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Mörée F: The 100-Page Subscription
Pricing Book

The 100-Page Subscription Pricing Book

A Short Guide to Mastering SaaS and XaaS Pricing

DON'T PUSH HARDER. PIVOT SMARTER. You did not build the business just to become trapped inside it. At first, growth feels exciting. More customers. More revenue. More opportunity.Then the problems start.Leads become inconsistent. The sales process gets harder to manage. The team needs the owner for every important decision. Follow-up gets missed. Margins tighten. Revenue becomes harder to predict.The business is moving, but it is not scaling.The real problem is often simple: the business has outgrown the way it is being run.The Pivot Playbook is a tactical manual for founders, owners, and operators who have hit the ceiling and need a clear way forward. Drawing from Nick Vonella's experience building, failing, pivoting, selling a business to private equity, and solving the operational problems that come with growth, this book shows you how to identify what's holding your business back and rebuild the systems behind sustainable growth.If your business feels too dependent on you, too inconsistent, too reactive, or too hard to scale, this book will help you find the problem, fix the process, and move forward with confidence.This is not motivation.This is the playbook for saving the business, tightening the machine, and scaling with control.

Saving Your Business and Scaling Smart

The Pivot Playbook

Uncovering True North

The business section of any bookstore is full of biographies that celebrate celebrity billionaires and superstar CEOs. While such stories can be motivational, they tend to gloss over the gritty details and therefore are not all that relatable or useful to the everyday businessperson. Mark Haertzen's memoir is different. Think of Mark as the serial entrepreneur next door - an ordinary guy who, by most standards, achieved extraordinary success - which is what makes his story so interesting, relevant, and practical.Stay Thirsty chronicles Mark's 60-year entrepreneurial journey, which began at the age of 6, with refreshing honesty and humility. His most significant venture, Rocket Man, serves as the primary case study for his thoughts and reflections. He covers the company's 31-year lifecycle in vivid, sometimes painful detail - from a startup launched with a prototype he built in his garage to a global manufacturer and exporter of beverage dispensing equipment with sales in 65 countries. Mark then recounts the company's bold, strategic pivot to become a leading provider of walking vendors for the stadium foodservice industry, hawking beer and other drinks at 75 venues from Delaware to California- including appearances at the NCAA Final Four, World Series and multiple Super Bowls, and Kentucky Derbies.Few memoirs give such a raw, unfiltered account of the risks and struggles involved in building businesses and the impact they have on one's life and family. Mark describes not only his biggest wins, but also the gut-wrenching failures and insecurities he overcame to achieve them in a decades-long transformation from an impulsive and instinct-driven "born" entrepreneur into a logical, data-driven business leader. He also explores the important role mentors and partners played in his accomplishments, reinforcing his belief that entrepreneurship is a team sport. Full of instructive insights, Stay Thirsty is both a celebration of entrepreneurial ambition and a call to accept the risk, take the plunge, and write your own story.

A Serial Entrepreneur's Tale of Success & Failure

STAY THIRSTY

DK Big Ideas

How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper? Part of DK's indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes. This fascinating new edition features: <ul><li>More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management - from benchmarking and "Big Data" to Kaizen and cash flow</li><li>Simple explanations, bold infographics and step-by-step diagrams that untangle knotty concepts, and witty illustrations</li><li>Key quotes from major figures from business history - from Andrew Carnegie to Warren Buffet</li><li>Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the "gig" economy, black swans, and AI</li></ul> The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject. The Big Ideas series With more than 13 million copies sold across 130 countries and in 39 languages, DK's award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book and The Maths Book.

Big Ideas Simply Explained

The Business Book

Transform your business mindset and strategies to thrive in challenging times. Discover essential lessons for entrepreneurs aiming to build strong foundations and achieve sustainable growth beyond mere profits. Unlock your potential for success today.
In Roots Before Revenue, Adrian Elmore Jr. shares his inspiring journey of establishing a successful body shop amidst the challenges of the pandemic. This book emphasizes the importance of laying solid foundations and providing exceptional value to customers. Adrian's insights reveal the mindset and strategies that fueled his business growth, demonstrating how resilience and adaptability can lead to success even in tough economic climates.
Through personal anecdotes and practical advice, readers will learn how to navigate financial downturns and scale their businesses with precision. Adrian's approach goes beyond mere profit-making; he advocates for a holistic view of entrepreneurship that prioritizes community impact and long-term sustainability. Each chapter is filled with actionable insights that empower entrepreneurs to rethink their strategies and focus on what truly matters.
Adrian's journey is a testament to the power of perseverance and innovation. He illustrates how building strong relationships with customers and fostering a positive work environment can create a thriving business culture. This book serves as a guide for those looking to transform their entrepreneurial journey, offering valuable lessons that can be applied across various industries.
Whether you're a seasoned entrepreneur or just starting, Roots Before Revenue provides the tools and inspiration needed to cultivate a successful business that stands the test of time. Embrace the lessons within these pages and take the first step toward unlocking your potential for lasting success.

Building A Business During A Pandemic

Roots Before Revenue

PRAISE FOR THE SCIENCE OF SCALING "Scaling should be about science, not speculation.Mark gives founders the formula." -DHARMESH SHAH Co-Founder and CTO at HubSpot "Essential reading for anyone scaling a business. Mark distills complexity into actionable insights that actually work." -ALIISA ROSENTHAL Founding Sales Leader at OpenAI "If you want to build a company that lasts, not just grows fast, read this book." -JOSH KOPELMAN Founder of First Round Capital "A scientific approach to scaling that founders, investors, and founding CROs can all rally around." -RON GABRISKO Founding CRO at Databricks

Using Data to Decide When -- and How Fast -- to Scale Revenue

The Science of Scaling

Now in paperback! Learn to launch, grow, and scale your membership business with Stu McLaren, founder of Membership.io and host of the Marketing Your Business podcast. "In a shifting world, Stu McLaren champions the transformative power of memberships, leading the way in community building and business growth." - Gabby Bernstein, #1 New York Times best-selling author of The Universe Has Your Back What if you could stop chasing one-off sales and build a business that pays you consistently, month after month? In Predictable Profits, membership expert Stu McLaren pulls back the curtain on how to create a thriving membership business that doesn't just bring in revenue-but does so predictably, allowing you to focus on what truly matters to you. Drawing on nearly two decades of membership experience, Stu shares: · Three telltale signs that you have a perfect market for a membership site · How to effortlessly attract new members-even if you don't like to "sell" · Why closing your doors will lead to faster and more explosive growth in your membership · A simple blueprint for creating irresistible content that keeps your members coming back for more · What to do in the first 30 days to triple the lifetime value of your members Predictable Profits is packed with real-life success stories, actionable insights, and all the inspiration you need to create financial stability, positive impact, and ultimate freedom. Turn what you already know, love, and do into a thriving online business.

Transform Your Business from One-Off Sales to Recurring Revenue with Memberships and Subscriptions

Predictable Profits

A practical, universal guide to embedding innovation into your working life. The alchemists never found gold. They searched for centuries. They failed completely. And in failing, they invented modern chemistry, porcelain, phosphorus, and the scientific method itself. The search for the impossible created the invaluable. This is the Alchemist Mindset - and it's exactly what AI cannot replicate. In Innovation Alchemy, Maks Giordano draws on 30 years of innovation work and interviews with over 20 world-leading practitioners - from Google's first Chief Innovation Evangelist to the designer who shaped Apple's iconic identity - to reveal what makes humans irreplaceable in an age of perfect machines. This isn't another book about how to use AI. It's about what AI creates space for. You'll discover:<ul><li>Why human "wandering" produces breakthroughs that optimization never finds</li><li>How the greatest innovators turn accidents into advantages</li><li>Creative practices you can apply regardless of your industry or company size</li><li>Practical tools for productive exploration - not just efficient execution</li></ul> The alchemists never found gold. They found everything else. What will you find?

How to Stay Irreplaceable and Keep Ahead of the Competition in the Age of Perfect Machines

Innovation Alchemy

Why Most People Quit Too Early and How To Build Something That Actually Works

The Day 3 Rule

Deliver measurable results by turning OKRs from theory into action. The OKR Blueprint by Philipp Schett helps mid to senior-career managers, team leaders and strategy professionals implement Objectives and Key Results (OKRs) that actually work. Built on insights from over 250 successful OKR implementations, this practical guide transforms OKRs into a dynamic system for execution, alignment and measurable growth.Through the OKRA (Objectives, Key Results and Actions) model, this practical guide explores how to make OKRs scalable, repeatable and truly embedded in day-to-day operations. Drawing on real-world examples from organizations including Kiwibank, Virgin Media O2, ABB Smart Power, VieMed Healthcare and Hiringa Energy, the book provides the tools and structure needed to achieve meaningful results.You'll learn how to: - Build strong OKR foundations with the right process, people and cadence - Align OKRs through workshops, townhalls and check-ins - Apply change management and training to drive adoption - Turn strategic intent into actionable, measurable outcomes - Make OKRs part of your company's performance cultureClear, actionable and grounded in proven experience, The OKR Blueprint gives readers the framework to connect strategy with execution and deliver results that scale.Themes include: Objectives and Key Results, OKR strategy, performance alignment, goal setting, strategy execution, organizational change, leadership impact

A Proven Framework for Implementing Objectives and Key Results at Scale

The OKR Blueprint

A SHORT COURSE IN BASIC FINANCE. LEARN FAST AND CHECK YOUR PROGRESS WITH PRACTICAL EXERCISES 7 Lessons in Finance For Non-Financial Managers&nbsp;is a simple training course in basic finance, giving you everything you need to know in just seven short chapters. From the profit statement and the balance sheet through to costing and budgets, it will help you deal confidently with questions such as 'What is the return on investment?', 'Do we have the resources?' and 'What are the cash implications?' * Lesson 1: The profit statement * Lesson 2: The balance sheet * Lesson 3: Published accounts * Lesson 4: Accounting ratios and investment decisions * Lesson 5: Cash and working capital * Lesson 6: Costing * Lesson 7: Budgets Explore the main themes and ideas, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises.&nbsp;7 Lessons in&nbsp;Finance For Non-Financial Managers&nbsp;is your fastest route to success. ABOUT THE SERIES 7 Lessons&nbsp;books are for managers, leaders, and executives who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables you not just to get up to speed, but to get ahead.

Master the Basics of Finance in 7 Steps

7 Lessons in Finance for Non-Financial Managers

A Field Guide for Leading Through Uncertainty
When the world won't stop changing, standing still isn't safe. If your business growth has stalled or uncertainty has you second-guessing every move, you're not alone. Rethink, Realign, Reinvent is the modern-day business strategy guide for bold leaders determined to regain clarity and control when the stakes are high.

You'll learn how to:Rethink outdated assumptions about growth and leadership.
Realign your business around customer obsession and operational clarity.
Reinvent your systems to stay relevant through disruption.
Apply the Growth Architecture Framework to strengthen your revenue engine.
Leverage AI and foresight to future-proof your business without losing its soul.



Paula Skaper, Canadian business strategist and founder of 33Dolphins Growth Strategy, has spent 25 years helping founders and CEOs build organizations that thrive under pressure. She reveals why the very systems that once drove success often hold companies back - and delivers a practical framework to strengthen your business with a revenue-engineered operating system designed for resilience and sustainable growth.

A practical guide every leader navigating uncertainty - which means every leader ever - should keep within reach.
 - Jeff Rogers, Award-Winning Speaker
 - Wall Street Journal &amp; USA Today Bestselling Author

If you're ready to stop reacting to chaos and start leading through it, this book will show you how to build a resilient business that thrives under pressure and stays relevant through change.

How Bold Leaders Navigate Chaos to Build a Business That Is Crisis-Proof and Future-Ready

Rethink, Realign, Reinvent

The 100-Page Subscription Pricing Book

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