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Shields B: Social Media Management

Social Media Management

Persuasion in Networked Culture

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Strategies and Innovative Practices for Brand Positioning

Fashion Marketing

How the Internet Hijacked Our Health

Bad Influence

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs.The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.

Strategies for Accuracy and Efficiency

Optimizing Sales and Marketing Data

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

Critical Concepts in Asian Studies

Marketing in China and East Asia CC 4V

Learn how to develop and implement data-driven marketing strategies to attain measurable results and business growth with this textbook.

How to apply data to achieve measurable results

Data-Driven Marketing Strategy

Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.

Understanding the Strategic Process

Managing Digital Transformation

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

Understand Data-Driven Decision-Making

Principles of Marketing Analytics

Routledge New Directions in PR & Communication Research

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas' work to inform their own scholarship. This book systematically reviews the distinct body of PR literature that has applied Habermas' theories to provide an in-depth and nuanced discussion on what this influential social theorist has to offer PR research. Demonstrating the applications and challenges for PR ethics and organizational communications, while opening less well-known concepts such as reflexivity, and double politics as avenues for future research, this unique source book will be of interest to all scholar and advanced students of public relations and communication studies.

As one of the key thinkers of social theory, public relations scholars have repeatedly turned to Habermas’ work. This book systematically reviews the body of public relations and communication literature that has applied Habermas’ theories for the first time, to provide an extensive and nuanced discussion on what one of the most influential social theorists has to offer public relations research. Taking concepts from seminal works such as the Theory of Communicative Action and the Structural Transformation of the Public Sphere, this book explores applications of Habermas’ concepts. It confronts conflicts with Habermas’ critical understanding of public relations as moral communication, and explores indepth the concepts of moral justification and differentiation of lifeworld and system for their potential for PR research and practice. Demonstrating the applications and challenges for public relations ethics, and organizational communications while opening less well-known concepts such as reflexivity, crisis consciousness, and double politics as avenues for future research, this book will help public relations researchers harness the potential of Habermas’ methodological tools. It will be of interest to all scholars and advanced students of public relations and communication studies.

Applying Habermas in Theory and Practice

Social Theory and Public Relations Research

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications.    Clients now have opportunities to research potential suppliers through a variety of channels including social media.  Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients.  The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner’s Forum combined with a new, 2015, BD Benchmark of professional service practitioners.  The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm’s culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms’ struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Social Media Management

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Bibliografische Angaben

Schlagworte

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