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Gesamtkatalog

Catalogue complet

This PDF has been created in accordance with the PDF/UA-1 standard to enhance accessibility, including screen reader support, described non-text content (images, graphs), bookmarks for easy navigation

Keine Barrierefreiheitsoptionen des Lesesystems aktiv deaktiviert (außer)

Die Verwendung von Farbe ist nicht das einzige Mittel zur Informationsvermittlung

Hoher Kontrast zwischen Text und Hintergrundfarbe

Strukturelle Navigation Nächste/Zurück

Alle nicht-dekorativen Inhalte unterstützen das Lesen ohne Sehvermögen

Kontakt zum Herausgeber für weitere Informationen zur Barrierefreiheit

Business and Economics (German Language)

Nele Jacobs

Strategic Orientations and Innovativeness of Multinational Corporations

A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context

&lt;p&gt;Introduction.- Study 1: The Role of National Institutions in the Effects of Consumers&amp;rsquo; Perceived Customer Orientation and Firm Innovativeness.- Study 2: Effects of National Institutions on Corporate Brand Ability Associations during the Pandemic.- Study 3: How Perceived Stakeholder Orientations Affect Consumers&amp;rsquo; Perceived Firm Innovativeness Across Nations.- Final Remarks.- References.&lt;/p&gt;

12 Simple Strategies That Make Dream Clients Say Yes

Storybrand Your Coaching Business

This new edition of Peter Robson's classic text will doubtless please its many fans: improved in many ways including more pedagogy and extra material on trading blocs such as NAFTA, ESEAN and the WTO.

The Economics of International Integration

World Scientific Studies in International Economics

Trade Policy, Trade Agreements, And Economic Growth: Essays In International Trade Theory

nuggets

Technische Innovationen wie das Internet der Dinge, Cloud Computing und Big Data revolutionieren nicht nur die Produktion und die Nutzung von Gütern. Sie verändern auch das Marketing, denn sie ermöglichen eine nie dagewesene Vernetzung, Datenanalyse und Interaktivität.
Das zeigt sich eindrucksvoll am Beispiel Digitaler Zwillinge, die - als virtuelles Abbild eines Produkts - die reale mit der digitalen Welt verbinden. Unternehmen geben sie die Möglichkeit, smarte, individualisierte Produkte und Services zu gestalten, die sich individuell auf die Nutzerbedürfnisse einstellen. Digitale Zwillinge sind der Schlüssel, um innovative Produkte effizient zu entwickeln, zu überwachen, zu steuern und zu optimieren. Zudem können sie auch bei der Prognose von Kundenverhalten helfen.
Kerstin Pezoldt erklärt in diesem nugget-Band kompakt und präzise was Digital Twins im Produktlebenszyklus leisten und welche Rolle sie bei der Vermarktung von Konsumgütern spielen, etwa bei PKWs und Smartphones aber auch bei Haushaltsgeräten und nicht zuletzt bei sog. Smart-Home-Lösungen.

Definition, Funktionsweise und Nutzungsoptionen

Digitale Zwillinge im Marketing

Named an "Editor's Pick" and "Best Business Book" in the Publishers Weekly BookLife Prize
Learn the Secrets Top Magazine Editors Use to Build Teams, Audiences, and Brands.
In today's crowded marketplace, selling a quality product is not enough. To stand out, businesses must tell compelling stories and build relationships with potential customers-and prospective employees-who have become evermore discerning, supporting companies that align with their own values.
While this may seem daunting, it can be done. In fact, magazine editors have mastered these skills for decades, creating trusted brands that attract loyal followers in their longtime readers and dedicated staffers, who often live out the messages of the publications in their own lives.
With more than two decades of experience building brands at the world's largest media companies, Victor Maze pulls back the curtain, revealing the leadership secrets of top editors-many of whom have gone on to run the content and marketing departments of major corporations ranging from Netflix to Nike.
In this book, you will learn how to:Hire and lead a team of passionate, engaged people.
Inspire others with optimism while articulating a clear vision and mission.
Make tough decisions with ease using three proven frameworks.
Cultivate a devoted audience that feels an instant connection to your brand.
Craft a message that resonates and empowers your audience.
Create a product that offers both style and substance.



Lead Like an Editor transforms the way you lead people, tell stories, and achieve success.

Hire Passionate Teams, Tell Stories That Inspire, and Build Brands People Love

Lead Like an Editor

Academic Paper from the year 2026 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70, , course: Marketing and Business Environment, language: English, abstract: This is a forward-looking international marketing strategy for TikTok/ByteDance, one of the world's most influential digital media conglomerates. It's to examine how ByteDance can leverage its technological innovation, creative culture, and global scale to address emerging geopolitical and societal risks that shape the future of international marketing. It integrates the framework proposed by Doole, Lowe and Kenyon (2022), who emphasize that successful international firms must demonstrate a clear international competitive focus, effective relationship strategies and a well-managed, learning-oriented organizational culture.

Navigating geopolitical turbulence. An international marketing strategy for TikTok (ByteDance Ltd.)

The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. Destination Data: Charting the Course for Transformative Travel Experiences is a pioneering anthology, meticulously curated from a myriad of global perspectives. In a world increasingly entwined with the digital landscape, this collaborative effort unfolds as an indispensable guide to the sweeping changes reshaping the industry.
At its core, this publication aims to serve as an essential compass in the dynamic intersection of technology with travel and accommodation. The chapters offer readers a comprehensive roadmap through the profound alterations spurred by the rapid ascent of digital technologies. More than a mere collection; it functions as a strategic guidepost, presenting insights, strategies, and diverse viewpoints from authors across the globe.
Distinguished by its innovative research, this publication offers both pioneering insights and a holistic view of the transformative fusion of technology with the travel and accommodation sectors. Beyond conventional explorations, it delivers a fresh and thorough comprehension of the ongoing digital revolution.
Advances in Digital Technology and Data-Driven Business Practices examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.

Destination Data

Palgrave Studies of Marketing in Emerging Economies

Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Customer Journeys in Emerging Markets: Omnichannel Marketing in the Metaverse.- Chapter 4: Consumer Expectations and Perceived Value of a Metaverse Marketing Campaign.- Chapter 5: The Effect of Immersive Technologies on Consumer Engagement: Evidence from the Banking Sector in Zimbabwe.- Chapter 6: Effect Of Metaverse Marketing on Digital Brand Engagement: Evidence from the Banking Sector in Zimbabwe.- Chapter 7: Gamification in the Metaverse: Enhancing Consumer Experience and Loyalty.- Chapter 8: Enhancing Consumer Engagement through Metaverse Marketing: Opportunities and Challenges.- Chapter 9: The Strategies of Luxury Fashion Retailers in the Emerging Market of Metaverse: Assessing Customer Engagement and Brand Experiences.- Chapter 10: Virtual Avatars: Unlocking influence in the metaverse.-Chapter 11: Cultural Nuances in Metaverse Marketing: A Qualitative Study of Emerging Markets.- Chapter 12: Assessing Consumer Trust in Blockchain-Enabled Metaverse Transactions: A Quantitative Analysis.- Chapter 13: Mental Health in the Metaverse: Well-Being Challenges and Strategies for Emerging Markets.- Chapter 14: Strategies to enhance brand and virtual community engagement in the Metaverse in emerging markets.- Chapter 15: Gamification in Metaverse Marketing: Enhancing Consumer-Based Brand Equity.- Conclusion: Synthesizing key insights and reflections on Marketing in the Metaverse across Emerging Economies.

Opportunities, Challenges, and Future Trends in Emerging Economies

Marketing in the Metaverse

The Palgrave Encyclopedia of Social Marketing

Leads generieren - einfach und planbar!
Wie Kundenakquise zukünftig kein Zeitfresser mehr ist:

Auch wenn das Angebot deines Unternehmens bereits erfolgreich vermarktet wird, ist es dennoch ratsam, auf eine effiziente Marketing-Strategie zu setzen, um mehr Kunden zu gewinnen. Dieses Buch ist eine praxisnahe und umfassende Anleitung, die dir - egal auf welchem Level du als Online Unternehmer bist - aufzeigt, wie ein eigenes Buch zu mehr Umsatz führt. Außerdem lernst du, welche Funnel-Methode für dich und die Generierung von Leads am besten ist.

Dieses Buch ist der ultimative Leitfaden für deine High-Performance!

Der erfolgreiche Buchmarketing-Experte Max Mika zeigt mit "High-Ticket-Kunden mit System: Wie du als Unternehmer ein Buch als einfaches Marketing System aufsetzt, das ohne weiteren Zeitaufwand planbar Premium-Kunden für dich gewinnst" den besten Weg, dein Business beinahe mühelos und langfristig zu skalieren und zu sichern.
- Erkenne, welches Umsatzpotenzial in einem Buch steckt.
- Lerne die beste Funnel-Methode zur Leadgenerierung kennen. 
- Skaliere dein Business durch die optimale Marketingstrategie. 
- Verstehe, dass du mit dem richtigen Marketing planbar und einfach Kunden gewinnst.
- Lerne, wie du dein Unternehmen nachhaltig absicherst und mehr Freiheit zurückerlangst.

Wer dieses Buch kauft ist selber Schuld

Bitte nicht Kaufen!

"In one wide-ranging volume, Lambert and the country reporters demonstrate that law can not only keep up with technological change, but can in fact stay well ahead by anticipating upcoming questions. This comprehensive comparative reference will be invaluable for lawyers and students." (Professor Joshua Fairfield. Washington and Lee University School of Law, Review of a previous edition) Bringing together a global team of authors, the International Handbook of Social Media Laws covers the law relating to social media across 34 countries in total. From influential social media defamation cases in Australia, to tweeting from court, and regulations enforced by the UK's Online Safety Act 2023, this book clearly articulates the main legal issues and developments across various legal jurisdictions, to ensure a company's social media presence is fully compliant with the law of each country. The third edition has been fully updated to incorporate new criminal and civil case law, and covers topics including: - Online abuse, online bullying and cyberbullying laws - Laws or rules specific to children and social media - Bans or restrictions on the use of, or access to, the internet or social media, including the influential TikTok, Inc. v. Garland case in the US - Use of social media as evidence in courts - Hacking and data breach laws. Contributors to the volume each provide coverage of their own country, ensuring the volume is both authoritative and practical. Countries represented include: Argentina, Australia, Belgium, Brazil, Bulgaria, China, Czech Republic, Denmark, El Salvador, Estonia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Malta, Mexico, New Zealand, Norway, Senegal, Serbia, Singapore, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, United Kingdom, United States and Uruguay. This title is included in Bloomsbury Professional's Intellectual Property and IT online service.

International Handbook of Social Media Laws

Focus Beyond the Business Card: A fun, step-by-step guide to growing your pet business through community advocacy & education

Paws, People, and Prosperity

Strategic Orientations and Innovativeness of Multinational Corporations

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