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Deyo: Uncovering True North

Uncovering True North

Building a successful business begins with understanding who you are trying to serve. Yet many entrepreneurs and small business owners struggle to clearly define their ideal customers, understand what they value, and communicate in ways that genuinely connect with them. Ideal Customer Blueprint offers a practical, step-by-step approach to customer attraction and marketing. It helps entrepreneurs, coaches, freelancers, and small business owners move beyond assumptions and develop a clearer understanding of the people they want to reach. Readers will learn how to identify their ideal customer, uncover their needs and motivations, develop relevant offers and compelling marketing messages, and choose the channels where their audience is most likely to engage. The book also explores how to create meaningful content, strengthen brand identity, build trust, and generate qualified leads. Whether launching a new venture or growing an established business, Ideal Customer Blueprint provides practical tools and strategies for creating a more focused, consistent, and sustainable approach to marketing and customer growth. With clarity about who they serve and why those customers should choose them, entrepreneurs can build stronger connections, make more informed marketing decisions, and create businesses positioned for long-term growth.

IDEAL CUSTOMER BLUEPRINT

Following the success of Business Champ, CA Malay Damania returns with a practical guide for the hardworking entrepreneur who feels stuck despite rising sales. Many business owners lead with instinct rather than data, leaving them at the mercy of their own numbers.This book isn't about complex accounting or technical jargon; it is a roadmap to financial clarity. It is designed to help you stop guessing and start leading by mastering the one skill that separates struggling owners from those in total control: the ability to understand your numbers.Move beyond the stress of financial uncertainty and gain the confidence to make informed, strategic decisions that turn growth into true stability and freedom.

Financial Confusion to Clarity

Finance for Non-finance Entrepreneurs

Why Most People Quit Too Early and How To Build Something That Actually Works

The Day 3 Rule

This practical guide shows you how to build an effective compliance and ethics program that will lower a business's risks and improve productivity.Today's research is clear: companies that prioritize ethics and compliance don't just avoid risk-they gain a measurable edge in productivity and performance. This practical, updated guide shows business leaders, compliance officers, legal professionals, and students exactly how to achieve that advantage in today's complex regulatory landscape.Unlike broad overviews that stop at theory, this new edition delivers a step-by-step roadmap for building stronger, smarter compliance programs. The first half of the book equips readers with proven strategies to design or enhance internal compliance and ethics frameworks. The second half dives into high-risk regulatory areas-antitrust, international business, labor and wage laws, HIPAA and health care, environmental regulations, and more-offering clear explanations of the laws and actionable best practices to stay ahead of costly missteps.Whether you need to strengthen an existing program or build one from the ground up, this guide provides the essential tools to mitigate risk, meet regulatory demands, and unlock the productivity gains that come from doing business the right way.

A Practical Guide for Executives, Lawyers, and Compliance Professionals

Compliance Management

YOUR BIGGEST EXPENSE HOLDS YOUR GREATEST OPPORTUNITY

In People Are Your Profit, seasoned HR executive Mark Mitford challenges leaders to rethink the way they view their workforce. Being intentional with your people strategy drives a stronger culture, reduces costly turnover, and unlocks sustainable growth.

Through real-world case studies and actionable insights, this book shows how small to middle-market organizations can compete-and win-by proactively investing in their people rather than reacting to employee challenges. Mitford connects culture, recruiting, leadership development, performance management and engagement directly to profitability, helping leaders move from guesswork to disciplined execution.

Inside, readers will learn how to:
Build foundational HR systems that scale with growth
Hire and develop talent aligned with company culture
Drive engagement that strengthens retention and performance
Equip leaders to optimize performance outcomes



This practical playbook invites leaders to stop managing people as a cost and start leveraging them as their greatest competitive advantage-open these pages and discover how your people can fuel your profit.

Transform Your Biggest Expense Into Your Biggest Asset

People Are Your Profit

Deliver measurable results by turning OKRs from theory into action. The OKR Blueprint by Philipp Schett helps mid to senior-career managers, team leaders and strategy professionals implement Objectives and Key Results (OKRs) that actually work. Built on insights from over 250 successful OKR implementations, this practical guide transforms OKRs into a dynamic system for execution, alignment and measurable growth.Through the OKRA (Objectives, Key Results and Actions) model, this practical guide explores how to make OKRs scalable, repeatable and truly embedded in day-to-day operations. Drawing on real-world examples from organizations including Kiwibank, Virgin Media O2, ABB Smart Power, VieMed Healthcare and Hiringa Energy, the book provides the tools and structure needed to achieve meaningful results.You'll learn how to: - Build strong OKR foundations with the right process, people and cadence - Align OKRs through workshops, townhalls and check-ins - Apply change management and training to drive adoption - Turn strategic intent into actionable, measurable outcomes - Make OKRs part of your company's performance cultureClear, actionable and grounded in proven experience, The OKR Blueprint gives readers the framework to connect strategy with execution and deliver results that scale.Themes include: Objectives and Key Results, OKR strategy, performance alignment, goal setting, strategy execution, organizational change, leadership impact

A Proven Framework for Implementing Objectives and Key Results at Scale

The OKR Blueprint

What happens to Marketing Operations when customers, competitors, and brands all begin operating through autonomous agents? Marketing leaders need an operating discipline that aligns with a market shaped by machine-mediated decisions, hybrid teams, and continuous customer interactions.MarketingOps 3.0
 presents a practical framework for redesigning Marketing Operations as the orchestration layer of the modern enterprise. Drawing on Greg Kihlström's work with global brands facing the need to transform the way they work to harness the power of AI and other advancements, the book traces the path from MarketingOps 1.0 and 2.0 to a hybrid operating model in which humans and agents share defined roles, accountability, and decision rights.
 This book introduces Commercial Operations Orchestration (CO2) as the structural answer to enterprise fragmentation, while examining the role of humans and the agents they will manage in the Business-to-Agent-to-Consumer (B2A2C) economy. It formalizes Return on Agent (ROA) as the economic measure of the hybrid workforce. A running case study, supporting toolkits, and a one-page scalable operating model illustrate how to apply the framework for your business. The book also addresses governance, ethics, talent design, and the roadmap to a unified Commercial System spanning marketing, sales, and customer experience.
 Chief marketing officers, Marketing Operations leaders and practitioners, RevOps, and digital transformation practitioners will benefit from 
 MarketingOps 3.0
 ’s operating model that they can use to govern autonomous work, coordinate decisions across the customer lifecycle, and compete in a machine-mediated market.

Building a Hybrid Operating Model for Growth in a Machine-Mediated Market

MarketingOps 3.0

Practical AI Strategies for Modern Small and Medium Businesses

AI Automation for Businesses

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. "In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth." - Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue-but does so predictably, allowing you to focus on what truly matters to you. Drawing on nearly two decades of membership experience, Stu shares: · Three telltale signs that you have a perfect market for a membership site · How to effortlessly attract new members-even if you don't like to "sell" · Why closing your doors will lead to faster and more explosive growth in your membership · A simple blueprint for creating irresistible content that keeps your members coming back for more · What to do in the first 30 days to triple the lifetime value of your members Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to create financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

Are you a sage on the stage---or a guide on the side?  Good leaders are one. Great leaders are both.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

The network marketing leadership book that finally names what fear-led growth costs - and what becomes possible when love and calling lead instead You did everything right. You showed up. You stayed consistent. You built something that looks like success from the outside. So why does it feel like you're slowly disappearing inside of it? If you've ever felt like the pressure never turns off - like your rank or your results decide how you feel about yourself - like you're performing a version of you that doesn't quite feel real - you're not alone. And you're not broken. The problem isn't your discipline. It isn't your mindset. It isn't even your team. It's the system you were taught to build inside. Most leaders in network marketing and direct sales are operating inside what Bob Heilig calls fear-led growth: a model that rewards pressure, performance, and constant output while quietly disconnecting you from your calling, your voice, and your sense of self. You adapt. You learn how to lead in a way that works, even when it stops feeling like you. LOVE-LED Growth(TM) is the alternative. Not a new strategy. Not another system to master. A restored way of leading that puts calling back in the driver's seat, stabilizes your identity beyond rank and results, and allows you to grow without losing who you are in the process. Inside this book, you'll discover how to: <ul> <li>See why your content feels heavy, your conversations feel forced, and your team won't duplicate - and what's actually been driving all three</li> <li>Identify the four fear-led masks leaders develop to survive (Performer, Pusher, Teacher, Disconnected) and recognize which one has been running your business</li> <li>Catch the exact moments fear takes over in real time: before you hit "post," in the middle of a sales conversation, or right as the month-end push begins</li> <li>Shift from fear-led consistency (sprint, numb, sprint, collapse) to LOVE-LED rhythm - a pace that's intense when it needs to be but actually sustainable</li> <li>Lead in a way that builds belief in your team instead of dependence on you, so people move without needing your constant push or permission</li> <li>Use a new scoreboard for your leadership - markers that tell you it's working that have nothing to do with rank or revenue</li> </ul> Bob Heilig has spent more than twenty years inside the network marketing profession - first as a leader building his own business, then as a coach who has worked with tens of thousands of leaders across the industry. He didn't study this from the outside. He lived it, taught it, and eventually hit the same wall his clients were hitting. The business he'd spent years building started falling apart. The strategies that had worked stopped working. And in the middle of that collapse, he finally saw what he'd been missing all along. LOVE-LED Growth was written from inside that breaking point - not from the safety of the other side. If you're a network marketing or direct sales leader who has achieved success but feels exhausted, performative, and disconnected from why you started, this book was written for you. If success doesn't feel like you anymore, this is where you come back to yourself.

How to Lead When Success Stops Feeling Like You

Love-Led Growth

Small and independent businesses like yours aren't supposed to win-but they do.Goliaths have the bigger budgets, louder brands, greater buying power, and the kind of market presence that can make competing feel impossible. In Hello David, internationally recognized marketing strategist Oli Luke shows you why David still beats Goliath-and exactly how to build a business capable of doing the same.Let's be honest about what you're up against. The biggest players in your industry are not going anywhere. They have more staff, more locations, more advertising spend, more systems, and more name recognition than you may ever have. If business was only a game of size, scale, and spend, the fight would already be over.And yet, the scrappy independent keeps winning. Not despite being small, but because of it.Hello David reveals what the Davids of the business world understand that the Goliaths often forget: focus beats scale, personality beats polish, and a customer who feels genuinely seen will choose the business that understands them over the corporation that merely targets them.Combining real stories, hard-earned lessons, sharp strategy, and more than a little wit, Luke draws on years of experience helping small business owners compete in crowded markets to give you a complete playbook for competing and winning as the underdog. You'll learn how to define who you are and who you're for, look like the business you want to grow into, make customers feel genuinely understood, and become the name everyone in your community trusts and recommends.If you're a small or independent business owner just finding your feet or who has been grinding for years, Hello David will change how you see the fight you're in. The Goliaths aren't as unbeatable as they look. And you've got far more going for you than you think.

The Small and Independent Business Playbook for Outsmarting Industry Goliaths

Hello David

Uncovering True North

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