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Mörée F: The 100-Page Subscription
Pricing Book

The 100-Page Subscription Pricing Book

A Short Guide to Mastering SaaS and XaaS Pricing

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New "digital marketing strategy" topics-including the metaverse, algorithmic bias, augmented reality, influencers, and gamification-are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.

Strategic Market Management

"A brilliant, step-by-step guide to aligning price with customer behaviour." Rory Sutherland, Vice Chairman, Ogilvy Group Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value? If so, you're not alone. Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they've misjudged something far more complex: what people value. In 12 actionable steps, The Pricing Sprint transforms pricing from a 'guessing game' and a 'black box' into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing. Packed with practical tools and case studies, you'll discover a new approach to pricing that's as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth - and a team that is engaged and ready to implement them. This is more than a book on pricing. It's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.

12 Steps to Unlock the Power of Pricing

The Pricing Sprint

This comprehensive guide reveals how to systematically identify and capture cross-sell and up-sell opportunities, whether through internal transformation, organizational consolidation, or merger and acquisition scenarios. By understanding the fundamental principles of revenue expansion and cost optimization at the same time, business leaders can dramatically improve their company's value proposition while strengthening market position.Every business professional will encounter organizational change-whether through M&amp;A activity during economic booms or internal restructuring during downturns. These pivotal moments present extraordinary opportunities to simultaneously increase sales and reduce costs, yet most organizations fail to maximize their potential. This book provides the strategic framework and practical tools needed to excel during these critical transitions, showing how to plan and implement cross-selling initiatives that deliver substantial revenue growth while streamlining operations for maximum efficiency. Drawing from real-world M&amp;A scenarios and internal transformation case studies, this guide demonstrates how to improve profit from both ends of the equation. You'll learn to identify cross-selling opportunities that others miss, develop implementation strategies that minimize disruption, and create sustainable revenue streams that outlast the initial organizational change.Whether you're leading a merger integration, managing a divisional consolidation, or simply seeking to optimize your current sales approach, this book provides the insights and methodologies to transform organizational complexity into competitive advantage and measurable profit improvement.

The Executive's Growth Guide to M&A, Re-Organization and Profit Optimization

Cross-Sell to Scale

DK Big Ideas

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. This fascinating new edition features: <ul><li>More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management - from benchmarking and "Big Data" to Kaizen and cash flow</li><li>Simple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrations</li><li>Key quotes from major figures from business history - from Andrew Carnegie to Warren Buffet</li><li>Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the "gig" economy, black swans, and AI</li></ul> The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject. The Big Ideas series With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book and The Maths Book.

Big Ideas Simply Explained

The Business Book

Break bad habits and build your rich life by mastering the art of strategic subtraction.Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship.Read Unhinged Habits if: <ul><li>Your calendar's packed, yet you feel like you're missing what matters.</li><li>You've bought things meant to bring happiness, but the satisfaction didn't last.</li><li>You suspect you're living someone else's definition of success rather than your own.</li></ul> We're all habitual by nature. We fall into patterns and get stuck. We form habits and never question them.Some habits propel us forward. Others can work against us over time.The key? Get the order right. Balance short-term desires with long-term planning. Set yourself up for a bright future without missing the magic in the present.Unhinged Habits pushes back against slow and incremental progress in the pursuit of some faceless, better future. Lots of people are consistent, yet few get ahead. What's missing are intermittent bouts of unhinged intensity.This is a book about wanting a better life and going after it. Or be okay not having it. Both are fine. Just get out of the middle.For over 13 years, Jonathan Goodman has challenged societal norms and built multi-million-dollar businesses, all while exploring over 30 countries with his family. In Unhinged Habits, Goodman shares the essential insights that freed him from conventional expectations. You will learn: <ul><li>The 8:4 Rule. The counterintuitive seasonal approach that embraces unbalance to level up your relationships with people, money, and health.</li><li>The Explorer's Compass. A framework to break routine and rediscover wonder in your everyday life.</li><li>The Three Proxies of True Friendship. How to categorize your friends so you spend more time with the true ones and feel less guilt for letting others go.</li></ul> Buckle up, because this book is going to break you out of the routines you've accepted as normal, but no longer serve you, so that you can finally live your definition of success.

A Counterintuitive Guide for Humans to Have More by Doing Less

Unhinged Habits

PRAISE FOR Book Yourself Solid for Creatives "If you're a creative trying to figure out how to turn your talent into a thriving business, this book is for you. Michael Port and Joana Galvão break it down with clarity and purpose. Book Yourself Solid for Creatives isn't just advice-it's a proven system that works." -CHRIS DO, Founder of The Futur "Michael Port and Joana Galvão have created a must-read roadmap that's smart, actionable, and deeply aligned with the unique challenges creatives face. This isn't just a business book; it's a game-changer for anyone ready to build a thriving, purpose-driven business." -JESSICA ZWEIG, National Bestselling Author, Serial Entrepreneur, and Exited Founder "If you want to step off the endless merry-go-round of chasing potential clients, this book is for you. It gives you a step-by-step process that lets you stand behind the quality of your work, stop compromising, and start booking better clients with less effort." -TARZAN KAY, Email Marketing Expert "Whether you're just starting out or looking to refine your process, this book is a guide packed with insights and strategies you'll want to keep coming back to over and over again on your creative journey." -YEVGENIYA DAVARASHVILI, Founder of One6Creative, and Business Mentor for Creatives "Joana Galvão's teachings are pure gold for creatives who want to ditch the overwhelm and build businesses that actually light them up. Book Yourself Solid for Creatives is the ultimate guide for anyone who's ready to stop guessing and start booking their dream clients." -ANNA DOWER, Design Biz Mentor and co-founder of the Designer Boss Summit "Finally-a system that cuts through the fluff and gives creatives exactly what they need to build sustainable businesses. If you're ready to stop hoping for dream clients and start consistently booking them, this is your playbook." -AMY LANDINO, 3x Bestselling Author and Personal Brand Coach

The Fastest, Easiest, Most Reliable System for Getting More Clients Than You Can Handle, Even If You Hate Marketing and Selling

Book Yourself Solid for Creatives

A SHORT COURSE IN BASIC FINANCE. LEARN FAST AND CHECK YOUR PROGRESS WITH PRACTICAL EXERCISES 7 Lessons in Finance For Non-Financial Managers&nbsp;is a simple training course in basic finance, giving you everything you need to know in just seven short chapters. From the profit statement and the balance sheet through to costing and budgets, it will help you deal confidently with questions such as 'What is the return on investment?', 'Do we have the resources?' and 'What are the cash implications?' * Lesson 1: The profit statement * Lesson 2: The balance sheet * Lesson 3: Published accounts * Lesson 4: Accounting ratios and investment decisions * Lesson 5: Cash and working capital * Lesson 6: Costing * Lesson 7: Budgets Explore the main themes and ideas, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in&nbsp;Finance For Non-Financial Managers&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;books are for managers, leaders, and executives who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables you not just to get up to speed, but to get ahead.

Master the Basics of Finance in 7 Steps

7 Lessons in Finance for Non-Financial Managers

Mastering the Art of Problem Solving

The Solution Mindset

The business section of any bookstore is full of biographies that celebrate celebrity billionaires and superstar CEOs. While such stories can be motivational, they tend to gloss over the gritty details and therefore are not all that relatable or useful to the everyday businessperson. Mark Haertzen's memoir is different. Think of Mark as the serial entrepreneur next door - an ordinary guy who, by most standards, achieved extraordinary success - which is what makes his story so interesting, relevant, and practical.Stay Thirsty chronicles Mark's 60-year entrepreneurial journey, which began at the age of 6, with refreshing honesty and humility. His most significant venture, Rocket Man, serves as the primary case study for his thoughts and reflections. He covers the company's 31-year lifecycle in vivid, sometimes painful detail - from a startup launched with a prototype he built in his garage to a global manufacturer and exporter of beverage dispensing equipment with sales in 65 countries. Mark then recounts the company's bold, strategic pivot to become a leading provider of walking vendors for the stadium foodservice industry, hawking beer and other drinks at 75 venues from Delaware to California- including appearances at the NCAA Final Four, World Series and multiple Super Bowls, and Kentucky Derbies.Few memoirs give such a raw, unfiltered account of the risks and struggles involved in building businesses and the impact they have on one's life and family. Mark describes not only his biggest wins, but also the gut-wrenching failures and insecurities he overcame to achieve them in a decades-long transformation from an impulsive and instinct-driven "born" entrepreneur into a logical, data-driven business leader. He also explores the important role mentors and partners played in his accomplishments, reinforcing his belief that entrepreneurship is a team sport. Full of instructive insights, Stay Thirsty is both a celebration of entrepreneurial ambition and a call to accept the risk, take the plunge, and write your own story.

A Serial Entrepreneur's Tale of Success & Failure

STAY THIRSTY

A collection of research-backed entrepreneurial tactics and hands-on resources you can begin using immediately More than 91% of small- and medium-sized businesses fail in the first ten years. What sets the remaining 9% apart? How are they succeeding in a marketplace that is so challenging to navigate, it overwhelms 9 of every 10 businesses in their first decade? The 9% Edge Bundle includes author Candy Valentino's essential The 9% Edge and The 9% Edge Yearly Planner. Together, these books are a practical and hands-on guide entrepreneurship, showing you how to take your company to the next level regardless of where you are in your build. The 9% Edge is based on extensive research on founders and the businesses they've created, as well as the author's extensive firsthand entrepreneurial experience. It breaks down the core principles and concepts you need to understand to grow your company and shows you how to implement them - today - to improve your odds of success. The companion piece, The 9% Edge Yearly Planner, offers tools and strategies that demonstrate how to bring to life the concepts discussed in The 9% Edge. You'll get worksheets, checklists, and other useful resources that help you create, develop, scale, and exit an enterprise. <ul> <li>An effective combination of research-based theory, practical strategy, and hands-on tools that show you how to grow your business</li> <li>Expert advice on how to make data-driven decisions, identify and track key metrics, and guiding your company's evolution</li> <li>Comprehensive explorations of critical components of your business strategy, from building a marketing plan to structuring your finances</li> </ul> A must-have collection for any business owner, founder, or entrepreneur serious about their company's success, The 9% Edge Bundle contains the info and the tools you need to ensure that your organization is one of the few that survives its first decade.

The 9% Edge Bundle

"500+ AI Prompts for Business" is a groundbreaking compilation crafted by the Bald and Bonkers Network Academy, a subsidiary of Bald and Bonkers Network LLC, dedicated to empowering entrepreneurs and business owners with the tools necessary to navigate the complexities of today's business landscape. 


In this comprehensive toolkit, entrepreneurs will discover a treasure trove of AI-driven prompts meticulously curated to foster innovation, streamline operations, and drive sustainable growth. From strategic planning and marketing to customer engagement and beyond, each prompt is designed to inspire creativity, stimulate strategic thinking, and deliver actionable insights.


Drawing upon the latest advancements in AI technology and industry best practices, this book serves as an indispensable companion for entrepreneurs at every stage of their journey. Whether you're a seasoned business leader seeking to optimize existing processes or a budding startup owner striving to gain a competitive edge, "500+ AI Prompts for Business" offers practical guidance and expert advice to help you achieve your business goals.


Through this transformative journey, readers will learn to harness the power of AI to revolutionize their approach to business, unlocking untapped potential and redefining the future of entrepreneurship. Join the Bald and Bonkers Network Academy on this exhilarating adventure and embark on a path towards entrepreneurial excellence.


Are you ready to transform your business? Dive into "500+ AI Prompts for Business" and unlock the keys to success in the digital age.

500+ AI Prompts for Business

START FOR SUCCESS: "what it truly takes to plan and grow a successful start-up," Elite Business Magazine


Why do some start-ups succeed and others fail? How do other entrepreneurs get past fear, raise funds, win customers, deal with seemingly impossible challenges?
 
Start for Success sets out to answer these questions and more. From discussions on mindset to MVPs, fear to finance, sales and marketing to systems, and the whys and the hows of setting up a business in a way that you can grow and scale successfully and the pitfalls to avoid. 


All the major topics are covered and each chapter is packed with thought-provoking ideas that you can use or adapt in your business. The practical advice is illustrated by anecdotes, sometimes funny, sometimes sad, always informative, from leading entrepreneurs and innovators across the globe.


If you are thinking of starting a business, this book will help you take that step forward. It will give you courage and help you start out right.


If you are already growing your business, Start for Success will challenge you to re-evaluate the existing foundations in every aspect of your business to then move forward with confidence.
 The entrepreneurship journey will always be a roller-coaster ride of the unexpected, but Start for Success will help give you practical, relevant insights to navigate each step forward successfully.

The Entrepreneur's Guide to Start-ups

Start for Success

The 100-Page Subscription Pricing Book

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