocal insights into sustainable living. By presenting what participants say about their everyday practices, memories of homelands and faith-based motivations, it argues for a more inclusive vision of environmental sustainability. It is essential reading for anyone seeking fresh perspectives on environmental and climate justice in diverse, multicultural societies.

Environmental Politics, Everyday Practices and Translocal Lives

Unsettling Sustainability

The cognitive battlespace is undertheorized, underdefended, and increasingly decisive.Narrative Structures: How Stories Shape and Defend Belief is a practitioner's framework for understanding narrative as a structural system - one that can be analyzed, decomposed, countered, and constructed. Written for analysts, strategists, communicators, and researchers who operate in the information environment, it provides the first complete taxonomy of the narrative structures through which influence operates at scale.Across 36 chapters, the book maps the recurring architectural forms through which narratives are built and through which they achieve their effects - from foundational structures like the Moral Binary and the Conspiracy Narrative, through compound systems that combine multiple structures to produce effects no single structure could achieve alone, to the digital environment in which contemporary narrative warfare is conducted. Each structure is examined in terms of its components, its operational properties, its characteristic vulnerabilities, and the conditions under which it appears.The book addresses a question that most counter-narrative efforts get wrong: why facts alone cannot defeat a well-constructed narrative. The answer is structural. Narratives do not operate at the level of claims - they operate at the level of meaning. Correcting the facts within a narrative often leaves the narrative entirely intact, because its power derives not from the accuracy of its factual claims but from the meaning architecture in which those claims are embedded. Understanding that architecture is the prerequisite for everything else.Practical frameworks throughout the book include red cell methodology for stress-testing counter-narratives against adversarial pressure, structural selection guidance for matching narrative architecture to operational objectives, inoculation frameworks for building population-level resilience, and diagnostic worksheets for field application.This is not a survey of propaganda history. It is a map of the terrain that has become decisive.

How Stories Shape and Defend Belief

Narrative Structures

Independently published

A Practical Guide to Finding Products, Creating Offers, Advertising Without Gambling, and Profiting in the Digital Marketplace

How to Sell a Pan on Shopee

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based techniques that enhance recall, deepen emotional resonance and improve results across channels.Written by expert trainer Katie Hart, the book translates academic neuroscience into clear, actionable tools that marketers can apply immediately. Drawing on research and examples from brands including Aldi and Galaxy, it demonstrates how sensory cues, cognitive triggers and behavioural insights can be used to optimize strategy and improve performance.You'll learn how to: - Apply neuroscience principles to improve attention, memory and decision-making outcomes - Implement sensory and emotional cues that strengthen brand recall and campaign resonance - Analyze, test and refine creative ideas using behavioural insight - Optimize messaging and targeting by understanding the unconscious drivers of consumer choice - Use real-world examples to build your credibility and apply techniques across industriesWith detailed chapters, practical models and insights backed by real brand research, Neuromarketing equips marketers to develop more effective strategies, deliver stronger results and stand out in a crowded marketplace.Themes include: neuromarketing strategy, behavioural insight, sensory marketing, consumer decision making, creative optimization, campaign effectiveness

Practical Insights for Improving Customer Engagement

Neuromarketing

The Pet Rock Effect

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