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Kunc M: Strategic Analytics

Strategic Analytics

Towards AI-based Strategy Planning

Preface to Second Edition xiii Acknowledgments xv About the Companion Website xvii 1 Introduction to Strategic Analytics 1 1.1 What Is Analytics? 3 1.2 What Is Management Science? 10 1.3 What Is Information Technology: New Challenges? 20 1.4 What Is AI and How Can It Enhance Business Analytics? 23 1.4.1 Integration of GenAI with BA 26 1.4.2 Implications of AI Adoption in Business Decision- making Processes 29 1.5 What Is Strategic Management? 31 1.5.1 What Are the Characteristics of Strategic Problems? 33 1.5.2 Different Approaches to Strategic Management 36 1.6 Strategy Analytics: Integrating Management Science and AI with Strategic Management 40 References 44 2 Dynamic Managerial Capabilities for a Complex World with AI 49 2.1 Dynamic Managerial Capabilities 50 2.1.1 Task Dimension 53 2.1.2 Cognitive Dimension 54 2.1.3 Behavior Dimension 55 2.1.4 AI Dimension 57 2.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 61 2.2.1 Managers as Modelers 62 2.2.2 Behavior with and Beyond Models 65 2.2.3 Modeling Systems 66 2.2.4 Big Data Analytics Capabilities 69 2.2.5 AI Capabilities 70 2.3 End of Chapter 73 2.3.1 Revision Questions 74 2.3.2 Case Study: The Future of Strategizing with AI 74 References 77 Further Reading 82 3 External Environment: Political, Economic, Societal, Technological, and Environmental Factors 85 3.1 The PESTE Analysis 87 3.1.1 Limitations of PESTE Analysis 88 3.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 92 3.2.1 Achieving Consistency in PESTE Analysis Using the Analytic Hierarchy Process 92 3.2.2 Understanding the Evolution of PESTE Factors Using Visualization Analytics 105 3.2.3 Scanning PESTE Factors Using AI 106 3.2.4 Developing Scenarios Supported With AI 107 3.2.5 Developing Scenarios Supported With System Dynamics 108 3.3 End of Chapter 109 3.3.1 Revision Questions 110 3.3.2 Case Study: Westmill Co- op and the Rise of Renewable Energy 111 References 113 Further Reading 115 4 Industry Dynamics 117 4.1 Defining the Industry 118 4.2 Porter's Five Forces and Industry Dynamics 119 4.2.1 Bargaining Power of Suppliers 120 4.2.2 Bargaining Power of Buyers 121 4.2.3 Substitutes 122 4.2.4 Threat of New Entrants 122 4.2.5 Intensity of Rivalry 123 4.2.6 Strategic Issues Derived from Five Forces Analysis 125 4.3 Integrating Management Science, Analytics, and AI for Strategic Management Practice 130 4.3.1 Revenue Management 130 4.3.2 Evaluating Competitors' Performance in the Market Using Text Mining 133 4.3.3 Managing Five Forces Through AI- enhanced Methods 139 4.4 End of Chapter 141 4.4.1 Revision Questions 141 4.4.2 Case Study: Strategic Evaluation of Entering in a New Market as a Low- cost Airline Using System Dynamics Modeling 142 4.4.2.1 Describing the Key Strategic Aspects of a Business Using a System Dynamics Model 142 4.4.2.2 The easyJet Case 143 References 148 Further Reading 150 5 Industry Evolution 153 5.1 Dynamic Behavioral Model of Industry Evolution 157 5.1.1 Industries as Feedback Systems 158 5.1.2 A Behavioral Model of Organizations 159 5.1.3 Dynamic Behavioral Model of Industry Evolution 161 5.1.4 Types of Dynamic Behavior and Strategic Implications on the Evolution of Industries 163 5.1.5 Industry Evolution: A Regional Socioeconomic Perspective 166 5.1.6 Industries Evolution: A Power Game 168 5.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 173 5.2.1 Exploring Industry Evolution Using System Dynamics 174 5.2.1.1 Market Development 174 5.2.2 Understanding How the Levels of Integration/Interaction Between Companies Affect the Evolution of Companies Using NKC Models 181 5.2.2.1 Insights from the Model 183 5.2.3 Uncovering the Evolution of Technology in an Industry Using Text Mining Methods 185 5.2.4 Mapping Industry Evolution Using AI 186 5.3 End of Chapter 187 5.3.1 Revision Questions 188 5.3.2 Case Study: How Smartphones and AI Have Shaped the Camera Industry 189 References 192 Further Reading 194 6 Competitive Advantage: Static Analysis 195 6.1 The Direction of a Company: Vision and Mission 196 6.2 Defining Value and Market Segmentation 196 6.3 Mapping the Activities to Deliver Value 200 6.3.1 Value Chain 200 6.3.2 Activity System Map 202 6.3.3 Business Model Canvas 203 6.4 Type of Business Strategies 205 6.4.1 Cost Advantage 205 6.4.2 Differentiation Advantage 206 6.4.2.1 The Management Response 209 6.4.2.2 The Market Response 210 6.4.3 Blue Ocean Strategy 211 6.4.4 Sustainability as a Strategy 212 6.4.5 AI as Strategy 213 6.5 Integrating Management Science, Analytics, and AI for Strategic Management Practice 213 6.5.1 Uncovering Market Segments Using Analytics Tools: Market Basket Transactions Analysis 214 6.5.2 Uncovering Market Segments Using Analytics Tools: Clustering 219 6.5.3 Defining Market Positioning Using AI 220 6.6 End of Chapter 220 6.6.1 Revision Questions 223 6.6.2 Case Study: Revisiting Porter's Generic Strategies Using System Dynamics 224 6.6.2.1 The Model 226 6.6.2.2 Expanding the Model to Consider Sustainability 231 References 233 Further Reading 235 7 Dynamic Resource Management 237 7.1 Resources and Capabilities 238 7.2 Resource Management 240 7.2.1 Resource Conceptualization 241 7.2.2 Resource Development 246 7.2.3 Business Performance 248 7.3 Sustainable Resource Management 249 7.3.1 Sustainability and Stakeholder Management 250 7.4 Integrating Management Science, Analytics, and AI for Strategic Management Practice 252 7.4.1 Boundary Definition: Using Systems Thinking to Facilitate Sustainable Systems 253 7.4.2 Resource Conceptualization Using Resource Mapping (as a Problem Structuring Method) 256 7.4.3 Resource Development Using Resource Mapping, System Dynamics, and Scenarios 259 7.4.4 Resource Development Under Uncertainty Using Decision Trees 263 7.4.5 Developing Decision Trees Using Big Data and AI 269 7.4.6 Inferring Business Performance from Management Science Methods 272 7.4.7 Using AI to Predict and Improve Business Performance 272 7.5 End of Chapter 273 7.5.1 Revision Questions 275 7.5.2 Case Study: Majestic Wines 275 References 278 Further Reading 281 8 Organizational Design 283 8.1 Organizational Components 284 8.1.1 Structure 284 8.1.2 Processes 287 8.1.3 The Soft Side of Organizations: Culture and Values 288 8.1.4 Digital Transformation 294 8.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 296 8.2.1 Network Analysis for Organizational Structure Design 296 8.2.2 Business Process Modeling 301 8.2.3 Improving Manufacturing Productivity Using Analytics 306 8.2.4 How AI Can Address the Soft Side of Organizations 307 8.3 End of Chapter 308 8.3.1 Revision Questions 309 8.3.2 Case Study: Improving Processes in Health Services Using Simulation and Digital Twin 310 References 315 Further Reading 317 9 Performance Measurement System 319 9.1 Measuring Financial Performance 323 9.2 Strategic Controls 327 9.3 Integrated Reporting 328 9.4 Sustainability Reporting 329 9.5 Integrating Management Science, Analytics, and AI for Strategic Management Practice 331 9.5.1 Causal Models to Design Performance Management Systems 331 9.5.2 Implementing the Performance Management System: Analyzing, Reviewing, and Reporting Performance Data - the Role of Analytics 343 9.5.3 Automating Performance Management Systems Using AI 347 9.6 End of Chapter 347 9.6.1 Revision Questions 348 9.6.2 Case Study: The Impact of Performance Measurement Systems Adoption in Business Performance - the Shipping Industry Case 349 References 354 Further Reading 356 10 Start- ups 359 10.1 The Components of a Business Plan for a Start- up 362 10.1.1 Management 362 10.1.1.1 Entrepreneur 362 10.1.1.2 Team 363 10.1.1.3 Risk Management 363 10.1.1.4 Growth Strategy and Business Idea as a Competitive Advantage of the Business 364 10.1.2 Market 366 10.1.3 Product/Service and Business Processes 368 10.1.4 Organization Design and Resources 370 10.2 Financial Management 373 10.2.1 Critical Assumptions and Scenarios/Cases for Cash Flow Calculations 373 10.2.2 Breakeven Analysis 374 10.2.3 Projected Profit and Loss (Income) Statement 376 10.2.4 Key Performance Indicators 379 10.2.5 Sources and Amount of Funding 380 10.3 Sustainable Entrepreneurship 382 10.4 AI- based Start- ups 384 10.5 Integrating Management Science, Analytics, and AI for Strategic Management Practice 386 10.5.1 Monte Carlo Simulation 386 10.5.2 Using AI to Create a Business Plan 391 10.6 End of Chapter 394 10.6.1 Revision Questions 395 10.6.2 Case Study: Designing the Next Boutique Winery 396 References 400 Further Reading 402 11 Maturity 405 11.1 Strategies for Mature Organizations 408 11.1.1 Concentrated Growth, and Market and Product Development 408 11.1.2 Integration 414 11.1.3 Diversification 416 11.1.4 Associations With Other Companies: Joint Venture, Strategic Alliances, and Consortia 421 11.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 424 11.2.1 Linear Optimization 426 11.2.2 Extensions in Linear Programming 428 11.2.2.1 Integer Programming 428 11.2.2.2 Nonlinear Programming 429 11.2.2.3 Programming Under Uncertainty 429 11.2.3 Making the Integration of Organizations Reality Through Internet of Things and Analytics 430 11.2.4 Linear Programming Using AI 431 11.2.5 Digitalization, AI, and New Product Development 431 11.3 End of Chapter 433 11.3.1 Revision Questions 434 11.3.2 Case Study: Choosing the Right Set of Capabilities- Development Projects to Achieve Multiple Organization Goals 435 References 443 Further Reading 445 12 Regeneration 447 12.1 Strategies for Regenerating Organizations 450 12.1.1 Innovation 450 12.1.2 Turnaround 455 12.1.3 Ambidextrous Strategies 460 12.1.4 Toward a Fully AI- enabled Organization 462 12.2 Integrating Management Science, Analytics, and AI for Strategic Management Practice 467 12.2.1 New Product Development: The Use of Text Analytics 467 12.2.2 Implementing Turnaround Strategies Using Data Envelopment Analysis: Identifying Operational Units for Either Improving or Pruning 470 12.2.3 Sourcing Change Through AI 474 12.3 End of Chapter 474 12.3.1 Revision Questions 475 12.3.2 Case Study: Managing Strategic Change Successfully: the Role of Benefits Realization Management 476 12.3.3 Case Study: A Success Story of Transformation Using AI 480 References 483 Further Reading 486 Index 489

In a world where strategy can be copied and technology is increasingly accessible; culture has become one of the few remaining sources of competitive advantage. This means that senior HR and business professionals can no longer afford to leave culture to chance so need a credible, practical way to design it on purpose and refine it at speed. This book shows them how. Written specifically for these senior practitioners, this book shows how to do a cultural diagnosis so that HR and OD professionals can assess existing systems and processes as well as company values and employee behaviours. They are then equipped to identify cultural priorities and assess where efforts are best focused. This includes examining the organization's operating model, work design and recognition systems. With expert discussion of the importance of employee communication, employee engagement and belonging as well as the difference that purpose and trust at work make to company performance, this is essential reading for all those needing to design a company culture that will support performance improvement for individual employees and the business as a whole. Most importantly, this book shows how to constantly refine company culture at speed so that it can be a key driver of sustainable performance improvement. Packed with tools, templates and frameworks, this guide is an essential playbook for all senior HR and OD practitioners as well as business leaders responsible for company culture.

A Practical Guide for High-Performing Organizations

Culture by Design

A sitting CEO's guide to making safety a strategic leadership advantage In A Walk on the Safe Side: Leading with Science in an Uncertain World, Jennifer F. Scanlon, President and CEO of UL Solutions, a leading global safety science organization, states that "innovation without safety is failure." That's what makes safety a critical leadership responsibility-protecting a company's brands, reputation and financial strength. Scanlon shows how leaders can evaluate and address risks amid increasing complexity and fast-paced developments, across AI, cybersecurity, data privacy, supply chains, industrial and consumer products and more. A Walk on the Safe Side offers an insider's perspective from the helm of UL Solutions, the iconic organization descended from Underwriters Laboratories whose century-long legacy of testing and certification has provided assurance and certification for billions of products in the marketplace. Scanlon addresses how potential risks grow more numerous as leaders drive continuous improvement at a scale and pace that determines competitive advantage, providing a framework for safety-first decision-making. Readers will also discover: <ul> <li>How to elevate safety from an operational concern to a C-suite strategic imperative that builds trust and competitive advantage</li> <li>Practical approaches for leading through uncertainty by grounding organizational decisions in safety science, transparency, and rigorous standards</li> <li>Strategies for managing emerging risks in AI, cybersecurity, data privacy, and environmental protection </li> <li>Personal and professional insights drawn from Scanlon's two-time tenure as a CEO, leading both USG Corporation's international expansion and UL Solutions' successful 2024 IPO on the NYSE</li> <li>A leadership philosophy that treats safety as the currency of assurance, reflecting the highest responsibility organizations owe their stakeholders</li> </ul> A Walk on the Safe Side is written for business leaders, executives, and professionals, providing a roadmap for navigating risk, building trust, and driving growth while maintaining the highest standards of responsibility and transparency.

Leading with Science in an Uncertain World

A Walk on the Safe Side

The leaders who thrive over the next decade will not be the ones who compete with AI on its own terms. They will be the ones who invest deeply in the qualities that make them irreplaceable. This is The Human Brand.We are at an inflection point in the history of leadership. The qualities that used to be the bedrock of great leaders--analytical skills, deliverable speed, clear communication--can now be easily matched or outperformed by AI. So if these don't make a leader great, what does?The Human Brand argues it's the fundamentally human qualities of leadership that will make them thrive--the ability to exercise genuine judgment, build real trust, or be authentically present with another human being. Those qualities are not footnotes to leadership. They are what leadership is. That is your human brand and this book provides a clear, grounded, and practical path to building one.<ul><li>In Part 1, you'll tackle the anxiety surrounding AI head-on to better understand your value in the company when AI can do what you used to do. You'll learn what tasks can easily be tackled by AI without value loss and which you should focus on.</li><li>In Part 2, you'll learn the how to develop the four core qualities of the human brand--judgment, empathy, courage, and presence--and what makes them so important.</li><li>In Part 3, you'll translate those qualities into action, learning how to hone the art of storytelling and use your brand to build a company culture that can stand the test of time.</li><li>Finally, in Part 4, you'll learn a framework for self-development and how to leave a legacy built on your humanity.</li></ul>The Human Brand is a book for leaders who want to navigate the AI era not with anxiety, but with clarity, purpose, and a deep confidence in what makes them irreplaceable.

How Leaders Stay Relevant and Competitive in the Age of AI

The Human Brand

THE #1 INTERNATIONAL BESTSELLER As seen in TIME Magazine and on High Performance podcast 'This book could change your life' - Time Out 'A remarkable reflection on values and psychology based on hard-won experience' - Rory Stewart Expert advice to master your potential, from the founder and CEO of Discovery and Vitality. Adrian Gore built a company from a single, bold idea into a global financial group serving over 50 million customers across more than forty markets. He didn't just scale a business; he created a whole new shared-value business model, a system so revolutionary it's taught as a case study at Harvard Business School and has been recognized by Fortune magazine as 'changing the world'. In The Four Principles, Gore reveals the framework and guiding principles that powered this success for the first time. Moving beyond standard leadership advice, he explores the behavioural science and 'multiplier effect' that occur when these four principles intersect:<ol><li>Disciplined Optimism: We have a default tendency to seek out negative signals. Learn why choosing optimism is the most rational path to seizing overlooked opportunities.</li><li>Focused Urgency: Why your perceived time to make an impact is shorter than you think. Recognizing this can act as your greatest motivator.</li><li>Declared Goals: Psychologically, avoiding a loss feels twice as important as achieving a gain. Setting bold goals triggers this force, unlocking radical motivation and decisive action.</li><li>The 'Pareto Tail': Building on the other principles, learning to identify and target a few high-power decisions can determine your life's entire trajectory.</li></ol> Gore argues that our instincts, shaped for a simpler, linear world, often mislead us in today's complex, networked age. The Four Principles challenges these outdated mental models and shows you how to harness your potential for truly remarkable results - personally and professionally. 'Demonstrates how to create enduring value' - Larry Fink, Chairman and CEO of BlackRock 'Important reading for those aspiring to leadership or seeking to make an impact on the world' - Lord William Hague, Chancellor of the University of Oxford 'The Four Principles distils decades of leadership and insight into a practical framework that explains what matters - and why' - Sir Mark Tucker, Chairman, AIA Group 'For leaders seeking to create outsized impact' - Ruth Porat, President and CIO of Alphabet and Google

Multiply Your Impact in Life and Leadership

The Four Principles

Building Corporate Venture Programs that Drive Market Leadership

The Innovation Capital Playbook

Connect creator-driven influence with commerce media for full-funnel customer activation In Creator Marketing &amp; Commerce Media: How Creators Can Build Brands and Drive Sales, Frank Dudley, a faculty member at Northwestern University and the University of Pennsylvania and the first Director of the IAB, connects two disciplines that have traditionally operated in silos. With the creator economy projected to approach $500 billion and US commerce media and spend expected to reach $118 billion by 2030, this book shows how content, influence and commerce converge to guide customers from awareness to advocacy.&nbsp; The book introduces four original frameworks. The Customer Choice Journey maps the eight decision stages customers actually move through, and the Six Loops show how leading brands run that journey as a continuous system. The Brand-Creator-Retailer Triangle aligns the three partners who shape every purchase, and The Edge identifies the six creator behaviors that decide whether a campaign delivers. Real-world examples include MrBeast's expansion from YouTube into Feastables, Fenty Beauty and CeraVe building trust through creator partnerships, and Walmart Connect's integration of first-party data with off-site campaigns to drive measurable results.&nbsp; Readers will also discover: <ul> <li>Ready-to-use tools, including creator brief and commerce media activation brief templates, the Hook to Proof to CTA mesasging framework, and an ambassador performance scorecard.&nbsp; </li> <li>How retail media networks, TikTok Shop, connected TV, and digital out-of-home advertising amplify creator influence where purchase decisions happen</li> <li>How AI is reshaping creator discovery, content, targeting, and budget planning&nbsp;</li> <li>Methods to measure and defend creator marketing ROI with multi-touch attribution and marketing mix modeling&nbsp;</li> <li>Compliance guidance for the US, EU, China, India, Singapore, and Brazil&nbsp;</li> <li>Case studies from four continents, including Vessi, Perfect Dairy, Duolingo, Gymshark, and Salesforce, spanning both B2C and B2B.&nbsp;</li> </ul> Written for marketers, brand strategists, agency professionals, and advanced undergraduate, graduate, and executive students in marketing and media programs, this book delivers the frameworks and tools that connect creator marketing and commerce media to real business results.&nbsp;

How Creators Can Build Brands and Drive Sales

Creator Marketing & Commerce Media

Facilitator's Guide to Participatory Decision-Making

A Practitioner's Guide to Building Data-Driven Business Cases

Investing in Health

Intelligent Management discusses the core principles of intelligent management, including AI-enabled decision-making, ethics in AI management, the impact of big data, and applications in various business areas such as crisis management, sustainability, and supply chain optimisation. Key chapters explore human-machine collaboration, ethical considerations in AI adoption, and leadership evolution in the era of intelligent management. Intelligent Management fill a critical gap in the literature by providing a structured approach to integrating intelligent technologies into management practices. By addressing real-world challenges and applications, they serves as a valuable resource for academics, practitioners, and students in management, technology, and business analytics. Emerald Studies in Neuro-Decision Making for Risk Analysis explores multidisciplinary subjects in depth, offering a thorough grasp of decision-making across many situations by combining ideas from economics, psychology, and neuroscience in the field of Behavioural Economics and Decision Science.

Ai, Data-Driven Decision Making, and Business Optimisation

Intelligent Management

In a world reshaped by AI and fast-moving disruption, corporate venture capital (CVC) is no longer a niche strategy, but a core innovation tool.Here is the practical and accessible guide to building high-performing CVC programs that help companies unlock growth, form deeper partnerships with startups, and stay relevant in rapidly evolving markets. Drawing on the author's experience launching and leading KPMG Ventures, alongside best practices from leading experts, the book combines hard-won lessons, foundational concepts, and actionable guidance in a clear and engaging format. Readers will gain a practical understanding of how to build, scale, and operate a CVC program that delivers real strategic and financial results. The book also delivers a front-row look into how emerging technologies, especially AI, are transforming the role of corporate venturing and why there is an urgency for companies to adapt. Uniquely, it balances strategy and reality, not only explaining why CVC programs matter but how to make them work under real-world constraints, inside legacy organizations, and under pressure to deliver measurable results. It's designed to help the reader build something that lasts.Whether you're a corporate strategist, innovation leader, venture team member, student, or executive sponsor, this book offers a field-tested venture capital playbook to help your organization stay relevant and move faster in a rapidly changing market.

The Life-Changing Power of Making Do

The Jugaad Mindset

Human factors has always been at the heart of aviation, shaping its evolution from the earliest days of flight to the modern era of advanced technology. Despite the progress in aircraft design and automation, the human element remains a critical factor in ensuring safety and efficiency in aviation operations. This book looks at the significance of human factors, emphasizing that while the tools and environments may change, the role of people in delivering aviation services will only grow in importance. From the lessons of past incidents to the challenges of future innovations, this book sees the role of human understanding in navigating the complex world of the aviation industry.This title is an introductory text for newcomers and a reference guide for those already established in the aviation industry. Readers will find a comprehensive exploration of human factors in aviation which features real-world case studies and insights from experienced industry professionals. It examines the causes and consequences of human error, the strategies employed to mitigate risks, and the Safety Management Systems (SMS) that aim to enhance operational safety. Each chapter is designed to provide practical knowledge, supported by case studies that reinforce key concepts and encourage critical thinking. By bridging academic research with industry expertise, this book gives readers the tools to understand, address, and ultimately reduce human factor-related incidents, making it an invaluable resource for anyone seeking to improve aviation safety and performance.Aviation Operations and Human Factors: A Case-Based Approach is an essential read for human factors specialists, aviation professionals, students in civil aviation programs, and anyone with a vested interest in the safety and efficiency of the aviation sector. Its appeal extends to pilots, air traffic controllers and aviation engineers.

A Case-Based Approach

Aviation Operations and Human Factors

Strategic Analytics

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