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Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

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Business and Economics (German Language)

Nele Jacobs

Strategic Orientations and Innovativeness of Multinational Corporations

A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context

&lt;p&gt;Introduction.- Study 1: The Role of National Institutions in the Effects of Consumers&amp;rsquo; Perceived Customer Orientation and Firm Innovativeness.- Study 2: Effects of National Institutions on Corporate Brand Ability Associations during the Pandemic.- Study 3: How Perceived Stakeholder Orientations Affect Consumers&amp;rsquo; Perceived Firm Innovativeness Across Nations.- Final Remarks.- References.&lt;/p&gt;

Routledge Research in International Economic Law

Implementing the African Continental Free Trade Area

Regional Trade Agreements in Africa

Sage Handbooks of Modern China

An essential guide that provides a comprehensive and nuanced exploration of China's economic and financial systems, offering insights from leading scholars and practitioners.

The Sage Handbook of the Chinese Economy

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

This book offers a pioneering comparative analysis of the international relations of subnational governments (SNGs) in two of Africa's most influential geopolitical actors: South Africa and Nigeria.Using an interdisciplinary approach that draws from political science, international relations, and legal studies, the book examines the motivations, instruments, institutional mechanisms, and challenges shaping the external engagements of SNGs in these leading African economies. Through case studies, the book provides critical insights into how constitutional, institutional, and historical contexts influence subnational international relations from an African perspective. Drawing on these findings, the book argues that paradiplomacy in Africa is best understood through the lens of developmental paradiplomacy, where socio-economic imperatives, rather than political autonomy, drive subnational international engagement. It demonstrates how the need for practical cooperation and the pursuit of local and regional economic development has been central to sustaining the international involvement of African SNGs, a strategy born out of necessity rather than an expression of political self-determination.This book will be an essential resource for scholars, policymakers, and practitioners seeking to understand the role of subnational actors in global governance and African development, offering fresh perspectives on the evolving landscape of international relations in the Global South.

An Interdisciplinary Analysis of South Africa and Nigeria

Subnational Foreign Relations in Africa

Managing Aviation Operations

This book offers a comprehensive and management-oriented analysis of sustainability in the aviation industry. It examines aviation's crucial role in global mobility and economic development whilst also critically addressing its environmental, social and regulatory challenges. Readers will benefit by gaining a realistic, analytically sound framework for evaluating sustainability strategies in aviation. The book supports informed decision-making, helps to anticipate regulatory and market developments, and enables readers to better balance economic performance with environmental responsibility and social acceptance in a highly complex and globally interconnected industry.By adopting a holistic ESG perspective, the book integrates environmental impacts such as climate change and noise, social issues including equity, accessibility and labour conditions, and governance aspects like regulation, reporting and stakeholder accountability. Rather than presenting simplified solutions, it highlights trade-offs, uncertainties and long-term path dependencies that shape strategic decision-making in aviation. The structured approach combines conceptual foundations with industry-specific insights, covering regulation, technology, sustainability reporting and strategic management practices.The book is relevant for all managers in the aviation industry, whether they work for airlines, airports, air traffic control organisations, regulatory authorities or political decision-makers. It is particularly important for environmental managers throughout the aviation industry, but also for managers at a senior level, as sustainability is becoming a strategic issue of growing importance. In addition, the book is valuable for students in aviation management programmes as well as for students in related fields such as aeronautical engineering and tourism management.

Management, Technologies and Accountability

Aviation and Sustainability

This new edition of Peter Robson's classic text will doubtless please its many fans: improved in many ways including more pedagogy and extra material on trading blocs such as NAFTA, ESEAN and the WTO.

This new edition of Peter Robson's classic text will doubtless please its many fans: improved in many ways including more pedagogy and extra material on trading blocs such as NAFTA, ESEAN and the WTO.

The Economics of International Integration

Global Governance

Public diplomacy matters to the G20. As the self declared 'premier international forum for economic cooperation', the G20 has global interests and ambitions. The G20 requires the ongoing engagement and support of global public audiences. Simply put, it is a matter of effectiveness, legitimacy and credibility. Yet as an informal, nomadic institution that brings together a diverse array of high profile actors, global, interests and issues, the G20 also presents unique opportunities and challenges to public diplomacy's agenda. The wider narrative of the G20 as an inclusive institution capable of involving publics in the process of global change is underexplored. This book asserts that public diplomacy is the key to the G20's ongoing development, and proposes a fourth phase to John Kirton's (2013), current three phased approach: the mobilization of the many. By examining the many facets of G20 public diplomacy, Byrne contributes to the evolving understanding of the G20 while offering new insights on the evolving practice of public diplomacy beyond the traditional state-centric perspective.

Public diplomacy matters to the G20.  As the self declared ’premier international forum for economic cooperation’, the G20 has global interests and ambitions. The G20 requires the ongoing engagement and support of global public audiences. Simply put, it is a matter of effectiveness, legitimacy and credibility. Yet as an informal, nomadic institution that brings together a diverse array of high profile actors, global, interests and issues, the G20 also presents unique opportunities and challenges to public diplomacy’s agenda.   The wider narrative of the G20 as an inclusive institution capable of involving publics in the process of global change is underexplored.  This book asserts that public diplomacy is the key to the G20’s ongoing development, and proposes a fourth phase to John Kirton’s (2013), current three phased approach: the mobilization of the many.  By examining the many facets of G20 public diplomacy, Byrne contributes to the evolving understanding of the G20 while offering new insights on the evolving practice of public diplomacy beyond the traditional state-centric perspective.

G20 Public Diplomacy

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing. Ein globaler Ansatz

Cambridge Companions to Law

The Cambridge Companion to World Trade Law offers expert but compact discussion of the diverse perspectives, enduring issues, and emergent challenges in the field. This volume offers a lively and thorough overview of the subject in all its dimensions. It takes stock of the state of the field of trade law without allowing current events to dominate key debates. It is intended to be appreciated not only by a legal audience as a collection of concise yet thoughtful reflective pieces, but also by readers across the fields of business, economics, finance, sociology, diplomacy, and international relations who may have no specialist trade law knowledge. It will appeal not only to the novice but also to the seasoned trade law expert who might wish to have at hand a single-volume compendium of current expert analysis across the different dimensions of trade law.

The Cambridge Companion to World Trade Law

Routledge Studies in Defence and Peace Economics

This book discusses the models used to explain economic growth and introduces the economic factors that could potentially lead to conflict, offering insights into the applicability of economic development theories to post conflict reconstruction.

This book discusses the models used to explain economic growth and introduces the economic factors that could potentially lead to conflict, offering insights into the applicability of economic development theories to post conflict reconstruction.

Economic Development and Post Conflict Reconstruction

Developing Ports as Business Ecosystems provides professionals in freight transport and maritime logistics, and specifically the ports industry, with a better conceptual understanding of the ports industry. It includes key insights and best practices for port management and development, and an overview of new trends and developments relevant to developing winning strategies.This second edition explains how a rapidly changing energy landscape and the advancing transition toward sustainability have deeply impacted port development in recent years. It provides an even more coherent, comprehensive contribution to port management, development and policies. The book uniquely features in-depth explanations of the port as an ecosystem, port governance and port policy choices, including public financing of ports. The new edition presents further developed analysis on the changing port landscape and the opportunities for business development in ports.This book will broaden professionals' conceptual understanding of the ports industry and provide insights into the latest developments in this area. For students, this book provides an industry-focused and non-technical "essential reading" for gaining a deep understanding of the ports industry.

Port Development, Management and Policy for a Better Ports Industry

Developing Ports as Business Ecosystems

Defences in International Investment Law offers both theoretical and practical insights into investment dispute resolution. Providing researchers and practitioners with a comprehensive source for response to claims, Botchway distils and synthesises material from both national and international adjudicatory bodies.

Defences in International Investment Law offers both theoretical and practical insights into investment dispute resolution. Providing researchers and practitioners with a comprehensive source for response to claims, Botchway distils and synthesises material from both national and international adjudicatory bodies.

Defences in International Investment Law

Strategic Orientations and Innovativeness of Multinational Corporations

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