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Daniel Markus Jueterbock

The Influence of Brand Personality in the Relationship of Ambush Marketing and Brand Attitude

You already know that books are a valuable resource for learning new skills and gaining better insights in all aspects of your life. The challenge is sorting through the thousands of titles published each year and knowing if a particular book will help you. 100 Best Books for Work and Life is the solution to that problem. The selections in 100 Best Books were chosen by twenty-year publishing veteran Todd Sattersten to help you with both personal and professional pursuits. The twenty-five chapters in 100 Best Books are organized by topic to make it easy to find the books that can help you right now. And each review provides a comprehensive summary with valuable background information for how its teachings can help in all parts of your life. 100 Best Books for Work and Life will help you cut through the clutter and discover the books that are worth your time and will enrich your life.

What They Say, Why They Matter and How They Can Help You

100 Best Books for Work and Life

Business and Management (R0)

Deniz Lefkeli

The Impact of Data Collection on Consumer Behaviour

The Corporate Gaze

Laura Jiménez Gutiérrez

Marca, identidad corporativa, reputación, marketing, ventas, SEO, objetivos SMART, SEM, e-commerce, briefing, branding, community manager, players, target group, storytelling, engagement, influencers digitales

PROMOCIÓN Y NEGOCIO A TRÁVES DE LAS REDES SOCIALES

An Instant New York Times BestsellerTerrific career advice, insightful stories, and powerful life lessons curated by Dana Perino the #1 New York Times bestselling author of And the Good News Is . . . and beloved co-host of Fox News' The Five and America’s Newsroom, inspired by her friends and colleagues.I Wish Someone Had Told Me . . . is a blueprint for success in your life and career. An all-star line-up of Dana’s lifelong friends and Fox News personalities with wide-ranging talents and accomplishments share amazing stories about their own experiences, offering invaluable guidance, leadership skills, and wisdom on a range of subjects, including:<ul><li>Finding the right path and getting your foot in the door;</li><li>How to break out in your job and get recognized;</li><li>Making a transition in your career and betting on yourself;</li><li>How to keep improving and adding new skills;</li><li>Balancing relationships, avoiding burnout, and having a life;</li><li>And much more.</li></ul>This illuminating and essential book is ideal for new graduates and everyone starting their first job; professionals thinking about making a change, transitioning into a different position, or phasing into a new career or act in life; and anyone looking for timeless insight and a helpful resource for self-improvement and professional development.Contributors include: Bret Baier, Dierks Bentley, Ainsley Earhardt, Jimmy Failla, Harold Ford Jr., Trey Gowdy, Greg Gutfeld, Benjamin Hall, Bill Hemmer, Lawrence Jones, Martha MacCallum, Charles Payne, Judge Jeanine Pirro, John Roberts, Mike Rowe, Jessica Tarlov, Jesse Watters, Salena Zito, Tyrus, and many more.

An Instant New York Times BestsellerTerrific career advice, insightful stories, and powerful life lessons curated by Dana Perino the #1 New York Times bestselling author of And the Good News Is . . . and beloved co-host of Fox News' The Five and America’s Newsroom, inspired by her friends and colleagues.I Wish Someone Had Told Me . . . is a blueprint for success in your life and career. An all-star line-up of Dana’s lifelong friends and Fox News personalities with wide-ranging talents and accomplishments share amazing stories about their own experiences, offering invaluable guidance, leadership skills, and wisdom on a range of subjects, including:<ul><li>Finding the right path and getting your foot in the door;</li><li>How to break out in your job and get recognized;</li><li>Making a transition in your career and betting on yourself;</li><li>How to keep improving and adding new skills;</li><li>Balancing relationships, avoiding burnout, and having a life;</li><li>And much more.</li></ul>This illuminating and essential book is ideal for new graduates and everyone starting their first job; professionals thinking about making a change, transitioning into a different position, or phasing into a new career or act in life; and anyone looking for timeless insight and a helpful resource for self-improvement and professional development.Contributors include: Bret Baier, Dierks Bentley, Ainsley Earhardt, Jimmy Failla, Harold Ford Jr., Trey Gowdy, Greg Gutfeld, Benjamin Hall, Bill Hemmer, Lawrence Jones, Martha MacCallum, Charles Payne, Judge Jeanine Pirro, John Roberts, Mike Rowe, Jessica Tarlov, Jesse Watters, Salena Zito, Tyrus, and many more.

The Best Advice for Building a Great Career and a Meaningful Life

I Wish Someone Had Told Me

Professional and Applied Computing (R0)

Jaleh Afshar

Insights and Strategies from CDOs on the Frontlines of Innovation

Chief Design Officers at Work

Little People, Big Dreams

<div>From the bestselling biography series Little People, BIG DREAMS, discover the story of Yves Saint Laurent, the iconic fashion designer.</div>

Yves Saint Laurent: Volume 130

&lt;p&gt;&lt;b&gt;&lt;i&gt;Virtual Engagement&lt;/i&gt; presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices.&lt;/b&gt; Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.&lt;/p&gt;&lt;p&gt;Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling. &lt;/p&gt;

 Rajagopal

Managing Seamless Marketing with Technology

Virtual Engagement

Ronan Massez

Conquista corazones, impulsa con tecnología, genera resultados

Human-Centric Marketing

The definitive one-volume collection of Jung quotations C. G. Jung (1875–1961) was a preeminent thinker of the modern era. In seeking to establish an interdisciplinary science of analytical psychology, he studied psychiatry, religion, mysticism, literature, physics, biology, education, and criminology. He introduced the concepts of extraversion and introversion, and terms such as complex, archetype, individuation, and the collective unconscious. He stressed the primacy of finding meaning in our lives. The Quotable Jung is the single most comprehensive collection of Jung quotations ever assembled. It is the essential introduction for anyone new to Jung and the Jungian tradition. It will also inspire those familiar with Jung to view him in an entirely new way. The Quotable Jung presents hundreds of the most representative selections from the vast array of Jung's books, essays, correspondence, lectures, seminars, and interviews, as well as the celebrated Red Book, in which Jung describes his own fearsome confrontation with the unconscious. Organized thematically, this collection covers such topics as the psyche, the symbolic life, dreams, the analytic process, good and evil, creativity, alchemical transformation, death and rebirth, the problem of the opposites, and more. The quotations are arranged so that the reader can follow the thread of Jung’s thought on these topics while gaining an invaluable perspective on his writings as a whole. Succinct and accessible, The Quotable Jung also features a preface by Judith Harris and a detailed chronology of Jung’s life and work. <ul><li>The single most comprehensive collection of Jung quotations ever assembled</li><li>Features hundreds of quotes</li><li>Covers such topics as the psyche, dreams, good and evil, death and rebirth, and more</li><li>Includes a detailed chronology of Jung’s life and work</li><li>Serves as the ideal introduction to Jung and the Jungian tradition</li></ul>

The definitive one-volume collection of Jung quotations

The Quotable Jung

&lt;p&gt;This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate social responsibility, to present a multidisciplinary approach to marketing. With a diverse authorship bringing together the research and the expertise of multiple scholars, the combination of contexts and research fields in this book will illuminate the scope of marketing for researchers in the field.&lt;/p&gt;

&lt;p&gt;It discusses questions and issues such as innovative approaches to marketing in the digital era, the role of AI in modern neuromarketing approaches and the current marketing practices regarding corporate and social responsibility and sustainability.&amp;nbsp;Covering a range of topics from green fiscal policies to accessible marketing practices as well as current trends in technologies in marketing, such as AI applications and digital transformations, this book will be a critical literature source due to its synergistic properties.&lt;/p&gt;


Fatma Irem Konyalioglu

Fatih Sinan Esen

Digital Trends, Social Issues and Economics

Multidisciplinary Approaches to Contemporary Marketing

Seminar paper from the year 2016 in the subject Economics - International Economic Relations, grade: 30/30, University of Modena e Reggio Emilia (Dipartimento di Comunicazione ed Economia), course: Gestione delle Imprese Internazionali, language: Italian, abstract: Il breve elaborato analizza il rapporto tra il Country of Origin Effect e le scelte di acquisto dei consumatori. Quanto e come il Paese di origine di un dato prodotto influisce sui processi di selezione, scelta e acquisto di un consumatore? In questo breve elaborato si cerca di rispondere a questa domanda, analizzando il perché la provenienza del prodotto "auto" di Mercedes-Benz influenza le scelte di acquisto dei consumatori thailandesi. 

Claudio Giuseppe Agliata

Il caso Mercedes-Benz in Thailandia

Il Country of Origin Effect e il settore automotive

Master's Thesis from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: 66, University of Plymouth (Plymouth Business School), course: Business managemnet, language: English, abstract: This study was aimed at examining the impact of artificial intelligence (AI) on digital marketing of SMEs in Nigeria. The respondents of this study were SMEs owners in Lagos State, Nigeria. Quantitative and qualitative data was collected with the aid of questionnaire and interview section respectively. Qualitative data was analyzed with thematic analysis while the quantitative data was analyzed with correlation and regression to test the hypothesis generated. This study revealed that the use of AI by SMEs in Nigeria had a positive impact on digital marketing and sales performance. It also identified the major challenge associated with the application of AI in the digital marketing initiatives of Nigerian SMEs to be the lack of AI professionals to facilitate the integration of AI into their digital marketing initiatives.


Adaobi Oti

The Impact of Artificial Intelligence on Digital Marketing. A Case of Nigerian SMEs

The Influence of Brand Personality in the Relationship of Ambush Marketing and Brand Attitude

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