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Caroline Lauhoff

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

'My book of the year ... the father of behavioural economics makes a pugnacious case that humans do not behave as the economics textbooks say' Tim Harford, FT Nobel Prize-winner and co-author of Nudge, Richard Thaler, and star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner's Curse Why do people cooperate with one another when they have no incentive to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed? Over thirty years ago, Richard Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then. Now, three decades later, Thaler has teamed up with economist Alex Imas to write a new book. Every chapter starts with an original Anomaly, retaining the spirit of its timestamp. Then, shifting to the present, they provide current updates to each, asking how the original findings have held up and how the field has evolved since then. It turns out these findings still show up almost everywhere. Anomalies pop up in people's decisions to save for retirement and how they carry outstanding credit card debt. Even experts fail to optimize. The key concept of loss aversion explains missed putts by golf pros and the selection of which stocks to sell by portfolio managers. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that the anomalies have got much funnier. With both readability and rigor, The Winner's Curse illuminates these ideas for anyone - from those with a cursory understanding of economics to fellow economists. Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and might just become better at making decisions themselves.

Behavioral Economics Anomalies Then and Now

The Winner's Curse

What happens when the most powerful word in the world is the one you're too afraid to say? 

In Joni Mitchell Called Me Ugly, Timothy Boynton takes readers on an unforgettable journey from the wings of Broadway to the boardrooms of major philanthropy, revealing how one bold ask at a time transformed his life, his career, and the lives of countless others.

Part memoir, part masterclass in persuasion, this book is a behind-the-scenes look at the art of connection. Through humorous missteps, deeply personal moments, celebrity encounters, and record-breaking fundraising stories, Boynton shows that the real magic lies not in perfection, but in courage, authenticity, and timing. Along the way, readers meet the mentors, donors, artists, and everyday heroes who taught him that meaningful change is born from relationship, trust, and the willingness to be seen.

More than a guide to fundraising, this is a blueprint for life. Whether you're asking for a donation, an opportunity, forgiveness, or love, Boynton offers practical tools, storytelling wisdom, and reflection prompts designed to help you move through fear and into action. 

At its heart, Joni Mitchell Called Me Ugly is about finding your voice, honoring your story, and discovering that sometimes the bravest thing you can do is simply ask.

Persuasion and the Power of an Ask

Joni Mitchell Called Me Ugly

For a long time, it has not only been sociologists, historians, and some heterodox economists who criticize the model of complete rationality. For the increasingly influential branch of behavioral economics, it is precisely the frequently observed "irrationality" of economic actors that constitutes the central point of departure for analysis. Anyone who still searches for the economically rational human being, the 
 homo oeconomicus
 , will find him, among other places, in financial advice literature. However, in this particular literary genre, unlike his scholarly counterpart, he does not embody an abstract principle of economic action or a hypothesis to be empirically tested concerning the behavior of real actors. Rather, he presents himself as a normative ideal and model to which "smart," "forward-looking," and "eager-to-learn" readers are encouraged to orient themselves. Philipp Neeb examines a corpus of approximately 200 historical and contemporary works of financial advice in German and English regarding the question of how norms and criteria of rational decision-making in dealing with money have been communicated under specific historical conditions. The underlying perspective is that of the sociology of knowledge. The specific selectivity with which financial advice literature asks for criteria of rationality for monetary decisions corresponds, according to the author's thesis, to an overemphasis of economic roles and economic concerns over all other relevant roles and life contexts. It is thus simultaneously an expression of a popular 
 reflection theory
 of the economy.

Zu einer Wissenssoziologie schriftlicher Finanzberatung

Die Rationalisierung der Wünsche

We are drowning in choices - from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and "smart" choices, we've wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion. Decision-making has become a source of stress instead of empowerment. Luckily we'll soon have this book to help. How to Decide in an Hour, and it's a whip-smart, radically practical, and deeply compassionate new work by writer, journalist, and acclaimed decision coach Nell McShane Wulfhart. In this unique, urgently needed book, Nell tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. At its heart, this book isn't just about faster decisions. It's about freeing people from the purgatory of procrastination so they can get on with the lives they want to live.

Make ANY Decision Super-Fast – and Get Your Life Back

How to Decide in an Hour

If you are a volunteer fundraiser and face the challenge of needing to raise funds for a charity, Charitable Incorporated Organisation (CIO), Community Amateur Sports Club (CASC) or voluntary/community group, this book is for you.The Volunteer Fundraiser's Handbook is the essential companion for all those who need to raise money through professional-level fundraising strategies-without the professional price tag. This extensively revised second edition bridges the gap between professional fundraising knowledge and volunteer-led implementation. Drawing on Jimmy James' decades of experience raising millions for charities, this practical handbook provides insights into the methods of fundraising, governance and communications. Specifically, this second edition covers these important new developments:<ul> <li>Communications: The increase in use of social media and What's App; the changing use of websites;</li> <li>National and international events: Brexit and the loss of European funding; the short and long-term effects of coronavirus and the current economic situation;</li> <li>Digital Fundraising: Leverage QR codes, text-to-give, fundraising platforms, and crowdfunding techniques specifically designed for volunteer-led campaigns;</li> <li>AI-Powered Fundraising: Harness artificial intelligence tools to multiply your effectiveness while working with limited volunteer resources.</li> </ul>The book provides the key answers volunteer fundraisers are looking for - in one simple guide.

The Volunteer Fundraiser's Handbook

The Benefits of Not Making Up Your Mind

Indecision

'Eric Schlosser changed the way we ate' Guardian 'Irresistible . . . frighteningly convincing . . . channelling the spirits of Upton Sinclair and Rachel Carson' San Francisco Chronicle This landmark work of reportage exposed how a handful of fast-food giants came to dominate America and remake the world in their image: eroding wages, damaging consumers' health and wrecking the environment. From talking to workers at meatpacking plants with shocking safety records to revealing the tactics used to target ever-younger customers, Eric Schlosser's blend of humane storytelling and meticulous research encouraged millions to question the industrial food system, and to rethink the way they eat.

The Dark Side of the All-American Meal

Fast Food Nation

This book illustrates how strategic thinking and game theory can be applied to study and enjoy theater plays. By offering various case studies on plays such as Antigone, Medea, Hamlet, Schiller's Wallenstein, Ibsen's Hedda Gabler, Tennessee Williams' A Streetcar Named Desire, Arthur Miller's The Crucible, and Elfriede Jelinek's Rechnitz, the authors analyze the dynamics of player choices, including their misperceptions, deceptions, and various power games. Plays are examined according to their strategic contexts and, if appropriate, analyzed by means of game theory. This book is written for anyone interested in theater and who wants to learn about strategic behavior on stage but also for readers who are looking for an exciting field for applying game theoretical reasoning.

Medea Meets Hamlet

Strategic Games on Stage

In an era of increasingly complex financial ecosystems, this book explores the evolving relationship between market mechanisms and human behavior. Bridging the gap between economics and the natural sciences, it presents a dynamic framework that uses analogies from physics, chemistry, and evolutionary biology to illuminate the connections between psychological, social, and financial principles.The book discusses foundational and contemporary models, such as Keynesian and Hayekian thought, the Keynes-Ramsey rule, the Blinder-Solow model, Bellman's principle of optimality, dynamic stochastic general equilibrium (DSGE) frameworks, and replicator dynamics. Topics covered include disequilibrium, stochastic processes, ergodicity, hysteresis, and chaos theory. Additionally, the book examines the strategic dimensions of monetary and fiscal policy through the lenses of optimal control and game theory.Designed for economists, financial theorists, and interdisciplinary scholars, this book provides theoretical depth and practical insight into the global interdependencies of markets, policy, and trade. It is an essential resource for understanding the dynamic forces shaping modern financial systems.

A Multidisciplinary Approach

The Evolution of the Economic Sciences

Classroom Companion: Economics

A Comprehensive Introduction to Strategic Decision Making

Mastering Game Theory

We are becoming more and more divided in how we see the world. Why is it some people think so differently to the way others do?Bringing together for the first time startling new evidence from neurobiology, psychology, philosophy, behavioural economics and more, Marius Ostrowski takes us on an eye-opening tour of the mind and the surprising factors that shape not just what we think but how we think. Ostrowski breaks down the different elements of our thinking into ten 'thinker-types' that help us understand ourselves and everyone around us. These ten distinct mindsets, from the 'hot-head' to the 'improviser', coined by Ostrowski, are profiles we all fall within. Some overlap, others clash. They are neither 'good' nor 'bad', but understanding where we and others fit can be transformative.Through these ten ways of thinking, Ostrowski gives us remarkable insight into our own minds as well as those who think differently to us, and reveals how we might even change our minds for the better. How We Think is the essential thinking about thinking.

A big idea book about how the world around us shapes how we think and defines the ten different 'thinker types' we all inhabit

Ten Thinker-Types to Understand Ourselves and Those Around Us

How We Think

PRAISE FOR ADAM GRANT 'One of my favourite thinkers' MALCOLM GLADWELL 'One of the great social scientists of our time' SUSAN CAIN 'Has a deserved reputation as an original thinker' Financial Times 'We would all be better off if we took Adam Grant's wise counsel seriously' YO-YO MAThe pioneering social scientist reveals the power of helping others as key to personal success and transforming organisations, in his debut book reissued with a brand new afterwordEverybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark debut, Adam Grant illuminates the importance of a fourth, increasingly critical factor - that the best way to get to the top is to bring others with you. Give and Take changes our fundamental understanding of why we succeed, offering a new model for our relationships with colleagues, clients and competitors. Using his own cutting-edge research as a professor at the Wharton School, as well as success stories from Hollywood to history, Grant shows that nice guys need not finish last. He demonstrates how smart givers avoid becoming doormats, and why this kind of success has the power to transform not just individuals and groups, but entire organisations and communities.

From the author of million-copy bestseller THINK AGAIN

Give and Take

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

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