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Bryant B: Ultra-Luxury Travel

Ultra-Luxury Travel

Transformational and Wellness-Driven Hospitality

Research shows that professional services firms can improve their approaches to attract, retain and develop their clients. However, even those firms that have invested in marketing and business development are now facing the challenges of integration of these functions along with sophisticated digital and global communications. Clients now have opportunities to research potential suppliers through a variety of channels including social media. Many of the large and medium-sized firms have global clients seeking local servicing. This book covers both strategic and tactical perspectives and processes for all involved in seeking, keeping, developing and servicing clients. The text is supported by the annual Marketing Benchmark carried out by Meridian West and the Managing Partner's Forum combined with a new, 2015, BD Benchmark of professional service practitioners. The findings, complemented with interviews with practitioners, fee-earners and clients, will underpin the practical advice and professional service examples provided by the authors. Effective Marketing and Business Development in Professional Services offers a new model of integration between marketing, business development, firm's culture and buyer behaviour. In doing so, it addresses the issues that are at the heart of professional service firms' struggle to survive and thrive in a fast-changing world market.

Effective Marketing and Business Development in Professional Services

Increase efficiency, improve profitability and reduce spend and become more confident handling and analyzing customer data for further insight.

Strategies for Accuracy and Efficiency

Optimizing Sales and Marketing Data

Nature-Based Solutions to 21st Century Challenges

A Guide to Best Practice

Human Resource Management in the Hospitality Industry

Explore the current best practices and strategies in hotel operations, in this textbook for upper-level undergraduate and postgraduate students, with an emphasis on crisis and resiliency management in response to recent significant changes in the industry.

Strategic and Resilient Practices

Hotel Operations Management

This book analyses Artificial Intelligence (AI) and its impact on sustainability, ethics, security, and society. It provides actionable strategies for eco-friendly AI, navigating legal frameworks, and implementing ethical practices. It examines security challenges from AI misuse, outlining necessary cybersecurity enhancements. Real-world case studies bridge theory and practice. Guidance is provided for aligning AI adoption with societal and environmental goals, promoting responsible AI development for a sustainable future. This comprehensive study of AI begins by looking at AI's role in environmental sustainability, providing actionable strategies for eco-friendly AI development and deployment. This includes understanding the complex relationship between AI and the environment to minimize its footprint and promote AI solutions that contribute to environmental goals. The authors extend into insightful discussion on navigating the intricate legal frameworks and implementing ethical AI practices. This guidance reduces the risk of legal challenges and reputational damage, leading to increased trust and responsible AI development and use. Bridging the gap between theory and practice is another important feature in this book. With real-world case studies, the reader gains practical understanding of how AI is being used in different contexts. This further enhances the accelerated adoption and increased innovation of AI solutions in different fields. This book provides a clear roadmap for responsible and sustainable AI integration, aligning AI initiatives with broader societal objectives.The primary audience for this book includes business leaders, professionals, policymakers, technologists and AI practitioners.

The Blueprint for AI Adoption and Societal Transformation

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Practical Strategies for Effective Marketing

Digital Marketing for Travel Brands

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Delivering Customer Insight

Marketing Research

Learn the essential tools and methodologies for conducting research and producing quality academic work in the fields of tourism, hospitality, leisure studies and events.

Methodologies, Metrics and Reporting

Research Methods for Tourism, Hospitality, Leisure and Events

Why we need less science and more art in marketing

The Art in Marketing

Ultra-Luxury Travel

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