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Mörée F: The 100-Page Subscription
Pricing Book

The 100-Page Subscription Pricing Book

A Short Guide to Mastering SaaS and XaaS Pricing

Unlock competitive advantage every single day.HBR Daily Strategist provides 365 days' worth of insights and advice, helping you to regularly think about and improve your strategic decision-making. Every page offers something new, whether it's a description of an essential strategic concept, a quote to inspire your thinking, or a proven framework to apply. And each day presents you with an opportunity to take on topics such as building your company's distinct competencies, defining your vision and purpose, and ensuring successful alignment and execution across your organization.Elevate your leadership with wisdom drawn from the best of Harvard Business Review.

365 Insights for Exceptional Leadership

HBR Daily Strategist

This comprehensive guide reveals how to systematically identify and capture cross-sell and up-sell opportunities, whether through internal transformation, organizational consolidation, or merger and acquisition scenarios. By understanding the fundamental principles of revenue expansion and cost optimization at the same time, business leaders can dramatically improve their company's value proposition while strengthening market position.Every business professional will encounter organizational change-whether through M&amp;A activity during economic booms or internal restructuring during downturns. These pivotal moments present extraordinary opportunities to simultaneously increase sales and reduce costs, yet most organizations fail to maximize their potential. This book provides the strategic framework and practical tools needed to excel during these critical transitions, showing how to plan and implement cross-selling initiatives that deliver substantial revenue growth while streamlining operations for maximum efficiency. Drawing from real-world M&amp;A scenarios and internal transformation case studies, this guide demonstrates how to improve profit from both ends of the equation. You'll learn to identify cross-selling opportunities that others miss, develop implementation strategies that minimize disruption, and create sustainable revenue streams that outlast the initial organizational change.Whether you're leading a merger integration, managing a divisional consolidation, or simply seeking to optimize your current sales approach, this book provides the insights and methodologies to transform organizational complexity into competitive advantage and measurable profit improvement.

The Executive's Growth Guide to M&A, Re-Organization and Profit Optimization

Cross-Sell to Scale

A complete model to create and manage high-performance teams within any organisation or industry Best Teams: Creating and maintaining high-performing teams presents a unique model to create high-performing teams. This model is centred around three deeply intertwined elements. Empowered people, where each team member has a strong work ethic, is given autonomy, has integrity and a growth mindset. Defined processes, which ensure that high-quality communication, goal setting, accountability, and recognition is consistently delivered throughout the organisation. Supportive cultures, which prioritise cultivating a culture of resilience, psychological safety, inclusion, and a One Team Ethos. Working on these attributes individually and collectively will help create high-performing teams within your organisation. After exploring the basics of the model and the underlying theory behind it, this book takes a deep dive into: <ul> <li>Real-world examples of individuals and companies that have nailed each part of the model</li> <li>In-depth interviews with leaders from world-class organisations-including elite sports teams like Aston Martin Aramco Formula One(TM), global businesses, and pioneering startups</li> <li>Exercises and tools you can work on as an individual and collectively to develop tangible skills</li> <li>The real effects of high-performing teams: 21% more profitability, 17% higher productivity and a 41% decrease in absenteeism</li> </ul> Best Teams: Creating and maintaining high-performing teams is a thought-provoking and highly practical guide to success for team leaders and members in organisations of all sizes seeking to bring their best to work and help their teams achieve optimal productivity, profitability, and wellbeing. If you're building a team that wants to do more than just perform-if you want to thrive-this book is for you.

Creating and maintaining high-performing teams

Best Teams

Praise for THE CHAMPION'S CREED "Ben Utecht has masterfully combined his experiences from the football field with his deep understanding of leadership to create this roadmap for building a winning culture. This is not just another culture book. It's a must-read for every business leader and coach!" - JON GORDON, 17x Bestselling Author of The Energy Bus and The Power of Positive Leadership "In The Champion's Creed, Ben Utecht reveals the heart of what separates good teams from great ones: a belief-driven culture rooted in trust, integrity, and shared purpose. His journey from the NFL to the boardroom is filled with lessons that inspire leaders to cultivate unity and excellence within their organizations. Ben's commitment to helping others build cultures that endure shines through each page. This book is a roadmap for anyone who wants to lead with impact and leave a lasting legacy." - JOHN C. MAXWELL, Leadership Expert and Bestselling Author of The 21 Irrefutable Laws of Leadership "Not only compelling but also essential for any organization looking to thrive in today's world. Ben's heart for people and his passion for creating environments of trust and excellence come through in every page. This book will inspire leaders at all levels to rethink how they approach culture and to lead with authenticity and purpose." - DR. TONY BRIDWELL, Chief Talent Officer, Chief People Officer and 7x Author "A powerful testament to the impact of intentional culture-building on organizational success. Ben Utecht's personal journey and actionable insights make this a must-read for anyone looking to transform their team or organization into a championship-level culture." - JAIME TAETS, Chief Vision Officer and Founder of Keystone Group International, Speaker, 2x Author, and named to Inc. magazine's Top Female Founders list for 2023 "Ben Utecht has crafted a playbook for building trust, culture, and lasting success. His deep understanding of how beliefs drive behavior and his personal journey through sports and leadership make this an invaluable resource for leaders." - DAVID HORSAGER, Bestselling Author of The Trust Edge and CEO of Trust Edge Leadership Institute

Transform Your Culture Through the Power of Belief

The Champion's Creed

PRAISE FOR GOOD IS THE NEW COOL GUIDE TO PERSONAL PURPOSE "In today's workforce, where cultural nuance and ethical leadership are crucial, the Good Is the New Cool Guide to Personal Purpose inspires employees to discover their Personal Purpose. By harnessing their Gifts, Passions, and Service, readers can enhance their well-being and drive meaningful change and innovation at work. This guide is essential for building a prosperous and purpose-driven career that benefits both individuals and the community." --JASON MAYDEN, Chief Design Officer, Jordan Brand, Nike "Afdhel and Bobby have developed a transformational process that helps everyone find their unique Purpose. Something every leader and employee should tap into 'to get in alignment with their assignment, ' supercharge their careers, and help make the world a better place." --JEAN BATTHANY, former Chief Creative Officer, Walmart "I consider Afdhel and Bobby to be some of the top global Purpose practitioners and true pioneers in the work of helping leaders and employees around the world unlock their personal Purpose in service of creating a better tomorrow for everyone." --DENISE ROBERSON, former Chief Purpose Officer, Omnicom/TBWA Networks "On the topic of Purpose, Afdhel and Bobby are in a league of their own. Their approach to unpacking the concept of Purpose is unique, impactful, and refreshingly simple. In our work together, we leveraged Purpose to fuel our company's transformation. On a very personal level, I leveraged their concept of GPS to reconnect with my personal Purpose after the tragic passing of my son." --CRYSTAL FILES, Vice President of Talent and Inclusion, American Family Insurance "How to be alive to the possibilities of Purpose--brilliant, inspirational, yet practical. A must-read and must-do." --PAUL WOOLMINGTON, CEO, Canvas Worldwide

Designing a Meaningful and Prosperous Career

Good Is the New Cool Guide to Personal Purpose

The Ultimate Handbook for Marketing Strategies, Brand Building, and Business Growth with 365 Daily Tips for Year-Round Success

HowExpert Guide to 365 Marketing Tips

A New Perspective on Corporate Governance

Building Intelligent Boards

DK Big Ideas

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. This fascinating new edition features: <ul><li>More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management - from benchmarking and "Big Data" to Kaizen and cash flow</li><li>Simple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrations</li><li>Key quotes from major figures from business history - from Andrew Carnegie to Warren Buffet</li><li>Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the "gig" economy, black swans, and AI</li></ul> The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject. The Big Ideas series With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book and The Maths Book.

Big Ideas Simply Explained

The Business Book

There is a leadership skill no one taught you--yet it determines the quality of every decision you make.Leaders are trained to have answers, drive alignment, and persuade others to move forward. But in today's environment, those scripts are persistently working against them. The more leaders push their message, the less progress they actually make. The result: missed signals, shallow alignment, and decisions made without the full picture.The leaders who outperform are not the most persuasive. Instead, they are the ones who know how to discover what others don't yet know how to say.In Winning Without Persuading, Esther Choy--founder of the Leadership Story Lab--offers a radically different approach to leadership: one built on curiosity, story discovery, and the ability to uncover the hidden information that drives better decisions, stronger trust, and lasting change.The real leadership power lies in learning how to find the stories that change everything.Through her T² principle--Transaction × Transformation--Choy shows how every interaction can achieve immediate outcomes while also reshaping how people think, contribute, and lead.You'll learn how to: <ul><li>Make better decisions by uncovering what your team isn't saying--before it's too late</li><li>Use curiosity to access insights, risks, and opportunities that persuasion alone will not reveal</li><li>Create interpersonal connections that enable people to feel seen, speak up, and stay--strengthening engagement, retention, and team performance</li><li>Ask the questions that surface original, high-value thinking--not rehashed answers</li><li>Lead with clarity, human insight, and authentic voice in an age where AI can generate answers--but not understanding</li></ul> In a world where everyone is talking, the leaders who stand out are the ones who know how to see, hear, and uncover what others miss.

A New Framework for Leading with Curiosity and Story Discovery

Winning Without Persuading

PRAISE FOR ENDLESS CUSTOMERS "Simplicity and structure are at the core of what makes EOS® so effective, and Endless Customers shares that same philosophy. This book presents a powerful, clear roadmap for elevating your marketing and sales, perfectly aligning with EOS. I'm confident every business running on EOS can gain tremendous value from incorporating the timeless principles of Endless Customers into their business strategy." -GINO WICKMAN, Author of Traction and Shine, Creator of EOS® "Everybody loves the StoryBrand framework but it's just as important to execute. Endless Customers is all about how to actually get a proper messaging campaign done so that your products get discovered by those who need them. Marcus has done us all a great favor." -DONALD MILLER, Author of Building a StoryBrand and CEO of StoryBrand.AI "We're proud to count IMPACT among our top partners in the HubSpot community, helping companies grow better. Through the principles of Endless Customers, they've not only helped bring our vision of inbound marketing to life, but have also empowered many of our customers to become the most known and trusted brands in their markets." -BRIAN HALLIGAN, YAMINI RANGAN and DHARMESH SHAH, HubSpot

A Proven System to Build Trust, Drive Sales, and Become the Market Leader

Endless Customers

"A much-needed guide to winning in business as a human in an all-too online world." - EntrepreneurTrying to win the internet is a gloriously inefficient way to build a business. No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms.Jonathan Goodman--one of the world's leading experts on helping people simplify their business--reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales.If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed.This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods.Specifically, you'll learn how to: <ul><li>Build trust in business relationships through community, specificity, and familiarity.</li><li>Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).</li><li>Improve profitability by cutting out the work not worth doing.</li></ul> Algorithms change, humans don't.No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman.Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way.Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace.

Timeless Lessons on Success, Profit, and Finding Your Way

The Obvious Choice

The 100-Page Subscription Pricing Book

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