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Dawson N: Start The Work

Start The Work

Turning Lived Experience into Leadership Power

Built for More

Flip the script on leadership and unlock your team's potential by embracing the power of followership With masterful storytelling and actionable wisdom, this new edition of The Follower Effect delivers a groundbreaking perspective that transforms conventional leadership wisdom by revealing an essential truth: great leaders must first master the art of following. Through the compelling journey of a hard-driving CEO forced to confront the hollow victory of success without connection, the author crafts an illuminating narrative that weaves together corporate strategy and profound human insight. As the protagonist rediscovers leadership's true essence through his former mentor's guidance, readers are invited to explore the powerful duality of leading and following across boardrooms and lecture halls alike. In this book, readers will find: <ul> <li>Insights grounded in organizational behavior research and practice, with ready-to-implement methods and tools</li> <li>Discussion on how emotional intelligence, humility, and the courage to follow can create unprecedented organizational strength and personal fulfillment</li> <li>Strategies to make an immediate impact with minimal time investment</li> </ul> The Follower Effect is a paradigm-shifting essential reading for anyone seeking to cultivate authentic influence and build thriving, purpose-driven cultures in today's complex business landscape

A Fable About Flipping the Script on Leadership

The Follower Effect

What Every Leader Must Know is a powerful and practical guide designed to equip leaders at every level with the essential principles, strategies, and mindset required to lead with purpose, influence, and impact.
In a rapidly changing world where leadership is more critical than ever, this book provides a comprehensive roadmap for personal growth, organizational effectiveness, and transformational leadership. Through real-life insights, practical frameworks, and actionable steps, readers will discover how to develop self-leadership, build strong teams, communicate effectively, make sound decisions, and lead with integrity.
This book goes beyond theory, offering a structured leadership system that integrates personal development, professional excellence, and purpose-driven living. Each chapter includes practical applications, reflection questions, and action steps designed to help readers implement what they learn immediately.
Whether you are an emerging leader, a business professional, a ministry leader, or someone seeking to grow in influence and effectiveness, this book will challenge, inspire, and empower you to rise to your full leadership potential.
What Every Leader Must Know is not just a book-it is a leadership development journey that equips you to lead yourself, lead others, and create lasting impact.

The Essentials of Empowering Leadership: Unlocking the Secrets to Inspiring, Motivating, and Leading with Purpose

What Every Leader Must Know

B.A.D. Leadership
 Before, After, and During Leadership
 By Twaski Simmons, TICP
Most leadership training focuses on skills and titles.
 This book focuses on the leader.
B.A.D. Leadership introduces a trauma informed approach to leadership that explains why many leaders struggle to apply what they learn. Drawing from over 30 years of experience, Twaski Simmons shows how unresolved trauma, unmanaged stress, and lack of self awareness shape leadership behavior at work.
This book guides readers through leadership before the role, during active leadership, and after the title is gone. It blends real world examples, proven leadership principles, and practical tools to help leaders build clarity, emotional control, and accountability.
This is a practical guide for current and future leaders who want to lead themselves well so they can lead others effectively.

B.A.D. LEADERSHIP

A critical, practical, and comprehensive introduction to both traditional and contemporary leadership approaches that presents leadership as a process shaped by internal and external factors.

Organizational Leadership

You're good at the work. You produce. You're well-liked. And still the feedback comes back some version of "not quite ready" - with no clear reason attached.Executive presence is the gap between what you intend and what the room actually experiences. It isn't charisma. It isn't a certain voice, a certain posture, a certain suit. It's the dimension that decides how everything else you do - your results, your ideas, your relationships - lands.This field guide breaks it into 50 specific, observable traits across the seven dimensions of the Influence Framework. Each one names what builds presence, what quietly erodes it, how to tell whether it's working, and one experiment to run in the next 48 hours. It isn't a curriculum. It's a reference. Find the gap that's costing you the most. Read that entry. Change one thing.The leaders with the strongest presence aren't the most charismatic. They're the most consistent. This is how you get there.From the author of The Right Altitude: What Nobody Tells You About Being a Leader.

50 Traits That Define How Leaders Show Up

The Right Altitude Field Guide to Executive Presence

Managing people has never been harder. Remote work, AI integration, generational friction and constant change have made the job almost untenable. But at its core, managing people comes down to an ongoing series of conversations -- and managers are overwhelmed by the sheer volume and variety of conversations every day. Most managers receive no management training before inheriting people to manage, and those who do often develop one or two approaches to these conversations and apply them universally. But the managers who consistently get the most from their teams are the ones who can read a situation clearly and shift their approach deliberately.Award-winning organizational psychologist and executive coach Dr. Jake Tuber introduces the Manager Conversations Framework - a practical tool that maps eight distinct postures managers can adopt across the dimensions that matter most in any interaction.Written for managers at every level - from first-time supervisors to senior leaders across every industry and sector - and packed with diagnostic tools, checklists and pro tips, this practical, research-backed guide has everything needed to help every manager become more effective.

The eight postures that make management conversations work (and how to choose the right one every time)

The Deliberate Manager

Leadership is not a title. It is a practice!

In Your LEADERship: 52 Weeks of Leadership, Dr. Katie Ervin delivers a powerful, research-backed, and deeply practical journal designed to help individuals at every level grow meaningful leadership skills. Whether you lead a team, influence peers, serve your community, or are simply committed to personal growth, this guided 52-week journey equips you to lead with intention, courage, and authenticity.

Rooted in Dr. Ervin's Catalyst LEADERs Model-Lead, Engage, Accept, Develop, Effective, Resilient, and the essential "So What?"-this journal transforms leadership from theory into daily action. Each week focuses on a core leadership competency such as emotional intelligence, psychological safety, trust, belonging, initiative, negotiation, and generational collaboration.

Every chapter includes three powerful components:Reflect to deepen self-awareness
Act to build real-world skill through application
Stretch to grow confidence, courage, and influence



This is not a book you read once and shelve. It is a working companion. A tool for career and power skills development. A space to examine your values, strengthen your voice, and align your behaviors with the leader you want to become.

Blending academic insight with real-world application, Dr. Ervin draws on her doctoral research in workplace motivation, employee engagement, and leadership development to create a structured, accessible framework that works across industries-from logistics and construction to healthcare, finance, education, and nonprofit leadership.
Designed for emerging professionals, seasoned executives, and anyone committed to personal growth, Your LEADERship proves that leadership is not about becoming someone different. It is about becoming the most intentional version of yourself.

If you're ready to move from reactive to intentional, from busy to effective, and from positional authority to meaningful influence, this 52-week journey will help you measure what matters and lead with purpose.

52 Weeks of Leadership

Your LEADERship Journey

You got promoted. You proved yourself. And now you're doing work that doesn't match the role you're in - solving problems your team should own, avoiding conversations that would change everything, and wondering why the thing that used to work doesn't anymore.

The Right Altitude is built from real coaching conversations with senior leaders at companies like Google, Meta, LinkedIn, and AT&amp;T. It's not theory. It's the pattern - the same pattern that shows up in every leader who gets promoted past the point where their old playbook works.

Across 12 chapters and 48 named tools, executive coach Don Eash (MCC, ACTC) walks you through the inner game, the people game, the organizational game, and the long game of leadership. Every chapter gives you tools you can use this week - not frameworks to study, but mirrors to look into and moves to make.

This is the book for the role nobody prepared you for.

What Nobody Tells You About Being A Leader

The Right Altitude

Organizations throughout the world invest heavily in their employees to enhance their capabilities, manage their growth and build competitive advantage. Through a comprehensive approach, Corporate Coaching: The Essential Guide highlights how organizations can use coaching as a developmental tool to improve the effectiveness of employees at all levels of management. It focuses on improving individual and organizational performance through coaching, developing the leadership pipeline and evolving a coaching culture. The book is a 'How To' guide written primarily for human resource and learning and development professionals. It will help readers understand the nuances of corporate coaching and make better decisions in introducing coaching as an intervention for organization development. Sponsors or decision makers of coaching intervention can use the methods given in this book for measuring the return on coaching investment and evaluating the effectiveness of corporate coaching.

The Essential Guide

Corporate Coaching

Most leadership books hand you slogans, recycled stories, and frameworks that fall apart the moment real pressure hits. This isn't one of those books.You Don't Know Sh*t About Leadership is a straight-talking field guide for leaders who are tired of theory and want the truth. Scott McCarthy pulls back the curtain on two decades of leading soldiers, mentoring young officers, commanding complex organizations, and helping managers across every industry break out of the habits that quietly destroy team performance.This book isn't about pretending to have all the answers. It's about owning the fact that leadership is messy, human, unpredictable - and that you grow by stepping into the hard lessons most people avoid.Inside, you'll learn how to: <ul><li>Build a team they don't want to leave by creating clarity, trust, and discipline</li><li>Communicate so your people actually listen, engage, and act</li><li>Make decisions under pressure without second-guessing yourself</li><li>Stop being the bottleneck and start empowering people to lead beside you</li><li>Recognize when you are the problem - and how to fix it</li><li>Lead yourself with the level of discipline and honesty your team deserves</li></ul>Through raw stories, practical tools, and leadership insights sharpened in real-world chaos, McCarthy shows you what leadership really looks like when the stakes are high and the excuses run out. You'll walk away with a clearer understanding of yourself, your team, and the kind of leader you're becoming - one tough lesson at a time.If you're ready to ditch the ego, cut the noise, and lead with purpose, this book will challenge you, push you, and give you the tools to become the leader your team actually wants to follow.Leadership isn't a destination. It's a lifelong pursuit. And none of us know sh*t - not fully. But after reading this book, you'll know a hell of a lot more than most.

And Neither Do I

You Don't Know Sh*t About Leadership

Start The Work

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