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Walsh Susan: Optimizing Sales and
Marketing Data

Optimizing Sales and Marketing Data

Strategies for Accuracy and Efficiency

Leveraging AI, Data and Analytics in Travel

Technology-Led Tourism

Explore the current best practices and strategies in hotel operations, in this textbook for upper-level undergraduate and postgraduate students, with an emphasis on crisis and resiliency management in response to recent significant changes in the industry.

Strategic and Resilient Practices

Hotel Operations Management

Learn to build a web app that can monitor millions of posts across all social media platforms to chart public opinion in real time. Social media has become our modern-day agora, the place where we get our news and engage in political discourse. With disinformation, hate speech, foreign interference, authoritarianism, market monopolization, and political polarization all on the rise, monitoring social media in the public interest has never been so difficult nor so urgent. Social Media Observatory is an in-depth beginner’s guide to coding full-stack web applications in Python to track and analyze social media activity at scale, giving you unparalleled insights into the cultural and political conversations of our time, then empowering you to reach your own conclusions. You’ll start by coding a web app to monitor Russian disinformation channels discussing Ukraine on Telegram, then learn more adversarial methods to scrape the Wayback Machine, Instagram, and TikTok. You’ll detect Twitter bots following Saudi influencers, extract text-embedded URLs to reveal a white supremacist blogosphere, parse archived tweets to reveal the discourse leading up to the January 6 insurrection, and learn to circumvent Meta's and ByteDance's defenses to scrape Instagram and TikTok, collecting evidence of war crimes in the Middle East. Finally, you’ll write an API and deploy your observatory to a cloud server to collaborate with other investigators. By the end of the book, you’ll have a working website that allows collaborators to log in, request data collection, and perform analysis of collected data, via a point-and-click interface.&nbsp; Along the way, you’ll learn to: <ul><li>Use Python and RabbitMQ to retrieve Telegram data from a remote API</li><li>Store data with PostgreSQL and query it with SQLAlchemy</li><li>Analyze the data you’ve retrieved with Pandas, NetworkX, Gephi, and other tools</li><li>Use state-of-the-art AI tools to transcribe audio and classify text</li><li>Deploy a website with an interactive dashboard using FastAPI, Dash, Cytoscape, Uvicorn, Gunicorn, Nginx, AWS, and Let’s Encrypt</li><li>Containerize your apps with Docker and provision infrastructure with Pulumi</li></ul> Whether you’re a citizen scientist, a security researcher, a journalist, an activist, or a scholar, Social Media Observatory is an essential blueprint for building your window into online worlds.

Learn to build a web app that can monitor millions of posts across all social media platforms to chart public opinion in real time. Social media has become our modern-day agora, the place where we get our news and engage in political discourse. With disinformation, hate speech, foreign interference, authoritarianism, market monopolization, and political polarization all on the rise, monitoring social media in the public interest has never been so difficult nor so urgent. Social Media Observatory is an in-depth beginner’s guide to coding full-stack web applications in Python to track and analyze social media activity at scale, giving you unparalleled insights into the cultural and political conversations of our time, then empowering you to reach your own conclusions. You’ll start by coding a web app to monitor Russian disinformation channels discussing Ukraine on Telegram, then learn more adversarial methods to scrape the Wayback Machine, Instagram, and TikTok. You’ll detect Twitter bots following Saudi influencers, extract text-embedded URLs to reveal a white supremacist blogosphere, parse archived tweets to reveal the discourse leading up to the January 6 insurrection, and learn to circumvent Meta's and ByteDance's defenses to scrape Instagram and TikTok, collecting evidence of war crimes in the Middle East. Finally, you’ll write an API and deploy your observatory to a cloud server to collaborate with other investigators. By the end of the book, you’ll have a working website that allows collaborators to log in, request data collection, and perform analysis of collected data, via a point-and-click interface.&nbsp; Along the way, you’ll learn to: <ul><li>Use Python and RabbitMQ to retrieve Telegram data from a remote API</li><li>Store data with PostgreSQL and query it with SQLAlchemy</li><li>Analyze the data you’ve retrieved with Pandas, NetworkX, Gephi, and other tools</li><li>Use state-of-the-art AI tools to transcribe audio and classify text</li><li>Deploy a website with an interactive dashboard using FastAPI, Dash, Cytoscape, Uvicorn, Gunicorn, Nginx, AWS, and Let’s Encrypt</li><li>Containerize your apps with Docker and provision infrastructure with Pulumi</li></ul> Whether you’re a citizen scientist, a security researcher, a journalist, an activist, or a scholar, Social Media Observatory is an essential blueprint for building your window into online worlds.

Social Media Observatory

Use this postgraduate textbook to gain an in-depth exploration of luxury marketing, focusing on cultural heritage, consumer behaviour and modern-day strategies that define this unique sector.

Develop Innovative Marketing Strategies for Luxury Brands

Luxury Marketing

Understanding the Strategic Process

Managing Digital Transformation

How to Build a Sustainable Talent Pipeline

Strategic People Sourcing

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.

Optimizing Sales and Marketing Data

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Bibliografische Angaben

Schlagworte

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