The Enduring Advisory Firm
The largest risk to the financial advisory industry isn't percolating in Silicon Valley-it's the false confidence financial advisors, managers, and executives have in the sustainable success of their current business models. Today's world looks a lot different than it did when many firms formed, and failure to retool your advisory services to the new generations of clients and the technologies they use could mean the end of your business. The Enduring Advisory Firm provides detailed guidance for making the strategic adjustments to attract more clients, produce organic growth, and operate with state-of-the-art efficiency.
The combined expertise of this book's remarkable authorial team shines through on every page as they lay out a road map of tangible actions to take in order to ensure your financial advisory firm stands out from the competition and achieves its unique goals for success. First, it demystifies the most common assumptions about the business of financial advice and why they won't continue to hold true in the future. Then, it enables you to develop a strategic plan for growth by defining your ideal client and organizing your firm to provide an optimal experience. The authors share their firsthand insights and extensive research to create in-depth profiles on the major types of clients seeking financial advice so you can better customize your approach to reach them in meaningful ways, anticipate their habits and preferences, and exceed their expectations. This practical tool enables you to:
- Gain research-based perspective on mature clients, Baby Boomers, Generations X and Z, and Millennials, as well as the more active and independent female investor
- Get close to the best practices top advisory firms use to distinguish themselves, establish a positive, mission-driven culture, and create leadership vision and guiding principles
- Use proven tactics to attract and retain the most promising new talent
Don't let your business stall-evolve it with The Enduring Advisory Firm.