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Handbook of Media Management and Economics
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Handbook of Media Management and Economics

Buch (gebunden)ca. 386.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions.

April 2018, ca. 496 Seiten, Media Management and Economics Series, Englisch
Taylor and Francis
978-1-138-72929-2

Weitere Titel der Reihe: Media Management and Economics Series

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Management and Design Strategies in Communication
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The Media Economy
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Media Management Matters
Challenges and Opportunities for Bridging Theory and Practice
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Handbook of Media Management and Economics
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Business Models of an Emerging Global Medium
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