Strategic Commercial Management
Von:
Lowe, DavidCommercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.
Juni 2025, ca. 254 Seiten, Management Practice Essentials, Englisch
Taylor and Francis
978-0-367-51026-8
Taylor and Francis
978-0-367-51026-8

