The Boston Consulting Group on Strategy

<b>A collection of the best thinking from one of the most innovative management consulting firms in the world</b> <p>For more than forty years, The Boston Consulting Group has been shaping strategic thinking in business. <i>The Boston Consulting Group on Strategy</i> offers a broad and up-to-date selection of the firm's best ideas on strategy with fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here's a sampling of the provocative thinking you'll find inside:</p> <p>"You have to be the scientist of your own life and be astonished four times:at what is, what always has been, what once was, and what could be."</p> <p>"The majority of products in most companies are cash traps . . . .[They] are not only worthless, but a perpetual drain on corporate resources."</p> <p>"Use more debt than your competition or get out of the business."</p> <p>"When information flows freely, reputation, more than reciprocity,becomes the basis for trust."</p> <p>"As a strategic weapon, time is the equivalent of money, productivity,quality, even innovation."</p> <p>"When brands become business systems, brand management becomes far too important to leave to the marketing department."</p> <p>"The winning organization of the future will look more like a collection ofjazz ensembles than a symphony orchestra."</p> <p>"Most of our organizations today derive from a model whose original purpose was to control creativity."</p> <p>"Rather than being an obstacle, uncertainty is the very engine of transformation in a business, a continuous source of new opportunities."</p> <p>"IP assets lack clear property lines. Every bit of intellectual property you can own comes with connections to other valuable innovations."</p>