Rational Investing

“This book offers a novel and timely contribution to understanding decision-making in the digital age.  Based on a unique blend of philosophy, neuroscience but also theological insights that are backed up with empirical evidence and metaphorical analogies, this book is a behavioral economics treasure that brings hallmarks of behavioral insights to life in a palpable way.  A must-read for all who are curious about behavioral applications in a contemporary world that challenges the core of humanness with artificial intelligence, financial market volatility based on regulatory uncertainty but also geopolitical tensions refocusing us back to religious values.” –Julia M. Puaschunder, International University of Monaco This book presents a thorough overview of contemporary investing challenges and analyses how behavioral and neuroeconomics research can inform our understanding of the investment landscape today. It brings forward an original conceptual framework – the Triadic system (Deterministic-Stochastic-Divine) to analyse our understanding of rational behaviour. Combining economic theory with practical insights and applications, the book explores major obstacles to rational, informed investing, and how psychological biases shape financial and emotional decisions. Integrating perspectives from behavioral finance and neuroeconomics into the domain of personal finance, the book both advances research in this emergent field while outlining practical long-term wealth management strategies. Chapters consider topics such as the role of social media bombardment on investment decisions, postmoney theory and the concept of ‘buying life, buying health’, traditional investment planning versus the speed of fintech platforms, and the multifaceted impact of AI on investing. This will be a fascinating read for academics working on corporate finance and asset management, behavioral finance and economics, and artificial intelligence, as well as professionals working in these related areas. Boyan Ivantchev holds a PhD from the Warsaw School of Economics and is an alumnus of the Harvard Kennedy School. With over 25 years of experience in Capital Markets, FX, and Private Equity, he is a licensed stockbroker and former economic adviser to Bulgaria's Deputy Prime Minister (2005-2009). In academia, his research expertise lies in behavioral finance, and he pioneered the fMRI neuroeconomics research group in Bulgaria.