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Mörée F: The 100-Page Subscription
Pricing Book

The 100-Page Subscription Pricing Book

A Short Guide to Mastering SaaS and XaaS Pricing

Keep Building and Don't Come Down is a 31-day guided coaching journey designed to help entrepreneurs, business owners, leaders, and aspiring professionals stay focused on their purpose, overcome distractions, and build with confidence.Inspired by the determination of Nehemiah, this book encourages readers to remain committed to the work they have been called to do, even when faced with fear, setbacks, self-doubt, or outside opposition. Each daily reading combines practical coaching, thoughtful reflection, and actionable exercises that help readers strengthen their mindset, clarify their vision, and move forward with intention.Built around the D.O.C. Coaching Method(TM)-Discover. Own. Cultivate.-each chapter challenges readers to discover new perspectives, own their decisions, and cultivate lasting habits that support personal and professional growth.Whether you are launching a business, leading a team, pursuing a dream, or rebuilding after disappointment, Keep Building and Don't Come Down provides the encouragement and accountability needed to stay the course. This is more than a devotional or journal-it is a coaching experience designed to inspire consistent action and lasting transformation.If you're ready to stop coming down from your assignment and start building with purpose, this 31-day journey will equip you to keep moving forward-one intentional step at a time.

Keep Building and Don't Come Down

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

Small and independent businesses like yours aren't supposed to win-but they do.Goliaths have the bigger budgets, louder brands, greater buying power, and the kind of market presence that can make competing feel impossible. In Hello David, internationally recognized marketing strategist Oli Luke shows you why David still beats Goliath-and exactly how to build a business capable of doing the same.Let's be honest about what you're up against. The biggest players in your industry are not going anywhere. They have more staff, more locations, more advertising spend, more systems, and more name recognition than you may ever have. If business was only a game of size, scale, and spend, the fight would already be over.And yet, the scrappy independent keeps winning. Not despite being small, but because of it.Hello David reveals what the Davids of the business world understand that the Goliaths often forget: focus beats scale, personality beats polish, and a customer who feels genuinely seen will choose the business that understands them over the corporation that merely targets them.Combining real stories, hard-earned lessons, sharp strategy, and more than a little wit, Luke draws on years of experience helping small business owners compete in crowded markets to give you a complete playbook for competing and winning as the underdog. You'll learn how to define who you are and who you're for, look like the business you want to grow into, make customers feel genuinely understood, and become the name everyone in your community trusts and recommends.If you're a small or independent business owner just finding your feet or who has been grinding for years, Hello David will change how you see the fight you're in. The Goliaths aren't as unbeatable as they look. And you've got far more going for you than you think.

The Small and Independent Business Playbook for Outsmarting Industry Goliaths

Hello David

Following the success of Business Champ, CA Malay Damania returns with a practical guide for the hardworking entrepreneur who feels stuck despite rising sales. Many business owners lead with instinct rather than data, leaving them at the mercy of their own numbers.This book isn't about complex accounting or technical jargon; it is a roadmap to financial clarity. It is designed to help you stop guessing and start leading by mastering the one skill that separates struggling owners from those in total control: the ability to understand your numbers.Move beyond the stress of financial uncertainty and gain the confidence to make informed, strategic decisions that turn growth into true stability and freedom.

Financial Confusion to Clarity

Finance for Non-finance Entrepreneurs

YOUR BIGGEST EXPENSE HOLDS YOUR GREATEST OPPORTUNITY

In People Are Your Profit, seasoned HR executive Mark Mitford challenges leaders to rethink the way they view their workforce. Being intentional with your people strategy drives a stronger culture, reduces costly turnover, and unlocks sustainable growth.

Through real-world case studies and actionable insights, this book shows how small to middle-market organizations can compete-and win-by proactively investing in their people rather than reacting to employee challenges. Mitford connects culture, recruiting, leadership development, performance management and engagement directly to profitability, helping leaders move from guesswork to disciplined execution.

Inside, readers will learn how to:
Build foundational HR systems that scale with growth
Hire and develop talent aligned with company culture
Drive engagement that strengthens retention and performance
Equip leaders to optimize performance outcomes



This practical playbook invites leaders to stop managing people as a cost and start leveraging them as their greatest competitive advantage-open these pages and discover how your people can fuel your profit.

Transform Your Biggest Expense Into Your Biggest Asset

People Are Your Profit

A groundbreaking new framework for business leaders and policymakers In Passionomics, Raja Rajamannar introduces an original intellectual framework that equips CEOs, CMOs, strategists, boards, and policymakers with a new lens for driving growth, innovation, and enduring customer loyalty. Where behavioral economics examines how individuals make decisions, Passionomics reveals how collective passion - the synchronized intensity of millions of people acting in concert - moves markets, reshapes industries, and creates extraordinary value for the organizations and institutions that learn to harness it. Rajamannar makes the case through vivid, real-world phenomena every leader recognizes but few have truly decoded: the economic waves generated by a Taylor Swift tour, the industry-wide momentum of Formula 1, the societal mobilization of the FIFA World Cup and the Olympic Games. These are not anecdotes. They are windows into a dynamic that, once understood, becomes a deliberate strategic advantage - one that transforms how companies build brands, design products, earn loyalty, and compete, and how policymakers shape economies, cities, and public life. Business leaders and policymakers will discover: <ul> <li>A new strategic framework - Passionomics - that explains how collective intensity operates as a distinct and powerful dynamic separate from individual behavior</li> <li>Why passion is a renewable source of innovation, loyalty, and growth - and why the organizations and institutions that ignore it are leaving extraordinary value on the table</li> <li>How to recognize, cultivate, and harness collective passion inside organizations, brands, entire categories, and public institutions</li> <li>Case studies from sports, entertainment, culture, and commerce that reveal the architecture of passion-driven growth</li> <li>A practical lens for boards, CEOs, CMOs, senior leaders, and policymakers who want to move beyond conventional playbooks and unlock step-change performance</li> </ul> Passionomics is essential reading for business leaders and policymakers who sense that something critical is missing from the standard strategic toolkit - and who want a rigorous, original framework for building companies, brands, institutions, and economies that win in ways others cannot replicate.

Why Passion Is the Most Overlooked Advantage in Business

Passionomics

From humble beginnings in post-war Britain to building a multinational technology business across Eastern Europe, Brian Marcel shares the lessons, failures, risks, and pivotal decisions that shaped his entrepreneurial journey.

Originally written as a practical success primer for aspiring entrepreneurs, this updated edition expands the story into the modern era of AI, operational intelligence, and digital transformation. Through personal stories, business insights, and hard-earned lessons, Marcel explores what it really takes to build resilient companies, adapt to technological change, and stay ahead in a rapidly evolving world.

Blending memoir, leadership philosophy, and business strategy, Raise the Bar, Change the Game offers practical wisdom for entrepreneurs, business leaders, and anyone seeking to turn setbacks into opportunities.

This updated edition includes a new chapter:
"From Barcodes to AI - and What It Takes to Stay Ahead."

From Barcodes to AI -and What It Takes to Stay Ahead

Raise the Bar Change the Game

Deliver measurable results by turning OKRs from theory into action. The OKR Blueprint by Philipp Schett helps mid to senior-career managers, team leaders and strategy professionals implement Objectives and Key Results (OKRs) that actually work. Built on insights from over 250 successful OKR implementations, this practical guide transforms OKRs into a dynamic system for execution, alignment and measurable growth. Through the OKRA (Objectives, Key Results and Actions) model, this practical guide explores how to make OKRs scalable, repeatable and truly embedded in day-to-day operations. Drawing on real-world examples from organizations including Kiwibank, Virgin Media O2, ABB Smart Power, VieMed Healthcare and Hiringa Energy, the book provides the tools and structure needed to achieve meaningful results. You'll learn how to: - Build strong OKR foundations with the right process, people and cadence - Align OKRs through workshops, townhalls and check-ins - Apply change management and training to drive adoption - Turn strategic intent into actionable, measurable outcomes - Make OKRs part of your company's performance culture Clear, actionable and grounded in proven experience, The OKR Blueprint gives readers the framework to connect strategy with execution and deliver results that scale. Themes include: Objectives and Key Results, OKR strategy, performance alignment, goal setting, strategy execution, organizational change, leadership impact

A Proven Framework for Implementing Objectives and Key Results at Scale

The OKR Blueprint

Passion doesn't clear payroll. Numbers do.

Most small businesses don't fail because the owner didn't care enough - they fail because nobody was tracking the five numbers that actually determine survival: true unit cost, gross margin, break-even volume, cash runway, and whether the business can pay its owner a wage at all. Profit Before Passion is the direct, no-hype money playbook for the founder who's tired of mindset talk and wants a working system for pricing, funding, cash flow, and growth that actually makes the business profitable - not just busy.

This isn't a motivational book. It's a financial operating manual built around calculations you can run yourself, this week, with your own numbers.

Inside, you'll learn how to:

- Price with a real formula instead of guessing or copying competitors, using cost-plus-margin and value-based pricing together
- Choose the right funding source - bootstrapping, debt, or equity - based on your business's actual cash flow shape, not whichever offer shows up first
- Build a 13-week cash flow forecast that catches a crisis ten weeks before it happens instead of ten days after
- Set up bookkeeping you'll actually maintain, on a monthly rhythm that takes under an hour
- Calculate break-even volume and margin of safety, and use them to evaluate every major decision before you make it
- Decide when to reinvest surplus and when to pay yourself, without the guilt or the guesswork
- Hire without wrecking your cash flow, using a pre-hire financial checklist
- Recognize and avoid the fifteen recurring financial mistakes that quietly kill otherwise viable small businesses

The book closes with a full worked case study - a business that looked healthy from the outside while quietly losing money on nearly half its revenue - showing exactly how to diagnose and fix a financial problem hiding in plain sight, using the same tools you'll have by then made your own.

Perfect for first-time founders, side-hustlers going full-time, and established small business owners who've never felt fully in control of their numbers. As a bonus, you'll build a one-page financial dashboard, three quick decision trees, and a formula appendix you can keep using long after you finish reading.

Profit Before Passion

PRAISE FOR THE SCIENCE OF SCALING "Scaling should be about science, not speculation.Mark gives founders the formula." -DHARMESH SHAH Co-Founder and CTO at HubSpot "Essential reading for anyone scaling a business. Mark distills complexity into actionable insights that actually work." -ALIISA ROSENTHAL Founding Sales Leader at OpenAI "If you want to build a company that lasts, not just grows fast, read this book." -JOSH KOPELMAN Founder of First Round Capital "A scientific approach to scaling that founders, investors, and founding CROs can all rally around." -RON GABRISKO Founding CRO at Databricks

Using Data to Decide When -- and How Fast -- to Scale Revenue

The Science of Scaling

This comprehensive guide reveals how to systematically identify and capture cross-selling and up-selling opportunities, whether through internal transformation, organisational consolidation or merger and acquisition scenarios. By understanding the fundamental principles of revenue expansion and cost optimisation at the same time, business leaders can dramatically improve their company's value proposition while strengthening market position.Every business professional will encounter organisational change - whether through M&amp;A activity during economic booms or internal restructuring during downturns. These pivotal moments present extraordinary opportunities to simultaneously increase sales and reduce costs, yet most organisations fail to maximise their potential. This book provides the strategic framework and practical tools needed to excel during these critical transitions, showing how to plan and implement cross-selling initiatives that deliver substantial revenue growth while streamlining operations for maximum efficiency. Drawing from real-world M&amp;A scenarios and internal transformation case studies, this guide demonstrates how to improve profit from both ends of the equation. You will learn to identify cross-selling opportunities that others miss, develop implementation strategies that minimise disruption and create sustainable revenue streams that outlast the initial organisational change.Whether you are leading a merger integration, managing a divisional consolidation or simply seeking to optimise your current sales approach, this book provides the insights and methodologies to transform organisational complexity into competitive advantage and measurable profit improvement.

The Executive's Growth Guide to M&A, Re-Organisation and Profit Optimisation

Cross-Sell to Scale

The 100-Page Subscription Pricing Book

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