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Caroline Lauhoff

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

We are drowning in choices - from major life decisions like whether to move, marry, or change careers, to relentless daily dilemmas about what to wear, eat, say, or do. In a world that glorifies optimization and "smart" choices, we've wound up paralyzed, deferring, deliberating, and overthinking to the point of exhaustion. Decision-making has become a source of stress instead of empowerment. Luckily we'll soon have this book to help. How to Decide in an Hour, and it's a whip-smart, radically practical, and deeply compassionate new work by writer, journalist, and acclaimed decision coach Nell McShane Wulfhart. In this unique, urgently needed book, Nell tackles the epidemic of indecision head-on and offers readers a lifeline: the tools to make better choices quickly, without feeling guilty, spiraling, or second-guessing. At its heart, this book isn't just about faster decisions. It's about freeing people from the purgatory of procrastination so they can get on with the lives they want to live.

Make ANY Decision Super-Fast – and Get Your Life Back

How to Decide in an Hour

Artificial intelligence can enable unique socioeconomic circumstances. This interdisciplinary book applies behavioral economics to AI-driven dynamics and concepts such as cybersecurity. Blending cutting-edge theory, workable policy insights, and human-AI cooperation, this book provides an ethical governance framework readers can apply across different contexts.

 The book identifies unique AI-driven patterns, cultural nuances, and socioeconomic drivers in African contexts, asking readers to rethink their approach to knowledge-based systems, behavioral frontiers, and cybersecurity. The book adopts an interdisciplinary approach to help readers decode how AI shapes African government cybersecurity choices.With a unique focus on supporting safer and more resilient cybersecurity behaviors in Africa, the book provides insights into the interconnections between education, finance, entrepreneurship, information science, psychology, public health, and other policy domains, the book proposes workable policy tools to help action the African Union Agenda 2063. Chapters offer constructive approaches to reconfigure the UN's SDGs 2030 themes related to cybersecurity and AI.Readers will discover opportunities to bolster the capacities of policymaking and research to enable AI-driven technologies, support cultural nuances, and transform socioeconomic circumstances.&nbsp;Gbadebo Odularu 
 teaches international economics, labor economics, econometrics, macroeconomics theory, African economic development, and economic research methods at Howard University. He is Research Fellow for the Princeton University Pan-African Scientific Research Council (PASRC) and the Global Labor Organization (GLO). Odularu is also President of the Washington, DC-based professional development non-profit, African Finance and Economic Association (AFEA).&nbsp;In 2023, he was an instructor for Econometrics I for Howard University's American Economic Association (AEA) Summer Program. He is the editor or coeditor of&nbsp;
 Nutrition, Sustainable Agriculture, and Climate Change in Africa&nbsp;
 (Palgrave Macmillan, 2020),&nbsp;
 Strategic Policy Options for Bracing Nigeria for the Future of Trade
 &nbsp;(Palgrave Macmillan, 2020), and&nbsp;
 Trade Facilitation Capacity Needs
 (Palgrave Macmillan, 2019).

Policy Lessons for Africa

Behavioral Cybersecurity and Ethical AI in Relational Economics Context

This book illustrates how strategic thinking and game theory can be applied to study and enjoy theater plays. By offering various case studies on plays such as Antigone, Medea, Hamlet, Schiller's Wallenstein, Ibsen's Hedda Gabler, Tennessee Williams' A Streetcar Named Desire, Arthur Miller's The Crucible, and Elfriede Jelinek's Rechnitz, the authors analyze the dynamics of player choices, including their misperceptions, deceptions, and various power games. Plays are examined according to their strategic contexts and, if appropriate, analyzed by means of game theory. This book is written for anyone interested in theater and who wants to learn about strategic behavior on stage but also for readers who are looking for an exciting field for applying game theoretical reasoning.

Medea Meets Hamlet

Strategic Games on Stage

In an era of increasingly complex financial ecosystems, this book explores the evolving relationship between market mechanisms and human behavior. Bridging the gap between economics and the natural sciences, it presents a dynamic framework that uses analogies from physics, chemistry, and evolutionary biology to illuminate the connections between psychological, social, and financial principles.The book discusses foundational and contemporary models, such as Keynesian and Hayekian thought, the Keynes-Ramsey rule, the Blinder-Solow model, Bellman's principle of optimality, dynamic stochastic general equilibrium (DSGE) frameworks, and replicator dynamics. Topics covered include disequilibrium, stochastic processes, ergodicity, hysteresis, and chaos theory. Additionally, the book examines the strategic dimensions of monetary and fiscal policy through the lenses of optimal control and game theory.Designed for economists, financial theorists, and interdisciplinary scholars, this book provides theoretical depth and practical insight into the global interdependencies of markets, policy, and trade. It is an essential resource for understanding the dynamic forces shaping modern financial systems.

A Multidisciplinary Approach

The Evolution of the Economic Sciences

Why do some donors give once, while others become deeply committed champions of a mission?
In Mattership, veteran fundraiser Bill Crouch explores a simple but powerful truth: people are far more likely to give generously and stay engaged when they genuinely feel that they matter.
Too often, fundraising becomes transactional-focused on targets, campaigns, and closing the next gift. But lasting generosity is built on something deeper: meaningful human connection.
Drawing from decades of fundraising experience, Crouch introduces the Mattership(TM) framework, a relationship-first approach that helps fundraisers move beyond scripts and strategies to create authentic donor engagement. Through practical insights, proven principles, and immediately applicable tools, Mattership equips readers to build stronger donor relationships, inspire greater generosity, and rediscover the deeper purpose behind their work.
Whether you're a seasoned development professional, nonprofit leader, advancement officer, or someone new to fundraising, this book offers a refreshing and effective approach to cultivating support that lasts.
Because when people know they matter, they respond differently.

Making Donors Feel They Matter

Mattership

Dieses Buch stellt Ihnen das aktuell verfügbare Wissen über professionelles Fundraising und sein systematisches Management zur Verfügung. Dabei profitieren Sie sowohl von den neuesten wissenschaftlichen Erkenntnissen zu Nonprofit-Management und Fundraising als auch von der mehr als 40-jährigen Praxiserfahrung der beiden Autoren aus über 100 Beratungsprojekten zum Auf- und Ausbau von Fundraising in kleinen und großen gemeinwohlorientierten Organisationen.
 
 Knapp 300 Best-Practice-Beispiele sowie über 300 Abbildungen und Tabellen veranschaulichen praxisnah, wie Sie das Fundraising für Ihre gemeinwohlorientierte Organisation systematisch einsetzen können. Ein umfassender Service-Teil am Ende nennt Adressen von Fachverbänden, Anbietern von Aus- und Weiterbildung sowie Dienstleistern in Deutschland, Österreich und Schweiz.
 
 Für die 9. Auflage konnte Sonja Harken als fachlich kompetente und in der Branche anerkannte Co-Autorin gewonnen werden. Diese Auflage wurde vollständig durchgesehen, aktualisiert und insbesondere beim Thema „Online-Fundraising“ ergänzt.
 Die Autoren Michael Urselmann
 ist seit 2004 Professor für Sozialmanagement mit dem Forschungsschwerpunkt Fundraising an der Technischen Hochschule Köln. Daneben berät er seit 2004 als freier Berater der Urselmann Fundraising Consulting GmbH zahlreiche gemeinwohlorientierte Organisationen im In- und Ausland in allen Fragen des Fundraising. Urselmann ist seit 2009 gewähltes Mitglied im Deutschen Komitee für UNICEF, seit 2016 Mitglied im Beirat der Rheinischen Stiftung für Bildung und seit 2017 ehrenamtlicher Botschafter der Sachspendenplattform Innatura.
 Sonja Harken
 ist freiberufliche Fundraiserin, Fundraising-Beraterin und beschäftigt sich praktisch sowie wissenschaftlich mit Fundraising. Seit 2017 im Fundraising unterwegs, war sie sowohl auf Organisations- als auch auf Agenturseite für Organisationen in Deutschland, Österreich und der Schweiz tätig. Ihre Forschung zu Online-Fundraising verknüpft Wissenschaft und Praxis. Zudem ist sie Lehrbeauftragte an der Katholischen Hochschule Mainz.

Professionelle Mittelbeschaffung für gemeinwohlorientierte Organisationen

Fundraising

Why We Are Predictably Irrational

The Mystery of the Ultimatum Game

SpringerBriefs in Economics

This book argues that formal economic inquiry and proverbial wisdom share a deep epistemic kinship, each functioning as a refined form of everyday cognition for navigating scarcity, uncertainty, and choice. Through peculiar case studies it also considers the contrasts between mountain and maritime economies, rural and metropolitan societies, and explores the profound influence of culture, religion, and gender on regional economic trajectories.. The core thesis is that proverbs encode key economic principles—such as opportunity cost, risk, and incentives—as culturally embedded lessons that illuminate the intuitive and institutional foundations of economic life. Exploring themes that span finance, labor, behavioral biases, inequality, gender, and policymaking, the book investigates how proverbs and economic models converge, diverge, and enrich one another. Framed by the guiding question of what proverbs reveal about how people think and decide in economic contexts, it ultimately presents these two bodies of knowledge as complementary perspectives that together clarify the human predicament of acting under constraint.

Proverbs and Economics

The Invisible Handshake

Equity Crowdfunding: International Regulations and the Law is an authoritative guide to global crowdfunding law and regulation with in-depth analysis of the developed and emerging international regulatory regimes. The European Crowdfunding Service Providers for Business (ECSPR) Regulation 2020/1503 will make it easier for crowdfunding platforms to develop and offer their services across national and international borders under one single regime. The book looks at the common rules which will come into play, including: - providing crowdfunding services - organising, authorising and supervising crowdfunding service providers - applying transparency and marketing to crowdfunding services This title is included in Bloomsbury Professional's Company and Commercial Law online service.

International Regulations and the Law

Equity Crowdfunding

Game Theory and Its Applications

'Eric Schlosser changed the way we ate' Guardian 'Irresistible . . . frighteningly convincing . . . channelling the spirits of Upton Sinclair and Rachel Carson' San Francisco Chronicle This landmark work of reportage exposed how a handful of fast-food giants came to dominate America and remake the world in their image: eroding wages, damaging consumers' health and wrecking the environment. From talking to workers at meatpacking plants with shocking safety records to revealing the tactics used to target ever-younger customers, Eric Schlosser's blend of humane storytelling and meticulous research encouraged millions to question the industrial food system, and to rethink the way they eat.

So werden aus Einmal- und Mehrfachspendenden Dauerspendende. Digital Nudging im E-Mail-Marketing bei Non-Profit-Organisationen

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