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Branca E: Strategic Orientation and
Performance in Immigrant Firms

Strategic Orientation and Performance in Immigrant Firms

The Migration Journey as a Driver of Entrepreneurial Strategy

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

From artificial intelligence (AI) to quantum computing, every new technology is surrounded by 'hype' - but what exactly is hype, and how does it work? This is the first book to take hype seriously, showing how it is made, managed, and mobilised across today's innovation landscapes. Far from being just empty talk, hype has become a structured practice and even a business in its own right. The authors uncover the machinery that drives markets, guides innovation, and shapes whole promissory economies. They also initiate 'Hype Studies' - a new way of understanding how innovation unfolds in the digital age and beyond. After Hype not only establishes hype as a serious object of study but also reveals it to be one of the most powerful yet overlooked forces shaping and influencing our technological future. This title is also available as Open Access on Cambridge Core.

The Business of Taming the Digital Economy

After Hype

A Systemic Approach to Shaping Success Through Circular Storytelling

Mastering M&A Narratives

This book aims to link a company's investments in sustainability to enhanced competitive advantage. It allows the reader a rare glimpse inside different companies (both large and small-sized companies and from across public and private sectors) that have made deep commitments to integrating sustainable practices. While each case is a unique situation, the common thread that runs through them is the non-linear trajectory of these sustainability programmes. The reader can draw powerful insights from the progress of these 13 cross-sectoral companies as they journey from vision to execution and achievement of measurable outcome or even course correction. While the motivations for each corporation to initiate sustainability programmes may have been different, the tangible benefits of the investments provide empirical evidence of the strong relationship to value creation.The situational study from each of the selected organizations emerged after in-depth conversations with multiple stakeholders including CEOs, C-suite, and senior functional heads as well as sustainability professionals in HQ roles. Even though the title of this book rightly hints at its practice orientation, it also integrates concepts and theories for a better understanding of the adopted practices, approaches, systems and decisions.The pivotal role of leadership not just in setting sustainability goals but also in supporting the trans-formative journey at crucial milestones and embedding the right culture is revealed. This book will be useful to students, researchers and teachers of strategy, sustainability and environmental studies, ESG, environmental science, sociology and public administration. We hope this book motivates and galvanises even more momentum in research and practice so that we can preserve our planet for the next generations.

Text and Cases

Sustainability and Competitive Advantage

Specifically written for students taking new venture courses, The New Venture Coursebook is comprehensive in coverage and takes the reader on a step-by-step journey through the process of starting up a new business. Aided by a range of pedagogical features, this book will be an essential read for all business students, but particularly those on entrepreneurship-based courses.

The New Venture Coursebook

Ever tried climbing a ladder in a wheelchair? Spoiler alert: It sucks.The corporate ladder was never built for disabled professionals, and traditional career paths often create more barriers than opportunities. But entrepreneurship offers an alternative—a chance to build financial security, autonomy, and a business that works for people with disabilities.With the right support, entrepreneurship can be a powerful tool for disabled individuals navigating a workforce that wasn’t designed with them in mind.&nbsp;The Power of the Pivot&nbsp;challenges the outdated corporate mindset and offers a fresh approach to business ownership. Whether balancing chronic illness, caregiving, or simply wanting a business that fits into their life (not the other way around), this pragmatic guide provides practical strategies for working smarter—not harder.Author and entrepreneur Maria Chapman knows firsthand the challenges of launching a business while managing life’s complexities. After a neuromuscular condition ended her teaching career, she built a ghostwriting agency starting from her hospital bed. Through real-life experiences, proven frameworks, and actionable advice, she shares how to<ul><li>Build a profitable business without sacrificing one’s health or personal life</li><li>Manage time, money, and energy for sustainable growth</li><li>Leverage outsourcing and automation to avoid burnout</li><li>Prioritize relationships, self-care, and nonnegotiables in one’s business strategy</li></ul>Success isn’t about working more hours—it’s about working the right way.&nbsp;The Power of the Pivot&nbsp;is the disabled person’s guide to redefining success, reclaiming their time, and building a business that works for them.&nbsp;Ready to create a business that supports one’s life instead of consuming it?

The Power of the Pivot

A critical introduction to the psychiatric technologies of the future Artificial intelligence (AI) promises to transform nearly every area of modern life, and psychiatry is no exception. The field faces the mounting crisises in diagnostic inaccuracy, treatment stagnation, and persistent failures in suicide prevention, while traditional approaches struggle to keep pace with patient needs. AI and neuroscience offer a new path forward, pointing toward a future where mental health care is grounded in objective data, individualized predictions, and biologically informed treatments. Decoding Despair provides a cutting-edge look at these emerging scientific possibilities and the long-standing norms they may replace. Beginning with an examination of psychiatry's current challenges, it moves toward a present where AI-powered tools are beginning to reshape diagnostics, treatment selection, and drug development. The book offers readers a deeper understanding of mental health as both a scientific field and a lived human experience, while igniting an essential conversation about the transformative potential of precision psychiatry and technology. Decoding Despair readers will also find: <ul> <li>Exploration of the patient's journey from first symptoms to being prescribed medication</li> <li>Deep dive into the healthcare system and an understanding of the connections between stakeholders</li> <li>Clear explanations of how AI models work and how they can be practically applied to solving issues in mental health</li> <li>Deep introduction into the world of data and the different models of data acquisition necessary for building AI solutions</li> <li>Analysis of the potential innovations that could come first and the conditions necessary for them to occur</li> </ul> &nbsp; Decoding Despair is ideal for professionals and innovators building the future of psychiatry-as well as anyone seeking to understand their own mental health and the technological breakthroughs poised to reshape this critical field of care.

How AI is Reshaping Psychiatry

Decoding Despair

Afterword by Len DeCandia, former Chief Procurement Officer, Johnson &amp; Johnson and&nbsp;Estée Lauder, and former Chief Supply Officer, Roche NA Featuring an essay by Packy McCormick, writer and investor, Not Boring Leverage AI and robotics to transform industries, launch new business models, and dominate markets The Predictive Enterprise: How Superhuman Supply Chains Transform Global Business digs deep into the exciting business opportunities created by a new kind of supply chain-one powered by AI and autonomous technologies-to deliver an exponential increase in productivity and throughput. From superintelligent humanoid robots, to sensorized loading docks, to autonomous and AI-augmented supplier negotiations, to predictive materials management, this book covers all aspects of superhuman supply chains within the context of larger global enterprise digital transformations. Drawing from interviews with Global 2000 executives and real-world case studies at companies like Chevron, Standard Industries, Koch Industries, as well as Amazon, Walmart, and Tesla, this book delivers key insights on: <ul> <li>Autonomous distribution centers, humanoids, self-driving everything, including drone swarms, and more</li> <li>Leapfrogging and retrofitting legacy infrastructure, systems, facilities, and workforces for exponential gains</li> <li>Third party AI risks for large enterprises and AI governance for supply chain teams, including challenges associated with security, privacy, and data governance</li> <li>The role of simulations in disaster response, including extreme weather events, geopolitical conflicts, trade wars and other supply disruptions and how AI is boosting resiliency and agility</li> <li>Dealing with social anxiety around job loss and replacement and overcoming naysayers, by creating a Ready-Aim-Fire game plan to test-and-learn and iterate quickly and continuously to nail and scale big wins from superhuman supply chains</li> </ul> The Predictive Enterprise is a timely, essential read for a global audience of business executives seeking to capitalize on the autonomous technologies that are quickly reshaping the world of global business as supply chains grapple with an adversarial US-China geopolitical landscape and increasingly are being asked to absorb the impact of disruption events without adding headcount.

How Superhuman Supply Chains Transform Global Business

The Predictive Enterprise

Alors que la quantité de richesses créées n'a jamais été aussi grande, les crises économiques se succèdent et la pauvreté s'accentue. De surcroît, ces crises sociale et économique sont à la fois amplifiées et responsables de crises énergétiques et écologiques. Les politiques économiques semblent inefficaces, si bien qu'une solution originale est l'objet de débats depuis plusieurs décennies : il s'agit de la réduction du temps de travail. Et si, pour préserver leur environnement, les hommes ne devaient-ils pas tout simplement travailler moins ?

Une réponse à la crise écologique ?

La réduction du temps de travail

Logiques sociales

Ce livre réexamine les théories de management depuis Taylor ainsi que les perspectives plus contemporaines que livrent les sociologies des relations de pouvoir, de la culture en organisation, des identités collectives et de la théorie de la régulation sociale. Il montre que pour comprendre les diverses analyses des rapports de travail, il est indispensable de décrypter les modèles de changement social qui leur sont sous-jacents. Ces analyses éclairent aussi la récurrente "résistance au changement".

Relations de travail et changement social

It is possible to be driven and have inner peace. With 10 simple disciplines, this guide will help you make a bigger impact while increasing your freedom and creativity. Driven people often have a burning need to succeed. But that same relentless brilliance that propels you can take a toll on your teams, personal relationships, and even your health. Gino Wickman, bestselling author of Traction, teams up with mindfulness expert Rob Dube to help you strike a crucial balance between those inner and outer worlds while taking your success to new heights. In Shine, they share 10 disciplines to help you stay sharp and energetic without burning out. You’ll learn to: <ul> <li>Set boundaries in your work life (without compromising productivity) that allow you to become more impactful</li> <li>Reset your energy in practical, sustainable ways and recognize burnout and stress before they happen</li> <li>Tap into a flow state to harness unbridled creativity, think clearly, and move through your career and life with ease </li> </ul> With a self-assessment survey, a rich resource guide, and prompts for reflection at the end of every chapter, Shine is a ground-breaking approach to work–life balance and peace of mind.

How Driven People Can Live a Life of Exceptional Success and Profound Purpose

Shine, Revised Edition

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Strategic Orientation and Performance in Immigrant Firms

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