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Nicht barrierefrei oder bekanntermaßen eingeschränkt barrierefrei

Amila Jay

Simple Affiliate Marketing Techniques

grow and develop your business to next level

Ronan Massez

Conquista corazones, impulsa con tecnología, genera resultados

Human-Centric Marketing

&lt;p&gt;&lt;b&gt;&lt;i&gt;Virtual Engagement&lt;/i&gt; presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices.&lt;/b&gt; Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.&lt;/p&gt;&lt;p&gt;Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling. &lt;/p&gt;

 Rajagopal

Managing Seamless Marketing with Technology

Virtual Engagement

Empresa y Gestión

María Rodríguez-Rabadán

Estrategia y creatividad para contenidos de marca en la era de la IA

Branded content

Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Moms Cookie Bar, a Doylestown creamery and patisserie, has worked to improve its online presence and brand awareness in the community. Mom's Cookie Bar is a small business providing packaged cookie bars and personalized ice cream. Linda Baker was the one who got things started. Our comprehensive digital optimization strategy is based on three pillars: social media strategy formulation, e-commerce integration, and digital marketing campaign implementation. YouTube is one of the social media sites recommended by our system. TikTok, like Facebook and Instagram, is a social networking site.

This strategy seeks to engage clients by creating visually engaging content, implementing interactive engagement strategies, and sticking to regular publishing schedules. Customers can perform research through an easy-to-use user interface, select from over 65 different cookie bar settings, and complete purchases. To achieve this goal, you must create an e-commerce platform (such as Shopify) that incorporates social media smoothly. We will use pay-per-click (PPC) advertising, search engine optimization (SEO), and a complete content strategy that includes videos and blogs to raise brand awareness.

Moms Cookie Bar aspires to become a digital sensation and a Doylestown institution to increase online sales and customer contact. Frequent analytics assessments will be carried out to measure project progress and to ensure that Moms Cookie Bar customers have a simple and delightful online purchasing experience.

Joeleen Kimbell

Optimizing Mom's Cookies Bar Marketing Approaches. Marketing Strategies in the Social Media World

Borja Pascual

La clave del éxito en los negocios

EL PLAN DE EMPRESAS

Business and Management (R0)

Demetris Vrontis

Alkis Thrassou

Leonidas Efthymiou

Yaakov Weber

S. M. Riad Shams

Evangelos Tsoukatos

Technology, Society and Policy

The Expanding Horizons of Business and Management, Volume II

Tratamiento para los siguientes 40 días

GuíaBurros: Píldoras para el emprendimiento IV

Master's Thesis from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: 66, University of Plymouth (Plymouth Business School), course: Business managemnet, language: English, abstract: This study was aimed at examining the impact of artificial intelligence (AI) on digital marketing of SMEs in Nigeria. The respondents of this study were SMEs owners in Lagos State, Nigeria. Quantitative and qualitative data was collected with the aid of questionnaire and interview section respectively. Qualitative data was analyzed with thematic analysis while the quantitative data was analyzed with correlation and regression to test the hypothesis generated. This study revealed that the use of AI by SMEs in Nigeria had a positive impact on digital marketing and sales performance. It also identified the major challenge associated with the application of AI in the digital marketing initiatives of Nigerian SMEs to be the lack of AI professionals to facilitate the integration of AI into their digital marketing initiatives.


Adaobi Oti

The Impact of Artificial Intelligence on Digital Marketing. A Case of Nigerian SMEs


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Affiliate Marketing Meisterplan

Case Study from the year 2023 in the subject Business economics - Market research, grade: A, , language: English, abstract: Social marketing is a strategic approach that applies commercial marketing principles to influence behaviors that benefit individuals and society. Unlike traditional marketing, which focuses on profit generation, social marketing aims to foster positive changes in areas such as public health, environmental conservation, and safety. This paper explores the concept of social marketing, emphasizing its key benchmarks, including audience segmentation, behavioral objectives, exchange theory, the marketing mix, and competition analysis. The "Truth" anti-smoking campaign serves as a case study to illustrate the effectiveness of social marketing in reducing smoking rates among youth. The campaign’s success demonstrates the potential of well-researched social marketing interventions in shaping public behavior and promoting sustainable social development. Additionally, the paper examines the strengths and weaknesses of social marketing, addressing its long-term impact, ethical considerations, and challenges in implementation. The discussion further extends to the ideological role of marketing in shaping consumer identities and its implications for sustainability in developed nations. By critically analyzing marketing as an ideological force that reinforces consumer culture, this paper highlights the need for ethical and sustainable marketing strategies that prioritize social well-being over commercial gain.









The Role of Social Marketing in Behavior Change. A Case Study of the "Truth" Anti-Smoking Campaign

Simple Affiliate Marketing Techniques

Weitere Titel zum Thema