This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
Weitere Titel der Reihe: Systems Thinking
Alle anzeigenHolistic Flexibility for Systems Thinking and Practice
Taylor and Francis, 2025
978-1-032-48372-6
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lieferbar in ca. 10-20 Arbeitstagen
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From Team Knowledge to Team Decisions
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lieferbar in ca. 10-20 Arbeitstagen
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Sustainable Self-Governance in Businesses and Society
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