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Kunc M: Strategic Analytics

Strategic Analytics

Towards AI-based Strategy Planning

Preface to Second Edition xiii Acknowledgments xv About the Companion Website xvii 1 Introduction to Strategic Analytics 1 1.1 What Is Analytics? 3 1.2 What Is Management Science? 10 1.3 What Is Information Technology: New Challenges? 20 1.4 What Is AI and How Can It Enhance Business Analytics? 23 1.4.1 Integration of GenAI with BA 26 1.4.2 Implications of AI Adoption in Business Decision- making Processes 29 1.5 What Is Strategic Management? 31 1.5.1 What Are the Characteristics of Strategic Problems? 33 1.5.2 Different Approaches to Strategic Management 36 1.6 Strategy Analytics: Integrating Management Science and AI with Strategic Management 40 References 44 2 Dynamic Managerial Capabilities for a Complex World with AI 49 2.1 Dynamic Managerial Capabilities 50 2.1.1 Task Dimension 53 2.1.2 Cognitive Dimension 54 2.1.3 Behavior Dimension 55 2.1.4 AI Dimension 57 2.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 61 2.2.1 Managers as Modelers 62 2.2.2 Behavior with and Beyond Models 65 2.2.3 Modeling Systems 66 2.2.4 Big Data Analytics Capabilities 69 2.2.5 AI Capabilities 70 2.3 End of Chapter 73 2.3.1 Revision Questions 74 2.3.2 Case Study: The Future of Strategizing with AI 74 References 77 Further Reading 82 3 External Environment: Political, Economic, Societal, Technological, and Environmental Factors 85 3.1 The PESTE Analysis 87 3.1.1 Limitations of PESTE Analysis 88 3.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 92 3.2.1 Achieving Consistency in PESTE Analysis Using the Analytic Hierarchy Process 92 3.2.2 Understanding the Evolution of PESTE Factors Using Visualization Analytics 105 3.2.3 Scanning PESTE Factors Using AI 106 3.2.4 Developing Scenarios Supported With AI 107 3.2.5 Developing Scenarios Supported With System Dynamics 108 3.3 End of Chapter 109 3.3.1 Revision Questions 110 3.3.2 Case Study: Westmill Co- op and the Rise of Renewable Energy 111 References 113 Further Reading 115 4 Industry Dynamics 117 4.1 Defining the Industry 118 4.2 Porter's Five Forces and Industry Dynamics 119 4.2.1 Bargaining Power of Suppliers 120 4.2.2 Bargaining Power of Buyers 121 4.2.3 Substitutes 122 4.2.4 Threat of New Entrants 122 4.2.5 Intensity of Rivalry 123 4.2.6 Strategic Issues Derived from Five Forces Analysis 125 4.3 Integrating Management Science, Analytics, and AI for Strategic Management Practice 130 4.3.1 Revenue Management 130 4.3.2 Evaluating Competitors' Performance in the Market Using Text Mining 133 4.3.3 Managing Five Forces Through AI- enhanced Methods 139 4.4 End of Chapter 141 4.4.1 Revision Questions 141 4.4.2 Case Study: Strategic Evaluation of Entering in a New Market as a Low- cost Airline Using System Dynamics Modeling 142 4.4.2.1 Describing the Key Strategic Aspects of a Business Using a System Dynamics Model 142 4.4.2.2 The easyJet Case 143 References 148 Further Reading 150 5 Industry Evolution 153 5.1 Dynamic Behavioral Model of Industry Evolution 157 5.1.1 Industries as Feedback Systems 158 5.1.2 A Behavioral Model of Organizations 159 5.1.3 Dynamic Behavioral Model of Industry Evolution 161 5.1.4 Types of Dynamic Behavior and Strategic Implications on the Evolution of Industries 163 5.1.5 Industry Evolution: A Regional Socioeconomic Perspective 166 5.1.6 Industries Evolution: A Power Game 168 5.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 173 5.2.1 Exploring Industry Evolution Using System Dynamics 174 5.2.1.1 Market Development 174 5.2.2 Understanding How the Levels of Integration/Interaction Between Companies Affect the Evolution of Companies Using NKC Models 181 5.2.2.1 Insights from the Model 183 5.2.3 Uncovering the Evolution of Technology in an Industry Using Text Mining Methods 185 5.2.4 Mapping Industry Evolution Using AI 186 5.3 End of Chapter 187 5.3.1 Revision Questions 188 5.3.2 Case Study: How Smartphones and AI Have Shaped the Camera Industry 189 References 192 Further Reading 194 6 Competitive Advantage: Static Analysis 195 6.1 The Direction of a Company: Vision and Mission 196 6.2 Defining Value and Market Segmentation 196 6.3 Mapping the Activities to Deliver Value 200 6.3.1 Value Chain 200 6.3.2 Activity System Map 202 6.3.3 Business Model Canvas 203 6.4 Type of Business Strategies 205 6.4.1 Cost Advantage 205 6.4.2 Differentiation Advantage 206 6.4.2.1 The Management Response 209 6.4.2.2 The Market Response 210 6.4.3 Blue Ocean Strategy 211 6.4.4 Sustainability as a Strategy 212 6.4.5 AI as Strategy 213 6.5 Integrating Management Science, Analytics, and AI for Strategic Management Practice 213 6.5.1 Uncovering Market Segments Using Analytics Tools: Market Basket Transactions Analysis 214 6.5.2 Uncovering Market Segments Using Analytics Tools: Clustering 219 6.5.3 Defining Market Positioning Using AI 220 6.6 End of Chapter 220 6.6.1 Revision Questions 223 6.6.2 Case Study: Revisiting Porter's Generic Strategies Using System Dynamics 224 6.6.2.1 The Model 226 6.6.2.2 Expanding the Model to Consider Sustainability 231 References 233 Further Reading 235 7 Dynamic Resource Management 237 7.1 Resources and Capabilities 238 7.2 Resource Management 240 7.2.1 Resource Conceptualization 241 7.2.2 Resource Development 246 7.2.3 Business Performance 248 7.3 Sustainable Resource Management 249 7.3.1 Sustainability and Stakeholder Management 250 7.4 Integrating Management Science, Analytics, and AI for Strategic Management Practice 252 7.4.1 Boundary Definition: Using Systems Thinking to Facilitate Sustainable Systems 253 7.4.2 Resource Conceptualization Using Resource Mapping (as a Problem Structuring Method) 256 7.4.3 Resource Development Using Resource Mapping, System Dynamics, and Scenarios 259 7.4.4 Resource Development Under Uncertainty Using Decision Trees 263 7.4.5 Developing Decision Trees Using Big Data and AI 269 7.4.6 Inferring Business Performance from Management Science Methods 272 7.4.7 Using AI to Predict and Improve Business Performance 272 7.5 End of Chapter 273 7.5.1 Revision Questions 275 7.5.2 Case Study: Majestic Wines 275 References 278 Further Reading 281 8 Organizational Design 283 8.1 Organizational Components 284 8.1.1 Structure 284 8.1.2 Processes 287 8.1.3 The Soft Side of Organizations: Culture and Values 288 8.1.4 Digital Transformation 294 8.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 296 8.2.1 Network Analysis for Organizational Structure Design 296 8.2.2 Business Process Modeling 301 8.2.3 Improving Manufacturing Productivity Using Analytics 306 8.2.4 How AI Can Address the Soft Side of Organizations 307 8.3 End of Chapter 308 8.3.1 Revision Questions 309 8.3.2 Case Study: Improving Processes in Health Services Using Simulation and Digital Twin 310 References 315 Further Reading 317 9 Performance Measurement System 319 9.1 Measuring Financial Performance 323 9.2 Strategic Controls 327 9.3 Integrated Reporting 328 9.4 Sustainability Reporting 329 9.5 Integrating Management Science, Analytics, and AI for Strategic Management Practice 331 9.5.1 Causal Models to Design Performance Management Systems 331 9.5.2 Implementing the Performance Management System: Analyzing, Reviewing, and Reporting Performance Data - the Role of Analytics 343 9.5.3 Automating Performance Management Systems Using AI 347 9.6 End of Chapter 347 9.6.1 Revision Questions 348 9.6.2 Case Study: The Impact of Performance Measurement Systems Adoption in Business Performance - the Shipping Industry Case 349 References 354 Further Reading 356 10 Start- ups 359 10.1 The Components of a Business Plan for a Start- up 362 10.1.1 Management 362 10.1.1.1 Entrepreneur 362 10.1.1.2 Team 363 10.1.1.3 Risk Management 363 10.1.1.4 Growth Strategy and Business Idea as a Competitive Advantage of the Business 364 10.1.2 Market 366 10.1.3 Product/Service and Business Processes 368 10.1.4 Organization Design and Resources 370 10.2 Financial Management 373 10.2.1 Critical Assumptions and Scenarios/Cases for Cash Flow Calculations 373 10.2.2 Breakeven Analysis 374 10.2.3 Projected Profit and Loss (Income) Statement 376 10.2.4 Key Performance Indicators 379 10.2.5 Sources and Amount of Funding 380 10.3 Sustainable Entrepreneurship 382 10.4 AI- based Start- ups 384 10.5 Integrating Management Science, Analytics, and AI for Strategic Management Practice 386 10.5.1 Monte Carlo Simulation 386 10.5.2 Using AI to Create a Business Plan 391 10.6 End of Chapter 394 10.6.1 Revision Questions 395 10.6.2 Case Study: Designing the Next Boutique Winery 396 References 400 Further Reading 402 11 Maturity 405 11.1 Strategies for Mature Organizations 408 11.1.1 Concentrated Growth, and Market and Product Development 408 11.1.2 Integration 414 11.1.3 Diversification 416 11.1.4 Associations With Other Companies: Joint Venture, Strategic Alliances, and Consortia 421 11.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 424 11.2.1 Linear Optimization 426 11.2.2 Extensions in Linear Programming 428 11.2.2.1 Integer Programming 428 11.2.2.2 Nonlinear Programming 429 11.2.2.3 Programming Under Uncertainty 429 11.2.3 Making the Integration of Organizations Reality Through Internet of Things and Analytics 430 11.2.4 Linear Programming Using AI 431 11.2.5 Digitalization, AI, and New Product Development 431 11.3 End of Chapter 433 11.3.1 Revision Questions 434 11.3.2 Case Study: Choosing the Right Set of Capabilities- Development Projects to Achieve Multiple Organization Goals 435 References 443 Further Reading 445 12 Regeneration 447 12.1 Strategies for Regenerating Organizations 450 12.1.1 Innovation 450 12.1.2 Turnaround 455 12.1.3 Ambidextrous Strategies 460 12.1.4 Toward a Fully AI- enabled Organization 462 12.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 467 12.2.1 New Product Development: The Use of Text Analytics 467 12.2.2 Implementing Turnaround Strategies Using Data Envelopment Analysis: Identifying Operational Units for Either Improving or Pruning 470 12.2.3 Sourcing Change Through AI 474 12.3 End of Chapter 474 12.3.1 Revision Questions 475 12.3.2 Case Study: Managing Strategic Change Successfully: the Role of Benefits Realization Management 476 12.3.3 Case Study: A Success Story of Transformation Using AI 480 References 483 Further Reading 486 Index 489

In a world that worships disruption, the most revolutionary thing you can do is hold steady. For more than a decade, Whitney Johnson preached the gospel of disruption. She co-founded the Disruptive Innovation Fund with Clayton Christensen. Disruption is in her company's name. But over time, a pattern emerged: The leaders and organizations coming to her didn't need more disruption. They needed stability, the very thing our culture has trained us to overlook. Drawing on original research with over 300 professionals across industries, Johnson reveals a striking finding: 96 percent of employees want more stability or a balanced approach to change, yet they experience disruption at nearly twice the rate their managers perceive. The result? Burnout, turnover, and organizations that exhaust themselves with motion that never becomes progress. Meanwhile, research shows companies with stable foundations deliver 80 percent higher shareholder returns over a decade than their peers. Johnson's Steady will show you how to build stability within organizations, how to identify and champion the people doing the invisible work of holding things together, and how to cultivate the inner steadiness that lets you be a grounding force for others. For leaders who have leaned into disruption and found themselves exhausted, for those who sense the relentless churn isn't working, Steady offers a framework for something different. And for those who have been doing the stabilizing work all along, this book is a declaration: Your work matters. It has always mattered.

The Power of Stability in a Disrupted World

Steady

Discover how to capitalize on what makes your business-and its products-truly valuable to customers In Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thought leaders delivers an innovative, pragmatic approach to value that will transform the way you understand competitive advantage and improve your company's financial performance. The authors explain the customer's journey in evaluating what makes a product or service meaningful and unique in the marketplace. They show you how to navigate and translate that evaluation process into sustained revenue. Pay Back offers a step-by-step guide to a continuous process linking product and service investments with realized customer perceptions of value and, ultimately, the firm's financial results. It combines a practical perspective on customer value with a grounded framework you can implement at your own firm. The book offers: <ul> <li>Proven strategies for creating, positioning, and pricing products and services that are meaningful and unique to customers</li> <li>Insightful illustrations of how today's typical interactions between companies and customers unnecessarily waste value, to the detriment of both parties</li> <li>Pricing and monetization techniques that help leaders focus on profitable ways to capture value from different groups of customers </li> </ul> Perfect for company executives who set product and service strategy, Pay Back is also a must-read guide for seasoned business leaders trying to turn around underperforming product lines, as well as MBA students and anyone else with an interest in practical business strategies that deliver results.

Turning Customer Value Into Lasting Revenue

Pay Back

The Long Wait for the (Gen)AI Innovation Renaissance in Banking and What it Will Take to Finally Make it Happen

Are We There Yet?

Lead effective, equitable and resilient humanitarian supply chains in the world's most complex emergencies. Humanitarian Logistics is a strategic and evidence-led guide for senior humanitarian logistics practitioners, policy leaders and decision-makers responsible for delivering aid at speed, scale and under extreme uncertainty. Written by experts Graham Heaslip, Peter Tatham and Gyöngyi Kovács, this updated fifth edition brings together a collection of cutting-edge academic research and practitioner insight to provide rigorous analysis of how logistics systems can be designed, governed and measured to perform effectively in rapidly evolving disaster and conflict settings. Drawing on real-world examples from organizations including WHO, Oxfam and UNHCR, the book bridges theory and practice to support informed decision-making at both strategic and operational levels. This new edition expands coverage of critical shifts in the sector, including localization, prioritization, equity and sustainability. This book enables you to: - Design agile supply chains for disaster and complex emergency response - Measure and improve humanitarian logistics performance - Apply localization, prioritization and equity in operational decision-making - Integrate sustainability into humanitarian supply chain strategies - Learn from real-world examples across UN agencies and NGOs Essential reading for senior practitioners and a core resource for undergraduate and postgraduate study, Humanitarian Logistics equips leaders with the insight and frameworks needed to improve response effectiveness, accountability and long-term impact. Online resources accompany this new edition. Themes include: humanitarian logistics, disaster response, humanitarian supply chains, localization, equity in aid delivery, sustainability, performance measurement

Tools and Strategies for Navigating Disasters and Complex Emergencies

Humanitarian Logistics

A practical guide to becoming future-ready in the Age of Intelligence&nbsp; The future doesn't arrive all at once-it emerges in signals, patterns, shifts, and stories. Designing the Future is your field guide to making sense of that complexity.&nbsp;In their book&nbsp;SuperShifts, authors Steve Fisher and Ja-Nae Duane&nbsp;mapped the tectonic transformations reshaping society. And now, in their new work&nbsp;Designing the Future,&nbsp;they demonstrate how to take&nbsp;the next step: how to apply foresight methods to your life, your work, and your organization.&nbsp; Designing the Future&nbsp;isn't&nbsp;about trying to predict&nbsp;the specifics of&nbsp;tomorrow. That's impossible. It's about preparing for possibility today. It explores&nbsp;what it's like to practice futures thinking in real time, helping you discover what kind of futurist you are: a signal spotter, a systems mapper, a storyteller, or a strategist. Whether you're a leader, innovator, or curious learner, you'll build the confidence to see change early and respond with clarity.&nbsp; The book revisits the Macrohistory and the Ages and Eras Theory, tracing long arcs of civilizational change&nbsp;that include the Ages of Faith, Industry, Machines, Digital, and now the Age of Intelligence. It shows you how to understand the past so you can navigate the&nbsp;future, revealing how today's disruptions connect to centuries-long patterns of transformation.&nbsp; Fisher and Duane dive deep into the Nine SuperShifts:&nbsp;Generational Drift, IntelliFusion, Techceleration, Reality Remix, PowerFlow, EcoAwakening, SocialQuake, World Mosaic, and BioNexus.&nbsp;This time, however, you'll connect them directly to your own domains: your career, your community, your products, and your organizational strategy.&nbsp;They walk you through&nbsp;you how to translate global transformation into personal and professional action.&nbsp; Inside the book:&nbsp; <ul> <li>Understanding Change:&nbsp;Macrohistory and the Ages and Eras Theory, revealing the long arcs of transformation that shape the present and signal the future&nbsp;</li> </ul> <ul> <li>The Nine SuperShifts:&nbsp;A deeper exploration of the forces reshaping society, with direct connections to your strategy, work and life&nbsp;</li> </ul> <ul> <li>The Spectrum Foresight Framework(TM):&nbsp;A&nbsp;method built for plural futures, as opposed to linear forecasting,&nbsp;able to embrace multiple possibilities and perspectives across ten recursive stages: Scope, Sensing, Shifts, Scenes, Scenarios, Stories, Solutions, Strategy, Scale, and Sustain&nbsp;</li> </ul> <ul> <li>Signals Scanning &amp; Pattern Recognition:&nbsp;Practical methods for detecting weak signals, mapping tensions, and uncovering hidden opportunities&nbsp;</li> </ul> <ul> <li>World-Building &amp; World-Shaping:&nbsp;Tools to design immersive future scenes, scenarios, and stories that make complexity tangible&nbsp;</li> </ul> <ul> <li>From Imagination to Action:&nbsp;How to transform foresight into products, solutions, and strategies you can implement now&nbsp;</li> </ul> <ul> <li>Building Foresight Organizations:&nbsp;Frameworks for embedding futures thinking into culture, systems, and decision-making&nbsp;</li> </ul> <ul> <li>The Futures Operating System (FOS)(TM):&nbsp;A blueprint for integrating foresight into the rhythms, roles, and tools of your organization&nbsp;</li> </ul> The pace of change is accelerating. AI, climate disruption, demographic shifts, and institutional breakdowns are reshaping the way we live and work.&nbsp;Designing the Future&nbsp;equips you with the tools to not just react&nbsp;-&nbsp;but to lead with foresight. It's a bridge between imagination and execution, helping you move from possibility to practice.

A Visual Guide to Building Future-Ready Organizations

Designing the Future

Islamic Regtech: An Introduction and Practical Guide demonstrates the benefits of Islamic Regtech for various stakeholders, using relevant case studies and outlining solutions to specific problem statements.

A complete Islamic Regtech framework is set out, with deep dives into each of the Regtech areas and subareas. Additional requirements for Islamic finance are discussed in detail, along with the benefits that each group of solutions can offer, the technology which is required, and so on.

The book concludes with a practical guide for financial institutions to evaluate, select and integrate Islamic Regtech solutions with their technology landscape and business processes, as well as how to leverage Islamic Regtech to mitigate operational risk.

Islamic Regtech: An Introduction and Practical Guide demonstrates the benefits of Islamic Regtech for various stakeholders, using relevant case studies and outlining solutions to specific problem statements.

A complete Islamic Regtech framework is set out, with deep dives into each of the Regtech areas and subareas. Additional requirements for Islamic finance are discussed in detail, along with the benefits that each group of solutions can offer, the technology which is required, and so on.

The book concludes with a practical guide for financial institutions to evaluate, select and integrate Islamic Regtech solutions with their technology landscape and business processes, as well as how to leverage Islamic Regtech to mitigate operational risk.

An Introduction and Practical Guide

Islamic Regtech

In an age of infinite AI-powered possibilities, the leaders who win won't be those who do more - they'll be those who strategically do less. Liberated By Limits reveals the counterintuitive power of constraints and introduces the TAM Framework (Target-Act-Modify), a simple system for using AI as a constraint architect that turns overwhelm into breakthrough. We live in the age of unlimited possibility. AI can draft, design, forecast, simulate, automate, and ideate. Businesses have more dashboards, more data, more choices than any generation before. So why does everything feel harder? Because abundance creates paralysis. In Liberated By Limits, bestselling author and CEO Rajeev Kapur reveals the counterintuitive truth that the world's most innovative breakthroughs - from Apollo 13's survival mission to Pixar's creative process to Southwest Airlines' low-cost model - didn't succeed despite constraints. They succeeded because of them. Now, Kapur argues, AI represents the most powerful constraint tool ever invented - if used correctly. Instead of using AI to generate more options, more expansion, and more noise, leaders can use it to narrow focus, eliminate distraction, and enforce disciplined execution. The book introduces the proprietary TAM Framework: Target - Identify the single constraint that matters most. Act - Deploy AI to enforce disciplined execution around that constraint. Modify - Iterate intelligently based on measurable results. With cinematic storytelling, peer-reviewed behavioral science, and practical Monday-morning exercises, Liberated By Limits bridges the gap between the "do less" movement and the AI revolution - becoming the first business book to connect these two mega-trends.

How Doing More with Less Unlocks Breakthrough

Liberated by Limits

Strategic shifts don't wait-and neither can you. Leading a strategic shift is not business as usual, and it requires more than leadership as usual. In Leading Strategic Shifts, New York Times-bestselling author and strategic leadership advisor Dr. Vince Molinaro shows senior leaders and leadership teams how to turn strategy into action and change into progress when priorities change overnight. This book explores what it truly takes to lead a strategic shift-a deliberate change in a company's direction, organization, and the way leaders lead-and why such moments rapidly raise expectations. Drawing on more than two decades of experience as an executive, advisor, and researcher, and on the research behind his books The Leadership Contract, Accountable Leaders, and Community of Leaders, Molinaro distills lessons from advising and leading dozens of major transformations, offering practical, proven guidance for leaders who are responsible for making strategy real. Most leaders experience strategic shifts as chaos: Business models change, teams are reshaped, and scrutiny rises, even as results still matter. The best leaders see these moments as defining opportunities to elevate performance and grow. In this book, you'll learn what strategic shifts are and how they challenge leaders, then apply what you've learned through nine make-or-break behaviors that determine whether a shift succeeds or stalls. Each concise chapter combines real stories from the field with research, practical strategies, checklists, and gut-check questions that you can use immediately. For frontline, mid-level, and senior leaders who must deliver results amid constant change, Leading Strategic Shifts provides a clear, practical framework when direction, priorities, and expectations are in flux. Dr. Vince Molinaro reveals what effective leaders like yourself need to do to build trust, sharpen focus, and drive follow-through, so you don't just respond to strategic shifts-you actively shape them.

Nine Make-Or-Break Behaviors That Drive Successful Transformation

Leading Strategic Shifts

Orientation. Viability. Advantage

When Strategy Meets Reality

Business today remains tethered to a paradigm that is long out of date. This mindset assumes that universal answers exist: businesses can simply apply compartmentalized operations and follow linear paths to success. Experienced managers know business doesn't work this way. Where should they turn? In this groundbreaking book, Doug Garnett shows how complexity science reveals a new understanding of how business works that is as useful on the front lines as in the C-suite. This discipline--the study of behaviors in highly interconnected, adapting systems dominated by emergence--is revolutionizing fields from biology and economics to psychology and artificial intelligence. Recognizing a business as a complex adaptive system operating within other complex systems changes our perspective on everything from core concepts of demand, profit, and strategy to the nature of business success. Managers who grasp the order hidden within complexity discover not only a powerful new understanding of their role but also potential for dramatic contributions to success. The Complexity Paradigm features vivid examples ranging from local coffee shops to major corporations like PepsiCo, Boeing, Mattel, Starbucks, and General Motors as well as tech giants such as Apple and AT&amp;T. Grounding eye-opening theory in the realities of business, this foundational look at complexity offers deep insight and value for practitioners and students alike.

Using Systems Science to Drive Business Success

The Complexity Paradigm

Reflecting on the Past, Shaping the Future

The Indian GST

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics &gt;With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

Strategic Analytics

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