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Caroline Lauhoff

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy&nbsp;and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder of Zynga, he brought us FarmVille, CityVille, and Words with Friends, launching eight hit games and reaching more than a billion users in four years.&nbsp;&nbsp;&nbsp;&nbsp;Pincus has turned hit-making into a repeatable system, birthing one of his favorite guiding principles that “all new fails”. Life at the Speed of Play is his framework for moving faster and massively increasing your odds of success. His insights and advice are essential in the new world of AI, where&nbsp;speed of testing and learning defines winners.Bursting with wit, wisdom, and a core belief in tech’s endless capacity, each chapter of Life at the Speed of Play contains actionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, to “f*** scale” in favor of quality over quantity.What They Don’t Teach You at Harvard Business School for the twenty-first century, here is the essential “bible” for entrepreneurs, product managers, innovators, and anyone who has an idea—digital or analog—that they dream of turning into a reality.

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy&nbsp;and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder of Zynga, he brought us FarmVille, CityVille, and Words with Friends, launching eight hit games and reaching more than a billion users in four years.&nbsp;&nbsp;&nbsp;&nbsp;Pincus has turned hit-making into a repeatable system, birthing one of his favorite guiding principles that “all new fails”. Life at the Speed of Play is his framework for moving faster and massively increasing your odds of success. His insights and advice are essential in the new world of AI, where&nbsp;speed of testing and learning defines winners.Bursting with wit, wisdom, and a core belief in tech’s endless capacity, each chapter of Life at the Speed of Play contains actionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, to “f*** scale” in favor of quality over quantity.What They Don’t Teach You at Harvard Business School for the twenty-first century, here is the essential “bible” for entrepreneurs, product managers, innovators, and anyone who has an idea—digital or analog—that they dream of turning into a reality.

Launch Products People Love!

Life at the Speed of Play

Surplus - Das Wirtschaftsmagazin

Surplus ist das Wirtschaftsmagazin, das sich um die Interessen der großen Mehrheit und nicht der Reichsten dreht. 
Dafür bringen wir weltweit führende ökonomische Denkerinnen und Denker zusammen. Täglich veröffentlichen wir Texte, wöchentlich Video- und Podcastformate und zweimonatlich ein digitales sowie gedrucktes Magazin.

Die Rüstungsindustrie boomt, während beim Sozialen gekürzt wird. Das ist kein Wirtschaftsmodell der Zukunft

Surplus 06 - Waffen oder Wohlstand

Leere Schaufenster prägen das Bild vieler Innenstädte. Dieses Buch bietet eine fundierte Bestandsaufnahme und Analyse der Ursachen. Es geht um digitale Prozesse, um überholte Denkmodelle, die den stationären Handel schwächen, während Plattformökonomie, verändertes Konsumverhalten und Stadtentwicklung den Wandel beschleunigen.&nbsp;
Die Autoren zeigen durch ihre jahrzehntelange Erfahrung im stationären Handel, IT-Bereich und digitalem Handel, warum veraltete Strukturen und ein verändertes Kundenverhalten den Einzelhandel gefährden.
Dieses Buch ist ein kritischer Diskussionsbeitrag und zugleich eine Einladung an Händler, Stadtentwickler, Politiker und Konsumenten, die Zukunft unserer Innenstädte neu zu denken.
Der Inhalt
<ul>
<li>Ursachen für Leerstand, Frequenzverlust und den Bedeutungsverlust urbaner Räume.</li>
<li>Wandel im Einzelhandel – Das „Wheel of Retailing“ im Turbo Mode.</li>
<li>Digitale Disruption – Plattformökonomie, neue Marktlogik und der veränderte Kunde als Treiber des Umbruchs.</li>
<li>Ein Blick in die Zukunft: Wie KI, Regulierung und neue Erwartungen den Handel neu ordnen.</li>
</ul>

Leere Schaufenster – Eine Zeitenwende im Einzelhandel

Exploring the Basic Income Guarantee

This open access contributed volume connects the moral arguments for universal basic income (UBI) with the empirical evidence from recent experiments. Examining the costs and benefits of various models, the book bridges the gap between the moral arguments for, and the empirical evidence from, international UBI experiments.
Chapters investigate the long-term impacts of UBI on labor markets, social cohesion, and institutional trust. The volume includes detailed studies of UBI experiments conducted in the US, Europe, and other regions. Contributors analyze the wide range of outcomes, such as changes in work hours, educational achievements, caregiving activities, stress levels, hospitalization rates, food security, crime rates, and adolescent behavior. Chapters explore the ecological impacts of UBI, considering how it might affect consumption patterns and contribute to a just ecological transition. This multidisciplinary approach provides a balanced examination of UBI from multiple perspectives.
The book provides insights into the financial costs and benefits of UBI, its effects on various social indicators, and its potential to foster a more equitable society. Readers will gain a deep understanding of the economic, social, and ecological implications surrounding UBI.
Roberto Merrill&nbsp;is an assistant professor in moral and political philosophy at the University of Minho. He is Head of the Department of Philosophy and Researcher at the Centre for Ethics, Politics, and Society. Merrill co-coordinates the research project on UBI experiments known as UBIEXP. He is a coeditor of&nbsp;Political Neutrality&nbsp;(Palgrave Macmillan, 2014) and a coauthor of&nbsp;Basic Income Experiments&nbsp;(Palgrave Macmillan, 2022).
Catarina Neves is a postdoctoral researcher for the Ethics Institute at the University of Utrecht. She was an invited teaching assistant at Nova School of Business and Economics in Lisbon, where she was a lecturer for ethics courses. Neves is a coauthor of&nbsp;Basic Income Experiments&nbsp;(Palgrave Macmillan, 2022).

This open access volume connects the moral arguments for universal basic income (UBI) with the empirical evidence from recent experiments focused on UBI. Examining the costs and benefits associated with UBI, the book bridges the gap between the moral arguments for UBI and the empirical evidence from international UBI experiments. The resulting text will help readers evaluate the viability of UBI as a sustainable policy solution.With contributions from economists, philosophers, sociologists, and more, the book highlights different models for UBI and examines the trade-offs involved. Chapters investigate the long-term impacts of UBI on labor markets, social cohesion, and institutional trust.&nbsp;By integrating empirical evidence with ongoing moral debates, the book analyzes the potential of UBI.The volume includes detailed studies of UBI experiments conducted in the US, Europe, and other regions. Contributors analyze the wide range of outcomes, such as changes in work hours, educational achievements, caregiving activities, stress levels, hospitalization rates, food security, crime rates, and adolescent behavior. Chapters explore the ecological impacts of UBI, considering how it might affect consumption patterns and contribute to a just ecological transition. This multidisciplinary approach provides a balanced examination of UBI from multiple perspectives.Determining the Value of Universal Basic Income
 provides insights into the financial costs and benefits of UBI, its effects on various social indicators, and its potential to foster a more equitable society.&nbsp;Readers will gain a deep understanding of the economic, social, and ecological implications surrounding UBI.

Political Feasibility, Ecological Impact, Economic Realities, and Research Methodologies

Determining the Value of Universal Basic Income

This book covers the major ideas of crowdfunding, including learning market demand (“crowd wisdom”), online signalling, and network benefits. It also covers the most recent developments, such as the role of behavioural finance in crowdfunding, the links between crowdfunding and spot sales strategies, and crowdfunding regulation. It explores the role of asymmetric information and agency problems in crowdfunding and explores why many crowdfunding campaigns fail, and why many of them are subjects of fraud.
Additionally, the book looks at crowdfunding as a part of financing for small companies, a very important topic in recent years. It explores the different types of crowdfunding and the historical aspects of crowdfunding development, including the JOBS act of 2012. It analyzes the role of crowdfunding in fintech area and compares crowdfunding with other innovative ways of financing including token issues. It combines theoretical results with examples, exercises, and applications, and will be of interest to students, researchers, and policymakers of entrepreneurial finance and financial technology. &nbsp;
Anton Miglo has taught at leading universities in North America and Europe during his academic carrier including University of Glasgow, University of East Anglia, University of Guelph and most recently Wilfried Laurier University in Canada. His teaching experience includes courses like, among others, Fundamentals of Crowdfunding and Crowdfunding and Token Issues. Dr. Miglo is the author of more than 30 academic publications, including articles in Small Business Economics, North American Journal of Finance and Economics, The Journal of Economics and Business, The Journal of Economics, Manchester School,&nbsp;and Quarterly Journal of Economics and Finance,&nbsp;three book chapters, and numerous conference proceedings. His area of expertise includes corporate finance and financial economics. 
Victor Miglo is an investment analyst at CEM Benchmarking where his role consists of building relationships with some of the largest pension funds in the world and delivering insightful benchmarking analysis on their investment portfolios. Victor completed a Masters in Finance at the University of British Columbia and an Honours Bachelor of Science in Financial Economics at the University of Toronto. Victor has written numerous papers in the fields of capital structure, asset pricing and crowdfunding including a publication in the top journal Small Business Economics and a book chapter with the leading publisher Palgrave MacMillan.

This book covers the major ideas of crowdfunding, including learning market demand (“crowd wisdom”), online signalling, and network benefits. It also covers the most recent developments, such as the role of behavioural finance in crowdfunding, the links between crowdfunding and spot sales strategies, and crowdfunding regulation. It explores the role of asymmetric information and agency problems in crowdfunding and explores why many crowdfunding campaigns fail, and why many of them are subjects of fraud.Additionally, the book looks at crowdfunding as a part of financing for small companies, a very important topic in recent years. It explores the different types of crowdfunding and the historical aspects of crowdfunding development, including the JOBS act of 2012. It analyzes the role of crowdfunding in fintech area and compares crowdfunding with other innovative ways of financing including token issues. It combines theoretical results with examples, exercises, and applications, and will be of interest to students, researchers, and policymakers of entrepreneurial finance and financial technology. &nbsp;

Combining Theory with Practical Insight and Examples

The Theories and Developments of Crowdfunding

According to 250+ Experts

The Future of Behavioural Science

PRAISE FOR ADAM GRANT 'One of my favourite thinkers' MALCOLM GLADWELL 'One of the great social scientists of our time' SUSAN CAIN 'Has a deserved reputation as an original thinker' Financial Times 'We would all be better off if we took Adam Grant's wise counsel seriously' YO-YO MA The pioneering social scientist reveals the power of helping others as key to personal success and transforming organisations, in his debut book reissued with a brand new afterword Everybody knows that hard work, luck and talent each plays a role in our working lives. In his landmark debut, Adam Grant illuminates the importance of a fourth, increasingly critical factor - that the best way to get to the top is to bring others with you. Give and Take changes our fundamental understanding of why we succeed, offering a new model for our relationships with colleagues, clients and competitors. Using his own cutting-edge research as a professor at the Wharton School, as well as success stories from Hollywood to history, Grant shows that nice guys need not finish last. He demonstrates how smart givers avoid becoming doormats, and why this kind of success has the power to transform not just individuals and groups, but entire organisations and communities.

From the author of million-copy bestseller THINK AGAIN

Give and Take

Classroom Companion: Economics

This book is designed to complement 
 Microeconomics Made Simple: An ABC in 1-2-3
 . It features 65 carefully crafted exercises—five per chapter—aligned directly with the textbook content. Each question includes helpful hints to guide students through the problem-solving process before consulting the full, detailed solutions.
 More than just practice, this book offers engaging applications and mathematical challenges that deepen understanding and bring economic theory to life. Whether used for self-study or in the classroom, it is an essential tool for mastering microeconomics.

Exercises and Solutions

Workbook for Microeconomics Made Simple

This textbook offers a clear and accessible introduction to the core principles of microeconomics. Designed for students new to the subject, it covers all the essential topics found in a standard microeconomics course—including consumer theory, producer theory, market structures, imperfect competition, and game theory.What sets this book apart is its innovative use of illustrations and storytelling. These elements complement the formal analysis, bringing abstract concepts to life and making the material more engaging and easier to understand. The text combines straightforward language, mathematical tools, and visual aids to support a deeper and more intuitive grasp of economic theory.
 A&nbsp;
 companion Workbook
 , featuring a wide range of exercises and fully worked solutions, is available for separate purchase.

An ABC in 1-2-3

Microeconomics Made Simple

Analyse und praktische Gegenmaßnahmen gegen die zerstörerischen Kräfte in einem Unternehmen oder Projekt

Unternehmen führen als Christ

Springer Climate

This book explores the impact of our consumption habits on the planet and how global crises can transform them. Connecting climate policy, sustainable development, and consumer behavior, it offers a clear framework for understanding responsible consumption. Additionally, the book examines EU climate targets, circular economy principles, and the role of digital commerce in shaping environmental outcomes. 
&nbsp;
Through an analysis of five major global crises ranging from the 1973 oil shock to the current climate emergency, the book illustrates how recent disruptions, such as the pandemic and the Russo-Ukrainian War, can prompt more conscientious choices while revealing the obstacles to lasting change. With real-world case studies and evidence-based policy insights, the book provides researchers, policymakers, and individuals interested in climate action with theoretical insights and practical tools.

From Crisis to Conscious Consumer Choices

Climate Change and Responsible Consumption

Most persistent problems-at work, in organizations, and in our own lives-aren't unsolvable. We've tried harder. We've optimized. We've worried about it. And nothing changes. This is the kind of stuckness that shows up for people who lead, create, and build-for professionals who care deeply, think clearly, and still find themselves going in circles. Some challenges are situations outside our control, best met with acceptance. But others are real problems, capable of being changed. The trouble is, we often can't tell the difference. That's because we're entangled. An entanglement is a hidden commitment that creates conflict beneath the surface: wanting progress without risk, change without loss, or forward motion without letting go of who we were-or who we promised to become. When we want two incompatible things at the same time, effort doesn't help. We stay stuck. In The Knot, Seth Godin offers a clear, practical framework: &nbsp;<ul><li>How to tell the difference between problems you can solve and situations you need to accept</li><li>How to see systems, understand what people actually want, and create conditions for change rather than simply hoping for it</li><li>A practical guide to entanglements-time-based (sunk costs, premature optimization), social (phantom audiences, borrowed scorecards), and identity-based (who we were, who we promised to become)-each named, examined, and shown to be removable</li></ul> The book leaves readers with a simple mantra for meaningful work: Name the baggage. Drop the baggage. Ship the work. If you've been pushing without progress, this book helps you see what's really in the way-and finally remove it.

Why We Get Stuck - And What to Do When Change Is Possible

Knot

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

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