The Media Economy
Von:
Albarran Alan B.This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.
November 2023, ca. 208 Seiten, Media Management and Economics Series, Englisch
Taylor and Francis
978-1-03-249134-9
Taylor and Francis
978-1-03-249134-9
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.
November 2023, ca. 208 Seiten, Media Management and Economics Series, Englisch
Taylor and Francis
978-1-03-249134-9
Taylor and Francis
978-1-03-249134-9
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