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Necessary E: The Chargeback Defense
Playbook

The Chargeback Defense Playbook

A Small Business Guide to Refund Disputes, Payment Evidence, Customer Claims, Subscription Cancellations, and Winning More Cases

Cash Flow Without Surprises

Independently published

A Practical System to Forecast Cash, Spot Shortfalls Early, and Make Better Business Decisions

Claude for Small Business

The Complete Guide to Running a Smarter, Faster Business with AIYou already know you should be using AI in your business. The problem isn't motivation - it's knowing exactly what to do.Claude for Small Business is the practical, no-jargon guide to using the world's most capable AI assistant across every part of how you work. From writing content and handling customer communications to building proposals, managing documents, and automating the tasks that eat your time, this book shows you exactly how to do it, with real prompts you can use immediately.Written by a serial entrepreneur who runs five businesses - an estate agency, a facilities company, a short-term rental portfolio, a wellness platform, and an AI content channel - every chapter is built on real use cases, not theory.Inside you'll find: <ul><li>The RACE prompting framework for getting consistently useful results from AI</li><li>18 business playbooks covering marketing, operations, customer service, and finance</li><li>50 ready-to-use prompts you can copy straight into Claude</li><li>10 Zapier automation templates to connect AI into your daily workflow</li><li>A 90-day implementation plan so you're not just reading, you're actually using it</li></ul>Who this book is for: Small business owners, solo entrepreneurs, and managers who want a clear, jargon-free path to using AI, without needing a technical background or hours of trial and error.Whether you're running one business or five, this book gives you a repeatable system for making AI a genuine part of how you work, not just another tool you tried once and forgot about.

The Complete Guide to Running a Smarter, Faster Business with AI

Tom Copeland is the nation's leading expert on the business of family child care. The Family Child Care 2025 Tax Companion is a comprehensive tool that will help tax preparers understand the unique rules that affect family child care businesses. Using this resource will increase your confidence in the tax professional who prepares your return, help you identify potential errors before your taxes are filed, and ensure that your tax preparer is claiming all allowable deductions. Once you fill out the worksheets in this book, give it to your tax professional to use as a guide as your tax forms are completed. This will help you ensure your business expenses are properly deducted.

Family Child Care 2025 Tax Companion

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics - Integrate influencer marketing and AI into cohesive social media strategies With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

Insights from a Luxury Brand Expert

The Art of Customer Relations

Your one-stop guide to starting a small business Want to start a business? Don't know where to begin? The Small Business Start-Up Kit shows you how to set up a small business in your state and deal with state and local forms, fees, and regulations. We'll show you how to: <ul> <li>choose the right business structure, such as an LLC or corporation</li> <li>write an effective business plan</li> <li>pick a winning business name and protect</li> <li>get the proper licenses and permits</li> <li>manage finances and taxes</li> <li>hire and manage staff, and</li> <li>market your business effectively, online and off.</li> </ul> The 14th edition is updated with the latest legal and tax rules affecting small businesses, plus social media and e-commerce trends.

A Step-By-Step Legal Guide

The Small Business Start-Up Kit

Most people believe success in sales comes from the right pitch, the right script, or the right opportunity. Durale Harper believes it comes from something far simpler and far harder to master: standards, discipline, and real relationships.In Sales Unscripted, Durale Harper shares the lessons that shaped his journey from the field to leading high-performing teams in one of the most competitive industries in the country. Drawing from years of real experience in the beverage and consumer packaged goods business, Harper reveals what truly separates average performers from those who consistently win.Through honest stories, practical insight, and direct challenges, Sales Unscripted shows how relationships open doors that pressure and persuasion never will. Harper explains why discipline, preparation, consistency, and service build the kind of trust that leads to long-term success.This is not a book about shortcuts and quick wins. It is about showing up with purpose, building real relationships, and holding oneself to a higher standard every day.For professionals who want to grow, lead, and win the right way, Sales Unscripted delivers a simple truth: Success is built one relationship, one decision, and one standard at a time.

Dominate Any Market Without Scripts Or Gimmicks

Sales Unscripted

The Author Income Stack

Most authors believe they make money from book sales.Write a book. Sell copies. Earn income.But for most self publishing authors, that model breaks down quickly.Sales are inconsistent. Royalties are limited. And a single book rarely produces meaningful income on its own.The real opportunity in self publishing is not one book.It is what that book can become.The Author Income Stack explains how indie authors and KDP publishers build income through multiple streams, not just one sale at a time.Instead of relying on a single revenue source, professional authors develop systems where one book expands into multiple forms of value, including additional formats, growing catalogs, Kindle Unlimited income, licensing opportunities, and work beyond the page.Drawing on a background in finance and business systems, this book approaches publishing as an income model, not just a creative project.It shows how revenue is actually generated, how it compounds over time, and why some authors build stable income while others struggle to earn anything at all.Inside, you will learn: - Why most self published books do not generate meaningful income - How to turn one manuscript into multiple income streams - The role of catalogs, series, and read through in long term earnings - How Kindle Unlimited changes the economics of publishing - Why books create opportunities beyond royalties, including consulting, speaking, and licensing - How to build a scalable author business instead of relying on single launchesThis is not a book about writing craft or quick marketing tactics.It is a practical guide to the business side of self publishing.If you want to understand how authors actually make money, and how to turn your books into a long term income system, this book provides a clear, structured framework to do it.

Turn One Book Into Multiple Streams of Income

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization.In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact.Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy.You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams - Evaluate vendors and technology for strategic marketing investmentSupported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale.Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

Conchie quien formaba parte de Gallup Global Leadership Research y coautor de Strengths-Based Leadership desvela el misterio y la complejidad de los líderes de alto rendimiento a través de investigaciones originales y entrevistas con líderes globales exitosos. Este libro desafía mitos comunes sobre el liderazgo, como la idea de que cualquiera puede ser líder con suficiente esfuerzo. The Five Talents That Really Matter expone las características clave que realmente definen a los líderes de alto rendimiento. Los cinco talentos basados en evidencia son: - Establecer dirección: los líderes guían a sus organizaciones en situaciones complejas y comunican claramente el valor para motivar a los empleados. - Generar energía: lideran con un fuerte sentido de ética laboral, miden el progreso y brindan apoyo a los empleados más talentosos. - Aumentar la conectividad: priorizan a las personas y establecen una relación efectiva mediante un comportamiento ético y genuino cuidado por los demás. Con investigación rigurosa, Conchie y Dalton han desarrollado un modelo científico que explica los talentos y comportamientos de los líderes más exitosos. /// A former Gallup Global Leadership Research and Development leader and the New York Times bestselling coauthor of Strengths-Based Leadership demystifies the aura and complexity surrounding high performing leaders through original research and interviews with high-performing global leaders. The leadership space is rife with myths, such as the belief that anyone can be a leader with enough effort or that a leader's strengths can be their greatest weaknesses. According to Barry Conchie and his business partner Sarah Dalton, these statements are complete BS. The Five Talents That Really Matter dispels the fluff in leadership literature, unveiling the traits and characteristics that truly determine high-performance leadership. This book serves as a guide, stripping away misconceptions and providing a template against which career-driven managers and leaders can assess and develop their capabilities. The five evidence-based talent dimensions are: - Setting Direction: High-performing leaders guide their organizations through complex situations and articulate the value that so many employees find motivational and engaging. - Building Energy: Driven by a burning work ethic, Talented leaders set an exacting example. They measure progress, and recognize that the most Talented employees beneath them demand their greatest attention and support. - Increasing Connectivity: Outstanding leaders prioritize people, establishing effective followership through purposeful and ethical behavior, and demonstrating care and concern for those they lead. Through meticulous research, assessment, and testing, Conchie and Dalton have built a database that predicts the talents and behaviors of the most successful leaders. In this book they present for the first the first time a scientific model that demystifies the aura and complexity surrounding high performing leaders.

Cómo Los Grandes Líderes Logran Un Rendimiento Extraordinario

Los Cinco Talentos Que Importan (the Five Talents That Really Matter Spanish Edition)

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance.Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Drawing on frameworks, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support.You'll learn how to: - Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage.Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

The Chargeback Defense Playbook

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