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Walsh Susan: Optimizing Sales and
Marketing Data

Optimizing Sales and Marketing Data

Strategies for Accuracy and Efficiency

Revealing Corporate Brands

With this postgraduate textbook, learn how to critically analyse how sustainable a company's communications and brand is, and how to create a sustainable marketing plan.

Principles and Practices for Responsible and Ethical Marketing

Sustainable Marketing Strategies

Practical Insights for Improving Customer Engagement

Neuromarketing

How to Make Decisions in A World of Endless Choice

Decisions That Matter

Chapman & Hall/CRC Data Mining and Knowledge Discovery Series

Written by leaders in the data mining community, including the developers of the RapidMiner software, this book provides an in-depth introduction to the application of data mining and business analytics techniques and tools in scientific research, medicine, industry, commerce, and diverse other sectors. It presents the most powerful and flexible open source software solutions: RapidMiner and RapidAnalytics. The new edition will update all chapters to RapidMiner 7, and will add at least six new chapters, including new chapters on text mining, time series, and educational data mining.

Data Mining Use Cases and Business Analytics Applications

RapidMiner, Second Edition

Making Better Business Decisions provides a toolkit for understanding the case for a new project, product or service, business change or other investment of resources. The phrase 'business case' is universally understood, but scratch below the surface and you will find that it has many different meanings depending on the context and culture of an organisation. This is completely understandable, but wouldn't it be helpful if there was a common approach and a common language to developing business cases? Stefan Sanchez and Alan Brown unpack the different elements of a business case, setting out in detail what should be covered as follows: ¢ Strategic case - why do we want to invest and what are the outcomes we want to achieve? ¢ Economic case - what choices do we have and how do we assess them to identify a solution? ¢ Commercial case - who are our delivery partners and what is the 'deal' with them? ¢ Financial case - can we afford it and where is the money coming from? ¢ Management case - how are we going to manage delivery and what is required for governance and approval? Increasing complexity in business alongside the accelerating pace of change means that businesses need a consistent and reliable basis for making more decisions, faster. Making Better Business Decisions offers this potential.

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