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Servitization Strategy
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Servitization Strategy

Delivering Customer-Centric Outcomes Through Business Model Innovation
Buch (broschiert)ca. 47.90 CHF
lieferbar in ca. 20-45 Arbeitstagen

SUMMARY.- PREFACE.- Chapter 1: Introduction.- PART I: WHAT IS SERVITIZATION AND WHAT ARE ADVANCED SERVICES.- Chapter 2: Servitization, advanced services, and outcomes.- Chapter 3: Capturing value for advanced services.- Chapter 4: Organising to deliver advanced services.- PART II: WHY SERVITIZATION AND ADVANCED SERVICES ARE IMPORTANT.- Chapter 5: Broad Drivers.- PART III: HOW TO BRING ABOUT SERVITIZATION THROUGH THE INNOVATION OF ADVANCED SERVICES.- Chapter 6: Exploring the processes of servitizaiton.- Chapter 7: Managing the innovation of advanced services.- Chapter 8: Close.

Januar 2024, ca. 227 Seiten, Palgrave Executive Essentials, Englisch
Springer EN
978-3-031-45428-8

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