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Medina K: Rompe las Reglas

Rompe las Reglas

El libro que me hubiera gustado leer cuando abrí mi primera florería

Are you ready to turn your brand into a market-dominating powerhouse? In&nbsp;The Franchise Unicorn, two leading franchise voices dismantle the outdated myths of the franchise world to reveal the blueprint for modern, hyper-growth success. Drawing on their experience as the masterminds behind over $3 billion in generated value, the authors guide you through the intersection of franchising and venture capital - the ultimate "secret sauce" for building businesses that don't just expand, but transcend their industries to achieve global scale and unicorn status. This is not a manual for the status quo; it is a strategic manifesto for the brave dreamer. Whether you are a founder looking to cash out in a big way or to capture generational wealth, or an investor seeking the next big opportunity, this book provides the practical, no-nonsense tools needed to design a system that survives the relentless filters of time and the market. Stop chasing growth for the sake of growth and learn how to master the art of the deal, leverage smart capital, and build a business of consistency and purpose that is truly designed to last.

How brands can be built to scale, dominate and attract capital

The Franchise Unicorn

Authors Equity

Revised and Expanded Edition. Everyone tells you to “talk to your customers.” Almost no one tells you how to do it without being misled. THE MOM TEST is the essential guide to customer discovery, showing founders, product teams, and creators how to ask better questions and get real answers. Named after the idea that even your mom will lie to protect your feelings, the book reveals why most customer interviews fail and how to avoid wasting time building products nobody wants. Instead of generic advice, Rob Fitzpatrick delivers clear rules, real examples, and practical techniques you can use immediately. You’ll learn how to: <ul> <li>Ask questions that uncover real problems (not compliments)</li> <li>Recognize false positives before they cost you months of work</li> <li>Separate customer opinions from actual evidence</li> <li>Validate ideas without pitching or selling</li> </ul> This updated edition refreshes examples and language for today’s startup, product, and creator economy—while preserving the sharp, no-nonsense wisdom that made the book a modern classic. If you’re building something new, read this before you build the wrong thing.

How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You

The Mom Test

The Hidden Advantage of Curiosity in a World of Constant Change

The Curiosity Code

Leadership Lessons from the Parallel Lives of the Great 19th and 21st Century Entrepreneurs

Barons and Bros

As a small business owner, you can't afford to hire a lawyer to draft all of the legal documents you need in the course of day-to-day operations. With Legal Forms for Starting &amp; Running a Small Business, you can confidently handle a wide range of your business's contracts and agreements yourself. Here you'll find the forms you need to start and grow your business. Each document in this collection comes with step-by-step instructions to help you: <ul> <li>form your business</li> <li>prepare corporate bylaws</li> <li>draft customer and vendor contracts</li> <li>hire employees and consultants </li> <li>extend credit and get paid</li> <li>protect your trade secrets</li> <li>lease commercial space</li> <li>buy real estate</li> <li>lend or borrow money, and</li> <li>create website policies and agreements.</li> </ul> The 14th edition has been thoroughly reviewed and updated by Nolo's team of experts and offers the most up-to-date legal information for small businesses.

65 Essential Agreements, Contracts, Leases & Letters

Legal Forms for Starting & Running a Small Business

When I Grow Up

Challenging Dehumanization Through Entrepreneurship in the Sex Industry

Bodies of Resistance

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments. Principles of Entrepreneurial Marketing by Paul Booth and Zach Thompson is designed for undergraduate and postgraduate students studying marketing, entrepreneurship and small business management. Aligned to core modules in entrepreneurial marketing and venture creation, this textbook equips students with the fundamental knowledge and applied skills required to design effective marketing strategies in start-up and growth-focused contexts. This textbook provides a structured framework that guides students through identifying market opportunities, developing new ventures and crafting marketing strategies that support sustainable growth. From understanding the customer journey to developing pricing strategy, brand purpose and digital presence across ecommerce platforms and social media, this book connects theory directly to entrepreneurial action. This textbook includes: - A step-by-step entrepreneurial marketing framework with defined learning deliverables - Guidance on pricing, digital marketing, customer journey mapping and growth planning - Activities such as building a content calendar, planning an ad campaign and developing a brand identity kit - Real-world examples and entrepreneur interviews linking theory to venture creation, including from BigBelly (USA), Inspired Bicycles (UK), Pauline Cosmetics (Kenya) and Mecado Libre (South America) &gt;Whether studying marketing, entrepreneurship or preparing to launch a venture, Principles of Entrepreneurial Marketing provides students with the strategic tools and practical confidence to build innovative, market-driven businesses.

Strategy and Applied Practice

Principles of Entrepreneurial Marketing

Allworth

Memoir has the power to change not just a writer’s life, but the world we all share. Too often dismissed as self-indulgent or merely therapeutic, memoir is in fact one of the most radical literary forms of our time—an act of truth-telling that dismantles cultural myths and creates new ways of seeing. In Truth Be Told, acclaimed memoirist and psychologist Kerry Cohen, author of the beloved bestseller Loose Girl, shows readers how personal storytelling can subvert dominant narratives, generate empathy, and reveal the deeper truths that connect us all. Blending literary guidance with psychological insight, Cohen explores the art and intention behind today’s most powerful memoirs—those that move beyond confession to create meaning. With warmth, humor, and deep respect for the craft, she offers writers a clear methodology, illuminating examples, and structured exercises to help them find their story, shape it authentically, and write it in a way that truly matters. Whether you’re a first-time writer or a practiced storyteller, Truth Be Told will teach you not only how to write a memoir worth reading—but how to uncover the deeper truths of being hum

Crafting Memoir That Matters

Truth Be Told

Updated 2nd Edition SELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS. This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process. De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Read Self Made and run your own business without fear of failure.

Updated 2nd Edition SELF-MADE IS A TRULY DEFINITIVE GUIDE; A 'GO-TO' BOOK FOR ALL ENTREPRENEURS AT ANY STAGE OF BUSINESS. This authoritative, focused guide by two of the UK's brightest young entrepreneurs - The Apprentice runner-up, Bianca Miller and serial entrepreneur, Byron Cole - is a comprehensive toolkit for anyone who wants to make a success of running their own business. Featuring interviews with well known entrepreneurs, entertainers and industry experts, the book covers every tier of the business development process, from start-up to exit, offering practical, implementable and global advice on the start up process. De-coding the jargon that is prevalent in business circles today, this book provides straightforward advice on converting an innovative business concept into a commercially viable proposition. It will help you to avoid the costly common mistakes of many who have gone before you, and create a sustainable enterprise that will flourish. Read Self Made and run your own business without fear of failure.

The definitive guide to business startup success

Self Made, 2nd Edition

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Rompe las Reglas

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