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Moreau C: Surviving the Year You Got
Laid Off

Surviving the Year You Got Laid Off

Surviving a Layoff - A Month-By-Month Guide to Benefits, the Job Search, and Your Safety Net

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets.Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who need to develop differentiated offers, align cross-functional teams and turn customer insight into measurable revenue growth. Written by Cranfield Visiting Fellows Richard Brooks, Sue Holt and Mark Davies, this book introduces the Offer Development &amp; Innovation (ODI) framework, a three-phase system covering customer needs analysis, offer ideation and customer value proposition development. It shows how AI can support each phase by strengthening analysis, coaching teams and accelerating the work required to build offers customers understand and act on. Moving beyond prompt engineering, this book helps leaders use AI as a strategic partner in complex B2B environments. It equips you to: - Diagnose root-cause customer needs - Build cross-functional offer processes - Quantify value in customer language - Apply AI across ODI stages Shift toward value-based growth Featuring real-world examples from Pfizer, Siemens, ThermoFisher, Grant Thornton, Zoetis and Nylacast, Creating Customer Value Propositions With AI demonstrates how organizations can create unique customer value repeatedly, systematically and faster than the competition.Themes include: customer value propositions, B2B sales strategy, AI for business, offer innovation, value-based selling, commercial transformation

How to Build an Offer that Outsmarts the Competition

Creating Customer Value Propositions With AI

The rise of AI agents is transforming how companies create value and compete.Companies have long operated on an assumption of scarcity: Talent is limited, expertise is expensive, and good judgment is difficult to scale. But these constraints are disappearing.Digital labor can interpret goals, apply reason, coordinate tasks, make decisions, and act with autonomy. As the cost of human knowledge and expertise falls, a new economic reality is taking shape: Intelligence is abundant.Deloitte's Nitin Mittal and futurist Mike Walsh reveal what happens when judgment is no longer the scarce resource it once was. Drawing on inside access to leaders driving AI transformations at some of the world's most powerful companies--NVIDIA, BMW, Moderna, Sanofi, and others--they show how abundant intelligence is reshaping work, decision-making, operating models, and competitive advantage and what leaders must do to capitalize on the shift. Central to the book is the Intelligence Signature, a new framework that shows leaders how to combine human and machine intelligence to create a distinctive advantage.We are at the beginning of a revolution in human-machine intelligence. Powerful AI tools and digital labor are rewriting the rules of business. The companies that master this technology will operate with growing confidence, creativity, and capacity, leaving a widening gap between themselves and everyone else.

How Digital Labor Will Rewrite the Rules of Business

Abundant Intelligence

Building Sustainable Enterprises Across Generations

The Science and Practice of Family Enterprise

Psychosocial Risk and Leadership Accountability

Work Without Harm

A practical method, backed by peer-reviewed research, for reimagining work to create your most distinctive, creative, energetic, and relatable professional self.In far too many organizations, the idea of bringing your 'full self' to the job is a liability.Emotion beyond enthusiasm for the task at hand is deemed unprofessional. Personal identity must be compressed into a carefully curated bio: relatable yet inoffensive.When people are conditioned to flatten the full social and emotional complexities of themselves, spirits dull and progress stalls, in life and in the workplace.But for a growing number of people, especially younger generations, this form of workplace culture no longer works. Surveys show that fewer individuals are willing to sacrifice their time and quality of life for a career, let alone an organization. With an increased focus on purpose, meaning, and mental health, many refuse to scrub their emotions, or the full range of their identities, to keep their professional lives separate.At the same time, in more progressive settings, the encouragement to bring people's full selves to work has sometimes unleashed more authenticity and personal revelation than managers and teams know how to handle.So how do we get it right?Lively and accessible, Human Mode features vibrant stories, expert insights, evidence-based techniques, and 'ah-ha' takeaways you can use immediately.Discover how to engage your inherent superpower - being immensely human - to unlock progress, connection, and achievement in your working life.

Unlock Your Unique Edge and Transform Your World of Work

Human Mode

Artificial Intelligence and the Transformation of Organizations

Algorithmic Management

Organizations rise and fall not on talent, but on systems. In an ever-accelerating world, most people try to cope with stressful situations by working harder, reacting faster, or hoping for the best. But what you need when you're feeling overwhelmed isn't a white-knuckle effort; it's a better system.Built Bulletproof offers a universal preparation framework for handling whatever situation life might throw at you. Field-tested by Raytown, MO Chief of Police Robert J. Kuehl with over a forty-year law enforcement and leadership career, currently serving as a Chief of Police, this paradigm has been proven at the command level in crisis situations, the corporate environment, the military and everyday life. It will transform your approach to risk, decision-making, and accountability to move you out of chaos and into clarity.You'll learn to separate the truly important from the merely urgent, to build processes that won't buckle under pressure, and to create a continuity of operations for yourself, your family, your team, and your organization. This isn't a theory--it's a system practical in any situation from leading a city through crisis to teaching a teenager to drive. Built Bulletproof is your roadmap to calm, confident leadership, professionally and personally, teaching you how to: - find focus in complex situations - make better decisions under pressure - structure accountability without building a culture of fear - replace high-pressure drilling with low-stakes practice.If you're responsible for people, resources, or outcomes in government, public safety, business, education, or the military, read Built Bulletproof to prepare for times when effective leadership matters most.

Strategies for Calm, Clarity, and Control in Decision-Making

Built Bulletproof

Security, Audit and Leadership Series

Turning Life’s Deficiencies into Unique Value Propositions

One Line at a Time

Build an AI security operating model that manages risk, strengthens governance and enables AI to scale securely. AI Risk Management is a practical guide for AI risk owners, GRC managers, AI governance managers and technology risk professionals responsible for managing the security risks of AI.Written by security expert Rafah Knight, this book shows how to make AI security operational, measurable and embedded into existing business processes. It provides practical guidance on establishing ownership and accountability for AI risk, designing effective governance structures, implementing policies and controls and managing third-party AI vendor exposure.Drawing on real-world examples from financial services, retail, the public sector and healthcare, learn how to: - Build an effective AI security operating model - Establish clear ownership and accountability for AI risk - Design AI governance policies, controls and assurance processes - Measure AI security and operational risks effectively - Manage third-party AI vendor exposure at scaleAI Security gives you the practical structures and controls to operationalize AI assurance, strengthen AI governance and support secure AI adoption at scale.Themes include: AI security, AI risk management, AI governance, GRC, AI assurance, third-party AI risk

How to Scale AI Securely

AI Risk Management

This book explores the nature of Indian management and how it can be institutionalized. With an in-depth historical perspective and a thorough analysis of four types of Indian organizations - traditional family-owned private sector, public sector, governmental departments and multinationals - it highlights the styles, policies and guidelines for management practices in Indian organizations. The contradictions in the Indian system between stated policy and actual practice have also been brought to the fore.This book investigates what a "workable" Indian management system can be in different types of organizations. Through a historical perspective, it studies the evolutionary changes that the system has undergone since ancient times. It comprehensively brings together relevant concepts with examples and case studies, along with those of emerging technologies like artificial intelligence and robotics.The book will help students of management as well as managers understand the distinct nature of the Indian style of management. It will be useful to the students and teachers of business studies and management. It will also be an invaluable resource for entrepreneurs, corporate managers and business consultants.

Uncovering the Concepts of Organizational Development

Indian Management

How to Challenge Assumptions, Reframe Problems, and Win the Sale

Provoke Selling

Algorithmic Management: Artificial Intelligence and the Transformation of Organizations is the first comprehensive textbook designed to prepare management students to engage critically and responsibly with artificial intelligence in organizations. Bringing together classical management theory, contemporary AI applications, and systematic power analysis, the book equips future managers to both harness AI's potential and confront its risks.Structured in three parts, the book begins with foundational frameworks-socio-technical systems theory, technology and society perspectives, and core management theories reinterpreted for the AI era. It then examines applications across all major management functions-Marketing, HR, Finance, Operations, Supply Chain, and Strategy-using over 30 real-world case studies drawn from different industries, parts of the world, and types of organizations from multinational corporations to nonprofits and social ventures. The final section addresses organizational design, leadership, governance, and the future of algorithmic organizations. Throughout, pedagogical features-learning objectives, vignettes, discussion questions, toolkits, and ethical dilemmas-make the book classroom-ready and adaptable across MBA, undergraduate, and executive education settings. The text advances an approach of pragmatic criticality: AI is neither celebrated uncritically nor rejected outright but treated as a socio-technical phenomenon requiring managerial judgment, ethical reflection, and contextual awareness.By bridging management theory, functional practice, and critical perspectives, this book fills a critical market gap and is positioned to become the definitive teaching resource on AI and management for business education worldwide.

Surviving the Year You Got Laid Off

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