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Branca E: Strategic Orientation and
Performance in Immigrant Firms

Strategic Orientation and Performance in Immigrant Firms

The Migration Journey as a Driver of Entrepreneurial Strategy

Afterword by Len DeCandia, former Chief Procurement Officer, Johnson &amp; Johnson and&nbsp;Estée Lauder, and former Chief Supply Officer, Roche NA Featuring an essay by Packy McCormick, writer and investor, Not Boring Leverage AI and robotics to transform industries, launch new business models, and dominate markets The Predictive Enterprise: How Superhuman Supply Chains Transform Global Business digs deep into the exciting business opportunities created by a new kind of supply chain-one powered by AI and autonomous technologies-to deliver an exponential increase in productivity and throughput. From superintelligent humanoid robots, to sensorized loading docks, to autonomous and AI-augmented supplier negotiations, to predictive materials management, this book covers all aspects of superhuman supply chains within the context of larger global enterprise digital transformations. Drawing from interviews with Global 2000 executives and real-world case studies at companies like Chevron, Standard Industries, Koch Industries, as well as Amazon, Walmart, and Tesla, this book delivers key insights on: <ul> <li>Autonomous distribution centers, humanoids, self-driving everything, including drone swarms, and more</li> <li>Leapfrogging and retrofitting legacy infrastructure, systems, facilities, and workforces for exponential gains</li> <li>Third party AI risks for large enterprises and AI governance for supply chain teams, including challenges associated with security, privacy, and data governance</li> <li>The role of simulations in disaster response, including extreme weather events, geopolitical conflicts, trade wars and other supply disruptions and how AI is boosting resiliency and agility</li> <li>Dealing with social anxiety around job loss and replacement and overcoming naysayers, by creating a Ready-Aim-Fire game plan to test-and-learn and iterate quickly and continuously to nail and scale big wins from superhuman supply chains</li> </ul> The Predictive Enterprise is a timely, essential read for a global audience of business executives seeking to capitalize on the autonomous technologies that are quickly reshaping the world of global business as supply chains grapple with an adversarial US-China geopolitical landscape and increasingly are being asked to absorb the impact of disruption events without adding headcount.

How Superhuman Supply Chains Transform Global Business

The Predictive Enterprise

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

A novel framework for how entrepreneurs can use Bayesian reasoning to make decisions. This edited volume introduces and explores the concept of Bayesian entrepreneurship, a novel framework for understanding entrepreneurial decision-making under uncertainty. It brings together contributions from leading scholars to examine how entrepreneurs form beliefs about opportunities, learn through experimentation, and make strategic decisions. The Bayesian approach emphasizes the critical interaction between an entrepreneur’s prior beliefs and their capacity for learning and experimentation to update those beliefs. This dynamic process allows entrepreneurs to formulate and test theories about value creation and capture, attract resources and capabilities, and implement effective entrepreneurial strategies. The volume is organized around four key themes: <ul><li>the foundations and distinguishing features of Bayesian entrepreneurship </li><li>how entrepreneurs form and update prior beliefs in entrepreneurial decision-making</li><li>the role of experimentation and learning in entrepreneurial strategy</li><li>applications to entrepreneurship education and practice</li></ul> Bayesian Entrepreneurship offers both theoretical contributions advancing our understanding of entrepreneurial decision-making and practical insights for entrepreneurs and educators.

Bayesian Entrepreneurship

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

A lesson-packed success story for the twenty-first century, from a ninth-generation Kentuckian who imported the Silicon Valley playbook to the heartland, revealing how the entrepreneurial mindset can be applied anywhere, and even to our most stubborn industries. In his case: trash. When Nate Morris decided to build a business, he wasn’t looking to disrupt—he was looking for a problem to solve. Morris believed that the bigger the problem, the more the market would reward him for solving it. And one of the biggest problems, he came to believe, was one that every person, business, and community dealt with on a daily basis, but which was often overlooked: waste. American Trash is the moving story of how a ninth-generation Kentuckian—a boy who grew up being called “white trash”—applied the innovative thinking we associate with Silicon Valley startups to the ancient problem of waste. Raised on the scrappy resourcefulness of his grandfather, president of their local autoworkers’ union, Morris built Rubicon, a waste management company powered by digital technology. Unlike the bloated industry titans of yesterday, Rubicon was asset light: It wouldn’t own landfills, so it would be free of the perverse incentive to fill the land with chemical-laden trash, and it wouldn’t own trucks, so it would support “mom and pop” hauler businesses. Most important, it would be based in Georgia and Kentucky, thousands of miles from the near-sighted culture of Silicon Valley. In telling his story, Morris shows how he combined the great tradition of American entrepreneurship with the lessons of the digital economy—and did it far from the coastal bastions of the technology elite. The result is a blueprint for those seeking to tackle our biggest challenges with creative, free-market solutions.

Hard-Earned Lessons from a Heartland Entrepreneur

American Trash

Discover the power of relationship-building to enhance your leadership, boost your team’s well-being, and drive organizational success.In today’s dynamic business environment, the success of any organization is deeply rooted in the quality of its internal relationships. In The Relationship-Driven Leader, psychologist and organizational behavior expert Dr. Karen Bridbord offers a revolutionary guide to career success and advancement, regardless of your industry, your company’s size, or your role. This groundbreaking book sheds light on how nurturing strong work relationships can lead to unmatched productivity and greater overall wellness throughout the organization and among its staff. Through compelling research and insightful case studies, Bridbord reveals the detrimental impact dysfunctional relationships can have on both personal and business achievements, and how to come back from “relationship system failure.” By rethinking workplace relationships, you can foster deeper connections within your team, resulting in enhanced cohesion and well-being for all members.The Relationship-Driven Leader explores the profound influence of everyday interactions on team experience and team performance. Bridbord emphasizes the importance of “micro-moments” in leadership to spark significant improvements. This book empowers you to take the first step toward becoming the leader everyone aspires to work with by enhancing your leadership skills, boosting workplace productivity, and mastering innovative conflict-management techniques. By focusing on well-being through relationship-building, you can create a healthier, more engaged, and more productive team.&nbsp;

Strengthening Connections to Enhance Productivity and Wellness at Work

The Relationship-Driven Leader

Design a life bursting with purpose, clarity, and genuine fulfillment by uncovering the secrets to living your good life Design Your Good Life by Charles Lee empowers readers to take control of their lives and proactively transform their dreams into reality. This book addresses the common issue of settling for less, guiding individuals to create a fulfilling life through life-shaping frameworks and actionable insights. Lee, the CEO and Founder of Ideation, shares his expertise in idea execution to help readers build a life that aligns with their deepest values and boldest aspirations. This transformative guide offers a step-by-step approach to designing and achieving your personal version of a good life. Through a rich blend of practical advice and inspirational stories, Charles Lee provides tools and frameworks to help you: <ul> <li>Spark Your Purpose: Uncover what truly drives you and articulate a personal vision that provides direction and meaning.</li> <li>Actualize Your Vision: Move from idea to reality with actionable strategies that build confidence, develop essential skills, and create tangible results.</li> <li>Influence Your World: Learn to steward your resources-time, energy, and relationships-to create a lasting, positive impact and build a meaningful legacy.</li> </ul> Design Your Good Life is a must-read for anyone looking for a more purposeful existence. Whether you're a professional seeking balance, an innovator aiming for impact, or an individual craving meaningful change, this book is your guide to achieving the life you've always dreamed of.

The Framework for Discovering Your Purpose, Actualizing Your Vision, and Amplifying Your Impact

Design Your Good Life

Life has become an endless series of contracts--this is the manual. There's no reason to risk your hard-earned money signing a contract you don't understand. With Contracts: The Essential Business Desk Reference, you get easy-to-understand explanations for every common contract term. In no time, you'll grasp mysterious concepts like "force majeur," "indemnity," and "time is of the essence." Contracts: The Essential Business Desk Reference is more than just an A-Z explanation of over 300 terms. It also includes: <ul> <li>common negotiating strategies </li><li>examples of contract provisions </li><li>sample contract clauses and entire contracts </li><li>examples of illegal and dangerous contract clauses </li><li>what to expect if you or the other side breaks a contract </li><li>up-to-date explanations of electronic contracts, and </li><li>tips on amending and modifying agreements. </li></ul> Whether you're starting a business, signing a lease, hiring a new employee or independent contractor, licensing a concept, selling a boat, or contracting for a new fireplace, Contracts: The Essential Business Desk Reference can help. A must-have for small business owners, entrepreneurs, lawyers, and law students--and anyone else whose success is built around understanding and negotiating agreements.

The Essential Business Desk Reference

Contracts

Scale Your SaaS Company from $10M to $100M with a Proven FrameworkThe $100M Push reveals the SaaS Order of Operations—a proven framework designed specifically for private equity–backed CEOs who need to accelerate top-line growth and deliver results fast.Drawing on insights from work with over 100 PE-backed software companies, this playbook breaks down the four strategic decisions that consistently drive post-investment performance:<ul><li>Ideal Customer Profile (ICP): Direct your team’s focus toward the accounts most likely to convert and stay.</li><li>Service Level Agreements (SLA): Create alignment and accountability across marketing, sales, and success to improve lead-to-pipeline conversion.</li><li>Contribution Model: Build a credible, data-driven bookings plan by defining targets across inbound, outbound, partner, and channel sources.</li><li>Objectives and Key Results (OKRs): Translate growth strategy into focused execution that moves your company toward exit goals.</li></ul>This is the book your investors want you to read. You’ll discover when to make each decision, how to lead your team through execution, what “good” looks like, and how to identify early warning signs before they derail momentum.Whether you’re in the first 100 days post-investment or steering a mid-hold reset, The $100M Push is your roadmap to predictable, accelerated, and sustained revenue growth—so you can “show well” to investors, hit your exit targets, and own your growth narrative from day one.

The Four Decisions Pe-Backed Saas Ceos Make to Deliver Growth in 100 Days

The $100m Push

What's Your Dream? by Simon Squibb is an inspiring and practical guide designed to help young entrepreneurs discover their true passion and turn it into a real business. Questioning the traditional path to success, Squibb --who went from homelessness to selling a multimillionpound company-- shares tools to overcome fear, build confidence, and avoid common mistakes that block dreams. With advice on how to assess risks, when to pivot, and how to build a community of loyal followers, the book shows that achieving success doesn't mean sacrificing your dreams, but making them a reality.

Cuál Es Tu Sueño?

Develop the strategic marketing skills that accelerate career growth and business impact. The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by Ana Mourão, it provides the frameworks and actionable tools needed to implement strategy, optimize decision-making and build organizational credibility. Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate measurable business value. Drawing on real-world examples from companies including Stanley Black &amp; Decker, Nestlé, Capital One and Atlassian, it shows how to apply strategic principles that drive both professional and commercial advancement. You'll learn how to: - Develop strategic thinking and communicate effectively with senior stakeholders - Apply proven frameworks to align marketing with business strategy and KPIs - Implement systems for collaboration, influence and decision-making across functions - Optimize measurement to demonstrate marketing's impact and credibility &gt;Combining insight, structure and real-world application, The Strategic Marketer's Toolkit equips ambitious professionals to step up, deliver results and position themselves as trusted strategic leaders within their organization. Themes include: marketing strategy, leadership development, stakeholder alignment, strategic communication, performance measurement, cross-functional collaboration

How to Build Technology-Driven Expertise that Delivers Business Value

Strategic Marketing Skills

Routledge Studies in Entrepreneurship and Small Business

Technology Entrepreneurship in Africa examines how technological innovation, policy reform, and inclusive ecosystems are reshaping the future of business and development across the continent. This book brings together contemporary research, empirical case studies, and practical insights to explore how African entrepreneurs are using technology to solve local challenges, create jobs, and drive sustainable economic transformation. Covering examples from diverse sectors and regions, it highlights how digital platforms, fintech solutions, and artificial intelligence are redefining enterprise creation, while also addressing social and structural inequalities.Written for both academic and general audiences, the book combines theoretical analysis with real-world perspectives to show how entrepreneurs are navigating infrastructural gaps, financial constraints, and institutional complexity. Readers will encounter examples of how mobile money systems expand access to finance, how start-ups harness renewable energy to promote sustainability, and how young innovators and women-led enterprises are building resilient digital ecosystems. Across 14 chapters, contributors demonstrate that Africa's technology entrepreneurs are not merely adapting to global trends, but also, they are actively shaping the direction of the global digital economy.This book is both an analytical resource and a call to action. It challenges conventional narratives that frame Africa as a follower in technological innovation and instead presents the continent as a source of creativity, resilience, and leadership. By connecting technology with inclusion, policy, and sustainable growth, the book offers valuable insights for researchers, policymakers, investors, and practitioners committed to advancing equitable and transformative innovation.

Technology Entrepreneurship in Africa

A Systemic Approach to Shaping Success Through Circular Storytelling

Mastering M&A Narratives

Artificial Intelligence isn't coming to residential construction-- it's already here. And the builders who learn to use it now will define the next decade of the industry. If you've ever sat at the kitchen table after hours with invoices piled high, trying to untangle subcontractor messages while worrying about payroll, this book is for you. The truth is simple: construction has evolved beyond blueprints and brute force. Today, success depends on how well you manage data, decisions, and time. In AI for Residential Construction: A Blueprint for Lasting Impact and Success, architect and NASCLA-certified contractor Grace Tsao Mase shows how artificial intelligence can transform every corner of your business-- from estimating and bookkeeping to design visualization, client communication, and workforce management. You'll meet real builders and remodelers from across the country who are already using AI to: -Complete projects up to 30% faster without sacrificing quality -Eliminate costly miscommunications with smarter scheduling and documentation -Win more bids through realistic 3D visuals and accurate objections -Forecast risks, manage cash flow, and increase profit margins

A Blueprint for Lasting Impact and Success

AI in Residential Construction

Strategic Orientation and Performance in Immigrant Firms

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