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Strategic Commercial Management

Strategic Commercial Management

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Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.

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janvier 2026, env. 230 Pages, Management Practice Essentials, Anglais
Taylor and Francis
978-0-367-51026-8

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