<div class="raw-html-embed"><a href="https://staempflirecht.ch/studium">JUS-Studium? Das Fachwissen von Expertinnen und Experten des Schweizer Rechts – griffbereit!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Alle nicht-dekorativen Inhalte unterstützen das Lesen ohne Sehvermögen

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Business and Management (R0)

Pawan Kumar

Sumesh Singh Dadwal

Sanjay Modi

Arsalan Mujahid Ghouri

Hamid Jahankhani

The Dark Side of Marketing

Technology, Consumer Autonomy and Recuperative Marketing

&lt;p class="MsoNormal" style="margin-bottom: .0001pt; text-align: justify; line-height: 115%;"&gt;&lt;span lang="EN-GB" style="font-family: 'Times New Roman',serif; mso-bidi-font-weight: bold;"&gt;Chapter 1 : Introduction: Marketing and the Illusion Of Choice.- Chapter 2 : Historical Evolution of Marketing Tactics And Autonomy.- Chapter 3 : Psychological Manipulation and Autonomy.- Chapter 4 : Consumer Autonomy in the Digital Age: Ethical Marketing and Technological Advancements.- Chapter 5 : Autonomy and Algorithmic Control in the Gig Economy: Balancing Flexibility and Well-Being.- Chapter 6 : Digital Manipulation: How Technology Shapes Consumer Perception.- Chapter 7 : Dark Patterns and the Erosion of Consumer Autonomy.- Chapter 8 : Consumer Resistance: Fighting Back Against Manipulative Marketing and Unethical Marketing Practices.- Chapter 9 : Harnessing Scarcity and FOMO In Marketing: Psychological Insights and Ethical Considerations.- Chapter 10 : Artificial Intelligence (AI) and Marketing&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Dilemmas.- Chapter 11: Recuperative Marketing- Restoring Trust in the Digital Age.- Chapter 12 : Crafting a Cyber Security Threat&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Protection Model to Analyse&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;Mev-Driven Market Manipulation in Decentralized Crypto Exchanges .- Chapter 13: Post-Quantum Cryptography for Protecting Data Privacy and Security in The Banking Sector: Lattice-Based Key-Encapsulation Mechanism (ML-KEM) Cryptographic Algorithms.&lt;/span&gt;&lt;/p&gt;

Soziale Ziele professionell erreichen

Der deutsche Sozialmarkt befindet sich im Umbruch: Neue Akteure aus dem Bereich Social Entrepreneurship treten selbstbewusst auf, nutzen klare Positionierungen und einfache, wirkungsvolle Marketingstrategien, während traditionelle Trägerschaften dem Bereich Marketing immer noch skeptisch begegnen. Gleichzeitig verändern Digitalisierung, Fachkräftemangel und steigende Dokumentationspflichten die Spielregeln grundlegend. Wer Fördermittel sichern, Wirkung belegen und im Wettbewerb bestehen will, braucht heute mehr als Engagement. Es braucht eine intelligente Marketingstrategie und -maßnahmen.

Dieses Praxishandbuch zeigt, wie Marketing als Teil moderner Unternehmensführung
im sozialen Bereich wirksam eingesetzt wird, fundiert, verantwortungsvoll
und ohne die eigenen Werte zu verlieren. Von den Strukturen und
Finanzierungslogiken des deutschen Sozialmarkts über Grundlagen von Unternehmensführung,
Social Marketing und integrierter Kommunikation bis hin zu Marktforschung, Zielgruppenanalyse und datenbasierter Wirkungsmessung
werden zentrale Instrumente verständlich und einfach erläutert.

Anhand anschaulicher Praxisbeispiele führt das Buch Schritt für Schritt durch eine strukturierte Marketingplanung: von der Situations- und Stakeholderanalyse über Strategieentwicklung und Marketing-Mix bis zur Definition wirksamer
Erfolgsmessgrößen. Praxisnahe Modelle wie Business Model Canvas und Design Thinking ergänzen den ganzheitlichen Ansatz.

Soziale Markenwelten gestalten liefert Denkanstöße, Strategien und Werkzeuge für eine sinnstiftende Arbeitswelt, leicht verständlich, praxisnah und konsequent wirkungsorientiert. Für alle, die soziale Verantwortung nicht nur leben, sondern auch sichtbar und zukunftsfähig machen wollen.

Bestens geeignet für:
 
Führungs- und Fachkräfte, Marketingverantwortliche bei sozialen Trägern und Verbänden, Projektmanager sowie Beraterinnen und Berater in Einrichtungen und Diensten der Sozialen Arbeit, der Jugend- und Erwachsenenbildung sowie des Gesundheits- und Pflegemanagements, die entsprechende Prozesse fachlich, organisatorisch und moderierend begleiten. Optimal zu empfehlen für Studierende der Studiengänge Sozialmanagement/Sozialwirtschaft, Sozialarbeit/Sozialpädagogik.

Verantwortung wirksam und erfolgreich vermarkten

Soziale Markenwelten gestalten

Humanity's most spectacular era yet is increasingly within reach.So why are we doing everything we can to hold it back?The bestselling author of The Rational Optimist delivers a daring vision of the future - one that is potentially dazzling, but only if we stop sleepwalking into self-inflicted decline.We're on the brink of a truly spectacular explosion of productivity and prosperity, argues Matt Ridley, thanks to a combination of artificial intelligence, material science and genomic knowledge that is unprecedented in its scope and implications. With characteristic wit and ferocity, he confronts the irrational pessimism that dominates public discourse and examines the bureaucratic bloat, regulatory overreach, ideological superstition and crony capitalism that stand in the way.Optimistic in conclusion but unsparing in its analysis, The Flourishing is a rousing call to achieve and innovate by refusing to settle for a merely adequate future when a magnificent one is within reach.

The Rational Pessimist

nuggets

Technische Innovationen wie das Internet der Dinge, Cloud Computing und Big Data revolutionieren nicht nur die Produktion und die Nutzung von Gütern. Sie verändern auch das Marketing, denn sie ermöglichen eine nie dagewesene Vernetzung, Datenanalyse und Interaktivität.
Das zeigt sich eindrucksvoll am Beispiel Digitaler Zwillinge, die - als virtuelles Abbild eines Produkts - die reale mit der digitalen Welt verbinden. Unternehmen geben sie die Möglichkeit, smarte, individualisierte Produkte und Services zu gestalten, die sich individuell auf die Nutzerbedürfnisse einstellen. Digitale Zwillinge sind der Schlüssel, um innovative Produkte effizient zu entwickeln, zu überwachen, zu steuern und zu optimieren. Zudem können sie auch bei der Prognose von Kundenverhalten helfen.
Kerstin Pezoldt erklärt in diesem nugget-Band kompakt und präzise was Digital Twins im Produktlebenszyklus leisten und welche Rolle sie bei der Vermarktung von Konsumgütern spielen, etwa bei PKWs und Smartphones aber auch bei Haushaltsgeräten und nicht zuletzt bei sog. Smart-Home-Lösungen.

Definition, Funktionsweise und Nutzungsoptionen

Digitale Zwillinge im Marketing

Eine kurze Geschichte der Informationsnetzwerke von der Steinzeit bis zur künstlichen Intelligenz - Autor des Weltbestsellers "Sapiens. Eine kurze Geschichte der Menschheit" - Deutsche Ausgabe

NEXUS

Design AI-powered learning experiences that drive engagement, performance and measurable business impact. Learning Experience Design by Donald Clark is a strategic guide for senior learning professionals who need to modernize learning in an AI-driven world. As organizations adopt generative technologies, this book shows how to move beyond outdated course-led models and build adaptive, human-centred learning ecosystems. Focusing on the evolving role of the learning designer, this updated edition combines learning science, data insight and AI capability to help you design scalable, personalized and effective learning strategies. Drawing on research and real-world examples, it addresses the critical challenges of engagement, ethics and skills sustainability. You will learn how to: -Design AI-enabled learning experiences that adapt to learner needs - Use data, context and performance signals to personalize learning - Integrate simulations, games and workflow learning effectively - Employ ethical AI use and support sustainable skills development - Lead AI learning projects and embed learning into daily work This book equips you to lead the transformation of learning, delivering smarter, scalable and more impactful outcomes across your organization. Themes include: learning experience design, AI in learning, adaptive learning, workplace learning, learning strategy, performance support

How to Build Effective Learning in the Age of AI

Learning Experience Design

Research in Creative Writing

Writing Human in the Age of AI

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming super-humans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming superhumans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Superhuman ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Reclaiming Our Power to Choose and Shape the Future

Superhuman

In a movement-defining book, the "godmother of the current moment of dissatisfaction with establishment politics" (The New York Times) tells the story of the rising anti-monopoly movement and charts a course to a democratic futureIn a short, sharp political book, The Nation magazine's "Anti-Monopolist" columnist and "a prophet of the resurgent left" (Franklin Foer) explains the battle between the forces of oligarchy and the rise of the new anti-monopoly movement. Using the stories of modern anti-monopoly heroes including Federal Trade Commission Chair Lina Khan; grocer Anthony Pena, who turned his frustrations with big box stores into a new grocers movement; and Doha Mekki, a Sudanese immigrant who developed the first successful criminal wage-fixing case for the Department of Justice; Teachout explains how anti-monopoly cuts across traditional political lines and gives real teeth to economic populism. Teachout, a scholar of the law of democracy and a politician whose run for governor of New York State shocked the political establishment, argues that monopoly is the architecture of private tyranny, and that breaking corporate power is essential to building a new democracy. From AI to agriculture, healthcare to energy, Americans understand that corporate concentration doesn't just cause inequality; it organizes power. Anti-Monopoly gives that feeling a name, a history, and a way forward. After a spate of books out of the Abundance movement arguing that we need to remove local democracy and focus on efficiency at scale, this book provides a sharp counterpoint.

A Citizen's Guide

Anti-Monopoly

Hart Studies in Comparative Public Law

Theory, Practice and Problems

Automation in Governance

Equips legal professionals and stakeholders with a clear, authoritative, and practical guide to the UK legal treatment of digital payments and tokenised assets. The Law of Digital Payments explores the evolving landscape of UK financial law as it adapts to innovations in digital finance. With fintech disrupting traditional models of value exchange, legal professionals must navigate complex regulatory challenges concerning digital wallets, open banking APIs, smart contracts, decentralised finance (DeFi), and the treatment of tokenised assets under common law. This work delves into how UK courts and regulators are addressing these innovations. It provides clarity on the current legal treatment of payment tokens, security tokens, cryptoassets and non-fungible tokens (NFTs). It also investigates the impact of the Financial Services and Markets Act 2023, the Bank of England's stance on central bank digital currencies (CBDCs), and how the Payment Services Regulations and E-Money Regulations are applied to innovative business models. Drawing upon regulatory guidance, case law, and international developments, the book is designed to help practitioners, regulators, academics, and financial institutions understand and navigate the complex intersection of law and digital finance. This title is included in Bloomsbury Professional's Banking and Finance Law online service.

The Dark Side of Marketing

Weitere Titel zum Thema