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Hart Katie: Neuromarketing

Neuromarketing

Practical Insights for Improving Customer Engagement

The Human Nervous System, Fourth Edition is the standard reference for the anatomy of the central and peripheral nervous system of the human. Fully revised, with new chapters covering genes and anatomy, gene expression studies, and glia cells. The book continues to be an excellent companion to the Atlas of the Human Brain, and a common nomenclature throughout the book is enforced. Physiological data, functional concepts, correlates to the neuroanatomy of the major model systems (rat and mouse), and brain function round out the new edition. All chapters are fully revised with sharper photomicrograph images and new chapters on principle fiber pathways and the isthmus and midbrain region are featured.

The Human Nervous System

A Neuroscientific Approach

The Bilingual Brain

Revealing Corporate Brands

Adolescence and Society

Adolescence and the Brain

International Texts in Developmental Psychology

Insights from Genetics and Epigenetics

Psychobiological Development

The New Science of Smell

The Forgotten Sense

Basic Neurochemistry: Principles of Molecular, Cellular, and Medical Neurobiology, Ninth Edition is a classic advanced neurochemistry and neurobiology textbook that has a renewed focus on clinical applications. The early chapters focus on fundamental membrane chemistry, cellular signaling, and development of the nervous system. Later chapters cover cell injury and inflammation, neurodegenerative diseases, sensory transduction, and neural processing/behavior. By understanding mechanisms at the molecular and systems level, scientists can develop new pharmacotherapies to treat diseases such as Alzheimer's Disease, Parkinson's Disease, Multiple Sclerosis as well as neuropsychiatric diseases (e.g., schizophrenia, depression, pain, addictions). This book provides a foundation of all key principles of neurochemistry and neurobiology--within the context of human diseases--for advanced students and graduate students in neuroscience, biomedical sciences, as well as clinical neuroscientists and neurologists.

Neuromarketing

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