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: Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)</div>

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Gesamtkatalog

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Caroline Lauhoff

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Dieses Buch plädiert für einen Paradigmenwechsel in der digitalen Wirtschaft: Statt auf immer größere, zentralisierte Strukturen zu setzen, zeigt Anselm Küsters, wie Plattformen, Open Source, Blockchain und kleine KI-Modelle genutzt werden können, um lokale Ökonomien, Gemeinschaften und mittelständische Unternehmen zu stärken. Mit interdisziplinärer Perspektive und konkreten Beispielen liefert das Buch einen Kompass für alle, die in einer Zeit der Polykrisen nach nachhaltigen, gerechten und resilienten Wirtschaftsmodellen suchen.

Mit digitaler Dezentralisierung zu einer menschlicheren Wirtschaft

Small is beautiful 2.0

In an era of increasingly complex financial ecosystems, this book explores the evolving relationship between market mechanisms and human behavior. Bridging the gap between economics and the natural sciences, it presents a dynamic framework that uses analogies from physics, chemistry, and evolutionary biology to illuminate the connections between psychological, social, and financial principles.The book discusses foundational and contemporary models, such as Keynesian and Hayekian thought, the Keynes-Ramsey rule, the Blinder-Solow model, Bellman's principle of optimality, dynamic stochastic general equilibrium (DSGE) frameworks, and replicator dynamics. Topics covered include disequilibrium, stochastic processes, ergodicity, hysteresis, and chaos theory. Additionally, the book examines the strategic dimensions of monetary and fiscal policy through the lenses of optimal control and game theory.Designed for economists, financial theorists, and interdisciplinary scholars, this book provides theoretical depth and practical insight into the global interdependencies of markets, policy, and trade. It is an essential resource for understanding the dynamic forces shaping modern financial systems.

A Multidisciplinary Approach

The Evolution of the Economic Sciences

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for 2030, made back in 2016. The timing might be slightly off, but it's undeniably true that ownership is on a significant decline and is creating a tectonic shift from a society of owners to a society of users, renters, and streamers.As a result, we're trading ownership for access, purchases for subscriptions, and possessions for the rights to cloud-stored digital copies. Homeowners are giving way to forever renters, and some have even embraced the life of a digital nomad.This shift is more than just an economic one; it's a profound challenge to centuries of using ownership to form our identity. In fundamental, human ways, we are what we own. So what are we if we don't own much?In Possessions, Carey Morewedge, a leading researcher and powerful voice in behavioral science, marketing, and consumer behavior, leads us on a journey to answer that question. He takes us on a fascinating tour of the rapidly shifting landscape, from a life of creating ownership--possessing things--to a life of "liquid consumption"--life-as-a-service, in which all you possess are your experiences and your brand (and probably a phone). From Delaware goat farms to Australian housing tracts to a Quebec City ice hotel; from an artist in London to a former economist who lived for a time with only his devices and what he could carry on his back, you'll visit places and meet people that show just how complicated and compelling the idea of ownership is, why you value your things so much, and what happens when you can't (or decide not to) own something.As the economy continues to shift toward a reality closer to the World Economic Forum's prediction for 2030, Possessions will help you understand that shift and what it means to all of us--when we own less and use more.

How We Think about Our Stuff--And Ourselves--As We Own Less and Use More

Possessions

Artificial intelligence can enable unique socioeconomic circumstances. This interdisciplinary book applies behavioral economics to AI-driven dynamics and concepts such as cybersecurity. Blending cutting-edge theory, workable policy insights, and human-AI cooperation, this book provides an ethical governance framework readers can apply across different contexts.

 The book identifies unique AI-driven patterns, cultural nuances, and socioeconomic drivers in African contexts, asking readers to rethink their approach to knowledge-based systems, behavioral frontiers, and cybersecurity. The book adopts an interdisciplinary approach to help readers decode how AI shapes African government cybersecurity choices.With a unique focus on supporting safer and more resilient cybersecurity behaviors in Africa, the book provides insights into the interconnections between education, finance, entrepreneurship, information science, psychology, public health, and other policy domains, the book proposes workable policy tools to help action the African Union Agenda 2063. Chapters offer constructive approaches to reconfigure the UN's SDGs 2030 themes related to cybersecurity and AI.Readers will discover opportunities to bolster the capacities of policymaking and research to enable AI-driven technologies, support cultural nuances, and transform socioeconomic circumstances.&nbsp;Gbadebo Odularu 
 teaches international economics, labor economics, econometrics, macroeconomics theory, African economic development, and economic research methods at Howard University. He is Research Fellow for the Princeton University Pan-African Scientific Research Council (PASRC) and the Global Labor Organization (GLO). Odularu is also President of the Washington, DC-based professional development non-profit, African Finance and Economic Association (AFEA).&nbsp;In 2023, he was an instructor for Econometrics I for Howard University's American Economic Association (AEA) Summer Program. He is the editor or coeditor of&nbsp;
 Nutrition, Sustainable Agriculture, and Climate Change in Africa&nbsp;
 (Palgrave Macmillan, 2020),&nbsp;
 Strategic Policy Options for Bracing Nigeria for the Future of Trade
 &nbsp;(Palgrave Macmillan, 2020), and&nbsp;
 Trade Facilitation Capacity Needs
 (Palgrave Macmillan, 2019).

Policy Lessons for Africa

Behavioral Cybersecurity and Ethical AI in Relational Economics Context

An unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford Graduate School of Business’s product management course.Mark Pincus has been at the forefront of each iteration of the internet. He built the original app company ahead of the mobile app economy&nbsp;and sold virtual goods to the masses long before in-app purchase generated $85 billion on smartphones. As the founder of Zynga, he brought us FarmVille, CityVille, and Words with Friends, launching eight hit games and reaching more than a billion users in four years.&nbsp;&nbsp;&nbsp;&nbsp;Pincus has turned hit-making into a repeatable system, birthing one of his favorite guiding principles that “all new fails”. Life at the Speed of Play is his framework for moving faster and massively increasing your odds of success. His insights and advice are essential in the new world of AI, where&nbsp;speed of testing and learning defines winners.Bursting with wit, wisdom, and a core belief in tech’s endless capacity, each chapter of Life at the Speed of Play contains actionable takeaways based on Pincus’s unorthodox “Mark-isms” including “hire people with broken resumes,” “protect investors from themselves,” and, paradoxically, to “f*** scale” in favor of quality over quantity.What They Don’t Teach You at Harvard Business School for the twenty-first century, here is the essential “bible” for entrepreneurs, product managers, innovators, and anyone who has an idea—digital or analog—that they dream of turning into a reality.

Launch Products People Love!

Life at the Speed of Play

Contributions to Finance and Accounting

Chapter 1. Expertise in fund management (Fredrik Nilsson).- Chapter 2. Performance and fund managers’ expertise (Martin Abrahamson).- Chapter 3. Searching for expert fund managers (Martin Abrahamson).- Chapter 4. Judgments and decisions by expert fund managers (Martin Abrahamson).- Chapter 5. Individual foresight and fund management expertise (Melissa Innes).- Chapter 6. Artificial intelligence in discretionary fund management (Haojun Hu).- Chapter 7. Integrating ESG information in active fund management (Katarzyna Cieslak).- Chapter 8. Analysing fund managers’ accountability (Frank Hartmann).- Chapter 9. Does expertise matter? Concluding reflections (Fredrik Nilsson).

Exploring Fund Management Expertise

Wissenschaftliche Journale sind für Praktiker schwer zu verdauen. Die Sprache ist kompliziert, es dominieren methodische Fragen und im Zentrum stehen weniger praktische als mehr akademische Interessen. Hier setzt 'HR Spotlights' an: Das Buch&nbsp;bringt Entscheidungsträgern in der Managementpraxis die Quintessenz von aktuellen Forschungen prägnant näher. Die Autorinnen und Autoren berichten in kurzen Beiträgen und in einfacher und trotzdem präziser Sprache aus eigenen Forschungsprojekten und von Projekten und Ergebnissen von Forschenden der ganzen Welt. Die Beiträge sind in fünf Kapiteln gebündelt: Führung der eigenen Person, Projektführung, Menschenführung, Unternehmensführung, Führung in verschiedenen Kontexten.

Neue Geistesblitze zur Personalführung

HR Insights

Globally recognized expert on learning and leadership, Jeff Wetzler offers a hands-on, surprisingly effective way to find out what others really think, know, and feel. Ask leads to smarter decisions, more creative solutions, and deeper relationships. &nbsp; Too often, we don’t find out what’s truly on others’ hearts and minds because we don’t know how to ask the right questions in the right ways. Co-founder of Transcend and former international business consultant and Teach for America executive Jeff Wetzler wants to show you how to fix that. In Ask, he brings you a powerful method called The Ask Approach™, based on a simple premise: that tapping into what other people truly think, know, and feel is a game-changing superpower. &nbsp;&nbsp; Wetzler reveals the most common things that people think and feel but often keep to themselves, as well as the key reasons why they choose to withhold information that could be valuable to you and your organization. He delves into the five steps of the Ask Approach, each answering an essential question: &nbsp; &nbsp;1. Choose Curiosity: How can you awaken your curiosity to make new discoveries and unexpected connections? &nbsp; &nbsp;2. Make it Safe: How do you make it easier for people to tell you hard things? &nbsp; &nbsp;3. Pose Quality Questions: What questions will best tap into the wisdom of anyone you ask? &nbsp; &nbsp;4. Listen to Learn: How can you hear what someone is really trying to tell you? &nbsp; &nbsp;5. Reflect &amp; Reconnect: How do you turn talk into action? Ask helps you make asking an everyday superpower—not only for yourself but also for your team and organization, as well as for the next generation and society at large. In a fast-changing world where AI is supplanting an increasing range of skills, the ability to learn from and connect with other people is one of the most important, fulfilling and uniquely human capabilities to master.

Tap Into the Hidden Wisdom of People Around You for Unexpected Breakthroughs In Leadership and Life

From the author of million-copy bestseller THINK AGAIN

Give and Take

For a long time, it has not only been sociologists, historians, and some heterodox economists who criticize the model of complete rationality. For the increasingly influential branch of behavioral economics, it is precisely the frequently observed "irrationality" of economic actors that constitutes the central point of departure for analysis. Anyone who still searches for the economically rational human being, the 
 homo oeconomicus
 , will find him, among other places, in financial advice literature. However, in this particular literary genre, unlike his scholarly counterpart, he does not embody an abstract principle of economic action or a hypothesis to be empirically tested concerning the behavior of real actors. Rather, he presents himself as a normative ideal and model to which "smart," "forward-looking," and "eager-to-learn" readers are encouraged to orient themselves. Philipp Neeb examines a corpus of approximately 200 historical and contemporary works of financial advice in German and English regarding the question of how norms and criteria of rational decision-making in dealing with money have been communicated under specific historical conditions. The underlying perspective is that of the sociology of knowledge. The specific selectivity with which financial advice literature asks for criteria of rationality for monetary decisions corresponds, according to the author's thesis, to an overemphasis of economic roles and economic concerns over all other relevant roles and life contexts. It is thus simultaneously an expression of a popular 
 reflection theory
 of the economy.

Zu einer Wissenssoziologie schriftlicher Finanzberatung

Die Rationalisierung der Wünsche

A Socio-Cognitive Perspective on Communication, Emotion, and Conflict Resolution in Legal Contexts

Mind and Law

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

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