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Mörée F: The 100-Page Subscription
Pricing Book

The 100-Page Subscription Pricing Book

A Short Guide to Mastering SaaS and XaaS Pricing

This comprehensive guide reveals how to systematically identify and capture cross-selling and up-selling opportunities, whether through internal transformation, organisational consolidation or merger and acquisition scenarios. By understanding the fundamental principles of revenue expansion and cost optimisation at the same time, business leaders can dramatically improve their company's value proposition while strengthening market position.Every business professional will encounter organisational change - whether through M&amp;A activity during economic booms or internal restructuring during downturns. These pivotal moments present extraordinary opportunities to simultaneously increase sales and reduce costs, yet most organisations fail to maximise their potential. This book provides the strategic framework and practical tools needed to excel during these critical transitions, showing how to plan and implement cross-selling initiatives that deliver substantial revenue growth while streamlining operations for maximum efficiency. Drawing from real-world M&amp;A scenarios and internal transformation case studies, this guide demonstrates how to improve profit from both ends of the equation. You will learn to identify cross-selling opportunities that others miss, develop implementation strategies that minimise disruption and create sustainable revenue streams that outlast the initial organisational change.Whether you are leading a merger integration, managing a divisional consolidation or simply seeking to optimise your current sales approach, this book provides the insights and methodologies to transform organisational complexity into competitive advantage and measurable profit improvement.

The Executive's Growth Guide to M&A, Re-Organisation and Profit Optimisation

Cross-Sell to Scale

Small and independent businesses like yours aren't supposed to win-but they do.Goliaths have the bigger budgets, louder brands, greater buying power, and the kind of market presence that can make competing feel impossible. In Hello David, internationally recognized marketing strategist Oli Luke shows you why David still beats Goliath-and exactly how to build a business capable of doing the same.Let's be honest about what you're up against. The biggest players in your industry are not going anywhere. They have more staff, more locations, more advertising spend, more systems, and more name recognition than you may ever have. If business was only a game of size, scale, and spend, the fight would already be over.And yet, the scrappy independent keeps winning. Not despite being small, but because of it.Hello David reveals what the Davids of the business world understand that the Goliaths often forget: focus beats scale, personality beats polish, and a customer who feels genuinely seen will choose the business that understands them over the corporation that merely targets them.Combining real stories, hard-earned lessons, sharp strategy, and more than a little wit, Luke draws on years of experience helping small business owners compete in crowded markets to give you a complete playbook for competing and winning as the underdog. You'll learn how to define who you are and who you're for, look like the business you want to grow into, make customers feel genuinely understood, and become the name everyone in your community trusts and recommends.If you're a small or independent business owner just finding your feet or who has been grinding for years, Hello David will change how you see the fight you're in. The Goliaths aren't as unbeatable as they look. And you've got far more going for you than you think.

The Small and Independent Business Playbook for Outsmarting Industry Goliaths

Hello David

The business section of any bookstore is full of biographies that celebrate celebrity billionaires and superstar CEOs. While such stories can be motivational, they tend to gloss over the gritty details and therefore are not all that relatable or useful to the everyday businessperson. Mark Haertzen's memoir is different. Think of Mark as the serial entrepreneur next door - an ordinary guy who, by most standards, achieved extraordinary success - which is what makes his story so interesting, relevant, and practical.Stay Thirsty chronicles Mark's 60-year entrepreneurial journey, which began at the age of 6, with refreshing honesty and humility. His most significant venture, Rocket Man, serves as the primary case study for his thoughts and reflections. He covers the company's 31-year lifecycle in vivid, sometimes painful detail - from a startup launched with a prototype he built in his garage to a global manufacturer and exporter of beverage dispensing equipment with sales in 65 countries. Mark then recounts the company's bold, strategic pivot to become a leading provider of walking vendors for the stadium foodservice industry, hawking beer and other drinks at 75 venues from Delaware to California- including appearances at the NCAA Final Four, World Series and multiple Super Bowls, and Kentucky Derbies.Few memoirs give such a raw, unfiltered account of the risks and struggles involved in building businesses and the impact they have on one's life and family. Mark describes not only his biggest wins, but also the gut-wrenching failures and insecurities he overcame to achieve them in a decades-long transformation from an impulsive and instinct-driven "born" entrepreneur into a logical, data-driven business leader. He also explores the important role mentors and partners played in his accomplishments, reinforcing his belief that entrepreneurship is a team sport. Full of instructive insights, Stay Thirsty is both a celebration of entrepreneurial ambition and a call to accept the risk, take the plunge, and write your own story.

A Serial Entrepreneur's Tale of Success & Failure

STAY THIRSTY

PRAISE FOR THE SCIENCE OF SCALING "Scaling should be about science, not speculation.Mark gives founders the formula." -DHARMESH SHAH Co-Founder and CTO at HubSpot "Essential reading for anyone scaling a business. Mark distills complexity into actionable insights that actually work." -ALIISA ROSENTHAL Founding Sales Leader at OpenAI "If you want to build a company that lasts, not just grows fast, read this book." -JOSH KOPELMAN Founder of First Round Capital "A scientific approach to scaling that founders, investors, and founding CROs can all rally around." -RON GABRISKO Founding CRO at Databricks

Using Data to Decide When -- and How Fast -- to Scale Revenue

The Science of Scaling

Practical AI Strategies for Modern Small and Medium Businesses

AI Automation for Businesses

A Field Guide for Leading Through Uncertainty
When the world won't stop changing, standing still isn't safe. If your business growth has stalled or uncertainty has you second-guessing every move, you're not alone. Rethink, Realign, Reinvent is the modern-day business strategy guide for bold leaders determined to regain clarity and control when the stakes are high.

You'll learn how to:Rethink outdated assumptions about growth and leadership.
Realign your business around customer obsession and operational clarity.
Reinvent your systems to stay relevant through disruption.
Apply the Growth Architecture Framework to strengthen your revenue engine.
Leverage AI and foresight to future-proof your business without losing its soul.



Paula Skaper, Canadian business strategist and founder of 33Dolphins Growth Strategy, has spent 25 years helping founders and CEOs build organizations that thrive under pressure. She reveals why the very systems that once drove success often hold companies back - and delivers a practical framework to strengthen your business with a revenue-engineered operating system designed for resilience and sustainable growth.

A practical guide every leader navigating uncertainty - which means every leader ever - should keep within reach.
 - Jeff Rogers, Award-Winning Speaker
 - Wall Street Journal &amp; USA Today Bestselling Author

If you're ready to stop reacting to chaos and start leading through it, this book will show you how to build a resilient business that thrives under pressure and stays relevant through change.

How Bold Leaders Navigate Chaos to Build a Business That Is Crisis-Proof and Future-Ready

Rethink, Realign, Reinvent

DON'T PUSH HARDER. PIVOT SMARTER. You did not build the business just to become trapped inside it. At first, growth feels exciting. More customers. More revenue. More opportunity.Then the problems start.Leads become inconsistent. The sales process gets harder to manage. The team needs the owner for every important decision. Follow-up gets missed. Margins tighten. Revenue becomes harder to predict.The business is moving, but it is not scaling.The real problem is often simple: the business has outgrown the way it is being run.The Pivot Playbook is a tactical manual for founders, owners, and operators who have hit the ceiling and need a clear way forward. Drawing from Nick Vonella's experience building, failing, pivoting, selling a business to private equity, and solving the operational problems that come with growth, this book shows you how to identify what's holding your business back and rebuild the systems behind sustainable growth.If your business feels too dependent on you, too inconsistent, too reactive, or too hard to scale, this book will help you find the problem, fix the process, and move forward with confidence.This is not motivation.This is the playbook for saving the business, tightening the machine, and scaling with control.

Saving Your Business and Scaling Smart

The Pivot Playbook

Stop Overthinking and Launch Your Dream Business

Fear Is a Liar

Keep Building and Don't Come Down is a 31-day guided coaching journey designed to help entrepreneurs, business owners, leaders, and aspiring professionals stay focused on their purpose, overcome distractions, and build with confidence.Inspired by the determination of Nehemiah, this book encourages readers to remain committed to the work they have been called to do, even when faced with fear, setbacks, self-doubt, or outside opposition. Each daily reading combines practical coaching, thoughtful reflection, and actionable exercises that help readers strengthen their mindset, clarify their vision, and move forward with intention.Built around the D.O.C. Coaching Method(TM)-Discover. Own. Cultivate.-each chapter challenges readers to discover new perspectives, own their decisions, and cultivate lasting habits that support personal and professional growth.Whether you are launching a business, leading a team, pursuing a dream, or rebuilding after disappointment, Keep Building and Don't Come Down provides the encouragement and accountability needed to stay the course. This is more than a devotional or journal-it is a coaching experience designed to inspire consistent action and lasting transformation.If you're ready to stop coming down from your assignment and start building with purpose, this 31-day journey will equip you to keep moving forward-one intentional step at a time.

Keep Building and Don't Come Down

Why Most People Quit Too Early and How To Build Something That Actually Works

The Day 3 Rule

A SHORT COURSE IN BASIC FINANCE. LEARN FAST AND CHECK YOUR PROGRESS WITH PRACTICAL EXERCISES 7 Lessons in Finance For Non-Financial Managers&nbsp;is a simple training course in basic finance, giving you everything you need to know in just seven short chapters. From the profit statement and the balance sheet through to costing and budgets, it will help you deal confidently with questions such as 'What is the return on investment?', 'Do we have the resources?' and 'What are the cash implications?' * Lesson 1: The profit statement * Lesson 2: The balance sheet * Lesson 3: Published accounts * Lesson 4: Accounting ratios and investment decisions * Lesson 5: Cash and working capital * Lesson 6: Costing * Lesson 7: Budgets Explore the main themes and ideas, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in&nbsp;Finance For Non-Financial Managers&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;books are for managers, leaders, and executives who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables you not just to get up to speed, but to get ahead.

Master the Basics of Finance in 7 Steps

7 Lessons in Finance for Non-Financial Managers

Going public is no longer reserved for large conglomerates. The Listing Day is a practical and inspiring guide that demystifies the SME IPO journey, showing entrepreneurs how to unlock capital, accelerate growth, and build enduring investor-grade businesses.
Inside this book, you'll discover:
- IPO Readiness Framework: Assess your business, understand regulatory requirements, and prepare for a successful listing.
- Step-by-Step Listing Roadmap: Navigate valuation, DRHP preparation, issue structuring, investor positioning, and the listing process with confidence.
- Beyond the Bell Ringing: Learn how listed companies create long-term wealth through governance, credibility, access to capital, and sustainable growth.

How SMEs Go Public, Raise Capital, and Create Wealth

The Listing Day

The 100-Page Subscription Pricing Book

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