This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
Weitere Titel der Reihe: Systems Thinking
Alle anzeigenSystems Theory and Agile Brand Management
The Educative View of Branding
Taylor and Francis, 2025
978-1-032-79217-0
ca. 76.00 CHF
lieferbar in ca. 10-20 Arbeitstagen
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The Ethics of Human Systems
Creating Economic Value with Impact for Good
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978-1-041-09319-0
ca. 96.00 CHF
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Ritual and Systems Thinking
Managing an Initial Encounter
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978-1-032-53762-7
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Managing Multi-Dimensional Complexities in Organizations
From Problem-Solving to System-Optimization with the Dimensions Surfacing Heuristics
Taylor and Francis, 2025
978-1-041-04107-8
ca. 90.00 CHF
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The Management Thought of Louis R. Pondy
Reclaiming the Enthinkment Path
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978-1-032-18968-0
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Holistic Flexibility for Systems Thinking and Practice
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Engaged Decision Making
From Team Knowledge to Team Decisions
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From Team Knowledge to Team Decisions
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Managing an Initial Encounter
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The Management Thought of Louis R. Pondy
Reclaiming the Enthinkment Path
Taylor and Francis, 2023
978-1-03-218967-3
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Sustainable Self-Governance in Businesses and Society
The Viable System Model in Action
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978-1-138-59079-3
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