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Caroline Lauhoff

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy&nbsp;and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder of Zynga, he brought us FarmVille, CityVille, and Words with Friends, launching eight hit games and reaching more than a billion users in four years.&nbsp;&nbsp;&nbsp;&nbsp;Pincus has turned hit-making into a repeatable system, birthing one of his favorite guiding principles that “all new fails”. Life at the Speed of Play is his framework for moving faster and massively increasing your odds of success. His insights and advice are essential in the new world of AI, where&nbsp;speed of testing and learning defines winners.Bursting with wit, wisdom, and a core belief in tech’s endless capacity, each chapter of Life at the Speed of Play contains actionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, to “f*** scale” in favor of quality over quantity.What They Don’t Teach You at Harvard Business School for the twenty-first century, here is the essential “bible” for entrepreneurs, product managers, innovators, and anyone who has an idea—digital or analog—that they dream of turning into a reality.

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy&nbsp;and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder of Zynga, he brought us FarmVille, CityVille, and Words with Friends, launching eight hit games and reaching more than a billion users in four years.&nbsp;&nbsp;&nbsp;&nbsp;Pincus has turned hit-making into a repeatable system, birthing one of his favorite guiding principles that “all new fails”. Life at the Speed of Play is his framework for moving faster and massively increasing your odds of success. His insights and advice are essential in the new world of AI, where&nbsp;speed of testing and learning defines winners.Bursting with wit, wisdom, and a core belief in tech’s endless capacity, each chapter of Life at the Speed of Play contains actionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, to “f*** scale” in favor of quality over quantity.What They Don’t Teach You at Harvard Business School for the twenty-first century, here is the essential “bible” for entrepreneurs, product managers, innovators, and anyone who has an idea—digital or analog—that they dream of turning into a reality.

Launch Products People Love!

Life at the Speed of Play

In an era of increasingly complex financial ecosystems, this book explores the evolving relationship between market mechanisms and human behavior. Bridging the gap between economics and the natural sciences, it presents a dynamic framework that uses analogies from physics, chemistry, and evolutionary biology to illuminate the connections between psychological, social, and financial principles.The book discusses foundational and contemporary models, such as Keynesian and Hayekian thought, the Keynes-Ramsey rule, the Blinder-Solow model, Bellman's principle of optimality, dynamic stochastic general equilibrium (DSGE) frameworks, and replicator dynamics. Topics covered include disequilibrium, stochastic processes, ergodicity, hysteresis, and chaos theory. Additionally, the book examines the strategic dimensions of monetary and fiscal policy through the lenses of optimal control and game theory.Designed for economists, financial theorists, and interdisciplinary scholars, this book provides theoretical depth and practical insight into the global interdependencies of markets, policy, and trade. It is an essential resource for understanding the dynamic forces shaping modern financial systems.

A Multidisciplinary Approach

The Evolution of the Economic Sciences

The scientific understanding of energy, matter, and spacetime has advanced rapidly, whereas the study of information—its properties, behavior, and dynamics—remains underdeveloped. Despite the complexity of knowledge and information, our conceptual and empirical grasp of its evolution lags significantly behind. Progress in disciplines such as artificial intelligence, genomics, cognitive science, cyber governance, global ecology, and quantum mechanics depends critically on a more rigorous understanding of information dynamics. Absent such insight, humanity risks succumbing to entropic forces that threaten systemic stability and long-term survival.
In this book, Klaus Jaffe&nbsp;addresses the limitations of prior treatments of infodynamics, many of which have been incomplete, imprecise, or conceptually flawed. It offers an interdisciplinary investigation into the relationship between information and energy, drawing on theoretical and empirical contributions from economics, biology, and physics. By challenging conventional paradigms, the book constructs a conceptual framework that bridges disparate scientific domains and societal processes. The resulting synthesis opens new avenues for empirical inquiry and policy-relevant research, with implications for both academic scholarship and public discourse.
Inviting readers to explore the evolving frontier of information science, the book highlights the role of information and its impact on both natural and&nbsp;social systems.&nbsp;
Klaus Jaffe is Professor Emeritus at Universidad Simón Bolívar (USB) in Caracas. He established the International Doctoral Program for Interdisciplinary Science at USB. He has a research background in chemistry, biology, and economics.
&nbsp;

The scientific understanding of energy, matter, and spacetime has advanced rapidly, whereas the study of information—its properties, behavior, and dynamics—remains underdeveloped. Despite the complexity of knowledge and information, our conceptual and empirical grasp of its evolution lags significantly behind. Progress in disciplines such as artificial intelligence, genomics, cognitive science, cyber governance, global ecology, and quantum mechanics depends critically on a more rigorous understanding of information dynamics. Absent such insight, humanity risks succumbing to entropic forces that threaten systemic stability and long-term survival.In this book, Klaus Jaffe&nbsp;addresses the limitations of prior treatments of infodynamics, many of which have been incomplete, imprecise, or conceptually flawed. It offers an interdisciplinary investigation into the relationship between information and energy, drawing on theoretical and empirical contributions from economics, biology, and physics. By challenging conventional paradigms, the book constructs a conceptual framework that bridges disparate scientific domains and societal processes. The resulting synthesis opens new avenues for empirical inquiry and policy-relevant research, with implications for both academic scholarship and public discourse.Inviting readers to explore the evolving frontier of information science, the book highlights the role of information and its impact on both natural and social systems.

An Interdisciplinary Approach

Infodynamics, Economics, Energy, and Life

Leere Schaufenster prägen das Bild vieler Innenstädte. Dieses Buch bietet eine fundierte Bestandsaufnahme und Analyse der Ursachen. Es geht um digitale Prozesse, um überholte Denkmodelle, die den stationären Handel schwächen, während Plattformökonomie, verändertes Konsumverhalten und Stadtentwicklung den Wandel beschleunigen.&nbsp;
Die Autoren zeigen durch ihre jahrzehntelange Erfahrung im stationären Handel, IT-Bereich und digitalem Handel, warum veraltete Strukturen und ein verändertes Kundenverhalten den Einzelhandel gefährden.
Dieses Buch ist ein kritischer Diskussionsbeitrag und zugleich eine Einladung an Händler, Stadtentwickler, Politiker und Konsumenten, die Zukunft unserer Innenstädte neu zu denken.
Der Inhalt
<ul>
<li>Ursachen für Leerstand, Frequenzverlust und den Bedeutungsverlust urbaner Räume.</li>
<li>Wandel im Einzelhandel – Das „Wheel of Retailing“ im Turbo Mode.</li>
<li>Digitale Disruption – Plattformökonomie, neue Marktlogik und der veränderte Kunde als Treiber des Umbruchs.</li>
<li>Ein Blick in die Zukunft: Wie KI, Regulierung und neue Erwartungen den Handel neu ordnen.</li>
</ul>

Leere Schaufenster – Eine Zeitenwende im Einzelhandel

For a long time, it has not only been sociologists, historians, and some heterodox economists who criticize the model of complete rationality. For the increasingly influential branch of behavioral economics, it is precisely the frequently observed "irrationality" of economic actors that constitutes the central point of departure for analysis. Anyone who still searches for the economically rational human being, the 
 homo oeconomicus
 , will find him, among other places, in financial advice literature. However, in this particular literary genre, unlike his scholarly counterpart, he does not embody an abstract principle of economic action or a hypothesis to be empirically tested concerning the behavior of real actors. Rather, he presents himself as a normative ideal and model to which "smart," "forward-looking," and "eager-to-learn" readers are encouraged to orient themselves. Philipp Neeb examines a corpus of approximately 200 historical and contemporary works of financial advice in German and English regarding the question of how norms and criteria of rational decision-making in dealing with money have been communicated under specific historical conditions. The underlying perspective is that of the sociology of knowledge. The specific selectivity with which financial advice literature asks for criteria of rationality for monetary decisions corresponds, according to the author's thesis, to an overemphasis of economic roles and economic concerns over all other relevant roles and life contexts. It is thus simultaneously an expression of a popular 
 reflection theory
 of the economy.

Zu einer Wissenssoziologie schriftlicher Finanzberatung

Die Rationalisierung der Wünsche

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

This book focuses on four key parts of the Blockchain ecosystem, which are the most relevant for financial services executives: Tokenomics and Digital Platforms, Markets, Privacy and the emerging phenomenon of Decentralized Autonomous Organizations (DAOs).

Tokenomics and Digital Platforms explores some of the key tenants of distributed ledger technology. Markets introduces important dynamics of both centralized (CeFi) and decentralized finance (DeFi). Privacy describes the cryptographic primitives that enable safe, blockchain-based digital transactions, perhaps the most critical infrastructure for global adoption of Web3. The last part of the book on DAOs highlights benefits but also risks and boundaries of the emerging new form of organization.

Each part is introduced in a short chapter to set the stage, followed by the contributions of selected scholars. The chapters explain not only what the phenomenon in question is, but also what the associated opportunities and risks are. They highlight what practitioners can do with the insight their research provides.

All chapters are short, easy-to-read, and tailored to the practitioners who need to understand these topics but whose busy schedule doesn’t allow for enough time to read full academic articles to do so.

This book focuses on four key parts of the Blockchain ecosystem, which are the most relevant for financial services executives: Tokenomics and Digital Platforms, Markets, Privacy and the emerging phenomenon of Decentralized Autonomous Organizations (DAOs).Tokenomics and Digital Platforms explores some of the key tenants of distributed ledger technology. Markets introduces important dynamics of both centralized (CeFi) and decentralized finance (DeFi). Privacy describes the cryptographic primitives that enable safe, blockchain-based digital transactions, perhaps the most critical infrastructure for global adoption of Web3. The last part of the book on DAOs highlights benefits but also risks and boundaries of the emerging new form of organization.Each part is introduced in a short chapter to set the stage, followed by the contributions of selected scholars. The chapters explain not only what the phenomenon in question is, but also what the associated opportunities and risks are. They highlight what practitioners can do with the insight their research provides.All chapters are short, easy-to-read, and tailored to the practitioners who need to understand these topics but whose busy schedule doesn’t allow for enough time to read full academic articles to do so.

Current Academic Insights Condensed for Busy Practitioners

The Blockchain Scholars Book

“This book offers a novel and timely contribution to understanding decision-making in the digital age.&nbsp; Based on a unique blend of philosophy, neuroscience but also theological insights that are backed up with empirical evidence and metaphorical analogies, this book is a behavioral economics treasure that brings hallmarks of behavioral insights to life in a palpable way.&nbsp; A must-read for all who are curious about behavioral applications in a contemporary world that challenges the core of humanness with artificial intelligence, financial market volatility based on regulatory uncertainty but also geopolitical tensions refocusing us back to religious values.” –Julia M. Puaschunder, International University of Monaco
This book presents a thorough overview of contemporary investing challenges and analyses how behavioral and neuroeconomics research can inform our understanding of the investment landscape today. It brings forward an original conceptual framework – the Triadic system (Deterministic-Stochastic-Divine) to analyse our understanding of rational behaviour.
Combining economic theory with practical insights and applications, the book explores major obstacles to rational, informed investing, and how psychological biases shape financial and emotional decisions. Integrating perspectives from behavioral finance and neuroeconomics into the domain of personal finance, the book both advances research in this emergent field while outlining practical long-term wealth management strategies. Chapters consider topics such as the role of social media bombardment on investment decisions, postmoney theory and the concept of ‘buying life, buying health’, traditional investment planning versus the speed of fintech platforms, and the multifaceted impact of AI on investing. This will be a fascinating read for academics working on corporate finance and asset management, behavioral finance and economics, and artificial intelligence, as well as professionals working in these related areas.
Boyan Ivantchev holds a PhD from the Warsaw School of Economics and is an alumnus of the Harvard Kennedy School. With over 25 years of experience in Capital Markets, FX, and Private Equity, he is a licensed stockbroker and former economic adviser to Bulgaria's Deputy Prime Minister (2005-2009). In academia, his research expertise lies in behavioral finance, and he pioneered the fMRI neuroeconomics research group in Bulgaria.

This book presents a thorough overview of contemporary investing challenges and analyses how behavioral and neuroeconomics research can inform our understanding of the investment landscape today. It brings forward an original conceptual framework – the Triadic system (Deterministic-Stochastic-Divine) to analyse our understanding of rational behaviour.Combining economic theory with practical insights and applications, the book explores major obstacles to rational, informed investing, and how psychological biases shape financial and emotional decisions. Integrating perspectives from behavioral finance and neuroeconomics into the domain of personal finance, the book both advances research in this emergent field while outlining practical long-term wealth management strategies. Chapters consider topics such as the role of social media bombardment on investment decisions, postmoney theory and the concept of ‘buying life, buying health’, traditional investment planning versus the speed of fintech platforms, and the multifaceted impact of AI on investing. This will be a fascinating read for academics working on corporate finance and asset management, behavioral finance and economics, and artificial intelligence, as well as professionals working in these related areas.

Perspectives from Behavioral Finance, Neuroeconomics and AI

Rational Investing

Der Tausch hat eine zentrale Bedeutung für die Zivilisationsgeschichte, die das Buch bis in die Gegenwart verfolgt und vor dem Hintergrund der ökologischen Krise kritisch reflektiert. Ursprünglich aus dem Ritus entstanden, reichen die Spuren seiner vielfältigen historischen Aufgaben bis in die Marktwirtschaft der Gegenwart. Das kulturökonomische Anliegen des Buches nutzt kunsthistorische und literaturwissenschaftliche Ansätze und ist sowohl wirtschaftshistorischer wie auch geistesgeschichtlicher Art. So maß die europäische Aufklärung dem Tausch eine Bedeutung bei auf dem Weg in die republikanische Zukunft. Als psychophysischer Zwang sollte er die arbeitende Bevölkerung zur Emsigkeit erziehen und die wirtschaftende Gesellschaft auf den Wohlfahrtspfad führen. 
Zwischen diesen Anfangsgründen der Marktwirtschaftslehre und der Ökonomik heute liegen Welten, die sich durch gegensätzliche Perspektiven auf den Tausch unterscheiden. Plural fächert das Buch sie auf und sieht die Chance für einen heterodox-ökonomischen Ansatz in der Fokussierung auf die diversen Masken der Identität, die der Tausch dem Subjekt der Geschichte aufsetzt. Sie entstammen seiner kontinuierlichen Kooperation mit der Religion, dem Gemeinsinn, der Arbeit und Sprache. 
Wie könnte eine neue Form des Tauschens aussehen, die aus der ökologischen Katastrophe herausführt? Die überbordende Kommerzialisierung und Kommodifizierung werden von vielen als kritisch empfunden und für die ökologische Katastrophe mitverantwortlich gemacht. Die Antwort ist das Ziel des Buches.

Der Tausch hat eine zentrale Bedeutung für die Zivilisationsgeschichte, die das Buch bis in die Gegenwart verfolgt und vor dem Hintergrund der ökologischen Krise kritisch reflektiert. Ursprünglich aus dem Ritus entstanden, reichen die Spuren seiner vielfältigen historischen Aufgaben bis in die Marktwirtschaft der Gegenwart. Das kulturökonomische Anliegen des Buches nutzt kunsthistorische und literaturwissenschaftliche Ansätze und ist sowohl wirtschaftshistorischer wie auch geistesgeschichtlicher Art. So maß die europäische Aufklärung dem Tausch eine Bedeutung bei auf dem Weg in die republikanische Zukunft. Als psychophysischer Zwang sollte er die arbeitende Bevölkerung zur Emsigkeit erziehen und die wirtschaftende Gesellschaft auf den Wohlfahrtspfad führen. Zwischen diesen Anfangsgründen der Marktwirtschaftslehre und der Ökonomik heute liegen Welten, die sich durch gegensätzliche Perspektiven auf den Tausch unterscheiden. Plural fächert das Buch sie auf und sieht die Chance für einen heterodox-ökonomischen Ansatz in der Fokussierung auf die diversen Masken der Identität, die der Tausch dem Subjekt der Geschichte aufsetzt. Sie entstammen seiner kontinuierlichen Kooperation mit der Religion, dem Gemeinsinn, der Arbeit und Sprache. Wie könnte eine neue Form des Tauschens aussehen, die aus der ökologischen Katastrophe herausführt? Die überbordende Kommerzialisierung und Kommodifizierung werden von vielen als kritisch empfunden und für die ökologische Katastrophe mitverantwortlich gemacht. Die Antwort ist das Ziel des Buches.

Kultur des Tauschs

Markt und Maske

Surplus - Das Wirtschaftsmagazin

Surplus ist das Wirtschaftsmagazin, das sich um die Interessen der großen Mehrheit und nicht der Reichsten dreht. 
Dafür bringen wir weltweit führende ökonomische Denkerinnen und Denker zusammen. Täglich veröffentlichen wir Texte, wöchentlich Video- und Podcastformate und zweimonatlich ein digitales sowie gedrucktes Magazin.

Die Rüstungsindustrie boomt, während beim Sozialen gekürzt wird. Das ist kein Wirtschaftsmodell der Zukunft

Surplus 06 - Waffen oder Wohlstand

The author decided to write this pamphlet to express his disappointment with Germany. 
In particular, Germany's development over the last 20 years gives him cause for concern, frustration and, very often, anger. 
On closer inspection of our country, especially from an international perspective, it is clear that there are significant signs of social decline, be it a lack of respect, dishonesty, insincerity, or a lack of commitment to anything or anyone, which is embodied by the so-called Merkel generation in particular. 

'What do my neighbours matter to me, as long as my life and my advancement are secure?' 
Since 2005, under the governments of Angela Merkel and her successors, Germany has fallen into a deep sleep, and waking up from it will be very painful. The idiotic austerity measures at any price and the reduction of state services are based on no foundation and no reasonable economic knowledge. The so-called black zero in the budget does not exist in economic theory. 

Germany's entire infrastructure, its moral state, its social constitution and its international reputation have suffered greatly. Intolerance, racism, hatred, anti-Semitism and Islamophobia have increased significantly. Politicians can no longer get this under control, and it is now up to us, society, to stand up and put a stop to these developments. 

The future of our country and our children, our prosperity, our happiness and our position in the world depend on it. 

Against this backdrop, this book puts its finger on the wounds of today's Germany. It adresses those who question themselves and society, a book against the hypocrisy and cowardice of German society and politics.

 But this behaviour can also be found in a similar form in other Western societies.

Lord, do not forgive them, for they know what they are doing!

From the author of million-copy bestseller THINK AGAIN

Give and Take

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

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