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Cohn N: Speaking in Pictures

Speaking in Pictures

A Vision of Language

A Student Guide

What Media Classes Really Want to Discuss

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

New Perspectives on Language Assessment

Learning-Oriented Assessment in Language Classrooms gives readers a better understanding of how language assessment can contribute to the achievement of more successful learning outcomes in the second language classroom. The book presents research on how assessment has previously been conceptualized and used in classrooms and moves into a discussion of the practical considerations, challenges, and benefits involved in implementing a more learning-oriented approach in these same contexts. In this volume, James E. Purpura and Carolyn Turner present students and professionals in applied linguistics, second language acquisition, and language testing and education with a clearer awareness of the possibilities afforded by a more learning-focused approach in the second language classroom.

Learning-Oriented Assessment in Language Classrooms gives readers a better understanding of how language assessment can contribute to the achievement of more successful learning outcomes in the second language classroom. The book presents research on how assessment has previously been conceptualized and used in classrooms and moves into a discussion of the practical considerations, challenges, and benefits involved in implementing a more learning-oriented approach in these same contexts. In this volume, James E. Purpura and Carolyn Turner present students and professionals in applied linguistics, second language acquisition, and language testing and education with a clearer awareness of the possibilities afforded by a more learning-focused approach in the second language classroom.About the NPLA series:Headed by two of its leading scholars, the New Perspectives in Language Assessment series captures the burgeoning field of language assessment by offering comprehensive and state-of-the-art coverage of its contemporary questions, pressing issues, and technical advances. It is the only active series of its kind on the market, and includes volumes on basic and advanced topics in language assessment, public policy and language assessment, and the interfaces of language assessment with other disciplines in applied linguistics. Each text presents key theoretical approaches and research findings, along with concrete practical implications and suggestions for readers conducting their own research or developmental studies.

Using Assessment to Gauge and Promote Language Learning

Learning-Oriented Assessment in Language Classrooms

Education and Society in China

This book examines and compares the identity, power and L2 Chinese teaching and learning of two ethnic minority groups in China: ethnic Koreans in Northeast China and South Asians (e.g. Indian, Pakistani, and Nepalese) in South China - Hong Kong.

This book examines and compares the identity, power and L2 Chinese teaching and learning of two ethnic minority groups in China: ethnic Koreans in Northeast China and South Asians (e.g. Indian, Pakistani, and Nepalese) in South China – Hong Kong.

Teaching and learning Chinese as a second language in China

Power, Identity and Second Language Learning

Handbook of Theory of Mind

The Fashion Book is designed to be a one-stop textbook and reference for students of fashion and textile studies in the English-speaking world. This inter-disciplinary introduction to theories, debates, methodologies and case studies in fashion studies will suit students in degrees, modules and majors including cultural studies, art, communications/media, cultural geography, anthropology and cultural history.

The Fashion Book is an exciting, readable and comprehensive, all-in-one resource for students of fashion across the English-speaking world. It is designed as an introduction to fashion studies that can be used in a range of fashion courses from fashion studies degrees to fashion modules, and majors in disciplines including cultural studies, cultural sociology, cultural geography, communications and media, anthropology and cultural history. The book will present current writings and research on major topics debates in fashion studies drawing on the literature on fashion theory and incorporating many global case studies (as easy-to-read boxed material). Graphs, tables and diagrams will add texture to the written material. Approximately 200 colour images are planned to generously illustrate the historical and the contemporary tapestry of fashion. A dedicated interactive website will complement the text and ensure that students are in touch with the latest news, issues and trends.

The Fashion Studies Book

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Antinomies

Understanding Sleep: An Introduction to the Sociology of Sleep provides a clear and critical analysis of how sleep is studied from a sociological perspective. Written in a stimulating and accessible style, Understanding Sleep will strongly appeal to students and researchers who aim to understand why sleep is a valuable and interesting focus for sociological research.

Understanding Sleep: An Introduction to the Sociology of Sleep provides a clear and critical analysis of how sleep is studied from a sociological perspective. Written in a stimulating and accessible style, Understanding Sleep will strongly appeal to students and researchers who aim to understand why sleep is a valuable and interesting focus for sociological research.

An Introduction to the Sociology of Sleep

Understanding Sleep

Global Exploitation Cinemas

Discourses of cult cinema primarily centre around the West, with a particular emphasis upon Anglo-American cinema and fandom. Meanwhile, scholarship on world cinema privileges art cinema traditions and downplays those areas of popular cinema that intersect with cult. Global Cult Cinemas makes a decisive intervention by specifically addressing the transnational dynamics underpinning cult cinema. From studies of film reception that trace the international spread of cult film practices through to accounts of cult filmmaking traditions from a diverse range of film cultures, Global Cult Cinemas works towards the goal of de-Westernizing the discipline.

With contributors and topics from across the globe, Global Cult Cinemas explores this de-Westernization through filmmakers and current events such as Alejandro Jodorowsky in the era of #MeToo, cinephilia in Pakistan, and the reception of the Czech Crazy Comedy. While broadening the study of cult cinema beyond its predominant US focus, this book disrupts the realm of traditional cult cinema scholarship.

Global Cult Cinemas calls for a decolonisation of cult film studies. 
 
To date, discourses of cult cinema have predominantly focused upon Anglo-American cinema and its reception in the West. Even when cult scholarship has expanded to include non-English language cinema from regions such as East and Southeast Asia, what nevertheless tends to define these cinemas as cult has been the subcultural fandom for those films in the West. Shifting the focus onto cult film traditions and fandoms beyond the Anglosphere, Global Cult Cinemas makes a decisive intervention in the field by calling for a decolonisation of cult film studies. 
 
This volume therefore interrogates both the coloniality and gendered nature of much cult scholarship and the extent to which an implicit white male perspective needs challenging in an age of decolonising the academy. Our contributors focus their research on circuits of cult film production and reception beyond the predominant Anglophone centres, with particular attention to cult practices across the Global South. Chapters include investigations of specific cult film traditions within countries such as Brazil, Indonesia and Pakistan, alongside explorations of the politics of indigenous cult filmmaking, the global circulation of cult icons such as El Santo, and the status of auteurs such as Alejandro Jodorowsky in the era of #MeToo. In sum, this collection critiques the Eurocentric assumptions that lie at the heart of much existing cult film scholarship, and offers new ways of theorizing global cult cinemas to work towards the goal of decolonising cult film studies.

Decolonising Cult Film Studies

Global Cult Cinemas

This book focuses on how the interests of corporations and governments to embrace a "new economy" have served to drive the development and uptake of mobile/ubiquitous media.

This book focuses on how the interests of corporations and governments to embrace a "new economy" have served to drive the development and uptake of mobile/ubiquitous media.

Everything, Everywhere, All the Time

Ubiquitous Connectivity and the Virtual Workplace

Speaking in Pictures

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

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