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Caroline Lauhoff

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

A Fighter Pilot’s Guide to Making Tough Decisions

The Art of Clear Thinking

Sustainable Finance

This volume provides a comprehensive, interdisciplinary exploration of financial literacy, highlighting its pivotal role in addressing modern global challenges. By examining the intersection of financial literacy with sustainability, education, technological advancements—particularly Artificial Intelligence (AI)—entrepreneurship, and philanthropy, the book demonstrates how financial knowledge is essential for personal financial well-being and broader societal and environmental sustainability.Featuring contributions by professionals and academics from a diverse selection of international institutes and organizations, the chapters focus on practical, often underexplored areas of financial literacy. These include the role of charitable organizations in fostering basic financial education, particularly in underserved communities, and how primitive or foundational financial literacy plays a critical role in poverty alleviation. The book also discusses specialized topics such as Islamic finance and behavioral finance, broadening the scope of financial literacy beyond traditional paradigms to include culturally diverse and ethically driven financial systems.By addressing less frequently discussed topics alongside cutting-edge advancements in AI and finance, this work offers a holistic view of financial literacy as both a personal asset and a driver of positive societal transformation. As such, it is suitable for academics and professionals interested in financial literacy, fintech, ethics, and sustainability.

Connecting Knowledge, Practical Applications, and Sustainability

Financial Literacy in the Age of Artificial Intelligence

'My book of the year ... the father of behavioural economics makes a pugnacious case that humans do not behave as the economics textbooks say' Tim Harford, FT Nobel Prize-winner and co-author of Nudge, Richard Thaler, and star economist Alex Imas explore behavioral economics in this fully updated edition of the seminal work The Winner's Curse Why do people cooperate with one another when they have no incentive to do so? Why do we hold onto possessions of little value? And why is the winner of an auction so often disappointed? Over thirty years ago, Richard Thaler introduced readers to behavioral economics in his seminal Anomalies column, written with collaborators including Daniel Kahneman and Amos Tversky. These provocative articles challenged the fundamental idea at the heart of economics that people are selfish, rational optimizers, and provided the foundation for what became behavioral economics. That was then. Now, three decades later, Thaler has teamed up with economist Alex Imas to write a new book. Every chapter starts with an original Anomaly, retaining the spirit of its timestamp. Then, shifting to the present, they provide current updates to each, asking how the original findings have held up and how the field has evolved since then. It turns out these findings still show up almost everywhere. Anomalies pop up in people's decisions to save for retirement and how they carry outstanding credit card debt. Even experts fail to optimize. The key concept of loss aversion explains missed putts by golf pros and the selection of which stocks to sell by portfolio managers. In this era of meme stocks and Dogecoin, it is hard to defend the view that financial markets are highly efficient. The good news, however, is that the anomalies have got much funnier. With both readability and rigor, The Winner's Curse illuminates these ideas for anyone - from those with a cursory understanding of economics to fellow economists. Each chapter provides a key insight into human behavior so readers learn how to better understand the choices made by their friends, colleagues, and customers, and might just become better at making decisions themselves.

Behavioral Economics Anomalies Then and Now

The Winner's Curse

'A sensation ... you'll be stimulated, provoked and entertained. Of how many books can that be said?' Sunday Telegraph 'Prepare to be dazzled' Malcolm Gladwell WITH A NEW FOREWORD CELEBRATING 20 YEARS SINCE PUBLICATION Assume nothing, question everything. This is the message at the heart of Freakonomics, Levitt and Dubner's rule-breaking, iconoclastic book about crack dealers, cheating teachers and bizarre baby names that turned everyone's view of the world upside-down and became an international multi-million-copy-selling phenomenon. Asking provocative and profound questions about human motivation, Freakonomics will make you see the familiar world through a completely original lens. 'Has you chuckling one minute and gasping in amazement the next' Wall Street Journal

A Rogue Economist Explores the Hidden Side of Everything

Freakonomics

Artificial intelligence can enable unique socioeconomic circumstances. This interdisciplinary book applies behavioral economics to AI-driven dynamics and concepts such as cybersecurity. Blending cutting-edge theory, workable policy insights, and human-AI cooperation, this book provides an ethical governance framework readers can apply across different contexts.

 The book identifies unique AI-driven patterns, cultural nuances, and socioeconomic drivers in African contexts, asking readers to rethink their approach to knowledge-based systems, behavioral frontiers, and cybersecurity. The book adopts an interdisciplinary approach to help readers decode how AI shapes African government cybersecurity choices.With a unique focus on supporting safer and more resilient cybersecurity behaviors in Africa, the book provides insights into the interconnections between education, finance, entrepreneurship, information science, psychology, public health, and other policy domains, the book proposes workable policy tools to help action the African Union Agenda 2063. Chapters offer constructive approaches to reconfigure the UN's SDGs 2030 themes related to cybersecurity and AI.Readers will discover opportunities to bolster the capacities of policymaking and research to enable AI-driven technologies, support cultural nuances, and transform socioeconomic circumstances.&nbsp;Gbadebo Odularu 
 teaches international economics, labor economics, econometrics, macroeconomics theory, African economic development, and economic research methods at Howard University. He is Research Fellow for the Princeton University Pan-African Scientific Research Council (PASRC) and the Global Labor Organization (GLO). Odularu is also President of the Washington, DC-based professional development non-profit, African Finance and Economic Association (AFEA).&nbsp;In 2023, he was an instructor for Econometrics I for Howard University's American Economic Association (AEA) Summer Program. He is the editor or coeditor of&nbsp;
 Nutrition, Sustainable Agriculture, and Climate Change in Africa&nbsp;
 (Palgrave Macmillan, 2020),&nbsp;
 Strategic Policy Options for Bracing Nigeria for the Future of Trade
 &nbsp;(Palgrave Macmillan, 2020), and&nbsp;
 Trade Facilitation Capacity Needs
 (Palgrave Macmillan, 2019).

Artificial intelligence can enable unique socioeconomic circumstances. This interdisciplinary book applies behavioral economics to AI-driven dynamics and concepts such as cybersecurity. Blending cutting-edge theory, workable policy insights, and human-AI cooperation, this book provides an ethical governance framework readers can apply across different contexts.

 The book identifies unique AI-driven patterns, cultural nuances, and socioeconomic drivers in African contexts, asking readers to rethink their approach to knowledge-based systems, behavioral frontiers, and cybersecurity. The book adopts an interdisciplinary approach to help readers decode how AI shapes African government cybersecurity choices.With a unique focus on supporting safer and more resilient cybersecurity behaviors in Africa, the book provides insights into the interconnections between education, finance, entrepreneurship, information science, psychology, public health, and other policy domains, the book proposes workable policy tools to help action the African Union Agenda 2063. Chapters offer constructive approaches to reconfigure the UN's SDGs 2030 themes related to cybersecurity and AI.Readers will discover opportunities to bolster the capacities of policymaking and research to enable AI-driven technologies, support cultural nuances, and transform socioeconomic circumstances.

Policy Lessons for Africa

Behavioral Cybersecurity and Ethical AI in Relational Economics Context

Money, Power, and the People Who Carry America's Charities

Nonprofits Unfiltered

Equity Crowdfunding: International Regulations and the Law is an authoritative guide to global crowdfunding law and regulation with in-depth analysis of the developed and emerging international regulatory regimes. The European Crowdfunding Service Providers for Business (ECSPR) Regulation 2020/1503 will make it easier for crowdfunding platforms to develop and offer their services across national and international borders under one single regime. The book looks at the common rules which will come into play, including: - providing crowdfunding services - organising, authorising and supervising crowdfunding service providers - applying transparency and marketing to crowdfunding services This title is included in Bloomsbury Professional's Company and Commercial Law online service.

International Regulations and the Law

Equity Crowdfunding

Understanding the Interface of Deal-Making and Relationship Building

About Commerce

Leere Schaufenster prägen das Bild vieler Innenstädte. Dieses Buch bietet eine fundierte Bestandsaufnahme und Analyse der Ursachen. Es geht um digitale Prozesse, um überholte Denkmodelle, die den stationären Handel schwächen, während Plattformökonomie, verändertes Konsumverhalten und Stadtentwicklung den Wandel beschleunigen.&nbsp;
Die Autoren zeigen durch ihre jahrzehntelange Erfahrung im stationären Handel, IT-Bereich und digitalem Handel, warum veraltete Strukturen und ein verändertes Kundenverhalten den Einzelhandel gefährden.
Dieses Buch ist ein kritischer Diskussionsbeitrag und zugleich eine Einladung an Händler, Stadtentwickler, Politiker und Konsumenten, die Zukunft unserer Innenstädte neu zu denken.
Der Inhalt
<ul>
<li>Ursachen für Leerstand, Frequenzverlust und den Bedeutungsverlust urbaner Räume.</li>
<li>Wandel im Einzelhandel – Das „Wheel of Retailing“ im Turbo Mode.</li>
<li>Digitale Disruption – Plattformökonomie, neue Marktlogik und der veränderte Kunde als Treiber des Umbruchs.</li>
<li>Ein Blick in die Zukunft: Wie KI, Regulierung und neue Erwartungen den Handel neu ordnen.</li>
</ul>

Leere Schaufenster prägen das Bild vieler Innenstädte. Dieses Buch bietet eine fundierte Bestandsaufnahme und Analyse der Ursachen. Es geht um digitale Prozesse, um überholte Denkmodelle, die den stationären Handel schwächen, während Plattformökonomie, verändertes Konsumverhalten und Stadtentwicklung den Wandel beschleunigen.&nbsp;Die Autoren zeigen durch ihre jahrzehntelange Erfahrung im stationären Handel, IT-Bereich und digitalem Handel, warum veraltete Strukturen und ein verändertes Kundenverhalten den Einzelhandel gefährden.Dieses Buch ist ein kritischer Diskussionsbeitrag und zugleich eine Einladung an Händler, Stadtentwickler, Politiker und Konsumenten, die Zukunft unserer Innenstädte neu zu denken.Der Inhalt<ul><li>Ursachen für Leerstand, Frequenzverlust und den Bedeutungsverlust urbaner Räume.</li><li>Wandel im Einzelhandel – Das „Wheel of Retailing“ im Turbo Mode.</li><li>Digitale Disruption – Plattformökonomie, neue Marktlogik und der veränderte Kunde als Treiber des Umbruchs.</li><li>Ein Blick in die Zukunft: Wie KI, Regulierung und neue Erwartungen den Handel neu ordnen.</li></ul>

Leere Schaufenster – Eine Zeitenwende im Einzelhandel

"This book will give you language for something you felt your whole life but couldn't quite articulate." —From the foreword by Mel Robbins, author of The Let Them Theory You’re not stuck because the problem is too hard. You’re stuck because something invisible is holding it in place. Most persistent problems—at work, in organizations, and in our own lives—aren’t unsolvable. We’ve tried harder. We’ve optimized. We’ve worried about it. And nothing changes. This is the kind of stuckness that shows up for people who lead, create, and build—for those who care deeply, think clearly, and still find themselves going in circles. Some challenges are situations outside our control, best met with acceptance. But others are real problems, capable of being changed. The trouble is, we often can’t tell the difference. That’s because we’re entangled. An entanglement is a hidden commitment that creates conflict beneath the surface: wanting progress without risk, change without loss, or forward motion without letting go of who we were—or who we promised to become. When we want two incompatible things at the same time, effort doesn’t help. We stay stuck. In The Knot, Seth Godin offers a clear, practical framework: <ul> <li>How to tell the difference between problems you can solve and situations you need to accept</li> <li>How to see systems, understand what people actually want, and create conditions for change rather than simply hoping for it</li> <li>A practical guide to entanglements—time-based (sunk costs, premature optimization), social (phantom audiences, borrowed scorecards), and identity-based (who we were, who we promised to become)—each named, examined, and shown to be removable</li> </ul> The book leaves readers with a simple mantra for meaningful work: Name the baggage. Drop the baggage. Ship the work. If you’ve been pushing without progress, this book helps you see what’s really in the way—and finally remove it.

Why We Get Stuck - And What to Do When Change Is Possible

Knot

Contributions to Economics

This book is of interest to economists working in applied demand analysis, marketing professionals studying product substitution and complementarity, and policymakers evaluating the effects of taxes, subsidies, and regulatory interventions on consumer behavior. Applying the analytical framework on the internal structure of consumption, this book explores how different categories of consumer spending interact and how these relationships shape the broader structure of consumption.The analyses focus on timely and policy-relevant issues, including the distributional impacts of the COVID-19 pandemic, inflation, the implementation of safe drinking water standards (with particular attention to low-income households), and the potential effects of carbon taxes on consumer expenditures.A key strength of the framework lies in its ability to derive comprehensive arrays of own- and cross-price elasticities from household expenditure survey data—even in the absence of direct price information.

Impacts of Price Elasticities, Saving, and Inflation

Studies in the Internal Structure of Consumption

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career marketers who want to strengthen credibility and develop campaigns grounded in how people actually think, feel and decide. As competition intensifies and consumer behaviour becomes harder to predict, this book shows how to implement evidence-based techniques that enhance recall, deepen emotional resonance and improve results across channels. Written by expert trainer Katie Hart, the book translates academic neuroscience into clear, actionable tools that marketers can apply immediately. Drawing on research and examples from brands including Aldi and Galaxy, it demonstrates how sensory cues, cognitive triggers and behavioural insights can be used to optimize strategy and improve performance. You'll learn how to: - Apply neuroscience principles to improve attention, memory and decision-making outcomes - Implement sensory and emotional cues that strengthen brand recall and campaign resonance - Analyze, test and refine creative ideas using behavioural insight - Optimize messaging and targeting by understanding the unconscious drivers of consumer choice - Use real-world examples to build your credibility and apply techniques across industries With detailed chapters, practical models and insights backed by real brand research, Neuromarketing equips marketers to develop more effective strategies, deliver stronger results and stand out in a crowded marketplace. Themes include: neuromarketing strategy, behavioural insight, sensory marketing, consumer decision making, creative optimization, campaign effectiveness

Practical Insights for Improving Customer Engagement

Neuromarketing

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

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