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Professional and Applied Computing (R0)

Jaleh Afshar

Chief Design Officers at Work

Insights and Strategies from CDOs on the Frontlines of Innovation

&lt;p&gt;Chapter 1: Mohammed Adib, Intercon.- Chapter 2: Ruchi Batra, IBM.- Chapter 3: Baylie Brenner-Bruzgis, Twitch.- Chapter 4: Courtney Allison Brown, CarMax.- Chapter 5: Gianluca Brugnoli, TomTom.- Chapter 6: Anita Patwardhan Butler, Strava.- Chapter 7: Mig Reyes, Duolingo.- Chapter 8: Rufei Fan, PicnicHealth.- Chapter 9: Christie Fremon, Asana.- Chapter 10: Bernadette Irizarry, Sony Pictures Entertainment.- Chapter 11: Anand Jha, Miko.- Chapter 12: Geunbae “GB” Lee, StatSig.- Chapter 13: Ryan Leffel, Priceline.- Chapter 14: Josh Mahoney, Breadfast.- Chapter 15: Michael Nitsopoulos, Thentia.- Chapter 16: Chris No, Demand.io.- Chapter 17: Wendy Owen, Meta.- Chapter 18: Temilola Oyenuga, Spazio Ideale.- Chapter 19: Daisuke Sakai, teamLab.- Chapter 20: Olatunji Saliu, Interswitch.- Chapter 21: Helena Seo, DoorDash.- Chapter 22: Uday Shankar, Perforce.- Chapter 23: Saurabh Soni, Razorpay.- Chapter 24: Lissette Sotelo Parr, Personio.- Chapter 25: Linda Sum, Samsung.- Chapter 26: Payam Tabrizian, Unity.- Chapter 27: Chooake Wongwattanasilpa, Bank of Singapore.- Chapter 28: Joann Wu, Uber.&lt;/p&gt;


Unlock the secrets to small business success and sustainability with an inspirational new guide The Entrepreneurial Leap: An Essential Guide to Small Business Survival and Success by nationally recognized leaders in small business development Anne Haines, Amber Kani, and Laura Marrich offers a practical blueprint for anyone looking to start or build a business. This book tackles the core challenges of entrepreneurship, providing readers with the tools to navigate the financial and operational hurdles of growing a business, alongside motivational insights to inspire continued progress. Through a rich compilation of personal testimonials, resource guides, templates, and real-life case studies, this guide illuminates the path to business success. Each chapter is a lesson in survival and growth, addressing critical topics such as defining your mission, conducting leadership reviews, capitalizing on strengths, and building a supportive business network. Haines's detailed tutorials and actionable advice prepare you to effectively respond to setbacks and leverage your unique capabilities. In the book, you will: <ul> <li>Learn to define and refine your business's core values and mission for clearer direction and impact</li> <li>Gain insights from real small business owners who have turned challenges into steppingstones for success</li> <li>Develop a robust understanding of leadership and self-assessment to enhance your entrepreneurial journey</li> </ul> Whether you are an aspiring entrepreneur, a small business owner, or a professional supporting business growth, The Entrepreneurial Leap is your gateway to mastering the entrepreneurial process. Dive into this comprehensive guide to transform your business ideas into profitable realities. Get your copy now and start forging your path to success!

Candid Stories and Lessons for Building a Small Business with Purpose

Grit and Growth

Will we one day inhabit virtual worlds? From the buzz around Second Life in the early 2000s to Mark Zuckerberg's much-hyped quest for the Metaverse, there seems to be a clear pattern. After being touted as revolutionary, virtual worlds fail to meet expectations and fade into obscurity. Yet the dream of an immersive, independent, and interconnected virtual social universe still has the potential to transform the economy, reshape society, and profoundly affect the future of humanity. This book contends that despite shifting trends, the virtual universe remains crucial to the technology of tomorrow--and might arrive sooner than we think. Through vivid examples and detailed case studies, Andreas Kaplan, a pioneering researcher of virtual worlds since the early 2000s, provides a comprehensive examination of the Metaverse and its far-reaching implications. He delves into key technologies such as artificial intelligence, blockchain, and extended reality and discusses ethical issues around privacy, identity, and governance. Kaplan examines business models, digital ownership, and corporate strategies alongside applications spanning marketing, research and development, human resources, and supply chain management. The book concludes by contrasting potential futures, from utopian promise (the Petaverse) to dystopian peril (the Metaworse) and everything in between. Written in an engaging, reader-friendly style, The Virtual Universe goes beyond the hype--and the doubting--to uncover the true potential of the Metaverse.

Unlocking the Possibilities of the Metaverse

The Virtual Universe

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

The extractive economy is failing. The regenerative economy is being built. This is the definitive field manual for entrepreneurs, investors, and changemakers ready to stop tinkering with a broken system—and start building what replaces it. When Laurie Lane-Zucker coined the term impact entrepreneur in 2011, he named an emerging movement. Fifteen years later, that movement has reached a breakthrough. The Impact Entrepreneur Breakthrough maps how to join it. Part manifesto and part operating manual, this book shows how enterprises, ownership, capital, markets, security, and culture must transform together—and provides practical tools to begin immediately. Drawing on three decades at the forefront of impact investing and regenerative economics, Lane-Zucker introduces powerful new frameworks, including the Five Pillars of Real Security, the Prevention Dividend, and Defense as a Service—reimagining protection as shared resilience rather than fortified isolation. You’ll learn to <ul><li>design enterprises that heal communities and ecosystems;&nbsp;</li><li>structure ownership so mission survives growth and succession;&nbsp;</li><li>deploy capital for long-term resilience;&nbsp;</li><li>rethink risk through prevention and collaboration;&nbsp;and</li><li>translate regenerative values into concrete strategies and decisions.</li></ul> Each chapter moves from analysis to action, with real-world applications from practitioners already building the Impact Economy. The breakthrough is happening now. The question is whether you’ll participate.

A Field Manual for the Regenerative Economy

The Impact Entrepreneur Breakthrough

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

Dieses Buch stellt das gesamte Spektrum der Anlageklasse Private Equity systematisch dar und bietet eine umfassende und zugleich kompakte Grundlage für dieses Wissensgebiet. Der inhaltli­che Schwerpunkt liegt zunächst auf der Erläuterung der wichtigsten Private-Equity-Investment­strategien wie Venture Capital, Growth Capital, Leveraged Buyouts, Distressed Assets und Mezzanine Finance. Darauf aufbauend werden unterschiedliche Zugangsmöglichkeiten zu der Anlageklasse, wie Investitionen in Private-Equity-Fonds, Fund-of-Funds-Strukturen sowie der Kauf von Aktien börsennotierter Private-Equity-Manager erklärt. Wichtige Zielgruppen sind Mitar­beiter institutioneller Investoren wie Pensionskassen und Vermögensverwaltungsgesellschaften, Mitarbeiter von Family Offices sowie vermögende Privatinvestoren, die überwiegend über Fonds­vehikel in die Anlageklasse investieren. Aufgrund seiner durchgehenden Systematik eignet sich das Buch jedoch auch als Lehrbuch im Hochschulstudium sowie als Nachschlagewerk für Invest­ment Professionals in der Private-Equity-Branche.Der Inhalt<ul><li>Einführung</li><li>Private-Equity-Direktbeteiligungen</li><li>Private Equity Fonds</li><li>Private Equity Dachfonds</li><li>Aktien börsennotierter Private-Equity-Manager als Anlagemöglichkeit</li><li>Gesamtwirtschaftliche Auswirkungen von Private Equity</li></ul>Die AutorenMehdi Mostowfi ist Professor für Finance an der Zürcher Hochschule für Angewandte Wissen­schaften (ZHAW). Er ist stellvertretender Leiter des Instituts für Financial Management und Leiter der Fachstelle Corporate Finance &amp; Capital Markets. Sein beruflicher Werdegang umfasst Tätig­keiten als Senior Investment Manager für Private-Equity-Investitionen bei der Deutschen Investitions- und Entwicklungsgesellschaft (DEG), als Investment Banker bei Morgan Stanley sowie als Berater bei McKinsey &amp; Company im Corporate Finance &amp; Strategy Practice.&nbsp;Fabian Danko ist Dozent und stellvertretender Leiter der Fachstelle Corporate Finance &amp; Capital Markets an der Zürcher Hochschule für Angewandte Wissenschaften (ZHAW). Fabian Danko hält einen Master of Arts in Accounting and Finance der Universität St. Gallen (HSG) und verfügt über mehr als 10 Jahre Erfahrung in den Bereichen M&amp;A und Private Equity. In seiner letzten Funktion bei einem Schweizer Private-Equity-Unternehmen war er für die Transaktionsstruktur sowie die finanzielle Due Diligence der Akquisitionen verantwortlich.&nbsp;&nbsp;&nbsp;

Dieses Buch deckt das gesamte Spektrum der Anlageklasse Private Equity systematisch ab und präsentiert eine methodisch-didaktische, umfassende und dennoch kompakte Grundlage für dieses Wissensgebiet. Die inhaltliche Zielsetzung des Buches besteht in der Vermittlung von wissenschaftlich fundiertem, in der Praxis gut verwertbarem Wissen auf dem Gebiet Direct Private Equity Investmentstrategien (Venture Capital, Growth Capital, Leveraged Buyouts, Distressed Assets und Mezzanine Finance), Private Equity Fonds (mit jeweiligem Fokus auf eine der Direct PE Investment Strategien) sowie auf Fund of Private Equity Funds (Primaries, Secondaries und Co-Investments). Nachdem sich die Zielgruppe des Buches neben Studierenden und Wissernschaftlern in erster Linie aus Mitarbeitern von institutionellen Investoren (von Pensionskassen, Vermögenswaltungsgesellschaften und Family Offices) und vermögenden Privatinvestoren bildet, die in der Regel über die Vehikel PE Fonds und PE Fund-of-Funds in diese Anlageklasse investieren, soll der Schwerpunkt des Buches auf der Darstellung dieser Anlageformen liegen. Neben einem grundlegenden Verständnis der Produkte/ Investitionsvehikel soll der Leser mit der grundsätzlichen Vorgehensweise bei ihrer Analyse und Bewertung vertraut gemacht und hierdurch unter anderem befähigt werden, selbstständig eine Due Diligence im Vorfeld einer Investition in Private Equity Fonds (oder Fund of Funds) durchzuführen. Für die Analyse und Prüfung von PE-Fonds ist jedoch ein gutes Verständnis der Direct PE Investmentstrategien unerlässlich. Daher wird im Anschluss an das Einführungskapitel (über PE als Anlageklasse) zunächst in diese Thematik (PE-Strategien, Bewertung von Direct PE-Investitionen und Exit-Strategien) eingeführt, bevor die Themen PE Fonds und PE Fund-of-Funds ausführlich behandelt werden. In Zusammenhang (und Abgrenzung) zu PE-Fonds wird das Buch auch auf neuere Alternative Anlageformen in Private Equity (wie zum Beispiel Crowd-Investing) eingehen. Des Weiteren ist das Buch unseres Wissens die erste Monografie, die über die genannten Anlageformen hinaus auch auf die Möglichkeit der Investition in börsennotierte Manager (als Alternative zu PE-Fondsinvestitionen) eingehen und deren Gemeinsamkeiten/Unterschiede zu Investitionen in (von den Managern verwalteten) Fonds herausstellen wird.&nbsp;

Private Equity Investments

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

In a world where 82 percent of managers struggle to lead effectively, this international bestseller reveals the one secret that separates great leaders from the rest. “What do I need to do to be a great leader?” Every person in authority wonders this question sooner or later. Ken Blanchard, whose books have sold over 25 million copies, and Mark Miller, who rose from line worker to Chick-fil-A vice president, uncover the secret great leaders already know in this international bestseller. &nbsp;Using a classic business fable, newly promoted executive Debbie Brewster asks her mentor the crucial question: “What is the secret of great leaders?” His reply—“Great leaders serve”—confuses her, but he reveals five fundamental ways leaders succeed through service. Debbie discovers why great leaders focus on the future, how teams determine success or failure, what three arenas need continuous improvement, why leadership success has two essential components, and how to strengthen—or destroy—credibility. &nbsp;This fourth edition includes the proven SERVE model plus breakthrough content on leadership’s most critical element—a leader’s heart. Discover these new features: <ul><li>Revised chapters</li><li>New chapter with five HEART habits that form the foundation for great leadership</li><li>Comprehensive facilitator’s guide for groups and teams</li><li>Expanded resources for teams and organizations</li></ul> Translated into twenty-nine languages with over 700,000 copies sold, The Secret delivers proven wisdom in an unforgettable story that anyone can understand and apply immediately.

In a world where 82 percent of managers struggle to lead effectively, this international bestseller reveals the one secret that separates great leaders from the rest. “What do I need to do to be a great leader?” Every person in authority wonders this question sooner or later. Ken Blanchard, whose books have sold over 25 million copies, and Mark Miller, who rose from line worker to Chick-fil-A vice president, uncover the secret great leaders already know in this international bestseller. &nbsp;Using a classic business fable, newly promoted executive Debbie Brewster asks her mentor the crucial question: “What is the secret of great leaders?” His reply—“Great leaders serve”—confuses her, but he reveals five fundamental ways leaders succeed through service. Debbie discovers why great leaders focus on the future, how teams determine success or failure, what three arenas need continuous improvement, why leadership success has two essential components, and how to strengthen—or destroy—credibility. &nbsp;This fourth edition includes the proven SERVE model plus breakthrough content on leadership’s most critical element—a leader’s heart. Discover these new features: <ul><li>Revised chapters</li><li>New chapter with five HEART habits that form the foundation for great leadership</li><li>Comprehensive facilitator’s guide for groups and teams</li><li>Expanded resources for teams and organizations</li></ul> Translated into twenty-nine languages with over 700,000 copies sold, The Secret delivers proven wisdom in an unforgettable story that anyone can understand and apply immediately.

What Great Leaders Know and Do

The Secret, 4th Edition, Revised and Expanded

„Organizations matter“ – kulturelle und künstlerische Wertschöpfung findet in der Moderne ihren Weg zu Publika, Rezipienten und Nutzern nicht mehr primär über private, elitäre Zirkel von Adel oder Klerus, sondern wird seit der Entfaltung bürgerlicher Öffentlichkeiten durch Kulturorganisationen vermittelt. Die Wahrnehmung und Nutzung von Kunst und Kultur ist seitdem primär das Resultat eines Organisationsprozesses, der von korporativen Akteuren – privatwirtschaftlichen Unternehmungen, öffentlichen und staatlichen Organisationen, gemeinnützigen Stiftungen – angeleitet wird und welcher durch seine immer stärke Ausrichtung am Markt sowohl neue Freiheiten aber auch Zwänge für Künstler einerseits und Nutzer andererseits geschaffen hat. Kulturorganisationen und ihr Personal bestimmen maßgeblich über die Produktion, Distribution und Rezeption von Kunst und Kultur. Sie legen z. B. die Kontexte und Orte ihrer Aufführung und Vermittlung fest, oder nehmen sogar Einfluss auf deren Pro-duktion und Nutzung/Re-Produktion, etwa durch die Einflussnahme auf künstlerische Wertschöpfung oder die Reklamation von Leistungsschutzrechten.

Die strategische Organisation von Kultur und Wandel

Kulturorganisationen (weiter-)entwickeln

Written by an experienced mompreneur who understands the challenges of juggling work and family life, Money Hungry Mama is the ultimate guide for moms looking to make extra income--packed with actionable tips, real-life stories, and expert insights.In today's fast-paced world, the rising cost of living has put unprecedented pressure on families, especially moms. Groceries, housing, childcare--every essential seems to climb higher in price each year, making it harder than ever to stretch a single income to cover all the necessities. For many moms, simply holding down one job isn't enough to make ends meet anymore. The dream of staying home with the kids while relying on one income has become increasingly out of reach, forcing many mothers to look for additional ways to bring in money.That's where Brittany Plumeri comes in. From low-lift hustles during nap time to long-term passive income streams, Brittany shares everything she's learned on her journey to financial freedom--plus real-life stories from other mamas who made it happen. Whether you're starting from zero or ready to scale, Money Hungry Mama is your no-fluff, step-by-step roadmap to ditching debt, building wealth, and creating a life you actually enjoy.Inside you'll find: <ul><li>A comprehensive guide to side hustle ideas tailored for busy moms.</li><li>Inspiring stories and lessons from successful moms who've mastered their side hustles.</li><li>Thought-provoking prompts to find your true passions and narrow your choices.</li><li>Strategies to brand and launch your hustle with confidence.</li><li>Time-management tips for squeezing your hustle into a jam-packed mom schedule.</li></ul>It's time to break free from financial stress and build real income--without burning out.

The Ultimate Guide for Moms Looking for the Perfect Hustle

Money Hungry Mama

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

Chief Design Officers at Work

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