Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Alle nicht-dekorativen Inhalte unterstützen das Lesen ohne Sehvermögen

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Business and Management (R0)

Pawan Kumar

Sumesh Singh Dadwal

Sanjay Modi

Arsalan Mujahid Ghouri

Hamid Jahankhani

The Dark Side of Marketing

Technology, Consumer Autonomy and Recuperative Marketing

&lt;p class="MsoNormal" style="margin-bottom: .0001pt; text-align: justify; line-height: 115%;"&gt;&lt;span lang="EN-GB" style="font-family: 'Times New Roman',serif; mso-bidi-font-weight: bold;"&gt;Chapter 1 : Introduction: Marketing and the Illusion Of Choice.- Chapter 2 : Historical Evolution of Marketing Tactics And Autonomy.- Chapter 3 : Psychological Manipulation and Autonomy.- Chapter 4 : Consumer Autonomy in the Digital Age: Ethical Marketing and Technological Advancements.- Chapter 5 : Autonomy and Algorithmic Control in the Gig Economy: Balancing Flexibility and Well-Being.- Chapter 6 : Digital Manipulation: How Technology Shapes Consumer Perception.- Chapter 7 : Dark Patterns and the Erosion of Consumer Autonomy.- Chapter 8 : Consumer Resistance: Fighting Back Against Manipulative Marketing and Unethical Marketing Practices.- Chapter 9 : Harnessing Scarcity and FOMO In Marketing: Psychological Insights and Ethical Considerations.- Chapter 10 : Artificial Intelligence (AI) and Marketing&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Dilemmas.- Chapter 11: Recuperative Marketing- Restoring Trust in the Digital Age.- Chapter 12 : Crafting a Cyber Security Threat&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Protection Model to Analyse&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Mev-Driven Market Manipulation in Decentralized Crypto Exchanges .- Chapter 13: Post-Quantum Cryptography for Protecting Data Privacy and Security in The Banking Sector: Lattice-Based Key-Encapsulation Mechanism (ML-KEM) Cryptographic Algorithms.&lt;/span&gt;&lt;/p&gt;

Research in Creative Writing

Writing Human in the Age of AI

'Michael Auerbach has one of the most original minds I've ever encountered . . . This is a dazzling and entertaining book . . . But it is also an urgent warning' PATRICK RADDEN KEEFE, author of Empire of Pain A brilliant exploration of the phenomenon of prediction markets that asks: what happens when democracy becomes another commodity? Prediction markets are sweeping the world, fundamentally changing the nature of gambling - and the very ways in which we attempt to divine the future. Posed as binary 'Yes/No' questions about future events, prediction markets allow any difference of opinion - whether on pop culture or politics, wars or assassinations - to be financialised. A regulatory minefield with moral implications that divide nations, governments and bettors, they have proved as effective at accurately predicting the timing of missile strikes as they have at calling the outcomes of elections.But are these markets really a new phenomenon? And what does it mean when those tasked with safeguarding democracy hold financial stakes in its volatility?From Renaissance Rome, where merchants wagered on papal conclaves, through nineteenth-century London's wartime coffee house gossip, to the Pentagon's ill-fated terrorism futures exchange and blockchain-based betting on Polymarket today, The Big Bet tells the gripping five-hundred-year story of a permissive regime that no one designed and no one voted for.Drawing on deep expertise, Michael Auerbach examines how these markets are changing our world, and what they mean for the future where democracy becomes just another commodity to be priced and traded. Because prediction markets are not an anomaly - they are the logical endpoint of a society that has applied market capitalism to every aspect of life. And in a world where everything is a wager and nothing is off limits, knowing where the chips will fall matters more than ever.

Prediction Markets and the Future of Democracy

The Big Bet

Kooperationswerke Beck - Hart

The Article-by-Article-Commentary on the new EU Law on Artificial Intelligence
This volume provides a comprehensive article-by-article commentary on the new provisions of the Artificial Intelligence Act (AI Act). It contains chapters on, among other things, technical and ethical foundations, responsibility for AI as well as data protection aspects.

The Artificial Intelligence Act provides harmonised rules for the development, marketing and use of AI systems in the EU, including for the safety and fundamental rights of individuals. It thus has a direct legal and economic impact on business activities and the users of AI systems.
The authors describe in detail
which obligations are imposed on providers and commercial users of AI systems,
how such systems can be introduced and used in compliance with the law, and
what requirements are placed on the providers (e.g., developers of an AI application for robot-assisted surgery) and the users of such systems (e.g., the hospital using the AI application in surgery).

Additional content
Systematic presentation of the law of artificial intelligence in Switzerland
Additional chapters, among others, on technical and ethical foundations, on further regulatory frameworks, on the responsibility for AI and on aspects of data protection law

Potential readers
In-house counsels, companies, lawyers, market surveillance authorities, supervisory authorities, business and consumer associations, research institutions, non-governmental organisations, European institutions.

About the contributors
The book is edited by Prof. Dr. Janine Wendt, Chair of Civil Law and Corporate Law at the Technical University of Darmstadt, and Prof. Dr. Domenik H. Wendt, LL.M., Chair of Civil Law, European Business Law and European Law at the Frankfurt University of Applied Sciences. The authors are experts from academia and from legal as well as regulatory practice.

Article-by-Article Commentary

Artificial Intelligence Act

How do today's celebrities have the enormous power and influence to be able to push products and change minds? The dizzying proliferation of platforms, channels, and content formats in today's digital world has fed a ravenous market for celebrity culture. Companies fork out billions each year to hire celebrities and influencers to endorse products, brands, political figures, and charitable causes--because the right celebrity endorsement is worth its weight in gold. In The Golden Pitch, Martha Laham reveals how celebrities leverage their fame to drive consumer choices and sway opinions, and how companies harness this star power to move products and engage audiences. Through a vivid array of historical and contemporary examples and stories, she delves into the history of celebrity, society's fascination with fame, the use of influencer endorsements, the rise of the microcelebrity, and the future of fame and celebrity in the digital age. This in-depth look at the persuasive power of celebrities and influencers uncovers the roots of celebrity worship and illustrates the significant role that the media has played in fueling today's celebrity culture. With a thoughtful consideration of the next stage in the evolution of celebrity and influence, The Golden Pitch also charts the future of fame and how it will influence brands, advertising, politics, and more in the years to come.

How Celebrities and Influencers Shape the Way We Think, Feel, and Act

The Golden Pitch

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the 21st century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking and domestic violence, the discipline has developed into an independent field with its own methodologies and traditions. In order to help further this effective field of study, this Encyclopedia provides students, scholars and practitioners with a comprehensive yet credible source of information that is multidisciplinary in perspective.&nbsp;
 Reflecting new developments as well as the state of the art,
 t
 his Encyclopedia provides an authoritative overview of the current field of social marketing. It covers various facets based on the numerous disciplines that support it, such as marketing, psychology, sociology, philosophy, management, economics and public policy, to mention a few.&nbsp;
 Three sections provide a clear outline of:<ul><li>Conceptual andprocedural tools, such as ethics, evaluation and key thinkers;</li><li>Social marketing techniques and interventions, including social media, digital campaigns and storytelling;</li><li>Varieties of applications of social marketing, such as health, inequality and crime.</li></ul>
 With coverage of theories, models, contexts and applications of social marketing, as well as contributions from global experts, this is the first definitive resource for scholars and students interested in using social marketing principles for the good of society.&nbsp;

The Palgrave Encyclopedia of Social Marketing

Dieses Grundlagenwerk bietet den Leserinnen und Lesern einen ganzheitlichen Überblick über Ziele, Strategien und Maßnahmen des Digitalmarketings. Das Digitalmarketing-Management wird dabei entlang der drei Kernbereiche „Analytics und Controlling“, „Ziele und Strategien“ und „Digitaler Marketing-Mix“&nbsp;vorgestellt.Letzterer&nbsp;umfasst die digitale Produkt-, Preis-, Vertriebs- und Kommunikationspolitik.
Zentrale Begriffe werden präzise definiert, systematisch voneinander abgegrenzt und in eine konsistente Gesamtstruktur eingeordnet. Zahlreiche übersichtliche Abbildungen und Praxisbeispiele veranschaulichen die vorgestellten Inhalte. Dieses Buch richtet sich an Dozierende, Studierende sowie Praktikerinnen und Praktiker gleichermaßen und eignet sich als fundierte Einstiegsliteratur in die Grundlagen des Digitalmarketings.
Der Inhalt

Einführung in die Digitalisierung
Konzeptionelle Grundlagen des Digitalmarketings
Das Umfeld des Digitalmarketings
Analytics und Controlling im Digitalmarketing
Ziele und Strategien im Digitalmarketing
Digitale Produktpolitik
Digitale Preispolitik
Digitale Vertriebspolitik
Digitale Kommunikationspolitik

Die Autorin
Linn Viktoria Zaglauer ist seit 2020 Professorin für Marketing an der TH Köln. Zuvor arbeitete sie in verschiedenen leitenden Managementpositionen bei der REWE Group in Köln und beim EDEKA-Verbund in Hamburg. Ihrer Promotion in Marketing bei Prof. Dr. Peter Kenning an der Zeppelin Universität in Friedrichshafen am Bodensee ging ein Masterabschluss in Wirtschaftswissenschaften ebenfalls an der Zeppelin Universität und ein Bachelorabschluss in Wirtschaftspsychologie an der Ruhr-Universität Bochum voraus. Ihre Forschungs- und Lehrschwerpunkte sind u.a. Digitalmarketing, Brand Management und Marketing Analytics bzw. Data Analytics.

Dieses Grundlagenwerk bietet den Leserinnen und Lesern einen ganzheitlichen Überblick über Ziele, Strategien und Maßnahmen des Digitalmarketings. Das Digitalmarketing-Management wird dabei entlang der drei Kernbereiche „Analytics und Controlling“, „Ziele und Strategien“ und „Digitaler Marketing-Mix“&nbsp;vorgestellt.Letzterer&nbsp;umfasst die digitale Produkt-, Preis-, Vertriebs- und Kommunikationspolitik.Zentrale Begriffe werden präzise definiert, systematisch voneinander abgegrenzt und in eine konsistente Gesamtstruktur eingeordnet. Zahlreiche übersichtliche Abbildungen und Praxisbeispiele veranschaulichen die vorgestellten Inhalte. Dieses Buch richtet sich an Dozierende, Studierende sowie Praktikerinnen und Praktiker gleichermaßen und eignet sich als fundierte Einstiegsliteratur in die Grundlagen des Digitalmarketings.Der Inhalt<ul><li>Einführung in die Digitalisierung</li><li>Konzeptionelle Grundlagen des Digitalmarketings</li><li>Das Umfeld des Digitalmarketings</li><li>Analytics und Controlling im Digitalmarketing</li><li>Ziele und Strategien im Digitalmarketing</li><li>Digitale Produktpolitik</li><li>Digitale Preispolitik</li><li>Digitale Vertriebspolitik</li><li>Digitale Kommunikationspolitik</li></ul>

Eine Einführung in Ziele, Strategien und Maßnahmen

Grundlagen des Digitalmarketings

**This edition will be released in March 2027. If you want to get a copy ahead of then, have a look at our hardback edition, released in May 2026.** 'If you're worried about wasting your life, read this book.' Rutger Bregman, author of Humankind A ridiculously in-depth guide to finding a fulfilling and impactful career in an age of AI. You have about 80,000 hours in your career: 40 hours a week, 50 weeks a year, for 40 years. This means your choice of career is the most important decision you'll ever make. Choose well, and you can have a more rewarding, interesting life, and also help solve some of the world's most pressing problems. Choose poorly, and you could waste decades. So what should you do? Most advice is based on no research, instead offering (misleading) platitudes like 'follow your passion'. It's surprisingly out of date, focusing on traditional paths rather than those most likely to thrive in an age of AI. And if you want to help others, the advice is even more simplistic: telling you to choose careers like nurse or doctor, when there are paths in which almost anyone can save more lives. In fact, some careers have hundreds of times more impact than others, but most of us have no idea which ones. Benjamin Todd is the founder of 80,000 Hours, a non-profit that's spent over ten years researching how to have a meaningful and impactful career. Here he introduces a tried-and-tested toolkit framework that has already led thousands of people to change their path. It covers:<ul><li>What really makes for a dream job, and why finding it probably doesn't involve 'following your passion'.</li><li>How to identify which global problems are most pressing, and why they might involve AI as much as climate change.</li><li>Which roles are likely to be automated, and how to ensure yours isn't among them.</li></ul> It's also full of practical tips and tools. You'll come away with a plan to use your 80,000 hours in a way that's rewarding and fulfils your potential to make a difference. 'This career guide is among the most thoughtful and grounded I've seen.' Cal Newport, author of Deep Work 'A remarkably rigorous guide about how to find that perfect career for you.' Ali Abdaal, author of Feel-Good Productivity 'Based on evidence and good sense, not platitudes.' Steven Pinker, author of The Better Angels of our Nature 'The most informative book you can read if you're stuck trying to make one of life's most important decisions.' Hannah Ritchie, author of Not the End of the World

How to Have a Fulfilling Career That Does Good

80,000 Hours

Why the consequences of a prolonged period of weaker economic growth will be more profound than anyone dares to predictIn the heady progress of the post-war era, our lifestyles changed, our political systems adapted, and rapid economic growth became the model of every developed economy. But this prevailing consensus is falling apart around us. Growth is now, at best, no more than anaemic. Policymakers dream about an AI revolution and tweak their fiscal rules to accommodate a newly-austere economic reality but, all the while, government debt soars, financial markets become increasingly jittery, and voters lose trust in their politicians.Celebrated economist Stephen D. King asks how our politics will adapt to such persistently low growth. While leaders make fiscal promises based on a future that is unlikely to materialise, nationalism thrives, battlelines are drawn between perceived winners and losers, and the rules-based international order crumbles. The absence of growth triggers invidious political wrangling over tax, welfare, defence and infrastructure, intensifies competition for resources, and leads to social instability.King shows how our new world is governed by them-and-us divisions over limited economic spoils. This is the political economy of plunder.&nbsp;

The Dark Side of Marketing

Weitere Titel zum Thema