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Hart Katie: Neuromarketing

Neuromarketing

Practical Insights for Improving Customer Engagement

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

This book Provides a roadmap for digital transformation- Demonstrates how digital transformation is necessary for the survival and growth of business organizations and nonprofits of all sizes and industry segments.

A Roadmap for Driving Results in the Digital World

Transformative Marketing

How the New Science of Interoception Can Transform Your Health

Inner Sense

An Ancient Tool in a Modern World

The Evolving Brain

How We Can Harness Its Therapeutic Power

Music as Medicine

Critical Concepts in Asian Studies

Marketing in China and East Asia CC 4V

The Rational Use of Cognitive Resources

Reflections on Empathy

How to Read Minds

What if joy isn't something you have to wait for, but something you can choose? Based on the latest research and insights from psychology and neuroscience, The Joy Instinct is a step-by-step guide on how to expand our capacity for joy. Readers will discover their signature joys-the most effective ways to find their ideal balance of exhilaration, renewal, and connection. They'll develop the ability to help others experience more joy. And they'll learn how to put joy in service of what matters most-as a resource in hard times, and as fuel for pursuing their most meaningful goals. You can choose how you respond to life's challenges, and you can harness the best in human nature. Joy is a fundamental human strength, and it is possible to experience joy even when life is difficult. The Joy Instinct is more than a book about happiness. It is a revolutionary reminder that joy is within reach, and a detailed, usable roadmap to the joy we all seek.

The Joy Instinct

Adolescence and Society

The aim of this book is to describe what we know about the adolescent brain from a neuroscience perspective, to increase knowledge and understanding among students and professionals.

The aim of this book is to describe what we know about the adolescent brain from a neuroscience perspective, to increase knowledge and understanding among students and professionals.

Adolescence and the Brain

Who We Become When Life Makes Other Plans

The Other Side of Change

In some cases in the US, offenders have been made to take anti-psychotic drugs in order to restore competence to stand trial, or even to receive punishment. If such neurointerventions can change a person's behaviour can they be used to treat and more controversially, predict and prevent crime? Once a fantasy portrayed in films such as Minority Report such questions are fast-becoming fundamental ones for policy, law and ethics. This is the first book to introduce and explain the fundamental concepts, problems and debates around neuroscience, ethics and crime. After a helpful introduction the authors examine the following topics: Criminal justice, harm and the problem of punishment: why punish? Cognitive and behavioural neuroscience: a short introductionReading minds: can brain scans replace lie detector tests and predict reoffending?Neuroscientific assessments of competency Compulsory neurointerventions: can changing the brain be used to increase empathy and reduce violent urges?Voluntary neurointervention: is it wrong to administer neurointerventions even if the offender agrees to receive the neurointervention?Neuroscience, free will and moral responsibilityBroader issues in criminal justice, including the justification of criminal punishment and the role of moral intuitions in decision-making. Additional features, such as chapter summaries, annotated further reading and a glossary make this an excellent resource for students of philosophy and those in related disciplines such as philosophy, criminology, law and criminal justice.

In some cases in the US, offenders have been made to take anti-psychotic drugs in order to restore competence to stand trial, or even to receive punishment. If such neurointerventions can change a person's behaviour can they be used to treat and more controversially, predict and prevent crime? Once a fantasy portrayed in films such as Minority Report such questions are fast-becoming fundamental ones for policy, law and ethics. This is the first book to introduce and explain the fundamental concepts, problems and debates around neuroscience, ethics and crime. After a helpful introduction the authors examine the following topics:<ul> <li>Criminal justice, harm and the problem of punishment: why punish? </li> <li>Cognitive and behavioural neuroscience: a short introduction</li> <li>Reading minds: can brain scans replace lie detector tests and predict reoffending?</li> <li>Neuroscientific assessments of competency </li> <li>Compulsory neurointerventions: can changing the brain be used to increase empathy and reduce violent urges?</li> <li>Voluntary neurointervention: is it wrong to administer neurointerventions even if the offender agrees to receive the neurointervention?</li> <li>Neuroscience, free will and moral responsibility</li> <li>Broader issues in criminal justice, including the justification of criminal punishment and the role of moral intuitions in decision-making.</li> </ul>Additional features, such as chapter summaries, annotated further reading and a glossary make this an excellent resource for students of philosophy and those in related disciplines such as philosophy, criminology, law and criminal justice.

An Introduction

Neuroscience, Ethics, and Criminal Punishment

Neuromarketing

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

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