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Branca E: Strategic Orientation and
Performance in Immigrant Firms

Strategic Orientation and Performance in Immigrant Firms

The Migration Journey as a Driver of Entrepreneurial Strategy

Rigorously revised, with brand new chapters on additional private sources of funding, due diligence, sustainable finance, and deep tech investing, the second edition of this successful textbook provides a cutting-edge, practical, and comprehensive review of the financing of entrepreneurial ventures. From sourcing and obtaining funds, to financial tools for growing and managing the financial challenges and opportunities of the startup, this engaging text will help entrepreneurs, students, and early-stage investors to make sound financial decisions at every stage of a business' life. The text is grounded in sound theoretical foundations with a strong European perspective and reference to the Middle East and Africa. New case studies and success stories, and up-to-date perspectives from experts and the media, provide real-world applications, while a wealth of activities give students abundant opportunities to apply what they have learned. A must-have text for graduate and undergraduate students in entrepreneurship, finance, and management programmes, as well as aspiring entrepreneurs and early-stage investors in any field.

The Art and Science of Growing Ventures

Entrepreneurial Finance

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Confident Series

Get across the basics of cybersecurity with this streamlined guide that provides clarity and confidence in a world where cyber security is changing so rapidly.

The Essential Insights and How to Protect from Threats

Confident Cyber Security

Logiques sociales

Ce livre réexamine les théories de management depuis Taylor ainsi que les perspectives plus contemporaines que livrent les sociologies des relations de pouvoir, de la culture en organisation, des identités collectives et de la théorie de la régulation sociale. Il montre que pour comprendre les diverses analyses des rapports de travail, il est indispensable de décrypter les modèles de changement social qui leur sont sous-jacents. Ces analyses éclairent aussi la récurrente "résistance au changement".

Relations de travail et changement social

Psychologie du travail

De nombreux chercheurs, à travers leurs investigations, vont révéler l'influence de l'action sur la dynamique identitaire dans les domaines organisationnels, culturels et de la santé : socialisation professionnelle de demandeurs d'emplois, changement et effet de mobilité au travail, conflits interculturels et intégration scolaire de jeunes migrants, harcèlement moral et identité.

Dynamique identitaire, action et changement

Harmattan Sénégal

Cet ovrage donne tous les éléments clé sur la notion de changement, la loi de l'attraction, le cerveau, le subconscient, l'enthousiasme, la visualisation mais aussi le travail. Beaucoup d'autres sont visités pour examiner dans quelle mesure ils contribuent efficacement à la construction de la réussite en entreprise, mais aussi dans la vie.

Développement personnel. Réussir en entreprise

An Alternative Business Handbook

The Feral MBA

Building Your Business Bigger Than You

Capacity

Alors que la quantité de richesses créées n'a jamais été aussi grande, les crises économiques se succèdent et la pauvreté s'accentue. De surcroît, ces crises sociale et économique sont à la fois amplifiées et responsables de crises énergétiques et écologiques. Les politiques économiques semblent inefficaces, si bien qu'une solution originale est l'objet de débats depuis plusieurs décennies : il s'agit de la réduction du temps de travail. Et si, pour préserver leur environnement, les hommes ne devaient-ils pas tout simplement travailler moins ?

Une réponse à la crise écologique ?

La réduction du temps de travail

At the intersection of reverse innovation and design thinking, you can find opportunities to create innovations that are Global by Design.We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and capture the economic opportunities presented by emerging markets. Thoughtful, innovative solutions can be truly global in scope, providing the value necessary for large-scale adoption in developing countries and disrupting equivalent products in wealthy markets by offering high performance at low cost.But it will require a diligent, targeted design process to make these innovation growth opportunities a reality, and Winter and Govindarajan deliver the practical approach you need in Global by Design.A book born from the mutual appreciation, and interdependence, of their backgrounds--Winter is a rock star in engineering design and Govindarajan a longtime leading expert on strategy and innovation--Global by Design provides what you need to get started, whether you work in a C-suite, an engineering cubicle, the workshop floor, a classroom, the halls of government, or an NGO field office.No matter your discipline, level of training, or location in the world, you have valuable knowledge and perspective that can be leveraged to spot consequential problems, leverage innovation to solve them, and create an ecosystem for driving the creation of high-value, low-cost solutions that have global appeal--that are Global by Design.

How to Create Innovations That Scale, Travel, and Transform

Global by Design

Strategic Orientation and Performance in Immigrant Firms

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