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Mörée F: The 100-Page Subscription
Pricing Book

The 100-Page Subscription Pricing Book

A Short Guide to Mastering SaaS and XaaS Pricing

"From the organizational experts at FranklinCovey, an essential guide to becoming the great manager every team deserves"--

The 6 Critical Practices for Leading a Team

Everyone Deserves a Great Manager

Unlock your marketing potential with actionable AI insights to supercharge customer engagement and retention.&nbsp; Customer Intelligence: Know Your Buyer to Transform Your Marketing&nbsp;by Eli Schwartz tackles the common pitfalls businesses face&nbsp;when&nbsp;they make&nbsp;incorrect assumptions about their customers.&nbsp;Relying on his experience working with&nbsp;companies like Google and Tinder, Schwartz guides&nbsp;you&nbsp;through understanding and&nbsp;leveraging&nbsp;AI to strengthen&nbsp;your&nbsp;marketing strategies and truly resonate with&nbsp;your&nbsp;customer base.&nbsp; The book provides a robust framework for&nbsp;identifying&nbsp;and understanding customer needs, helping&nbsp;you&nbsp;avoid costly marketing mistakes. Through real-world examples, Eli Schwartz&nbsp;demonstrates&nbsp;how AI can transform your strategies, ensuring not only attraction but retention of a loyal customer base.&nbsp; Inside the book:&nbsp; <ul> <li>Discover the pivotal role of customer insights in marketing success&nbsp;</li> </ul> <ul> <li>Learn to&nbsp;leverage&nbsp;AI for authentic customer connection&nbsp;</li> </ul> <ul> <li>Avoid the cost of marketing missteps with proven strategies&nbsp;</li> </ul> Whether you are a seasoned marketing professional or a business looking to enhance its customer engagement,&nbsp;Customer Intelligence is designed for those who wish to harness the power of AI for effective marketing and loyalty building. This book will equip you with the tools needed to make informed decisions that align with your customers' real desires and motivations.&nbsp;

Know Your Buyer to Transform Your Marketing

Customer Intelligence

"START MAKING SOME SERIOUS MONEY...FOLLOW MIKE'S COUNTERINTUITIVE ADVICE AND PUT PROFITS FIRST." -Verne Harnish, author of Scaling Up "A BRILLIANT SMACK-UPSIDE-THE-HEAD REVELATION FOR ENTREPRENEURS." -Sally Hogshead, author of Fascinate "PROFIT FIRST MAY ARGUABLY BE ONE OF THE GREATEST 'HACKS' OF ALL TIME...WATCH THE PROFITS ROLL IN." -Chris Guillebeau, author of Born for This and The $100 Startup "A GAME CHANGER...YOU NEED THIS BOOK." -Michael Port, author of Steal the Show "A MUST-READ FOR BUSINESSES LARGE AND SMALL." -Jenny Blake, author of Pivot "THE ROAD MAP TO AVOID BECOMING A STATISTIC." -Dawn Fotopulos, associate professor of business, The King's College, New York City; author of Accounting for the Numberphobic The entrepreneur behind three multi-million dollar companies offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humour, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Profit First

This comprehensive guide reveals how to systematically identify and capture cross-sell and up-sell opportunities, whether through internal transformation, organizational consolidation, or merger and acquisition scenarios. By understanding the fundamental principles of revenue expansion and cost optimization at the same time, business leaders can dramatically improve their company's value proposition while strengthening market position.Every business professional will encounter organizational change-whether through M&amp;A activity during economic booms or internal restructuring during downturns. These pivotal moments present extraordinary opportunities to simultaneously increase sales and reduce costs, yet most organizations fail to maximize their potential. This book provides the strategic framework and practical tools needed to excel during these critical transitions, showing how to plan and implement cross-selling initiatives that deliver substantial revenue growth while streamlining operations for maximum efficiency. Drawing from real-world M&amp;A scenarios and internal transformation case studies, this guide demonstrates how to improve profit from both ends of the equation. You'll learn to identify cross-selling opportunities that others miss, develop implementation strategies that minimize disruption, and create sustainable revenue streams that outlast the initial organizational change.Whether you're leading a merger integration, managing a divisional consolidation, or simply seeking to optimize your current sales approach, this book provides the insights and methodologies to transform organizational complexity into competitive advantage and measurable profit improvement.

The Executive's Growth Guide to M&A, Re-Organization and Profit Optimization

Cross-Sell to Scale

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New "digital marketing strategy" topics-including the metaverse, algorithmic bias, augmented reality, influencers, and gamification-are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth.

Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New "digital marketing strategy" topics--including the metaverse, algorithmic bias, augmented reality, influencers, and gamification--are integrated throughout the book.

Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.

Strategic Market Management

Mike Stopforth

Bruce Whitfield

Discover the hidden power of questions to radically transform your strategy, your culture, your confidence and yourself

52 Big Questions for Business Leaders

Expand your enterprise into new regions using systems engineering and data analysis

In Data Driven Decisions: Systems Engineering to Understand Corporate Valuation and Intangible Assets, investment banker, systems engineer, and Cornell University lecturer Joshua Michael Jahani delivers an incisive and unique unveiling of how to use the tools of systems engineering to value your organization, its intangible assets, and how to gauge or prepare its readiness for an overseas or cross-border expansion.

In the book, you'll learn to implement a wide range of systems engineering tools, including context diagrams, decision matrices, Goal-Question-Metric analyses, and more. You'll also discover the following:
* How to communicate corporate value measurements and their impact to owners, executives, and investors.
* Explorations of the relevant topics when considering an international expansion, including macroeconomics, joint ventures, market entry, corporate valuations, mergers and acquisitions, and company culture.
* A comprehensive framework and methodology for examining available global regions in your search for the perfect expansion target.
* A deep understanding of specific sectors in which intangible assets have a particular impact, including branded consumer products, ad-tech, and healthcare.

A must-have resource for business owners, managers, executives, directors, and other corporate leaders, Data-Driven Decisions will also prove invaluable to consultants and other professionals who serve companies considering expansion or growth into new regions.

Expand your enterprise into new regions using systems engineering and data analysis

In Data Driven Decisions: Systems Engineering to Understand Corporate Valuation and Intangible Assets, investment banker, systems engineer, and Cornell University lecturer Joshua Michael Jahani delivers an incisive and unique unveiling of how to use the tools of systems engineering to value your organization, its intangible assets, and how to gauge or prepare its readiness for an overseas or cross-border expansion.

In the book, you'll learn to implement a wide range of systems engineering tools, including context diagrams, decision matrices, Goal-Question-Metric analyses, and more. You'll also discover the following:
* How to communicate corporate value measurements and their impact to owners, executives, and investors.
* Explorations of the relevant topics when considering an international expansion, including macroeconomics, joint ventures, market entry, corporate valuations, mergers and acquisitions, and company culture.
* A comprehensive framework and methodology for examining available global regions in your search for the perfect expansion target.
* A deep understanding of specific sectors in which intangible assets have a particular impact, including branded consumer products, ad-tech, and healthcare.

A must-have resource for business owners, managers, executives, directors, and other corporate leaders, Data-Driven Decisions will also prove invaluable to consultants and other professionals who serve companies considering expansion or growth into new regions.

Systems Engineering to Understand Corporate Value and Intangible Assets

Data Driven Decisions

You didn't start your business to burn out, yet here you are - maxed out on bandwidth, putting out fires instead of building something scalable, watching everything wobble the moment you step away. If this sounds familiar, you've hit what business mentor Chris Green calls the "entrepreneurial ceiling" - that invisible threshold where growth stalls not because you lack skill or drive, but because your business runs entirely on your energy. Built from 25 years of mentoring hundreds of business owners, Accelerate offers a different path: a step-by-step framework to transform your business from reactive chaos into strategic, sustainable success.The Success System isn't about quick hacks - it's a comprehensive roadmap that empowers you to build your business by design, not default. Through eight fundamental elements spanning your legacy and values to your profit and promotion strategy, you'll create a business that works through three integrated systems: your Ecosystem (the deeper why), your Business System (strategic vision), and your Operating System (day-to-day execution). When possibility, alignment, and execution work together, you don't just build a successful business - you create one that's sustainable, energising, and impactful, giving you the freedom to lead rather than simply survive.

A Framework for Business Owners to Create Lasting Success

Accelerate

Inspired by Brown University's beloved course - The Entrepreneurial Process - Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship. The Entrepreneurial Process, one of Brown University's highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn't the case. Entrepreneurship is not a spirit or a gift. It is a process that anyone can learn, and that anyone can use to turn a problem into a solution with impact. In See, Solve, Scale, Danny Warshay, the creator of the Entrepreneurial Process course and founding Executive Director of Brown's Center for Entrepreneurship, shares the same set of tools with aspiring entrepreneurs around the world. He overturns the common misconception that entrepreneurship is a hard-wired trait or the sole province of high-flying MBAs, and provides a proven method to identify consequential problems and an accessible process anyone can learn, master, and apply to solve them. Combining real-world experience backed by surprising research-based insights, See, Solve, Scale guides the reader through forming a successful startup team and through the three steps of the process: find and validate a problem, develop an initial small-scale solution, and scale a long-term solution. It also details eleven common errors of judgment that entrepreneurs make when they rely on their intuition and provides instruction for how to avoid them. Leveraging Warshay's own entrepreneurship successes and his 15 years of experience teaching liberal arts students, See, Solve, Scale debunks common myths about entrepreneurship and empowers everyone, especially those who other entrepreneurship books have ignored and left behind. Its lasting message: Anyone can take a world-changing idea from conception to breakthrough entrepreneurial success.

How Anyone Can Turn an Unsolved Problem into a Breakthrough Success

See, Solve, Scale

The Ultimate Handbook for Marketing Strategies, Brand Building, and Business Growth with 365 Daily Tips for Year-Round Success

HowExpert Guide to 365 Marketing Tips

Use the power of organization to transform chaos into efficiency so you can run your business instead of letting it run you The entrepreneurial struggle is all too real for business owners who find themselves wearing multiplehats, strapped for time, and pulled away from the passion that drove them to start their business in the first place. Swapping the daily grind to work smarter, not harder, requires a shift in mindset and a new vision for business processes. In Organize Your Business Like a Boss: An Entrepreneur's Six-Step System to Gaining More Time, Money, and Freedom, author Jane Stoller helps readers eliminate hidden timewasters, streamline business processes, and organize their finances to gain control over their work and personal lives. Full of worksheets, templates, and actionable tips, this book allows entrepreneurs to come to grips with the current state of their business, taking it from a disorganized mess to a laser-focused operation without overwhelming levels of stress and the inevitable burnout that follows. While individuals and businesses are unique, the means for making positive change are not. This book's six-step system will take every entrepreneur from chaos to efficiency, with the ultimate goal of enjoying more time for their passions and loved ones.

An Entrepreneur's Six-Step System to Gaining More Time, Money, and Freedom

Organize Your Business Like a Boss

Explore the true potential and impact of business automation

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these business' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus?

In The New Automation Mindset: The Leadership Blueprint for the Era of AI-for-All, renowned entrepreneur and tech strategists Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples of the successful integration of automated technologies and descriptions of the positive results they had on the companies that deployed them.

In the book, you'll also find:
* Hands-on advice for C-suite executives, front-line managers, and everyday employees to implement effective automation frameworks
* Insightful explorations of the innovation and growth advantages of automation
* Deep treatments of how automation is about more than just RPA--or Robotic Process Automation--and efficiency

An inspiring and practical presentation of one of the most essential topics in business today, The New Automation Mindset will earn a place on the bookshelves of founders, entrepreneurs, managers, shareholders, tech enthusiasts, knowledge workers, and anyone else with an interest in digital transformation and commerce.

**A WALL STREET JOURNAL AND USA TODAY BESTSELLER** Explore the true potential and impact of business automation

Digital transformation of the business landscape is well underway, and businesses are being reshaped faster than ever before. Agility and adaptability are now critical components of these business' survival. But building these traits requires a holistic approach with an unrelenting focus on automation. How does one go about developing that focus?

In The New Automation Mindset: The Leadership Blueprint for the Era of AI-for-All, renowned entrepreneur and tech strategists Vijay Tella, Scott Brinker, and Massimo Pezzini deliver a guide to implementing automation in the real world, avoiding jargon and vague bromides in favor of concrete examples of the successful integration of automated technologies and descriptions of the positive results they had on the companies that deployed them.

In the book, you'll also find:
* Hands-on advice for C-suite executives, front-line managers, and everyday employees to implement effective automation frameworks
* Insightful explorations of the innovation and growth advantages of automation
* Deep treatments of how automation is about more than just RPA--or Robotic Process Automation--and efficiency

An inspiring and practical presentation of one of the most essential topics in business today, The New Automation Mindset will earn a place on the bookshelves of founders, entrepreneurs, managers, shareholders, tech enthusiasts, knowledge workers, and anyone else with an interest in digital transformation and commerce.

The Leadership Blueprint for the Era of AI-For-All

The New Automation Mindset

The 100-Page Subscription Pricing Book

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