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Pritula M: The Modern Employer Brand
Playbook

The Modern Employer Brand Playbook

How In-House EB Managers Build a Measurable System in the AI Era

Bring rhythm, relevance, and better retention to your next training.
&nbsp;
What do L&amp;D professionals and hip-hop artists have in common? Both face skeptical, diverse audiences and operate within strict time constraints in environments that are full of distractions. In Facilitation in VERSE, learning strategist Tekeisha Zimmerman shares a framework to address those challenges in five stages: Vibe, Engage, Reveal, Spin, and End. The framework draws upon proven &nbsp;techniques to engage learners inspired by hip-hop, including:
&nbsp;
<ul>
<li>Call and response</li>
<li>Storytelling for emotional connection</li>
<li>Repetition</li>
<li>Intentional language</li>
<li>Memorable takeaways</li>
</ul>
&nbsp;
The VERSE framework directly addresses challenges learning designers and facilitators face every day, including high resistance and pressure to demonstrate measurable behavior change. The book is packed with practical templates, decision matrices, sample scripts, and self-assessments to help instructional designers and facilitators implement the framework. Readers also receive free access to an AI-powered coach that lets them practice applying VERSE in real time, working through scenarios and refining their approach whenever they need it—long after finishing the book.
&nbsp;
The best trainers and hip-hop artists know that connection is what makes a message work. Facilitation in VERSE shows you how to create learning experiences that resonate in the moment and leave a lasting impression.

A Hip-Hop-Inspired Framework to Engage Learners

Facilitation in Verse

Understand the importance of employee engagement to build psychological wellbeing in organizations. Principles of Employee Engagement by Ramnik Singh is an outcome-focused textbook for upper-level undergraduate and postgraduate students studying Human Resource Management, organizational behavior and leadership. Grounded in organizational psychology and contemporary HRM practice, it equips students with the concepts and practical skills needed to understand, design and sustain employee engagement in diverse organizational contexts. The textbook explores the psychological foundations of engagement, including motivation, trust and safety, and examines how these concepts translate into effective HR policies and leadership practice. Students are guided through the measurement of engagement, the design of employee experience and the future challenges shaping engagement at work. This textbook includes: - Clear definitions of employee engagement and common misconceptions - Insight into the psychology of engagement, wellbeing, trust and psychological safety - Reflective questions and exercises to apply HRM frameworks to workplace scenarios - Real-world examples from organizations such as Microsoft, Netflix, Airbnb, Shopify and Zoom &gt;Whether studying HRM or preparing for leadership roles, this textbook enables students to evaluate engagement strategies critically and apply evidence-based approaches to build positive and sustainable workplaces.

Building Better Workplaces through Effective HR Practices

Principles of Employee Engagement

A Global Perspective on Legal Frameworks and Jurisdictional Challenges

Regulating AI in the Workplace

Leading experts on greenwashing offer a playbook for achieving competitive advantage by combatting misleading claims and building trust. Greenwashing has reached epidemic proportions, and consumer confidence in business sustainability commitments is falling. Those most affected by greenwashing are genuine green firms, and companies truly committed to sustainability goals can find it hard to communicate their commitments and distinguish themselves in this sea of greenwash. These companies need to confront their rivals head on to win the trust of stakeholders. From Greenwash to Green Trust offers a new paradigm for how to gain and maintain competitive advantage in a world of exaggerated green claims. &nbsp;&nbsp;Building on more than a decade of research on greenwashing, Tom Lyon and Wren Montgomery offer a three-step approach for companies determined to rise above their greenwashing competitors:&nbsp;&nbsp; <ul> 	<li> 		Understand why trust has been broken: First, learn how greenwashing works, and hurts, in today's world.&nbsp;&nbsp; 	</li> 	<li> 		Build trust: Then, look in the mirror, acknowledge your own shortcomings, and substantiate your company's commitment to sustainability goals. 	</li> 	<li> 		Leverage trust: Finally, create powerful relationships to outcompete greenwashers and turn integrity into lasting advantage. 	</li> </ul> In the end, the message of From Greenwash to Green Trust is a positive one. While there are plenty of businesses doing the "right" thing on sustainability, with this novel strategic approach to beating greenwashing, businesses can center transparency and trust—to restore consumer confidence and support rapid growth.

How Honest Firms Win in a World of Spin

From Greenwash to Green Trust

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization.In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact.Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy.You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams - Evaluate vendors and technology for strategic marketing investmentSupported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale.Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Internal communications teams have often relied on activity counts and engagement scores that describe what was done rather than what changed. This is no longer enough: they need to demonstrate clear evidence of communication effectiveness.Grounded in real-world experience, Measuring the Impact of Internal Communications shows how to measure what truly matters and highlight the outcomes that shape organizational success. It provides a four-stage, twelve-step model built around organizational alignment, meaningful outcomes, credible evidence and continuous improvement. The book explains what meaningful impact looks like inside organizations, how to define outcomes that leaders recognize, how to gather and interpret evidence and how to use insight to influence leadership and strengthen communication effectiveness.Measuring the Impact of Internal Communications includes insights and interviews from leading voices across the communication and research landscape including Kevin Ruck and Mary Welch. By equipping professionals to define, measure, understand and communicate their results effectively, this book shows why and how measurement in internal communication is now essential to business performance, leadership credibility and employee experience in an increasingly connected and data-driven world.

Translating Metrics into Meaningful Organizational Outcomes

Measuring the Impact of Internal Communications

Deliver better hiring outcomes by combining AI-powered recruiting with trusted human connection. High-Tech High-Touch Recruiting is a guide for mid-career recruiters, talent acquisition professionals and HR managers who must attract, hire and retain high-calibre talent in an AI-accelerated hiring market. Written by global recruiting expert Barbara Bruno, this updated edition shows how to integrate advanced recruiting technologies with high-touch relationship-building skills to reduce early attrition, strengthen alignment and improve long-term placement success. Combining modern AI-enabled recruiting tools with a consultative, candidate-first approach, the book equips recruiters to move beyond transactional hiring and operate as trusted advisors and strategic partners to clients and candidates alike. You'll learn how to: - Combine AI recruiting tools with high-touch relationship building - Shift from transactional recruiting to trusted advisor status - Improve alignment to reduce early attrition and mis-hires - Use interview intelligence and predictive search effectively - Build candidate trust, negotiate confidently and retain top talent With practical frameworks and real-world examples, High-Tech High-Touch Recruiting helps recruiters deliver stronger hiring outcomes, increase client confidence and build lasting talent relationships in a rapidly evolving recruitment landscape. Themes include:AI recruiting, talent acquisition strategy, consultative recruiting, candidate experience, recruiter productivity, hiring technology

How to Attract and Retain the Best Talent By Improving the Candidate Experience

High-Tech High-Touch Recruiting

What employers must know about FMLA leave for both on-site and remote workers The federal Family and Medical Leave Act (FMLA) helps workers balance the demands of work, family, and personal care. But for employers, knowing how to apply this law fairly and legally can be difficult--especially when it comes to determining workers' eligibility for different types of leave, tracking intermittent leave, and completing the proper paperwork. What's more, related and sometimes overlapping workers' compensation statutes and state leave laws create complexity, such that any misstep can result in frustration for both managers and employees. This book provides answers--in plain English--to every employer's questions about the FMLA. It offers detailed information, sample forms, checklists, and other tools to help company managers and human resources personnel figure out: <ul> <li>who is eligible for leave</li> <li>what types of leave are covered</li> <li>how much leave individual employees may take, and</li> <li>how to comply with notice and other paperwork requirements.</li> </ul> This indispensable guide, from experienced employment law attorneys, has already helped thousands of companies learn how to respect employees' rights while simultaneously protecting their business interests. The 8th edition includes changes to state family and medical leave laws and discussion of how they intersect with the FMLA.

The Essential Guide to Family & Medical Leave

A business fable that shows leaders how to build curiosity-driven organizations In&nbsp;The Diver:&nbsp;Navigating the Depths of Curiosity and Connection to Build Organizational Flow, bestselling authors Katie P. Desiderio and Michael Frino present an engaging leadership fable about organizational level leadership. Like a diver exploring beneath the surface, effective leaders must cultivate curiosity to examine themselves, their teams, and their organizations more deeply to foster lasting development. The third installment in Desiderio and Frino's acclaimed leadership series,&nbsp;The Diver&nbsp;builds on concepts from&nbsp;The Beekeeper&nbsp;and&nbsp;The Stargazer&nbsp;while introducing fresh frameworks for organizational growth. The authors incorporate symbolic elements including thought bubbles and anchors to connect leadership principles across all three books, offering insight at the tri-level of leadership. Readers will also find: <ul> <li>Practical approaches for leaders seeking to explore what lies beneath surface-level organizational challenges and team dynamics</li> <li>Frameworks for building a culture of organizational development rooted in genuine curiosity and continuous learning</li> <li>Connections to Everything DiSC assessments developed by award-winning Wiley DiSC Partners with proven integration expertise</li> <li>An engaging narrative format that makes complex leadership concepts accessible and immediately applicable to real-world situations</li> <li>Insights drawn from Fortune 500 MedTech experience and corporate partnership programs at leading business schools</li> </ul> Perfect for executives, managers, HR professionals, and organizational development practitioners, The Diver provides leaders at every level with an accessible framework for cultivating curiosity and building stronger organizations through deeper exploration of themselves, their teams, and their cultures.

Navigating the Depths of Curiosity and Connection to Build Organizational Flow

The Diver

The Truth About the Load Middle Managers Carry
Middle managers are the backbone of the organization, the drivers of culture, and the key to team performance. And yet, no one’s asking them how they’re doing.
The Leadership Load is written from the vantage point of managers themselves—in their language, for their survival. &nbsp;Author Karol Figueroa has infused the narrative with real stories from managers she has helped find their way back to clarity, agency, and themselves. She knows the terrain personally because she has lived the burnout herself and watched too many talented people disappear into their roles.
The Leadership Load is a mirror and a guide for the managers carrying it all—the ones who keep getting sent to another training or offered a mindfulness app when what they need is someone to say: “We see you. Here’s how to make it through without losing yourself.”
The book moves through three parts:
<ul>
<li>Seeing It. Understand the invisible emotional and structural burdens of the middle management role and why the impossible position you’re in isn’t a personal failure.</li>
<li>Surviving It. Make the mental shifts needed to stay grounded and clear-headed in a system not built for sustainability.</li>
<li>Shifting It. Use practical tools, honest reflection, and a road map to help you manage up, down, and across while maintaining your integrity and your energy.</li>
</ul>
No more suffering in silence. Come away ready to lead differently and become the manager you always imagined you could be.

How Managers Can Carry Less and Lead Better

The Leadership Load

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

The Modern Employer Brand Playbook

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