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Business and Economics (German Language)

Nele Jacobs

Strategic Orientations and Innovativeness of Multinational Corporations

A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context

&lt;p&gt;Introduction.- Study 1: The Role of National Institutions in the Effects of Consumers&amp;rsquo; Perceived Customer Orientation and Firm Innovativeness.- Study 2: Effects of National Institutions on Corporate Brand Ability Associations during the Pandemic.- Study 3: How Perceived Stakeholder Orientations Affect Consumers&amp;rsquo; Perceived Firm Innovativeness Across Nations.- Final Remarks.- References.&lt;/p&gt;

This book presents a comprehensive approach for designing messages to influence beliefs, attitudes, intentions, and behaviors.Divided into three sections, each focusing on key components of persuasive message design, the book outlines the conceptual and theoretical foundations for investigating message effects and then goes on to present a working list of message design elements and best practice guidelines for message-focused research design and reporting. It offers an intensive examination of literature from fields including health, environmental and political communication, advertising, and marketing to investigate the content, structure, and format of persuasive messages. The authors establish a common vocabulary for message design and testing, conveying the broad applicability of message design principles.By focusing extensively on specific aspects of message content, structure, and format that can be drawn on to build persuasive messages for a variety of contexts, this book fills a critical gap in the communication science literature. This book is ideal for social science researchers engaged in persuasive message design research, scholars engaged in graduate education and their students, and practitioners who design campaigns and interventions to promote behavior change.

Persuasive Message Design

Strategies and Use Cases for Leveraging Customer Data

Customer Intelligence

Managing Aviation Operations

This book offers a comprehensive and management-oriented analysis of sustainability in the aviation industry. It examines aviation's crucial role in global mobility and economic development whilst also critically addressing its environmental, social and regulatory challenges. Readers will benefit by gaining a realistic, analytically sound framework for evaluating sustainability strategies in aviation. The book supports informed decision-making, helps to anticipate regulatory and market developments, and enables readers to better balance economic performance with environmental responsibility and social acceptance in a highly complex and globally interconnected industry.By adopting a holistic ESG perspective, the book integrates environmental impacts such as climate change and noise, social issues including equity, accessibility and labour conditions, and governance aspects like regulation, reporting and stakeholder accountability. Rather than presenting simplified solutions, it highlights trade-offs, uncertainties and long-term path dependencies that shape strategic decision-making in aviation. The structured approach combines conceptual foundations with industry-specific insights, covering regulation, technology, sustainability reporting and strategic management practices.The book is relevant for all managers in the aviation industry, whether they work for airlines, airports, air traffic control organisations, regulatory authorities or political decision-makers. It is particularly important for environmental managers throughout the aviation industry, but also for managers at a senior level, as sustainability is becoming a strategic issue of growing importance. In addition, the book is valuable for students in aviation management programmes as well as for students in related fields such as aeronautical engineering and tourism management.

Management, Technologies and Accountability

Aviation and Sustainability

Advances In Research On Islamic Economics And Finance

The current state of dissatisfaction with economic issues are not due to primarily economic reasons, but instead, on how whole societies and communities have come to revolve only around the individual's well-being. Islamic Perspectives on a Moral Approach to Economics provides an overview of how followers of Islam think, earn, and treat others with whom they are doing business, and analyses how the moral climate is key for doing business in the Islamic economy and market. The book also discusses the concept of a moral market against that of the Islamic moral market, its advantages over the conventional market and moral market, and analyses its role in redistributive justice. Islamic Perspectives on a Moral Approach to Economics is a new and novel contribution to the global debate on how moral values and religion can increase behavior that reduce the state of selfishness currently prevalent in economic affairs.

Islamic Perspectives On A Moral Approach To Economics

Routledge Focus on Economics and Finance

In an era of increasing geopolitical turmoil, this book looks at the impact of geopolitics on global supply chains and examines the role of China in East Asia's regional economic integration.It evaluates the impact of geoeconomic fragmentation along different dimensions such as trade, FDI and capital flows, and provides insights into different industries and sectors where trade and investments are increasingly being reallocated and reshuffled. The book further explores how geopolitics may accelerate the internationalisation of China's renminbi, which herald significant implications for the international monetary system. As geopolitical tensions arising from the US-China trade war continue to persist, the global semiconductor industry has also become the epicentre of US-China strategic rivalry, placing immense strain on its fragmented, global value chain. This book analyses the implications of this intensifying technological rivalry for East Asia, including the ASEAN economies.This book will be of interest to scholars and students of Asian economics, international trade, and geoeconomics. Policymakers searching for insight into Asian trade and financial markets may also find this book useful.

Issues and Implications

Geopolitics, China and the Global Supply Chain

For far too long, emerging markets and developing countries have played a subservient role in the global economy.This book builds a compelling case that a new settlement is needed, that rebalances power, well beyond existing arrangements such as the G20, and creates a shared vision to build economic growth and prosperity. The alternative is a world which lurches from crisis to conflict, jeopardising peace and prosperity. The very phrase "emerging markets" connotes that some countries are still developing and cannot compete with mostly Western global economic heavyweights. But the rise of China and India has not been isolated phenomena, with many other emerged countries also becoming confident about their place in the world: these are emerged markets, not the Global South or the Third World. Although these emerged countries now dominate global trade and investment and are the biggest champions of globalisation, their dramatic increase in economic weight has not led to a commensurate increase in clout and influence on the world stage, due to fundamentally unchanged World War II¿ra structures and apparatus.Written by a global economics insider who has been in the room in multilateral, national, and private sector organisations, this book argues that the developed and emerged worlds should be positioned as equal economic partners, requiring dramatic adjustments in perceptions and power on the part of the developed world. Though clear¿yed about the ills that continue to exist in the emerged world, Vasuki Shastry explains why rich countries should be willing and open to learn from their success stories. He presents a reimagined narrative for the global economy, with more collaboration, less finger¿ointing, and a confluence of equals in managing profound economic risks and opportunities, now and in the future. Leaders in business, NGOs, and government, as well as students of business and international relations, will appreciate this thoughtful examination of what could happen if emerged and developed markets worked as equal partners for the common good.

The Global Economy's Better Half

Emerged Markets

Routledge Revivals

Originally published in 1948, this book remains one of the most comprehensive and detailed pictures of the rubber industry. It reviews the rise of the synthetic rubber industry and deals with the competition between natural rubber and synthetic rubber.

A Study in Competition and Monopoly

The Rubber Industry

Compliance für die Praxis

Arbeitsrecht und Compliance

Social Media im Betrieb

Routledge Research in International Economic Law

Implementing the African Continental Free Trade Area

Regional Trade Agreements in Africa

Palgrave Insights into Apocalypse Economics

This book reassesses classic Marxist theories of finance capital and uneven development in the context of the present intensified process of financialization and the accentuation of combined and accelerating uneven development. In particular, the work of Hilferding and Luxemburg is discussed and re-framed in light of both the contributions of Marx and more recent engagements by David Harvey and Neil Smith. The book explores the case of South Africa in particular in light of the combination of a rapidly financializing yet crisis-ridden South African political economy on the one hand and intensifying social inequality and political conflict on the other.&nbsp;It explores a series of strategies and possibilities that might open up trajectories for change and transformation with particular attention paid to the promises and constraints of the de-growth movement and intersectional class struggle, which will appeal to political economists, researchers, and students alongside those studying South Africa specifically. Patrick Bond is a political economist and professor at the University of Johannesburg, South Africa. He spent more than two decades teaching at the Wits University School of Governance in Johannesburg and the University of KwaZulu-Natal Centre for Civil Society in Durban. During the late 1980s he pursued doctoral studies in economic geography at Johns Hopkins University, while learning politics in the anti-apartheid, labour, student and community movements. In 1994 and 1996, he worked in the Reconstruction and Development Ministry in President Nelson Mandela’s office, drafting the democratic government’s first White Paper and a dozen other major policy documents. He appears more than 100 times a year on South African and international broadcast media, and usually gives more than 50 guest lectures annually.

Financial Volatility, Deep Capitalist Crisis and Super-Exploitation in South Africa and the World

Extreme Uneven Development

Nachhaltigkeits-Marketing liefert eine neue, nachhaltigkeitsorientierte Vision für das Marketing des 21. Jahrhunderts. Im Fokus steht das Konsumenten-Marketing mit einem Schwerpunkt auf der Integration von Nachhaltigkeits-Prinzipien sowohl in die Theorie, als auch in die Praxis.

Nachhaltigkeits-Marketing. Ein globaler Ansatz

Defences in International Investment Law offers both theoretical and practical insights into investment dispute resolution. Providing researchers and practitioners with a comprehensive source for response to claims, Botchway distils and synthesises material from both national and international adjudicatory bodies.

Defences in International Investment Law

Strategic Orientations and Innovativeness of Multinational Corporations

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