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Media Management Matters
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Media Management Matters

Challenges and Opportunities for Bridging Theory and Practice
Herausgegeben von:
Rohn Ulrike|Evens Tom
Buch (gebunden)ca. 250.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This edited volume explores media management as engaged scholarship, bridging theory and practice and discussing collaboration between academia, policymakers, and the media industry. Covering topics such as business models in digital news and small-market sustainability, it encourages actionable knowledge for industry decision makers.

März 2020, ca. 266 Seiten, Media Management and Economics Series, Englisch
Taylor and Francis
978-0-367-21099-1

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